Readership Base Research Articles

Moral Value of Fantasy Literary: A Critical Discourse

Fantasy literature has grown, diversified, and become famous in recent decades. One such phenomenon is Harry Potter, which has a readership base from all over the world to make this fantasy literary novel one of the world's most famous cultures. However, it is crucial to know how popular culture influences moral practices in its readers, so it is necessary to identify what kind of moral representation appears in the text. This study aims to examine the representation of ideology through moral conceptions. Fairclough's critical discourse analysis was applied to discover the reality behind the text of the Harry Potter novels and The Philosopher's Stone. The finding of this study is that there are ten discourses of moral representation related to morality in education, morality in private and public interactions, morality formed based on social strata, and morality in the view of norms and ethics. Morality is not only about good and bad but how it affects the order of life in social life, even though it is represented in an unlimited imagination.Fantasy literature has grown, diversified, and become famous in recent decades. One such phenomenon is Harry Potter, which has a readership base from all over the world to make this fantasy literary novel one of the world's most famous cultures. However, it is crucial to know how popular culture influences moral practices in its readers, so it is necessary to identify what kind of moral representation appears in the text. This study aims to examine the representation of ideology through moral conceptions. Fairclough's critical discourse analysis was applied to discover the reality behind the text of the Harry Potter novels and The Philosopher's Stone. The finding of this study is that there are ten discourses of moral representation related to morality in education, morality in private and public interactions, morality formed based on social strata, and morality in the view of norms and ethics. Morality is not only about good and bad but how it affects the order of life in social life, even though it is represented in an unlimited imagination.

Policy Studies Yearbook Annual Review 2022–23: Note from the editor and call for papers

<i>Policy Studies Yearbook Annual Review</i> 2022–23: Note from the editor and call for papers

Journal of Scientific Temper

In the age of knowledge-based civilizations, science and technology are essential for development, modernization, and a booming economy. The practice of informing the public about this critically important S&amp;T through various forms of mass media is called as science communication. Critical analysis of literature has revealed that print media appears to be educating the masses more on science and technology issues than other media. RNI 2018-19 report reveals that around 80 percent of nation’s print media is in Indian languages and the circulation and readership base is gradually increasing in the rural areas. The same rural background people are suffering from various superstitions, black magic etc., and losing the innovative opportunities due to the lack of knowledge on local resources usage. The present study employed content analysis technique and enquired the trends exists in the coverage of science and technology information by selecting two statewide Kannada language dailies. Study found that science dissemination is still insignificant in comparison to the coverage of other categories. Science publication is still event oriented (episodic) in nature and Agriculture, Environment, Astronomy, Defense subtopics gained high prominence. News was the dominant format and around 80 percent of stories were published along with a picture/ illustration.

Monetisation of blogs: A case of social media entrepreneurship

The paper aims to investigate the phenomenon of monetising blogs as an example of social media entrepreneurship. Blogging has emerged as an authoritative source of viral marketing owing to its potential of creating extensive readership base. The overwhelming popularity of blogs paves the way for social media entrepreneurship allowing bloggers to engage in various economic activities. The study uses the grounded theory methodology to explore the process of monetisation of blogs as a case of social media entrepreneurship by conducting interviews with bloggers who have successfully managed to leverage their blogs. The researcher identifies and discusses three phases in the process viz preparatory, monetisation and e-entrepreneurship phase through which bloggers mint money. The bloggers create valuable content in their niche to attract readers which makes identification and exploitation of entrepreneurship opportunities possible by corporate stakeholders in their nexus. The integration of virtual and real networks of the bloggers helps them initiate, sustain and expand their entrepreneurial activities through social media networks.

Dainik Jagran: sustaining leadership in the newspaper industry

Subject area The subject area is strategy and business. Study level/applicability The case can be used for MBA students. This is equally effective in short courses meant for low-to-mid-level working executives. The case is suited for classes in strategy, general marketing, media management and family business courses. Case overview Dainik Jagran – a vernacular daily – is the most read newspaper in India. Under the banner of Jagran Prakashan Ltd.; which is one of the leading media houses in India, the success of Dainik Jagran has been an outcome of the strategic marketing decisions taken by its founder and his successors in the post-independence era. With extensive circulation, it created a large readership base and took bold decisions to launch multi editions to its daily through a series of acquisitions, mergers and consolidations from 1975 to 2010, enabling it to step into product diversification. Readership surveys, investments in technology, advertising, regular branding events and smart phone applications are a few tools that helped. While the group has diversified into other industries, there is an underlying anxiety about the future prospects of its newspaper business. With the onslaught of online news dailies, will Dainik Jagran be able to expand and maintain its readership base using its previous business and marketing strategies? Or is it time to change strategies for businesses in the newspaper and allied media industry in India? Expected learning outcomes The study has the following outcomes: application of value chain concept in businesses serving two-sided markets; application of environmental analysis, Porter’s five forces analysis and related strategy concepts; and learning to critically approach and develop a sustainable growth strategy framework for a successful family-run newspaper business in India. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy.

Does the Universe have a Hard Drive?

We discuss an apparent information paradox that arises in a materialist's description of the Universe if we assume that the Universe is 100% quantum. We discuss possible ways out of the paradox, including that Laws of Nature are not purely deterministic, or that gravity is classical. Our observation of the paradox stems from an interdisciplinary thought process whereby the Universe can be viewed as a quantum computer. Our presentation is intentionally nontechnical to make it accessible to as wide a readership base as possible.

INVITED EDITORIAL Does the Universe have a Hard Drive?

We discuss an apparent information paradox that arises in a materialist’s description of the Universe if we assume that the Universe is 100% quantum. We discuss possible ways out of the paradox, including that Laws of Nature are not purely deterministic, or that gravity is classical. Our observation of the paradox stems from an interdisciplinary thought process whereby the Universe can be viewed as a “quantum computer”. Our presentation is intentionally nontechnical to make it accessible to as wide a readership base as possible.

Does the Universe Have a Hard Drive?

We discuss an apparent information paradox that arises in a materialist's description of the Universe if we assume that the Universe is 100% quantum. We discuss possible ways out of the paradox, including that Laws of Nature are not purely deterministic, or that gravity is classical. Our observation of the paradox stems from an interdisciplinary thought process whereby the Universe can be viewed as a quantum computer. Our presentation is intentionally nontechnical to make it accessible to as wide a readership base as possible.

Readership of &lt;i&gt;Oriwu Sun&lt;/i&gt; community newspaper in Ikorodu, Lagos State, Nigeria

Community newspapers are designed to fill the information gap created by the urban-centric nature of conventional media houses. This aim cannot be achieved without reading the disseminated messages by the target population. This study assessed the readership of Oriwu Sun community newspaper in Ikorodu area of Lagos state. Multistage sampling was used to select 240 respondents from three Local Government/Council Development Areas. A structured questionnaire was administered to elicit information on demographic characteristics, awareness, readership status and readership scores from the sampled respondents. Data were analysed using frequency counts, chi-square and PPMC at 0.05 level of significance. Results showed that respondents had the mean age of 39 years; 59.2% male; mostly with higher education (66.0%) and had lived in the community for about 16 years. Many of them (76.0%) were aware of the community newspaper, and 65.0% reported that local content was the main attraction for its readers while nonreaders were constrained by access (50.2%). Despite the low readership base, the community newspaper had high readership scores among the readers. Education ( χ2 = 30.147, p ≤ 0.05) and perceived size of community ( χ2 =11.286, p ≤ 0.05) were significantly related to the readership of the community newspaper. It is therefore recommended that the publishers should improve on their Oriwu Sun community newspaper distribution strategies.Key words: Readership scores, Oriwu Sun, Community newspaper and Community development.

The press in Catalonia: between the digital challenge and nation building

This article discusses the challenges facing the Catalan press in a context marked by the digitization and by a political process that demands independence. The media landscape in Catalonia is populated by media produced at Spanish level and at Catalan level, and this applies to the press, radio and television. Mainstream paid-for newspapers, available to the citizens of Catalonia produced at a national, regional, local or state level, whether written in Catalan or Spanish merit discussion. This kind of press is the most influential in the shaping of Catalonian public opinion and therefore plays a central role in the political debate on independence. In this context, newspapers in Catalonia are facing the crisis of the print-only business model and falling revenues from a declining readership base and the subsequent fall of advertising revenue. To face this problem, newspaper publishers are throwing themselves into digital strategies (web, tablet, mobile phones).

Press-Party Parallelism and Polarization of News Media during an Election Campaign

The aim of this article is to examine press-party parallelism during the 2011 national elections in Turkey. The article reports findings from a content analysis of 9,127 news articles and editorial columns from fifteen newspapers regarding the trajectory of press-party parallelism over the course of the twelve-week national elections campaign period. We focus on two indicators of press-party parallelism: (1) respective “voice” given to the two leading parties, calculated as the ratio of news that quoted sources from the incumbent Adalet ve Kalkınma Partisi (AKP) to the leading opposition party Cumhuriyet Halk Partisi (CHP) and (2) news articles’ tones toward AKP and CHP. The newspapers that were content analyzed were first categorized into three groups based on survey data regarding the voting intentions of their readers: (1) a group of “conservative” newspapers whose readers intended to vote primarily for AKP, (2) a group of “mainstream broadsheets,” and (3) a group of “opposition” newspapers with a readership base intending to vote for CHP. The findings suggest that over the course of the election campaign, internal pluralism in both conservative and opposition papers declined in terms of voice given to respective parties and tone of news coverage.

Editorial Changes at the Journal of Molecular Evolution

On January 1, 2013 Martin Kreitman stepped down as editor-in-chief (EIC) of the Journal of Molecular Evolution after 15 years in this role. During this time the rich tradition of this journal has continued, and the readership base has broadened. These have been exciting times in the fields and sub-fields that connect to the topic of molecular evolution. The human genome was completely sequenced, and we have seen an explosion of genomic-wide data, the advent of high-throughput sequencing, fascinating developments in the interface between development and evolution (‘‘evo-devo’’), the burgeoning of an understanding of the role of small RNAs in gene regulation, rapid advances in high-throughput X-ray crystallization-based structure determination of both proteins and nucleic acids, sweeping advances in computational hardware and techniques, and the entrenchment of the Internet as the means by which data is stored, analyzed, and shared, and by which scientific publishing is accomplished. Through all of this, Marty has strove to bring the highest quality research to JME, but for personal reasons has chosen to step down as EIC and focus on other issues. I will become the new EIC for JME after having been an associate editor (AE) with the journal since 1996. I received my B.S. in Chemistry from the University of California, Berkeley in 1984 and stayed on to obtain a Master’s degree with Tom Jukes in the Space Sciences Laboratory at Berkeley in 1986, studying the evolution of the genetic code. I was Tom’s last graduate student and first became exposed to the rich field of molecular evolution—and to JME—during my stay in Tom’s lab. I then moved to UCLA to be one of the first Center for the Study of Evolution and the Origins of Life (CSEOL) Fellows at UCLA, a program founded by J. William Schopf. There I worked with Bob Wayne and Chuck Taylor on the molecular population genetics of canids and received my Ph.D. in 1990. From there I moved on to be a post-doctoral fellow at The Scripps Research Institute in La Jolla, CA, working with Jerry Joyce on the in vitro evolution of the Tetrahymena ribozyme. I then did a second post-doc with Mike Lynch at the University of Oregon studying phylogenetics and speciation in the freshwater microcrustacean Daphnia. After two tenure-track appointments at other universities, I arrived at Portland State University in Portland, Oregon in 2001 where I am now a full professor of Chemistry. My current research focuses on the use of catalytic RNAs to study self-replication, molecular cooperation, and the advent and evolution of genetic information during the origins of life on the Earth. Several Ph.D. students have graduated from my lab at Portland State, supported by funding by through various NASA programs such as Exobiology and Evolutionary Biology. This editorial change marks only the second one in JME’s history. The journal was founded in 1971, when Conrad Springer offered Emile Zuckerkandl, who along with Linus Pauling had originated the idea of the molecular clock, the position of EIC (Bernardi 2012). Zuckerkandl accepted, and with a staff of four editors and 41 editorial board members, the journal published its first issue in the summer of 1971. Among the four editors was Dick Dickerson, a pioneer in the study of DNA structure and coincidentally on my Ph.D. committee at UCLA. Another of the editors was Jack Lester King, co-author with Tom Jukes of a classic 1969 paper entitled ‘‘Non-Darwinian Evolution’’ (King and Jukes 1969), which helped to define the study of molecular evolution. The editorial board N. Lehman (&) Department of Chemistry, Portland State University, Portland, OR 97207, USA e-mail: jme1@pdx.edu; niles@pdx.edu

Introductory message from the Editors.

After a period of thorough discussions and in depth preparations for a journal associated with United European Gastroenterology (UEG), we are happy and proud to present to you the first issue of the United European Gastroenterology Journal (UEG Journal). We are aware of the ever-expanding number of scientific journals and web-based sources of information in our field, but we are convinced that there is a need for this journal: a high-quality publication of clinically relevant scientific information in the field of Gastroenterology in the broad sense, with a close link to UEG. The table of content of this first issue, with its broad variety of high-level clinically relevant articles, is a good illustration of the scope and direction the journal wants to pursue. It is our ambition to develop the UEG Journal into a prime journal, with a leading status amongst researchers, clinicians and the industry. The journal will focus on clinical and human research in gastroenterology in the broad sense, which includes liver disease, biliopancreatic disease, gastrointestinal endoscopy, digestive oncology, gastrointestinal surgery, pediatric gastroenterology, nutrition and primary care aspects of gastrointestinal disease, amongst others. The journal welcomes original studies, meta-analyses or reviews on epidemiological, pathophysiological, pharmacological aspects of gastrointestinal disorders and on their diagnosis, management and outcomes. We look forward to publishing clinical trials, clinical practice guidelines and consensus documents; especially at the European level the UEG journal should be the obvious forum. We will commission and publish high-quality postgraduate teaching and excellent stat-of-the-art reviews, in line with UEG’s important role in providing postgraduate and scientific education. The journal will also publish basic research with clinical or pathophysiological implications. The key factor in deciding whether or not to accept submitted work in the journal will be the evaluation of the scientific quality and content, through a peer-review process. Success of a new journal depends on many factors, and builds on help from many different angles. The strong support and commitment from both the UEG Executive Committee and the UEG Editorial Office provide the journal with an indispensable head-start. We are very fortunate to interact with a highly dedicated and professional team from our publisher, SAGE, the largest independent biomedical publisher. The associate editors, recruited internationally based on their complementary skills and knowledge are a dynamic and enthusiastic team, with an established track record as clinical researchers. Together with the editorial board, composed of internationally leading researchers in the field of gastroenterology in the broad sense, they will shape and guard the high scientific level of journal content. The most indispensable factor in the road to success for a journal are the authors. We would like to invite you, clinical and basic scientists in our field, from inside and outside Europe, to submit your interesting findings to this journal. The UEG journal will be published bi-monthly and has a lot to offer to candidate authors. In line with the quality standards we aim for, we will provide a rapid turnover of submitted articles, with a time-to-decision of less than 2 weeks. Selected schemes and pathway figures will benefit from redrawing by a professional medical illustrator with whom the journal teamed up. The full content of the journal will be made available to all delegates of UEG week, thereby creating a readership base of more than 14000 registered participants at the 20th UEGW in Amsterdam last October. The journal will be both made freely accessible through PubMed Central and searchable on PubMed at the earliest opportunity. In addition, to authors the UEG Journal will offer a fair peer-review process, swift decision making and, in case of acceptance, rapid online publication and high visibility and accessibility of your work by your colleagues and peers. Finally, there are currently no page charges for accepted papers. We hope you will enjoy this first issue of the UEG journal and we are convinced that with your submission of high quality contributions this Journal will soon be recognized as an important Journal in what we feel is one of the most interesting and exciting areas in Medicine, Gastroenterology.

Children’s Book Publishing in India

Very, very little is known about the children’s book publishing industry of India. This paper looks at book production aimed at a predominantly young readership base and attempts to identify the success areas and the gaps. The absence of statistics within the industry is particularly telling: it indicates the existence of a non-traditional book business and also points to alarming levels of piracy. At the same time, the growth of the traditional publishing industry has been seen as spectacular and unlikely, and growth patterns are proving to be unpredictable. This paper attempts to map trends with the limited resources available. The scope of the study, given the geographical and demographic nature of India, is broad. The focus is on both quantitative and qualitative aspects of the industry.

JNP Welcomes 40,000 New NP Readers

Marilyn W. Edmunds PhD, NP T he Journal of Nurse Practitioners (JNP) began mailing to 90,000 nurse practitioners (NPs) in October 2011, making it the NP-only journal with the largest readership base! Designed to meet the clinical needs of the experienced NP, JNP also features important political and policy information that influences NP practice. As the official journal of the American College of Nurse Practitioners, JNP helps fulfill their mission to help NPs practice to the full potential of their education and skills. JNP is a unique nursing journal. Published by Elsevier—one of the largest journal publishers in the world, including The Lancet and American Journal of Obstetrics & Gynecology—JNP shares some of the technically advanced dimensions of the online versions enjoyed by many other journals on the Elsevier publishing platform. Many of these resources are designed to facilitate dissemination of research findings, assist clinicians seeking evidence-based studies to answer clinical questions, and help nurse researchers network with other authors on related topics. For example, new readers should note: • JNP has a theme for each year selected to help NPs in their clinical practice. The theme for 2012 is the management of patients with chronic disease, a skill in which NPs excel. JNP intends to help NPs stay abreast of new guidelines and information to meet management challenges. • Online articles have many URLs that are live. The reader just clicks on the link to be taken to the Web site cited by the author. • Readers may click on author citations to view the articles published in other Elsevier journals. • Clicking on an author’s name will also generate a list of articles written by that author and published by Elsevier. • The online version allows JNP to publish special features or special departments with content too long to be accommodated in the print edition. This allows a research article to include photos, X-rays, or electrocardiograms; copies of research tools used; detailed statistical analyses of data; or more extensive tables from literature meta-analyses. • The online version also may link to URLs that have video clips, such as procedures, assessments, or interviews. • JNP desires to help promote dialogue and discussion about some of the controversial issues impacting NP practice. The popular “Point/Counterpoint” department invites readers to consider the pros and cons of different topics, and readers can register their vote in the related online survey. Readers may also send comments to the letters to the editor section for publication. • Have you been in practice for a long time and need a challenge? Test your knowledge in the monthly crossword puzzle on a contemporary practice or policy topic. • Fine-tune and update your practice with new information about medications, coding, diagnostic tips, dermatology, and legal trends and earn professional CE credits—all focused and especially for what NPs need to know. We are excited about the growth and demand for JNP. We invite both new and current readers to spend time online and with the print copy exploring what JNP has to offer.

Seeing Farmers' Markets: Theoretical and Media Perspectives on New Sites of Exchange in New Zealand

In this paper we explore the extent to which a reciprocal relationship exists between contemporary theorisation about farmers' markets in geography and the rapidly expanding public discourse surrounding these sites of exchange in New Zealand. Activities branded as farmers' markets are seen widely as local phenomena of systemic significance for the understanding of evolving geographies of production, consumption and exchange. As something ‘new’ on the landscape, farmers' markets also attract attention in the media. An electronic database of significant print media contributions over the period 1995 to 2007 provides the empirical basis for an assessment of the extent to which theorisation and the public discourse address common themes. Our analysis indicates that, while the economic and social constructions in both the research literature and the media database share common themes, strong contrasts in ways of ‘seeing’ farmers' markets are apparent. We note the predilection in the print media to present the nature and purpose of farmers' markets through the personal experiences and ‘stories’ of participants. There is a tendency to focus on the appeal of markets to the consumers who form the readership base. The theorised alterity of the farmers' market, either in terms of production methods or motivations for consumption, is not reflected strongly in media reports, and this raises questions about ‘over-theorisation’ in the academic literature. Our aim is to promote reflection in both the editorial offices of the media and in the academy by documenting the nature of these contrasting views.

Dynamic Communication Tools for Veterinary Pathology (eVetPath)

We are pleased to announce several new and exciting features that either have been added to, or will shortly be active, within the Veterinary Pathology journal web page. These changes will help to continually increase our journal’s impact and bring the on-line journal up to the same electronic presence as other leading journals. The end result will have enhanced user features that will allow greater information exchange, faster publication of manuscripts and an increased readership base. Details regarding these new features follow.

Editor's Report 2004

Editor's Report 2004

Emerging Infectious Diseases: 10 Years Running

Emerging Infectious Diseases: 10 Years Running

Resource Distributions and Market Partitioning: Dutch Daily Newspapers, 1968 to 1994

Resource-partitioning theory explains how, in heavily concentrated populations, specialist organizations arise and proliferate. The theory also addresses the process of market concentration itself, although far less attention has been devoted to the theoretical claims in this area. In this analysis, the theory is used to explain generalist concentration through the distribution of environmental (market) resources. It is argued that the higher the homogeneity and concentration of relevant environmental resources, the higher the concentration of large generalist organizations competing on the basis of scale. Using data on the Dutch daily newspaper industry from 1968 to 1994, statistical analyses show that concentration among generalist (national) newspapers occurs more fully in province-level markets where the readership base consists of relatively homogeneous sets of individuals in terms of age, religion, politics, and education. At the same time, these concentrated markets prove to be fertile areas for the operation of specialist papers, at least when resources are not fully homogenized. The analysis thus provides a more complete model of the resource-partitioning process among organizations in a population.