Cooperativity is a molecular phenomenon, in which multiple interactions participate synchronously to significantly affect the activity and/or selectivity of the interacting components by accelerating (or impeding) their chemical or physical processes. Cooperative effects are prevalent in biology and can be observed in chemistry and materials science. Synthesis of functional materials frequently requires surfaces and interfaces where cooperative interactions can propagate with substrate assistance. In this context, of great interest is the characterization and control of ligands binding to metal centers, given their rich chemistry and prevalence in functional materials. In addition, self-assembly of compounds on surfaces can be steered by cooperative effects, and supramolecular polymerization can also proceed in a cooperative manner. Essential for these kinds of chemistries is the availability of highly resolving analysis methods to investigate reaction and adsorption outcomes directly at the surface. Scanning tunneling microscopy (STM) is particularly well suited to the study of such processes on surfaces and interfaces by offering both molecular resolution and real time and space information regarding changes in the electronic structure of materials upon adsorption and/or reaction.In this contribution, we present quantitative STM experimental results and supporting theoretical calculations of the binding dynamics of neutral ligands (heteroaromatics, O2) to metal porphyrins adsorbed on solid substrates as well as self-assembly of polyaromatics on metallic supports. Single molecule level STM imaging was accomplished in-situ under ambient solution conditions. We measured binding affinities and uncovered surface modulated cooperativity both in coordination reactions and in molecular self-assembly -- results essential for understanding adsorbate-surface interactions. Computations corroborate our experimental findings. The high-resolution, quantitative knowledge gained at the molecular level combined with theoretical studies offer not only insights into chelation, adsorption, and cooperativity but also into control parameters for surface-driven synthesis, tunable surface functionalization, and catalysis selectivity control.