The principles of solving the housing issue in the era of the “Khrushchev thaw” in the Bashkortostan ASSR among the privileged part of Soviet society ‒ regional party managers ‒ were examined in the article, based on archival sources deposited in the National Archives of the Republic of Bashkortostan, introduced into scientific circulation for the first time. The author concretized the specifics of “allocation of housing” to the party nomenclature in one of the largest national republics in the RSFSR, characterized by hidden interdepartmental clashes that took place between the organs of the republican party power and authorized state bodies at the local level. The article focuses on the trend that emerged in the late 1950s, which was expressed in the gradual rejection of housing and everyday asceticism by the post-Stalin party nomenclature in favor of the growing philistine-consumer individualism and consumerism, which were not officially recognized in the Soviet Union. The article examines the moral and ethical qualities of regional party managers, whose public rhetoric and self-presentation in the public space contrasted with their focus on obtaining material benefits depending on the level of their position.