Rational Factors Research Articles

Factores que influyen en la decisión de satisfacción para la permanencia del turista en su destino: Caso del Pueblo Mágico de Jerez de García Salinas, Zacatecas

The economic development of the municipality of Jerez de García Salinas is contingent upon the continued growth of tourism in its magical towns. These municipalities are distinguished by their colonial cultural and architectural heritage, and they must address the challenge of maintaining and increasing the presence of visitors. The examination of the factors that influence tourist satisfaction enables the identification of areas of opportunity and the determination of the destination's strengths. The primary objective of this research was to ascertain the extent to which various factors, including tourism infrastructure, tourism culture, service quality, marketing, products and services, heritage, and tourist attractiveness, influence tourist satisfaction in the magical town of Jerez de García Salinas, Zacatecas. To this end, the partial least squares structural equation modeling (PLS-SEM) method was employed. Among the most notable findings is the observation that tourism infrastructure significantly influences travelers' preferences, suggesting that it is not merely a rational cognitive factor.

Are air travelers willing to pay for mandatory carbon emission policies? Evidence from China

The aviation industry is one of the fastest-growing sectors in terms of CO2 emissions and also one of the most challenging to decarbonize. China has become the world's second-largest aviation market. While a nationwide mandatory carbon reduction policy has yet to be introduced in China's aviation sector, it may be implemented in the coming years. The implementation of mandatory carbon reduction policies will inevitably raise questions about the distribution of additional costs. Therefore, air travelers' willingness to pay (WTP) and the factors influencing it are critical considerations for policymakers and airlines. However, there is a lack of research on the WTP of Chinese air travelers under mandatory carbon reduction policies. No studies have specifically focused on the regional differences in WTP among air travelers in China. Moreover, existing research on air travelers' WTP for carbon offsets rarely captures the impact of rational, emotional, and social interaction factors. Therefore, this study investigates the WTP of 3424 air travelers across 31 provincial-level administrative regions in China within the context of a carbon tax policy. Using the Heckman two-step model, the study analyzes the impact of rational, emotional, and social interactions on air travelers' WTP. The results indicate that, after removing biased samples, the average WTP among Chinese air travelers is 311.04 CNY ($44.14) per ton of CO2. The highest WTP is observed in the East China region at 341.20 CNY ($48.42) per ton of CO2, while the lowest is in the Northeast region at 263.19 CNY ($37.35) per ton of CO2. Epistemic performance expectancy, social performance expectancy, function performance expectancy, and anticipated pride positively influence WTP. In contrast, effort expectancy negatively impacts WTP. Additionally, social interaction can moderate the effects of certain rational and emotional factors on WTP. It is noteworthy that although anticipated guilt does not directly influence WTP, its positive impact on WTP can be moderated through social interactions. The results of this study can assist governments in formulating effective carbon emission reduction policies for the aviation industry. Moreover, these findings can provide valuable insights for airlines to adjust pricing strategies under mandatory carbon reduction policies, thus holding practical significance.

Contribution of brand image, price, and product quality in purchase decisions through the buy now, pay later (BNPL) feature on beauty care products

This study aims to examine the influence of brand image, price, and product quality on consumers' purchase decisions when using the "Buy Now, Pay Later" (BNPL) feature for beauty products. The research involved 101 respondents who are active BNPL users. The research method used is multiple linear regression analysis. The results showed that price and product quality had a significant positive influence on purchase decisions, while brand image had no significant influence. This indicates that consumers prioritize rational factors such as price and quality over emotional factors such as brand image when deciding to purchase beauty products through the BNPL feature. The implications of this study are that businesses need to focus more on competitive pricing strategies and improving product quality to attract customers, as well as integrating the BNPL feature as one of the flexible payment options.

Bridging the gap between entrepreneurial intentions and behavior: examining the role of mindfulness

PurposeThis study investigates the role of mindfulness in the relationship between entrepreneurial intention and behavior.Design/methodology/approachTo investigate the effect of mindfulness on entrepreneurial intention and behavior, we adopt a conceptual framework based on the theory of planned behavior and develop our hypothesis, anticipating that mindfulness has a moderating effect on the entrepreneurial intention–behavior relationship. We conduct an empirical study by administering a survey questionnaire with 329 respondents who attended a training program organized by one of the leading management institutes in India.FindingsWe find a positive effect of entrepreneurial intention and mindfulness on entrepreneurial behavior. Further, mindfulness has a moderating effect on the entrepreneurial intention–behavior relationship.Research limitations/implicationsThe study has a few limitations. It was conducted among unemployed youth who participated in a government-sponsored training program for the promotion of entrepreneurship. Although not all the participants in the program were automatically eligible for government funding for starting a business, their entrepreneurial intention–behavior relationship may vary based on their conditions after the training concluded. This study emphasizes only the relationship between mindfulness and entrepreneurial intention behavior, considering EI and well-being implicit in mindfulness. Other contingent factors might also influence the entrepreneurship intention–behavior relationship, but our argument is that, ultimately, all emotional and rational factors can be subordinated to mindfulness. Hence, future research could be carried out to study the effect of mindfulness practice, entrepreneurial intention and the effectiveness of implementation behavior. Further longitudinal studies could be designed to understand how mindfulness training bridges the gap in the entrepreneurial intention–behavior relationship.Practical implicationsThrough this study, we offer empirical evidence on the role of mindfulness in moderating the intention–behavior relationship in entrepreneurship. Mindfulness makes people more aware of their internal and external environment when they pay attention with a purpose that helps them to regulate their emotions, cognition, novelty seeking and social contexts to sustain the ups and downs in starting a business.Originality/valueThe findings of the study offer new insights into the nuanced association between entrepreneurial intention and behavior through the lens of mindfulness.

Affection and Responsibility: Driving Mechanism of Local Tourism Employment of Farmers in Ethnic Villages

In tourism employment, the participation of farmers is closely linked to the development of ethnic villages. Existing literature often overlooks the role of farmers’ non-economic rationality factors in their employment behavior. This study investigated the mechanism of farmers’ livelihood capital, place attachment, and family care on their local tourism employment behavior. The research found: First, livelihood capital facilitates farmers’ participation in local tourism employment, with place attachment mediating the correlation between livelihood capital and participation of farmers in local tourism employment, and family care positively moderating their participation in local tourism employment. Second, three distinct configurations drive farmers’ participation in local tourism employment. Third, complementary and substitution effects exist between livelihood capitals. Fourth, place attachment and family care demonstrate a masking effect. The government should actively maintain farmers’ place attachment, address farmers’ family care difficulties, guide farmers to utilize the substitution and complementary influences of livelihood capital and select appropriate paths to promote farmers’ participation in local tourism employment.

Gamification of Al-Khawarizmi Number Basis Module for Gifted and Talented Muslim Students

There are a few bright and intelligent students who have a poor level of achievement in mathematics. They think that mathematics is a boring subject and not important in daily life. A special module named the Al-Khawarizmi Number Basis Module will be used as an intervention step for students who need this guidance and support to achieve excellence in mathematics, increase their level of understanding of professional mathematics, and give encouragement to Muslim students in cultivating a mathematical life. The main objective of this research is to develop a game card for gifted and talented Muslim students at Kolej PERMATA Insan, Universiti Sains Islam Malaysia. This module helps students enhance their understanding and achievement in mathematics. This module contains three main topics, namely rational numbers, factors and multiples, and standard form. The effectiveness of this module needs to be evaluated and analyzed carefully. This way, the module can improve the level of achievement and understanding of gifted and talented Muslim students, which can then be shared with students that are in mainstream schools. In completing this module, students are also tested with a game card called Find and Match: Al-Khawarizmi Robot of Number (Riz and Ron). Then, students will undergo a pre-test and post-test to assess their level of achievement. The implementation of this module can increase understanding and strengthen the professional knowledge of mathematics among gifted and talented Muslim students and encourage students to cultivate mathematical knowledge throughout life.

Features of the restaurant market and consumer behavior in the Moscow restaurant business segment: study results

The article presents a comprehensive study results aimed at identifying peculiarities of the restaurant market and consumer behavior in the Moscow restaurant business segment. Within the framework of the research three stages have been realized. At the first stage the Moscow restaurant market macroenvironment has been analyzed to identify external factors of influence on modern restaurant business. The external factors of positive and negative impact on the restaurant industry development have been structured and described. At the second stage to identify the main trends of the Moscow restaurant market the method of content analysis of the Moscow restaurant business establishments sites with high rating indicators based on the Yandex neural network data was used. The main trends of the Moscow restaurant market are: restaurants’ focus on preparing healthy food and vegetarian cuisine; use of farm products and local ingredients in prepared dishes; technological innovations implementation that simplify consumer experience; focus on the principles of sustainable development and environmental friendliness in the business model; restaurant formats variety. At the third stage of the study, a survey has been conducted among visitors to Moscow restaurants and cafes to identify consumer behavior. The identified consumer practices in the restaurant market indicate, on the one hand, active involvement of the audience in visiting Moscow restaurants, cafes, and bars, and on the other hand, the use of restaurant meal delivery services via restaurant websites or mobile applications. The dominant influence of rational factors in consumers’ choice of a restaurant to visit and changes in the consumer motivation structure when visiting restaurants and cafes have been revealed.

Antecedents of Lead Director Selection

ABSTRACTResearch Question/IssueThis paper investigates the antecedents of lead director selection in the US context. Specifically, how do rational and social factors influence the likelihood of being selected as the lead director?Research Findings/InsightsResults for independent directors in S&P 1500 firms from 2000 to 2021 support the positive effect of both board capital (human capital and social capital) and social embeddedness with the CEO (university ties and demographic similarity) as factors in the selection of lead directors. Results also show that among late adopters, the effect of human capital (board experience) on selection is strengthened, and the effect of demographic similarity to the CEO on selection is weakened.Theoretical/Academic ImplicationsFirst, building on the director selection model, this paper further differentiates the rational and socialized perspectives by integrating the diffusion model. Specifically, among late adopters, rational factors play a larger role, and socialized factors play a smaller role in the lead director selection. Second, for the literature on the boards of directors, this paper provides unique individual‐level insights about directors' attributes and their interactions with firm‐level timing of practice adoption.Practitioner/Policy ImplicationsThe new governance practice of having a lead director, a leader of independent directors, has emerged and spread in the United States since 2000. As attention to the lead director governance practice increases, this paper focuses on the complexity of its adoption. Specifically, both rational (board capital) and socialized (social embeddedness with the CEO) factors can play a role in the lead director selection. Related stakeholder groups such as directors, investors, and policymakers should be aware of the potential symbolic adoption of this new governance practice.

Ten-year trends of delayed sequential bilateral cataract surgery (DSBCS) in Sweden: a register-based study.

To study the trend of delayed sequential bilateral cataract surgery (DSBCS) in Sweden in the past decade. This register-based cohort study utilized data from the Swedish National Cataract Register (NCR) from 2010 through 2019. Register files from patients who underwent cataract surgery in both eyes during the study period were linked using their social security numbers. Bilateral surgeries on different days were classified as DSBCS. The study investigated the association between DSBCS within 3months and several variables with stratification and multivariate logistic regression. The following variables were used: operation year, region, private or public unit, age, sex, indication for surgery, type of intraocular lens (IOL), preoperative visual acuity, ocular comorbidity, posterior capsule rupture and perioperative difficulties. During the study period, 368,106 patients underwent DSBCS, of which 62.6% (n = 230,331) had bilateral surgery within 3months. The median time between the surgeries was 61days (interquartile range 26-161days), showing regional variations. Better visual acuity in the fellow eye, presence of ocular comorbidity, various perioperative events and complications were associated with longer time to surgery of the second eye. Conversely, cataract surgery in more recent years, private clinic, increasing age, anisometropia and multifocal IOL were associated with shorter timespan between surgeries. The majority of DSBCS were conducted within a 3-month timeframe, with the interval between surgeries decreasing throughout the study period. Several rational factors were associated with the time difference, in addition to regional variations. Many patients would probably benefit from less time between the surgeries, and we encourage a clinical practice taking the whole patient's visual function into account.

Analyzing the consumer journey for hiking of the John Muir Trail

Most research on the consumer journey has focused on product purchases. This research, however, examines the consumer journey for experiences – in this case a long-distance hike. Two studies examine how people become aware of, learn more about, prepare for, evaluate, and reflect on a 200-mile hike on the John Muir Trail in California. The first study interviewed hikers while on the trail. The second study analyzed online discussion groups dedicated to the trail. These studies reveal that the idea of a long-distance hike often arises from a mention by others where people add the idea to a mental “bucket list”. For those with whom the idea resonates, they may quickly decide to hike the trail, though their motivation may not always be clear, and the trip may not occur for quite some time. Getting a permit is frequently a barrier, but online communities often offer advice. Preparation for the hike is typically a high-involvement process that involves purchasing equipment and physical training. The hike itself is a paradox of aesthetic appreciation in the face of physical struggle. Importantly, many hikers later report the journey as an important experience and serve as evangelists for other hikers. The two studies corroborate certain notions about the consumer decision process while calling others into question. For instance, they validate the significance of word-of-mouth recommendations from individuals with similar backgrounds, which plays a pivotal role in raising awareness. Simultaneously, they challenge conventional thinking by demonstrating that the decision-making process is influenced not solely by rational factors but also by emotional elements. Finally, these findings underscore the importance of employing multiple research methods to comprehensively grasp the intricate aspects of the consumer journey, especially the consumption of experiences.

Exploring a Consumption Value Model for Islamic Halal Cosmetics

Research Originality: Halal cosmetics segmentation requires detailed analysis to enable stakeholders from the industry sector to optimize marketing and sales. The findings of this study are interesting, the market opportunity specifically for women is not only in consumption volume but also production, especially with market segmentation among millennials and Gen Z.Research Objectives: This research aims to determine the simultaneous and partial effects of halal labeling, product quality, religiosity, and online consumer reviews on purchasing decisions regarding halal cosmetic products among female and male consumersResearch Methods: This research employed an online survey method with 203 respondents. It also employed the SEM-PLS to evaluate models and validate hypotheses, and Multi-Group Analysis (MGA), which is employed to determine the gender effect's position on the hypotheses.Empirical Results: The results with the SEM-PLS method show that product quality, online consumer reviews, and religiosity satisfactorily influence purchasing decisions, this is not the case with the halal label. It seems that online consumer reviews are more suitable for male consumers. Appearance and persuasive factors are more important for male consumers who value rational factors compared to female consumers.Implications: The findings of this research are significant due to the comparison drawn between male and female consumers. Such a comparison aids practitioners and business professionals in effectively delineating market demands and preferences. When developing halal cosmetic products, manufacturers must consider not only the product's sales potential but also its efficacy and potential side effects upon usage.JEL Classification: M5, M10, M21How to Cite:Yudha, A.T.R.C., Zidna, R.R & Febriyanti, N. (2024). Exploring a Consumption Value Model for Halal Cosmetics. Etikonomi, 23(2), 465 – 480. https://doi.org/10.15408/etk.v23i2.36080.

Optimizing cell phone recycling process: Unraveling rational and emotional drivers of consumer recycling participation using PLS-SEM and fs-QCA

The rapid obsolescence of cell phones has led to significant challenges in electronic waste. Effective recycling processes are crucial to mitigate environmental impacts and recover valuable materials. However, consumer participation in obsolete cell phone (OCP) recycling remains suboptimal. The purpose of this research was to apply the Theory of Planned Behavior (TPB) to investigate the factors that influence the intention to recycle obsolete cell phones among Chinese consumers. By analyzing 621 valid survey responses using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study identifies that attitude, perceived behavioral control, and subjective norm, as rational factors, significantly predict OCP recycling intention. Additionally, privacy concern and object attachment, as emotional factors, are found to reduce OCP recycling intention. Further analysis using Fuzzy-Set Qualitative Comparative Analysis (fs-QCA) pinpoints essential TPB configurations that enhance OCP recycling intention, highlighting that the absence of both privacy concern and object attachment contributes to high recycling intention. By introducing an emotional perspective, this study advances our understanding of the mechanisms underlying OCP recycling behavior. Strategic directions for improving cell phone recycling management are discussed.

Eating habits and dietary supplement utilization according to food-related lifestyle among Korean adults: a cross-sectional study

Objectives: This study investigated the association between eating habits and the utilization of dietary supplements (DSs) according to food-related lifestyle (FRL) among Korean adults. Methods: This study included a total of 300 participants (150 men and 150 women) in their 20s to 60s living in Seoul and Gyeonggi Province. We identified two groups by factor and cluster analysis: an ‘active pursuit’ group and a ‘passive pursuit’ group. Differences in eating habits and DS utilization between the two groups were analyzed by chi-square test and t-test. Logistic regression analysis was used to analyze the effect of variables on DS consumption according to FRL. Results: There were significant differences between the two groups in terms of age, alcohol drinking frequency, total dietary score, change in DS consumption after coronavirus disease 2019, and current DS consumption (P < 0.05). The proportion who perceived many health benefits of DSs was higher in the ‘active pursuit’ group than in the ‘passive pursuit’ group (P = 0.003). The most commonly consumed type of DSs was multivitamins & minerals for the ‘active pursuit’ group, and omega-3 fatty acids for the ‘passive pursuit’ group. The ‘an active pursuit’ group consumed DSs 2.93 times more (95% confidence interval [CI]: 1.44–5.97) compared to the ‘passive pursuit’ group, after adjusting for confounders. In the ‘active pursuit’ group, the health pursuit (odds ratio [OR] = 6.54, 95% CI: 1.44– 29.61) and rational consumption pursuit factors (OR = 0.26, 95% CI: 0.08–0.83) were associated with DS consumption, whereas only the health pursuit factor had a significant association (OR = 5.37, 95% CI: 2.08–13.88) within the ‘passive pursuit’ group. However, total dietary score and DSs consumption did not show a relationship. Conclusions: By understanding the consumption characteristics of DSs according to FRL, this can serve as basic data necessary for promoting health through the utilization of DSs and healthy behaviors.

How do affective and cognitive involvement affect tourism intentions: a perspective on blogger impact

ABSTRACT Social Network Services (SNS) platforms are crucial sources of travel information. Xiaohongshu, a highly esteemed platform in China and globally, provides travel guides and lifestyle information. Empirical studies on how influencers, as well as the affective and rational factors of travel user-generated content (UGC) affect travel intentions are limited. Based on involvement theory and dual-system theory, this study uses topic modelling, sentiment analysis, and semantic network visualization to analyze travel posts and comments on Xiaohongshu. It reveals the affective and functional factors of posts by bloggers of varying impact and their effects on audience affective and cognitive involvement, processing systems, and travel intentions. The results are as follows: (1) Posts by medium-impact bloggers are more successful in generating and enhancing travel intentions. (2) Affective factors trigger affective involvement and processing, driving heuristic travel intentions; functional factors drive cognitive processing through cognitive involvement, leading to cognitive travel intentions. (3) The proper emotional intensity of affective and functional factors effectively transmits information, builds audience confidence, and maximises the enhancement of travel intentions. This study enriches the research viewpoint and theoretical foundation of enhancing travel intentions, providing practical recommendations for tourism practitioners in creating appropriate and effective emotional promotional content.

Pengaruh Faktor Emosional dan Faktor Rasional Terhadap Keputusan Pedagang dalam Menggunakan Jasa Perbankan Syariah: Studi Kasus pada Pedagang Kecamatan Serbajadi Kabupaten Serdang Bedagai

The purpose of this study is to identify emotional factors and rational factors of traders in Serbajadi District, Serdang Bedagai Regency when making decisions in using Islamic Banking services. This study used a quantitative approach with the distribution of questionnaires. The sample was randomly selected using proportional random sampling method and Slovin algorithm with a total of 88 traders. The data obtained were processed using the SPSS 27 application and multiple linear regression analysis methods used. The results obtained partially, the emotional factor variable (X1) has a negative and significant effect on the decision of Traders (Y) in using Islamic banking services. And the rational factor variable (X2) has an influence and is significant on the decision of traders (Y) in using Islamic banking services. Simultaneously, emotional factors (X1) and rational factors (X2) influenced traders' decisions (Y) in using Islamic banking services, amounting to 58.8% and other factors not included in the research model impacted the remaining 41.2%.

Strengthening sustainable consumption behavior in high school students: Evaluation of an experiential training intervention targeting psychological determinants

Designing effective educational measures constitutes a key area of action for achieving global sustainability goals. Therefore, the present study examined a training addressing sustainable consumption practices in plastic reduction, fashion and food. An interactive training was held in a German comprehensive high school with grade 11 students, addressing psychological drivers of sustainable consumption behavior, namely, awareness and knowledge, emotional, rational and value-based factors. The training was evaluated in a pretest(t1)/posttest(t2)/follow-up(t3) design. Final self-report data was obtained from 77 pupils in t1 and t2 and 56 pupils for all three points of measurement. Results of a repeated measures MANOVA indicate significantly higher levels of all outcome variables directly after the training. Significant long-term effects emerge on the knowledge of sustainable consumption alternatives, anticipated feelings of guilt, perceived norms in the individual’s social environment, perceived control over one’s own behavior, as well as sustainable consumption behavior in everyday life. Taken together, results suggest the training to be an effective instrument for furthering actual sustainable consumption practices of young pupils. Its implementation during school hours with regular-sized classes offers a low expenditure educational approach for sustainable consumption.

Review of Antecedents of Tourists’ Pro-Environmental Behavior: Based on Core Chinese and English Databases

Existing literature reviews on tourists’ pro-environmental behavior (PEB) mostly rely on English databases, overlooking a significant amount of relevant research in Chinese databases. So, this research conducts a literature search from Web of Science (WOS) and China National Knowledge Infrastructure (CNKI). I follow the PRISMA procedure to get 175 articles for review and category the antecedents of tourists’ PEB into four main groups: inherent factors, rational factors, emotional factors, and situational factors. Lastly, I suggest some possible directions for future research.

Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping

PurposeThis study is among the first to integrate the technology acceptance model (TAM) and value-based adoption model (VAM) in the context of augmented reality (AR) shopping. It assesses how consumers' rational (TAM) and emotional (VAM) factors influence their intention to use AR in online shopping via perceived value and consumer engagement.Design/methodology/approachThis study uses a quantitative research approach and employs a standardized survey questionnaire distributed on social media platforms to recruit Gen Z members who are potential buyers or users of AR technology. SmartPLS 4.0 was used to test the responses of 204 respondents.FindingsThe results indicate that consumers who perceive a higher value of AR in shopping are inclined to use AR in their future shopping when AR shopping is easy to use, useful, personalized, innovative and provides a highly engaging experience. Interestingly, perceived sacrifice did not influence perceived value. This study confirms that integrating TAM and VAM is instrumental in capturing value, which in turn influences engagement and the intention to use AR in online shopping.Originality/valueThis study further extends the conceptualization of AR perceived value by combining rational components derived from TAM and VAM, thus leading to a sturdy and theoretically grounded framework. In addition, this study contributes to the literature on extended reality, namely AR shopping, and helps brand managers manage highly evolving AR experience for Gen Z.

The error bounds of Gaussian quadratures for one rational modification of Chebyshev measures

Abstract For an analytic integrand, the error term in the Gaussian quadrature can be represented as a contour integral, where the contour is commonly taken to be an ellipse. Thus, finding its upper bound can be reduced to finding the maximum of the modulus of the kernel on the ellipse. The location of this maximum was investigated in many special cases, particularly, for the Gaussian quadrature with respect to the Chebyshev measures modified by a quadratic divisor (known as the Bernstein–Szeg̋ measures). Here, for the Gaussian quadratures with respect to the Chebyshev measures modified by a linear over linear rational factor, we examine the kernel and describe sufficient conditions for the maximum to occur on the real axis. Furthermore, an assessment of the kernel is made in each case, since in some cases the true maximum is hard to reach. Hence, we derive the error bounds for these quadrature formulas. The results are illustrated by the numerical examples. An alternative approach for estimating the error of the Gaussian quadrature with respect to the same measure can be found in [Djukić, D. L., Djukić, R. M. M., Reichel, L. & Spalević, M. M. (2023, Weighted averaged Gaussian quadrature rules for modified Chebyshev measure. Appl. Numer. Math., ISSN 0168-9274)].

Topping and NPK fertilization alter seed germination, plant growth and active components of Valeriana amurensis.

Valeriana amurensis, a tall herbaceous plant, has been traditionally utilized as a herbal remedy both in China and Russia. This study was set to explore how to cultivate high quality seedlings, considering factors such as seedling time, seeding density, shading, and plastic film mulching. In addition, we investigated the impact of topping and fertilizer on the growth and quality of V. amurensis. According to the percentage of seed germination, the seeds of V. amurensis were sowed with 0.88 g m-2 density using plastic film mulching from late April to mid-May (germination percentage was more than 30%). The optimal Transplanting time was identified as late September, ensuring a high survival rate of 98%. Generally, topping showed the most improved growth indices in late fruit period (21.87 for number of radical leaves) and withering period (6.50 for number of buds and 234.81 for number of roots). Topping increased the yields of valtrate (10.91 mg per plant), valepotriates (809.51 mg per plant) and essential oil (395.64 mg per plant) in withering period. Nitrogen fertilizer promoted maximum root growth and increased the biomass of V. amurensis. Meanwhile, N fertilizer significantly increased the yields of valtrate to 10.46 mg per plant and valepotriates to 772.32 mg per plant among three types of fertilizers. Seedlings are obtained according to rational sowing factors and transplanting time. Topping and nitrogen fertilization emerge as superior strategies to enhance the growth and medicinal quality of this valuable plant. This study provides actionable insights for the cultivation V. amurensis.