The integration of photovoltaic (PV) system at behind the meter has gained popularity due to the growing trend toward environmentally friendly energy solutions. Coupling PV systems with battery energy storage systems (BESS) addresses the uncertainties of PV energy production while enhancing energy management. Load characteristics have influence on PV and BESS design both in technical and economic aspects. This paper presents a comprehensive analysis of load demand characterization methodologies tailored for the design of PV and BESS. The fundamental load properties such as daily maximum power, minimum power, and load energy, categorizing loads based on their daily and annual variation degrees are investigated. The techno-economic performance of PV-only and PV+BESS systems is analyzed, focusing on metrics such as excess energy, peak limiting performance, and economic feasibility using the levelized cost of energy (LCOE). The findings of this study reveal three distinct load characteristics based on daily variation: moderate (50–70 %), moderate to high (70–80 %), and high (80–90 %). Load profiles with moderate variation (50–70 %) demonstrate economic feasibility when sized with a PV-only system matching maximum power demand. With BESS prices reduced to less than 140 USD/kWh, these loads could also integrate a 1C-BESS sized at half capacity under the same control strategy, resulting in lower excess energy and LCOE. Conversely, loads with higher variation (>70 %) and lower self-consumption rates (<70 %) face fewer viable options for both PV-only and PV+BESS configurations, especially if BESS costs remain high. These loads require custom-designed solutions and more extensive load analysis. Through analysis, this study establishes the relationship between load characteristics and system design suitability for the loads studied. The findings underscore the importance of incorporating load demand characterization techniques in the design systems, highlighting the need for tailored approaches based on specific load characteristics and economic viability.