sentiment, moral ideal and cultural goal that stimulate and regulate the freedom of mobility and competition in economic and social adjustments. Contemporary industrial society is marked by a formal, objective, pecuniary standard which fits well into the machine technology, rapid tempo of life, interdependence of labor, and freedom of mobility. The complex and interdependent Great Society in which man lives requires not only an appropriate mechanism of communication, organization, and industry but also an appropriate value mechanism which may express and measure the widest range of human values. But the money token used in measuring and energizing various individual and social goals ends in subordinating to itself the ultimate values. Money is associated with man's health, comfort, and leisure and gives access to many cultural, personal, and spiritual values. There is in modern life an intermingling of economic with aesthetic and moral values. But as pecuniary value enlarges its scope, society slides into the acceptance of the principle that everything has its price. Pecuniary value becomes a real end rather than a means and is used to manipulate a great number of social activities and values which should be outside the pecuniary domain. Thus the hegemony that belongs to the ultimate, underivative values ends. The cult of the hedonic and the useful supersedes the ancient adoration of truth, love, and goodness. The norms of the rapid tempo of life, the fluidity of social relations, the freedom of competition and contract, and the deliberate-pecuniary standard that emerge in the successive levels of social accommodation are all reciprocally interdependent and express the gestalt of modern industrialized society of which physical and social mobility is the fundamental process. The contemporary social scene cannot be understood without placing mobility in the center of the perspective, nor can mobility be adequately interpreted without adopting an integrated and synthetic viewpoint in this regard. No significant feature of modern civilization can be delineated without introducing mobility as one of its causal factors operative on the levels of ecology, economy, and morality.