The randomized response technique has gained a wide popularity among survey researchers over the past few decades. Randomized response procedure is applicable in a variety of fields including sociology, psychology, business, and education, etc. It is a useful method which helps the researcher in dealing with the high non-response rates in sample surveys on sensitive issues such as monthly income, traffic rules violations, income tax amount, and expenditure on luxury items, etc. We introduce an optimal scrambling technique which uses forced responses. The algebraic properties of the estimator of population mean using the suggested technique have been derived. For the purpose of comparison with existing models, the different measures of model-evaluation have been obtained. Our analysis suggests that the new quantitative technique using forced responses is better than the available scrambling techniques not only in efficiency, but also in the combined metric of model’s efficiency and level of privacy, which make it more useful than the available models for practical problems. Using real-world example, we illustrate its practical implementation to sensitive sample surveys.