Ion doping is one of the most effective strategies to induce interesting luminescence properties of materials. In this work, the Bi3+ and Eu3+ are introduced into a ‘114’ host material YBaZn3GaO7 (YBZG) to generate photoluminescence (PL), long-persistent luminescence (LPL) and colour change properties. The co-doped YBZG:0.003Bi3+/yEu3+ can generate multi-color emissions from green, through yellow to orange with the increasing of Eu3+ concentration. There are F-like color centers around conduction band (CB) of YBZG host with shallow or deep energy levels. The electrons trapped by deep levels response to the PC properties, whereas these for shallow levels response to the LPL properties. The PC process from white to apricot is reversible. By alternating thermal treatment and irradiation, YBZG:0.003Bi3+ was proved to have a good fatigue resistance of 3.1 %. For YBZG:0.003Bi3+/0.05Eu3+, it shows bright orange LPL emission when the irradiation is removed after 24 min. The achievement of this paper provides a design idea that if the host structure of a phosphor is of flexible and easy to occur defect, not only PL property, but also PC and LPL properties are probably able to realize.