ABSTRACT The purpose of this study was to examine the recruitment and retention efforts of Black college athletes in football, women’s basketball and men’s basketball by white head coaches at historically white institutions (HWI). This study employed Critical Race Theory (CRT) and the educational tenets of: (1) racism; (2) interest convergence; (3) social construction; (4) differential racialization; (5) intersectionality/anti-essentialism; and (6) unique voice/counter storytelling [Bell, D. (1995). Who's afraid of critical race theory? University of Illinois Law Review, 1995, 893–910; Delgado, R., & Stefancic, J. (2001). Critical race theory: An introduction. New York University Press; Ladson-Billings, G. (2013). Critical race theory: What it is not!. In M. L. Editor, & A. D. Editors (Eds.), The handbook of critical race theory in education (pp. 34–47). Routledge Handbooks Online; Solórzano, D. G., & Yosso, T. J. (2002). Critical race methodology: Counter-storytelling as an analytical framework for education research. Qualitative Inquiry, 8(1), 23–44]. A descriptive multiple case study [Stake, R. (1995). The art of case study research. Sage Publications, Inc.] was designed, and semi-structured interviews were carried out with seven male and three female former college athletes from a Power 5 institution. This study gathered common themes related to former athletes’ intersection of race and gender. The theme of race produced the following subthemes: (1) representation, (2) assimilation, (3) academics and (4) community. Furthermore, the theme of gender produced greater insight in the subtheme of (1) intersectionality. Through the aforementioned themes, the researchers call for a complete overhaul of the current practices of recruiting Black college athletes at HWIs through established offices comprised of researchers and practitioners well versed in providing resources and support for students on and beyond the campus environment.