Established in 1944, the North Queensland Local Government Association made an impact on post‐war reconstruction and northern development in Australia. The association modernised infrastructure and improved social conditions in Queensland's north, as well as launching an influential publicity campaign to promote a massive northern development scheme. In an era when federal proposals for developing Australia's northern regions often struggled to make a convincing case for Commonwealth investment, these were significant contributions to nation‐building. Putting substance before parochialism, the association fostered cooperation among municipal authorities and patiently lobbied the Queensland government. But some members complained that their region was part of a “neglected north” and called for a more assertive campaign. By the late 1950s, having developed regional infrastructure, grown in confidence, and looking for new challenges, the association shifted its lobbying to target the Commonwealth government. The change led to the “People the North” publicity campaign, which influenced federal northern development policy. This article analyses the campaigns led by the North Queensland Local Government Association in the twenty years after 1944. It illuminates a neglected part of Australia's political history: the contribution of regional political voices from Australia's north to nation‐building projects such as post‐war reconstruction and northern development.