Queensland Tourism Research Articles

Promosi Pariwisata Bali dan Queensland melalui Film “Ticket to Paradise”

The film industry and tourism have a very strong relationship, which can benefit one another. Various tourist destinations use films to promote their area and attract tourists. There are also many films made in tourism destinations and showcase these destinations, so as to attract tourists to visit them. As a world popular destination, Bali has been choosen by several film producers to make film here such as the international box office movie “Eat Pray Love” (2010) and the most recent one is “Ticket to Paradise” (2022). The story of “Ticket to Paradise” sets in Bali but did not shoot here, instead in Queensland Australia because of the Pandemic Covid-19. This study aims to analyze the benefits of film "Ticket to Paradise" for Bali and Queensland tourism tourism industry The analysis was carried out using interpretive qualitative methods in investigating the tourism symbols contained in the film. In terms of the storyline, dialogue and visuals contained in this film, this study concludes that the film "Ticket to Paradise" both promotes the tourism industry in Bali and Queensland, although the promotional impact will be more optimal if the film is made and shot in Bali.

What does colour tell about tourist experiences?

Tourist experiences are the product of a temporally extended series of events and activities. The temporal distance from actual experiences distorts the recalled evaluation of their experiences so tourists photograph to record their experiences and consume the place. Tourist photographs build a positive image of a destination when they effectively evoke positive feelings (i.e. affective image) and provide clear information about the physical and functional characteristics (i.e. cognitive image) of the destination. Despite its strong evocative power in constructing a meaning and assessing the place and experience, colour receives little attention in existing tourist photograph literature. Assuming colour as a proxy of tourist experiences, I explore whether, and how, colour in tourist photographs represents tourist experiences and destination consumption. The psychophysical paradigm, which proposes that the quality of the scenery or landscape reflects not only its intrinsic attributes but also the eyes of the beholder, provides a theoretical foundation. A purposely developed colour extraction and analysis tool identifies colour distribution patterns from 2,131 tourist photographs and Leximancer discovers word-like concepts (e.g. regular nouns and adjectives) from the corresponding comments and tags collected from the Facebook of Queensland Tourism Board in Australia. Findings reveal five distinctive groups based on colour distribution patterns and associated concepts. For example, tourist photographs of Fraser Coast show dominantly blue and secondarily orange whereas photographs of Sunshine Coast show balanced blue and orange. Tourist photographs from the destinations sharing similar geographic characteristics often display dissimilar colour patterns. It suggests that destinations can be grouped together by colour patterns and conceptual similarity, instead of geographical characteristics. The results further support that colours in tourist photographs are a significant representamen of tourist experiences and destination image.

Tourism Reform, Policy and Development in Queensland, 1989–2011

Tourism has been a major driver of economic and social development in Queensland since the end of World War II. In 2011, tourism's direct contribution to the economy was estimated to be $7.8 billion, and it generated direct employment of an estimated 118,000 full-time equivalent jobs (Queensland Tourism 2011). The multiplier effects of tourism account for another $9.2 billion, making it the most important component of the state's service sector. These figures suggest that the approach adopted by the Labor government over the last two decades to manage and develop Queensland tourism has generally been positive. However, a closer examination of recent trends and criticisms reveals that visitor demand has flat-lined: the industry is struggling under the weight of global and local pressures, investment has slowed, and there are issues of stagnating demand, competitiveness, service quality, industry capacity and innovation. Moreover, Queensland is losing international market share compared with New South Wales and Victoria (Tourism Research Australia 2011). Given that governments have a key role to play in creating and maintaining policy conditions that contribute to both a healthy economy and social well-being, what have been the Queensland Labor government's contributions to tourism, and what are the key challenges into the future?

Post Crisis Recovery

SUMMARY In recent years a growing number of disasters have affected the tourism industry on scales that range from regional to global. Although there have been a number of significant disasters including SARS, the September 11 attack on the US in 2001, coups in Fiji and the Asian Financial Crisis of 1997/98 the impacts on the tourism industry in the affected regions and/or countries have been surprisingly short-term. There is still much to learn from how crisis events were managed by the various industry and government authorities involved. This paper focuses on aspects of the impact of Cyclone Larry on the North Queensland tourism industry by examining the impact on visitor flows in the short term and recording the views of visitors who had travelled to the region several months after the event. The research identifies aspects of visitor behaviours and expectations that may be of use to industry and government to better inform managers and policy makers in their planning and management functions.

A critical look at community based tourism

Community based tourism (CBT) could be one way of creating a more sustainable tourism industry. This article critically reviews the CBT approach in light of fieldwork in a North Queensland tourism destination. The literature on CBT has three major failings from a community development perspective. Firstly, it tends to take a functional approach to community involvement; secondly, it tends to treat the host community as a homogeneous bloc; and thirdly, it neglects the structural constraints to local control of the tourism industry. Attention to these issues could contribute to a more sustainable and equitable tourism industry.

The Drive Tourism Program 2000-2002: Project partners in the fast lane

The Drive Tourism Program 2000-2002 is a partnership project between the Department of Main Roads (DMR), Tourism Queensland (TQ) and the Queensland Heritage Trails Network (QHTN) of Arts Queensland. It is entirely funded by the Queensland government in an effort to stimulate regional and rural tourism growth and enhance the experience of the drive tourist. The development of the QHTN projects is a primary stimulus to this exercise. This paper provides an overview of the Drive Tourism Program (DTP) with a specific focus on the development of corridor management plans (CMPs) as an important element of the DTP. With the drive tourism market fundamental to the success of Queensland tourism, the paper identifies how the CMPs have been developed to cater better for the drive market through the evolution of themed routes and integrated information systems.

Queensland shows the world: Regionalism and modernity at Brisbane's world expo ‘88

[Extract] World Expo 1988 provided a forum in which a sense of the unique character of Queensland was displayed. It was also explicitly intended to start Brisbane on a modernisation process, toward a future as a 'global' city. The conflicts between these two aspects of Expo '88 were played out in a number of ways, both on the Expo site itself and through the commentary and debate with which the local media (particularly the Courier Mail) surrounded the event. This article explores the clash between the symbols and values associated with 'Queensland' and those identified with 'Brisbane' during World Expo '88, and examines the concerns which surfaced over the role of Japan at Expo '88: concerns linked primarily to the place of Japanese investment and tourism in Queensland's modernisation.

Revisiting the concept of hosts and guests

The concept of hosts and guests has patterned the social impact of tourism literature since Smith’s seminal collection in the late 1970s. However, recent moves to embrace the insights of postmodern and post-structuralist theories in tourism have suggested that these binary oppositions should be revisited. For example, Feifer’s idea of the post-tourist suggests links between the tourist experience and the everyday aestheticized consumption practices that pattern life in post-Fordist society. Using data generated during a community study of a north Queensland tourism town, the article illustrates the contested nature of hosts and guests. The blurred notions of hosts and guests highlighted the way in which participants’ motivations to migrate to the town mirrored the destination marketing for the town, focused on a tropical lifestyle. However, there are conflicting versions of this lifestyle, which have implications for the destination’s sense of community and sense of place.

The Pioneer and the Cosmopolitan

With the rise of economic globalisation and the increasing power of supra-national forces (particularly major corporations), the capacities of national governments to regulate economic development have declined. However, the role of sub-national governments, particularly state governments, has grown, as national governments have looked to local and regional areas to achieve greater international competitiveness (Harding 1996: 645–647). Major corporations operate according to a global, ‘borderless’ rationale, while local and regional policy makers are very much bound by their spatial location (Keating 1993: 376–378). This paper assesses the capacities of state governments and local communities within a globalised economy to regulate development. It focuses on tourism in Queensland and Hawaii, through an examination of the careers of the initiators of the largest tourism developments in the two states — Keith Williams in Queensland and Christopher Hemmeter in Hawaii. Each has become a tourist icon in his respective state. Whereas Williams has a public image as a dogged pioneer and builder, Hemmeter's public image is of a restless cosmopolitan designer. The paper evaluates their two careers within the context of the contrasting approaches to regulation of tourism development in Queensland and Hawaii.

Tourism Development in Queensland and Hawaii

This paper provides a comparative perspective on the development of tourism in Queensland through analysing the history of tourism in Hawaii. Both Queensland and Hawaii are heavily dependent on tourism, with the future of tourism being a constant focus of public debate in each case. Since Hawaii embarked on tourism development decades before Queensland, the history of Hawaiian tourism may present some important lessons for tourism in Queensland. Also, Hawaii is Queensland's most important competitor for the Japanese and emerging Asian markets (such as South Korea, Taiwan and mainland China) in sun-and-surf tourism.

Partitioning Growth in Queensland Tourism Expenditure

The Queensland state economy has been one of the fastest growing in Australia over the past decade. Tourism is widely recognised as being one of the driving forces behind that growth. Total expenditure in the host economy by tourists is dependent not only on the number of visitors, but also on their behaviour. At the broad level, “behaviour” covers such things as length of stay and expenditure per day. Purpose of visit and usual place of residence may contribute to variability in these measures. It is found that length of stay is changing in the opposite direction to the positive effects of changes in average expenditure and numbers of visitors. Partitioning of changes in tourism expenditure into these components enables policy makers to better understand the changes that are occurring in aggregate tourism expenditure.

Queensland Tourism and the Environment

You can't support environmentalism and tourism at the same time – they are incompatible'. (Interview with Jim Kennedy, former chair of the Queensland Tourist and Travel Corporation, 14 September 1993)
 As in many other places, tourism has become a seductive industry for government and business in Queensland over the past decade. As one of the sunbelt states, Queensland has become an attractive destination for international, interstate and intrastate visitors. Tourism has become a major industry in Queensland contributing 5% to GSP (Goss 87). In 1993, the state attracted 1.4 million international visitors or 51% of the inbound market (Trends, issue 1, July 1994:4). This represents a 16% average annual increase since 1991. Although domestic tourism has experienced a slowdown, the state attracted 2.4 million intrastate and 8.5 million interstate trips in 1993. The staging of Expo 88 in Brisbane is credited with stimulating a significant increase in interstate visits to Queensland (cf. Collins 1994b).

Economic significance of tourism in Queensland

The last decade has seen a strong growth in tourism activity in Queensland, Australia, with significant increases in visitor arrivals, tourist spending, and investments in infrastructure. The analysis of tourism to date has traditionally been handled in an input-output framework which has two major drawbacks: its static and linearity assumptions. This study estimates the economic significance of tourism activity in the Queensland economy in an integrated modelling framework, which combines the social accounting (cross-sectorial) matrix with econometric (time-series) relationships. This provides the basis for a much more comprehensive analysis of tourism activity and, as such, is superior to the traditional input-output analysis.

Japanese tourism in Queensland

Japanese tourism in Queensland