Quasi-experimental Research Articles

The Effectiveness of an Interactive Video-Based Program in Developing the Skills of Comparing and Ordering Numbers Among Individuals with Hearing Disabilities

The aim of the current research is to enhance the skills of comparing and ordering numbers through the utilization of interactive videos among students with hearing disabilities, including those who are hearing impaired or deaf. Employing a quasi-experimental design, the study adopts a one-group pretest-posttest approach, involving (12) students who received instruction through interactive videos. Initially, pretest measures were administered, followed by the experimental intervention, and subsequently, posttest evaluations of comparing and ordering number skills were conducted. The study employed specific tools, including a test assessing comparing and ordering numbers skills, as well as an interactive video program. The findings of the study underscore the efficacy of the interactive video-based training program in fostering the development of comparing and ordering number skills among the sampled individuals. Moreover, the research revealed no statistically significant disparities, at a significance level of 0.05, in the posttest scores among students, attributed to variations in the severity of their disabilities. Furthermore, no statistically significant differences were observed, at the same significance level, between the posttest scores and those obtained during the follow-up assessment, indicating the sustained effectiveness of the program over time. In conclusion, the study culminates in a series of recommendations and proposed avenues for further research in this domain.

Assessing the quality of chest compressions with a DIY low-cost manikin (LoCoMan) versus a standard manikin: a quasi-experimental study in primary education.

Extending the access to cardiopulmonary resuscitation (CPR) training to a wider public is an important step in increasing survivability of out-of-hospital cardiac arrest. However, often price and maintenance of CPR manikins are barriers that prevent training at schools. This study aims to evaluate the learning of hands-only (HO) CPR by practicing with a low-cost manikin (LoCoMan) with visual qualitative feedback and to compare the results with the skills acquired by practice on a conventional manikin. A quasi-experimental study with 193 schoolchildren (10 to 12years old) who were allocated to two groups: the LoCoMan group was taught via an integrative approach (science combined with physical education (PE)) and practiced on a handmade manikin, and a control group practiced in a traditional setting with a commercial manikin (Resusci Junior, Laerdal, Norway). All participants practiced for 1 hands-on skill session before performing a post-test on an instrumented CPR manikin. The outcomes including HO-CPR performance variables were compared between groups. The LoCoMan and control groups both achieved acceptable percentage of HO-CPR quality (57% and 71%, p = 0.004). Among 6th-graders, there were no significant differences in HO-CPR quality between LoCoMan 68% and control 71%, p = 0.66. The control group achieved better chest compression depth while the LoCoMan group showed more compressions with adequate chest recoil. Conclusion: Schoolchildren are able to build and use a low-cost manikin with visual feedback. The integrative learning approach used in this study may be a feasible alternative methodology for training and learning HO-CPR in schools when commercial manikins are not available. What is Known: • Access to CPR training should be universal and independent of age, location, financial means, or access to qualified instructors. • Scientific societies promote the implementation of CPR in schools, so that teachers and schoolchildren can play a multiplier role in their environment, but the gap in CPR learning is related to cultural, economic factors or access to resources and materials. What is New: • LoCoMan may be a useful device for teaching and learning CPR in schoolchildren from the age of 10 and upwards. • LOCOMAN shows that it is feasible and possible to build a low-cost manikin (about €5 in the European Region) and to integrate it into an integrative educational project, and outlines how this could be done. this approach can be an incentive for teachers to attempt teaching CPR, but also for education outside the formal environment.

Positioning virtual reality as means of clinical experience in mental health nursing education: A quasi-experimental study

PurposeVirtual reality technology has been used to establish a risk-free environment in which students can practice psychiatric nursing. A quasi-experimental study was conducted to examine the effects of a virtual reality (VR) based mental health nursing simulation on practice performance of undergraduate nursing students. MethodsA quasi-experimental, pre- and post-test design was used. A total of 68 students were randomly assigned to an experimental group (n = 32) and a control group (n = 36). The control group received conventional simulation using text scenario-based role play. The intervention group received VR software consisting of 360° video clips and related quiz questions. ResultsThe self-reported perceived competency in nursing performance showed no statistically significant improvement in the experimental group, whereas the control group showed a statistically significant improvement in symptom management (t = 2.84, p = 0.007) and nurse-patient interaction (t = 2.10, p = 0.043). Scores from the assessor showed better performance scores in the experimental group in symptom management (t = −2.62, p = 0.011), violence risk management (t = −3.42, p = 0.001), and nurse-patient interaction (t = −3.12, p = 0.003). ConclusionsThe findings of this study indicate the potential of using VR for optimized mental health nursing simulation. VR technology allowed realistic experiences which may ensure students have a more comprehensive understanding of mentally ill patients and in doing so, overcome barriers of traditional simulation, resulting in better learning outcomes.

Pengaruh Model Pembelajaran Tai Berbantuan Flip Chart Terhadap Sikap Peduli Sosial dan Tanggung Jawab Siswa SD Kelas III SDN Harjosari 01 Bawen

The purpose of this study was to determine the effect of the flip chart-assisted TAI type learning model on social care attitudes and responsibilities of third grade elementary school students at SDN Harjosari 01 Bawen. This study uses a quantitative approach with the type of experimental method, namely Quasi Experimental Design with the form of a Non-Equivalent Control Group Design. The population in this study were all third grade students at SDN Harjosari 01 Bawen. As for the sample in this study were students in class III A and students in class III B SDN Harjosari 01 Bawen. Data collection techniques using observation, questionnaires, unstructured interviews and documentation. The data analysis technique used is Normality Test, Homogeneity Test, Independent Sample T-Test and Simple Linear Regression Test. The results of this study indicate that: 1) There are differences in the use of flip chart-assisted TAI-type learning models for students' social care attitudes, which can be seen from the results of the Independent Sample T-Test and the obtained t count > t table (3.353 > 2.016) with the sig-(2-tailed) value is 0.002 <0.05, then Ho is rejected and Ha is accepted. 2) There is a difference in the use of the flip chart-assisted TAI type learning model for the attitude of student responsibility, which can be seen from the results of the Independent Sample T-Test and the obtained t count > t table (2.427 > 2.016) with a sig-(2- tailed) ie 0.019 <0.05, then Ho is rejected and Ha is accepted. 3) There is an effect of using the flip chart-assisted TAI type learning model on students' social care attitudes, which can be seen from the results of the Simple Linear Regression Test and a significance level of 0.002 <0.05 is obtained with a percentage R Square value of 0.207 = 20.7% , then this regression model can affect the participation variable. 4) There is an effect of using the TAI type learning model assisted by flip charts on the attitude of student responsibility, which can be seen from the results of the Simple Linear Regression Test and a significance level of 0.002 <0.05 is obtained with a percentage R Square value of 0.120 = 12%, then This regression model can affect the participation variable. So it can be concluded that the flip chart-assisted TAI type learning model has an effect on social care attitudes and responsibilities of Class III Elementary School students at SDN Harjosari 01 Bawen.

Effects of flipped listening classroom on undergraduate students’ foreign language listening anxiety and willingness to communicate

Effects of flipped listening classroom on undergraduate students’ foreign language listening anxiety and willingness to communicate

Dance movement psychotherapy’s impact on emotional well-being in severe mental disorders: a quantitative study

Dance movement psychotherapy (DMP) is a technique rooted in the mind-body connection, utilising bodily movement to facilitate relational integration, personal and interpersonal functioning, and effective emotional regulation. A dance therapy program of six sessions was investigated to measure changes in the mood, health, and general well-being in 20 adults with Severe Mental Disorders (SMD), including mostly schizophrenia and bipolar disorder. Divided into a control group focusing on positive emotions, and an experimental group exploring negative emotions, a quantitative approach with a quasi-experimental and correlational design with a test-retest procedure was employed. Findings revealed significant differences for both groups in all factors of the EVEA Scale and PERMA-Profiler Questionnaire, except for the ‘Meaning’ variable. Additionally, intra-group correlations indicated unfavourable concordance scores during the test-retest phase and an increase in health construct scores was evident.

Peer Instruction’s Impact on EFL Writing Proficiency: A Quasi-experiment in a Chinese University

This study investigated the impact of peer instruction on learners’ writing proficiency in a Chinese university. It adopted a quasi-experimental research design and lasted for fourteen weeks. Peer instruction was used as an intervention for the experimental group, while the teacher-centred traditional approach was employed for the control group. The quasi-experiment results showed no significant difference in the pretest writing proficiency between the experimental and control groups. However, the experimental group’s writing proficiency significantly exceeded the control group’s in the posttest. Therefore, the intervention was effective in this quasi-experiment, and peer instruction significantly influenced EFL learners’ writing proficiency. Nevertheless, this study also had the limitation of a small sample and short duration. In future studies, educators and teachers should reduce these limitations to optimize the peer instruction approach in EFL writing instruction.

FACTORS INFLUENCING THE EFFECTIVENESS OF EDUCATIONAL ACTIVITIES ON PERSONAL DATA SECURITY – RESEARCH RESULTS

This article presents the results of a quasi-experimental study aimed at demonstrating therelationship between a unit educational activity in the form of a lecture on personal data risksand the level of commitment to ensuring the security of one’s own personal data. A proprietarytool with a high reliability index was used to measure the level of commitment – the dependentvariable in this research. In the process of operationalizing the variable, use was made of thetheory of attitude components. The studies, which were carried out according to the research planinvolving a control group and only the final measurement, did not confirm the hypothesis thatpeople subjected to educational activities would declare greater concern for their own data, andthe connection was found to be small yet statistically significant.

Effectiveness of intervention programs in reducing plagiarism by university students: a systematic review

IntroductionPlagiarism in universities is a problem with potential academic, social, ethical, and legal implications. Systematic review research on academic integrity programs, including plagiarism, has been conducted, but few studies have assessed plagiarism. Therefore, this review synthesizes knowledge on the effect of educational interventions designed to prevent or reduce plagiarism by university students.MethodA systematic review was performed using the Preferred Reporting Items for Systematic Reviews and Meta-analyses (PRISMA) criteria to analyze experimental or quasi-experimental studies aimed at reducing plagiarism through objective assessments. The search strategy was implemented in Web of Science, PubMed, Scopus, PsycArticles, ProQuest, ERIC, Redalyc, SciELO, and Tesiunam.ResultsSix interventions were evaluated, and 1,631 undergraduate students were included pursuing different majors from different universities. The intervention and assessment strategies varied considerably between studies, 5 of which reported a lower plagiarism frequency in the intervention group than in the control group.ConclusionThe results suggest that interventions with practical elements, such as plagiarism detection, paraphrasing, citation skills, in addition to using software to identify similarities, may reduce plagiarism. However, few studies include an objective evaluation, so more research is needed.Systematic review registrationhttps://inplasy.com/inplasy-2023-7-0104/.

A Quasi-experimental Study to Assess the Effectiveness of Structured Teaching Program in Terms of Knowledge Regarding Road Safety Measures among School Going Students in Govt. Girls Sen. Sec. School Portmore, Shimla, (H.P.)

ABSTRACT Background: An undesirable or unfortunate happening that occurs unintentionally and usually results in harm, injury, damage, or loss; casualty; mishap on road is known as road accidents. There are some road safety measures to reduce the chances of road accidents which should be followed by individuals. The Aim of the study is to assess the effectiveness of structured teaching program in terms of knowledge regarding road safety measures among School going Students. Objectives: To assess the knowledge regarding road safety measures among school going children,To develop and administer structured teaching program on knowledge regarding road safety measures among school going children,To assess the effectiveness of structured teaching program on knowledge regarding road safety measures among school going children,To find out the association of knowledge regarding road safety measures among school going children with selected demographic variables. Methodology : Quantitative approach was adopted using the Quasi- experimental research design.60 sample were selected to collect the data by convenient sampling technique. The tools was used for the study was self structured questionnaire consisting of socio demographic characteristics and knowledge questionnaire. After conducting pre test, structured teaching programme on road safety measures was administered to the participants. Post test was conducted after gap of seven days. Result: The result of the study revealed that total of 60 subject were enrolled by using convenient sampling technique and data gathered from school going children regarding road safety measures. In pre test (0%) of school going children having adequate knowledge in terms of road safety measure, (95%) of school going children having moderate knowledge in terms of road safety measures,(5%) of school going children having inadequate knowledge in terms of road safety measures In post test (96.7%) of school going children having adequate knowledge in terms of road safety measure (3.3%) of school going children having moderate knowledge in terms of road safety measures. The study reveals that the structured teaching programme was effective in terms of improving the knowledge regarding road safety measures among school going students in Govt. Girls Sen. Sec. School Portmore,Shimla,H.P.

The Effect of Data Quality on Decision-Making. A Quasi Experimental Study

The Effect of Data Quality on Decision-Making. A Quasi Experimental Study

Benefits of Time Spent Outdoors in Early Childhood Education: A Systematic Review

Several studies have provided evidence that time spent in nature (i.e., in natural environments or the outdoors) plays a beneficial role in child development by positively influencing children’s cognitive processes and states (Bowler et al., 2010; Bratman et al., 2012; 2014; Cameron-Faulkner et al., 2018; Kaplan, 1995; Mitchell et al.). However, to date, no study has looked systematically at the overall literature addressing the benefits nature plays in early childhood education, primarily through outdoor learning or time spent outside in natural environments. The purpose of the current study is to provide a systematic review of the empirical literature evaluating outcomes linked to children spending time outdoors through outdoor play, forests, gardens, or school playgrounds. A systematic search of PsycINFO was conducted to identify critical studies linking the outdoors with outcomes during early childhood. Inclusion criteria were as follows: research studies conducted with children enrolled in early childhood education programs (age 2-5-year-olds) related to nature base experiences in the United States and peer-reviewed articles written in English. This search yielded 12 empirical studies. Codes were developed to examine a) what outcomes have been measured for children spending time outdoors in their early childhood education settings and b) what approaches were used to measure these outcomes. The two most measured outcomes included in studies were children’s behavior (N = 3; 25%) and educational or learning outcomes (N = 3; 25%). Most activities were child-led (N= 6, 50%) while children engaged in free-play (N = 5, 29%) and physical activities (N= 5, 29%). The most common method utilized was a quasi-experimental design (N=5, 29%), followed by secondary research designs (N=2, 16%). A few studies used rigorous methods to examine the links between children spending time outdoors and their specific beneficial outcomes. Implications for future research in this area are discussed.

Effectiveness of the Assessment of Burden of Chronic Conditions (ABCC)-tool in patients with asthma, COPD, type 2 diabetes mellitus, and heart failure: A pragmatic clustered quasi-experimental study in the Netherlands

Background The Assessment of Burden of Chronic Conditions (ABCC)-tool was developed to optimise chronic care. Objectives This study aimed to assess the effectiveness of the ABCC-tool in patients with COPD, asthma, type 2 diabetes, and/or heart failure in primary care in the Netherlands. Methods The study had a pragmatic, clustered, two-armed, quasi-experimental design. The intervention group (41 general practices; 176 patients) used the ABCC-tool during routine consultations and the control group (14 general practices; 61 patients) received usual care. The primary outcome was a change in perceived quality of care (PACIC; Patient Assessment of Chronic Illness Care) after 18 months. Secondary outcomes included change in the PACIC after 6 and 12 months, and in quality of life (EQ-5D-5L; EuroQol-5D-5L), capability well-being (ICECAP-A; ICEpop CAPability measure for Adults), and patients’ activation (PAM; Patient Activation Measure) after 6, 12, and 18 months for the total group and conditions separately. Results We observed a significant difference in the PACIC after 6, 12, and 18 months (18 months: 0.388 points; 95%CI: 0.089–0.687; p = 0.011) for the total group and after 6 and 12 months for type 2 diabetes. After 18 months, we observed a significant difference in the PAM for the total group but not at 6 and 12 months, and not for type 2 diabetes. All significant effects were in favour of the intervention group. No significant differences were found for the EQ-5D-5L and the ICECAP-A. Conclusion Use of the ABCC-tool has a positive effect on perceived quality of care and patients’ activation, which makes the tool ready for use in clinical practice. Healthcare providers (e.g. general practitioners and practice nurses) can use the tool to provide person-centred care. Trial registration number: ClinicalTrials.gov Registry (NCT04127383).

Counter-Mapping in Geographic Education: A Novel Approach to Understanding Urban and Cultural Dynamics in Cities

This study assessed the impact of counter-mapping on university students’ perception and knowledge of their cities, focusing on cultural diversity, urban dynamics, and social challenges. Using a quasi-experimental design with pretests and posttests in the province of Alicante, Spain, changes in the understanding of urban geography, everyday life, and cultural diversity were analyzed among 54 Geography Didactics students. Likert scale surveys and open-ended questions were employed, complemented by statistical and qualitative analyses, to measure knowledge and perceptions before and after the counter-mapping project. The results indicate that although quantitative correlations did not show statistically significant significance, qualitative analysis revealed significant and profound learning. Participants uncovered the hidden layers of their urban environments and gained a better understanding of the complexities and challenges of their cities. The project promoted the development of critical skills such as analytical thinking, active research, and effective communication, proving to be a valuable pedagogical tool that surpasses the limitations of traditional teaching methods and encourages active and committed citizenship. This inclusive and multidimensional approach enriches the diversity of experiences and knowledge, significantly contributing to the teaching of urban subjects, community engagement, and social responsibility and laying the groundwork for the proper tourist, cultural, social, or urban planning of city spaces.

Disaster Risk Management Model for Enhancing the Preparedness of Pregnant Women in Response to the Eruption of Mount Agung: A Quasi-Experimental Study

Background: Volcanic eruptions can harm pregnant women in the absence of disaster risk management. Health personnel have not adequately prepared pregnant women for disaster-prone eruptions. Objectives: This research aimed to evaluate the effectiveness of a disaster risk management model in enhancing the preparedness of pregnant women in anticipation of the eruption of Mount Agung. Methods: The research employed a quasi-experimental design, utilizing a pre-test-post-test control group method. Conducted in Bali, Indonesia, in 2022, the study involved a sample of 200 participants, divided equally into two groups of 100 each. Participants were selected using quota sampling. Preparedness questionnaires were administered before the educational intervention (pre-test) and again after two weeks of education (post-test). The data were analyzed using the Wilcoxon Signed Rank Test and the Mann-Whitney U test. Results: It was found that in the intervention group, the preparedness of most pregnant women was categorized as fair (55%) before the intervention and high (65%) after the intervention (p < 0.001). In the control group, most pregnant women's preparedness remained in the fair category both before (66%) and after (65%) the intervention (P = 0.085). Additionally, there was a significant difference in the preparedness levels between the groups after the intervention (P = 0.015). Conclusions: Health workers can enhance the eruption emergency preparedness of pregnant women through educational classes specifically designed for them.

Quality Improvement Intervention Using Social Prescribing at Discharge in a University Hospital in France: Quasi-Experimental Study.

Social prescription is seen as a public health intervention tool with the potential to mitigate social determinants of health. On one side, social prescription is not yet well developed in France, where social workers usually attend to social needs, and historically, there is a deep divide between the health and social sectors. On the other side, discharge coordination is gaining attention in France as a critical tool to improve the quality of care, assessed indirectly using unplanned rehospitalization rates. This study aims to combine social prescription and discharge coordination to assess the need for social prescription and its effect on unplanned rehospitalization rates. We conducted a quasi-experimental study in two departments of medicine in a French university hospital in a disadvantaged suburb of Paris over 2 years (October 2019-October 2021). A discharge coordinator screened patients for social prescribing needs and provided services on the spot or referred the patient to the appropriate service when needed. The primary outcome was the description of the services delivered by the discharge coordinator and of its process, as well as the characteristics of the patients in terms of social needs. The secondary outcome was the comparison of unplanned rehospitalization rates after data chaining. A total of 223 patients were included in the intervention arm, with recruitment being disrupted by the COVID-19 pandemic. More than two-thirds of patients (n=154, 69.1%) needed help understanding discharge information. Slightly less than half of the patients (n=98, 43.9%) seen by the discharge coordinator needed social prescribing, encompassing language, housing, health literacy, and financial issues. The social prescribing covered a large range of services, categorized into finding a general practitioner or private sector nurse, including language-matching; referral to a social worker; referral to nongovernmental organization or group activities; support for transportation issues; support for health-related administrative procedures; and support for additional appointments with nonmedical clinicians. All supports were delivered in a highly personalized way. Ethnic data collection was not legally permitted, but for 81% (n=182) of the patients, French was not the mother tongue. After data chaining, rehospitalization rates were compared between 203 patients who received the intervention (n=5, 3.1%) versus 2095 patients who did not (n=51, 2.6%), and there was no statistical difference. First, our study revealed the breadth of patient's unmet social needs in our university hospital, which caters to an area where the immigrant population is high. The study also revealed the complexity of the discharge coordinator's work, who provided highly personalized support and managed to gain trust. Hospital discharge could be used in France as an opportunity in disadvantaged settings. Eventually, indicators other than the rehospitalization rate should be devised to evaluate the effect of social prescribing and discharge coordination.

Pengaruh Penggunaan Media Video Tutorial di Aplikasi TikTok terhadap Hasil Belajar Materi Menggambar Komik Kelas VIII SMPN 1 Bathin Solapan

This study covers all VIII grade students of SMPN 1 Bathin Solapan, consisting of 110 students, and aims to determine the difference in the use of video tutorial media in the TikTok application with conventional media on the learning outcomes of comic drawing material. samples used in class VIII 4 and VIII 2. Random sampling technique This type of research uses quantitative research methods with the type of pseudo experiment (Quasi Experiment). The data needed in this study are primary data in the form of pre-test and post-test results. The data analysis was carried out by normality test, homogeneity test, and hypothesis testing stage using SPSS version 25. Based on data processing, it is known that there are differences in the learning outcomes of students who are taught using video tutorial media in the TikTok application with the learning outcomes of students using conventional media, namely t coun= 4.924 and t table = 2.064 at the alpha = 0.05 level. This shows that t count> t table, it can be concluded that learning using video tutorial media in the TikTok application has a significant difference to the learning outcomes of drawing comics in class VIII SMPN 1 Bathin Solapan.

KEMAJUAN PERSALINAN DENGAN MENGGUNAKAN BIRTH BALL PADA IBU BERSALIN PRIMIGRAVIDA DI PMB RENNY INDAH SARI

Background: One of the complications of childbirth that contributes to maternal and infant mortality is prolonged labor. The survey results found that prolonged labor can cause emergencies is mothers and babies. Birth ball is a physical therapy ball that helps mothers in labor during the first stage of labor Purpose: To find out the effect of birth balls on the progress of labor in promigravida mothers at PMB in 2023 Method: The research method used is Quasi Experiment. Data collection used total sampling with a sample of 30 mothers giving birth. By using a static group comparison research design or static group comparison where this design applies treatment or intervention (X) followed by a second measurement or observation. The results of the onservations in the control group, which did not receive the intervention Result: The results of this study showed that the average progress of labor in the intervention group was 292.33 minutes, and in the control group the average progress of labor was 419 minutes. Conclusion: The conclusion of this study is that there is an effect of the birth ball on the progress of labor in primigravida mothers in the first active phase as evidenced by the t-test p-value 0,000<0,5.

Evaluation of Keratoconus Patients Refractive Status Before and after Corneal Collagen Cross-linking

Background: Corneal Collagen Cross Linking (CXL) incorporated with riboflavin solution activated by UV (Ultraviolet) irradiation is a modern promising treatment protocol for keratoconus. Evaluation of the clinical effect of CXL treatment on keratoconus patients was the aim of this study. Methods: This Quasi Experimental (before-and-after) study was comprised with 50 patients, having progressive keratoconus (progression was documented by Corneal Topography), reported to Cornea Clinic, CMH Dhaka, from February 2022 to January 2023. Before and after the CXL procedure; un-corrected and best-corrected visual acuity of study population was documented using Snellen visual acuity chart. Auto-refractometry readings were also noted. Results: Among the 50 study subjects; 26 (52%) were men and 24 (48%) were female, age was 24.14 ± 5.07 (mean+SD) years and age range was 18-35 years. Mean preoperative spherical power was −1.84 ± 0.82 Diopter (D) and mean cylindrical power was −3.66 ± 0.97 D. Postoperatively, mean spherical power was found −1.15 ± 0.55 D and mean cylindrical power was −2.87 ± 0.99 D. After CXL treatment; significant vision improvement found in 15 (30%) patients (p<0.05). Conclusion: Despite strengthening the corneal stromal collagen bond and halting the keratoconus progression, CXL treatment stabilize the refractive status of keratoconus patient and also in some extent, it improves vision. Bangladesh Armed Forces Med J Vol 56 No (2) December 2023, pp 45-50

How did the use of the social marketing approach in Egyptian communities succeed in improving breastfeeding practices and infants’ growth?

IntroductionImproving breastfeeding practices does not always link to interventions relying only on improving nutrition awareness and education but needs cultural and behavioral insights. AimThis study aimed to evaluate the changes in core breastfeeding indicators as a result of the use of social marketing (SM) approach for improving breastfeeding practices of Egyptian women and the physical growth of infants aged 6 to 12 months. The core breastfeeding indicators were: Early initiation of breastfeeding within one hour of birth, Predominant and exclusive breastfeeding to 6 months (EBF), Bottle feeding with formula, continued breastfeeding to 1 and 2 years, and responsiveness to cues of hunger and satiety.MethodsA quasi-experimental longitudinal study with a posttest-only control design was done over 3 years in three phases; the first was in-depth interviews and formative research followed by health education and counseling interventions and ended by measuring the outcome. Motivating mothers’ voluntary behaviors toward breastfeeding promotion “feeding your baby like a baby” was done using SM principles: product, price, place, and promotion. The interventions targeted 646 pregnant women in their last trimester and delivered mothers and 1454 women in their childbearing period. The statistical analysis was done by using SPSS program, version 26.ResultsMost mothers showed significantly increased awareness about the benefits of breastfeeding and became interested in breastfeeding their children outside the house using the breastfeeding cover (Gawn) (p < 0.05). Breastfeeding initiation, exclusive breastfeeding under 6 months, frequency of breastfeeding per day, and percentage of children who continued breastfeeding till 2 years, were significantly increased (from 30%, 23%, 56%, and 32% to 62%, 47.3%, 69%, and 43.5% respectively). The girls who recorded underweight results over boys during the first year of life were significantly improved (p < 0.01) after the intervention (from 52.1% to 18.8% respectively). At the same time, girls found to be obese before the intervention (15.6%) became no longer obese.ConclusionsImprovement for the majority of the key breastfeeding indicators and physical growth of infants indicates that raising a healthy generation should start by promoting breastfeeding practices that are respectable to societal norms.