Quantitative Research Methods Research Articles

The Impact Of Price And Brand Image On Consumer Loyalties Of Singkong Moro Crips On The Housing Industry In Sari Lampung East Sources Village

The research aims to find out the impact of packaging, price and brand image on loyalty. Supposed packaging, price and brand image. The study used quantitative research methods, with a total of 97 respondents. Sampling using non-probability sampling techniques with random sample methods. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Double Linear Regression Analysis, Hypothesis Test and Determination Coefficient Test. Based on calculations with some of these techniques and tests, it is known that the packaging individually has no influence on consumer loyalty. While price and brand image have a positive and significant influence on consumer loyalty.

The Mediating Role of Self-Compassion in the Relationship between Psychological Flexibility and Depression

The study explored the mediating role of self-compassion in the relationship between psychological flexibility and depression. The participants consisted of 307 people, 183 women and 124 men, aged between 18- 59. The study employed the correlational research design, one of the quantitative research methods. The data were collected using the Demographic Information Form, the Beck Depression Inventory, the Acceptance and Action Questionnaire-II, and the Self-Compassion Scale. In data analysis, the independent samples t-test and mediation analysis methods were used. According to the mediation analysis, self-compassion had a partial mediating role in the relationship between psychological flexibility and depression. The findings were discussed in the context of previous studies and recommendations were given.

Factors affecting the adoption of blockchain technologies in the food supply chain

With the rise in food insecurity, one of the United Nation’s Sustainable Development Goals is to end hunger, achieve food security, and promote sustainable agriculture. This can be achieved through the strengthening and development of existing food systems. Integrating emerging technologies such as blockchain technology can help develop sustainable food systems. Blockchain technology allows the tracking and tracing of food items as they move through the supply chain. Blockchain technology also allows for low transactional costs at almost instantaneous applications. There is however a low adoption rate of blockchain technology amongst organisations in the food supply chain. The objective of the study was to explore factors that affect the adoption of blockchain technology in the food supply chain. The study adopted a quantitative research method that was guided by the technology, organisation, and environment Framework (TOE) to explore factors affecting blockchain technology adoption in the food supply chain. A systematic literature review was used for the study. Quantitative content analysis was used to analyse peer-reviewed articles. Results showed that TOE factors affect the adoption of blockchain technology in the food supply chain. Factors such as cost, scalability, firm size, and IT policy were noted as important factors affecting the adoption of blockchain technology in the food supply chain. The study contributes to the body of knowledge on factors that affect the adoption of blockchain technology in the food supply chain.

Pengaruh Penerapan Kinerja Lingkungan Terhadap Return Saham (Studi Kasus pada Perusahaan-Perusahaan di Negara Berkembang Wilayah ASEAN yang Terdaftar di Bloomberg Periode 2014 – 2022)

Companies must consider environmental performance in the current global economic era in order to compete with other competitors. Environmental performance will provide signals for investors in their investment decisions that will affect the stock returns of related companies. The purpose of this study is to examine the influence of environmental performance on stock returns. The research method used is a quantitative research method using a paired sample t-test to see if there is a difference in stock returns when companies announce their environmental performance scores. The results of the study show that there is a difference in stock returns when companies announce their environmental performance scores.

Blockchain Technology in Accounting: A Paradigm Shift in Transparency and Efficiency in the UK

Background: Traditional accounting processes face challenges like data manipulation, fraud, and inefficiencies in the processes. Blockchain in accounting provides full transparency, where auditors, accountants, and clients can have access to identical ledgers for verifying the information. Objectives: To evaluate the impact of Blockchain technology on transparency and efficiency in the accounting profession in the United Kingdom. Methodology: This research follows a quantitative research method. The survey method has been used for collecting data from accountants, auditors, CFOs, financial analysts, and others. In this study, questionnaires have been sent to the accounting professionals from the big four accounting firms in London, United Kingdom. The raw data has been gathered from a total of 156 people participants from the accounting firms. A questionnaire has been used in the study, where various independent and dependent variables are identified. Findings/conclusions: The results show that Blockchain security, cost, adoption, and implementation have a positive and significant influence on transparency. On the other hand, Blockchain security, cost, adoption and implementation, compliance, and performance have a positive and significant influence on efficiency. Lastly, it is identified that Blockchain efficiency and transparency have a positive and significant influence on stakeholder trust among accounting firms in London, UK. Policy Recommendations: The first policy recommendation is promoting the adoption of Blockchain among accounting firms. Tax incentives can be provided to accounting organizations that are heavily investing in Blockchain technology. Besides, regulatory frameworks, development programs, and comprehensive guidelines can help in guiding the adoption of Blockchain technology among accounting firms.

Guerrilla advertising cases study in public transport

Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads. Guerrilla campaigns in public transport focus on creative tactics to surprise the public and generate buzz about the brand. These campaigns often use non-traditional methods to draw attention to the brand in question. Guerrilla campaigns can be useful for businesses looking to gain an edge over their competitors. The partisan campaigns tend to get more media attention than traditional methods because they are seen as new or unexpected. These campaigns can create excitement and anticipation for your product or service, which can help increase sales. The subject of this paper is a case study of Guerrilla advertising in public transport. The aim of the paper is to assess the usefulness of Guerrilla advertising in promoting the attractiveness of public transport. The paper discusses the analysis of scientific literature, presents the Guerrilla marketing concept, type and tools, advantages and disadvantages. Traditional and Guerrilla marketing, research methodology comprising case study and quantitative research method, based on the results of the analysis of the scientific literature and the result of the research suggestions are made. Cases of partisan marketing in public transport are rarely studied in the scientific literature.

The Relationship Between Electronic Service Quality and Electronic Trust with Customer Loyalty in TikTok Shop Users Through Customer Satisfaction in Jabodetabek

The purpose of this study was to determine the effect of electronic service quality, electronic trust, and customer satisfaction on customer loyalty of TikTok shop users in Jabodetabek. This quantitative research method collects data through questionnaires. A total of 250 respondents were sampled using purposive sampling techniques. The objects taken in this study were respondents who had used TikTok shop, aged 17-30 years, and domiciled in Jabodetabek. This study uses AMOS software version 24 and SEM (Structural Equation Model) to analyze and process research data. The results obtained in this study indicate that electronic service quality and electronic trust have a positive effect on customer satisfaction. In addition, electronic service quality and customer satisfaction have a positive effect on customer loyalty. Electronic service quality and electronic trust through customer satisfaction also have a positive effect on customer loyalty. However, electronic trust has no effect on customer loyalty.

A Quantitative Study on the Linguistic Features of the Tujia Epic Sheba Songs

Previous research on the Tujia epic Sheba Songs has primarily relied on qualitative methods, which are less conducive to objectively examining the texts features. This paper introduces quantitative research methods to explore the textual characteristics of Sheba Songs and compares its features with those of regulated verse, modern Chinese poetry, and Chinese folk songs. The structure of the study is as follows: (1) From the perspective of word frequency distribution, Zipfs law is employed to verify the naturalness of the Sheba Songs text. (2) From the perspective of part-of-speech probability distribution, clustering indices reveal that, compared to regulated verse, the stylistic features of Sheba Songs are closer to those of modern Chinese poetry. (3) Clustering experiments using relevant clustering indices confirm the inclination of Sheba Songs toward the characteristics of folk balladization.

The effect of teachers’ recreation awareness on interpersonal and kinesthetic intelligence

ABSTRACT The purpose of this study is to determine the impact of teachers’ recreation awareness on social-interpersonal and bodily-kinesthetic intelligence. Utilizing a quantitative research method, a correlational survey model was employed. The sample consists of 385 teachers in Rize. Data were collected online via Google Forms using a questionnaire. Multiple linear regression analysis was conducted to determine the effect of recreation awareness on social and kinesthetic intelligence, while Pearson correlation analysis identified relationships between variables. According to the findings, all sub-dimensions of recreation awareness were positively and significantly associated with social and kinesthetic intelligence. It was observed that while only the self-improvement sub-dimension of recreation awareness had no significant effect on kinesthetic intelligence, all other dimensions positively influenced social and kinesthetic intelligence.

The Influence of Leadership and Self-Efficacy on Employee Performance with Work Motivation as a Mediating Variable (Study on Taksu Clinical Laboratory)

Taksu Laboratorium Klinik is a health service facility located in Kediri District, Tabanan Regency. The decline in Employee Performance of Taksu Laboratorium Klinik during 2023 can be seen in the Customer Satisfaction Indicator, Failure to achieve company targets, and late attendance exceeding the provisions of Taksu Laboratorium Klinik. This study aims to analyze the role of work motivation in mediating the influence of leadership and self-efficacy -efficacy on employee performance at Taksu Laboratorium Klinik. This study uses a quantitative method research design to test the models and instruments that have been developed by previous researchers through inferential statistics using the Structural Equation Model (SEM) with SMARTPLS 4.0 software. The number of samples involved in this study was 58 people using saturated samples. Data collection was carried out using the questionnaire method. The results of the study show that: (1) Leadership has a positive and significant effect on employee performance; (2) Self-Efficacy has a positive and significant effect on employee performance; (3) Leadership has a positive and significant effect on work motivation; (4) Self-Efficacy has a positive and significant effect on work motivation; (5) Work motivation has a positive and significant effect on employee performance; (6) Work motivation is able to mediate the influence of leadership on employee performance; (7) Work motivation is able to mediate the influence of self-efficacy on employee performance at the Taksu Clinical Laboratory Health Service Facility.

Extracurricular Tandem as a Powerful Tool for Enhancing Intercultural Communicative Competence

Regular interaction with the representatives of the target language is a key driver in enhancing linguistic and intercultural competence. This study explores the frequency of communication between Kazakhstani students and native speakers, additionally examining their emotions during foreign language interaction. Furthermore, it seeks to identify the efficacy of extracurricular tandem in fostering intercultural communicative competence and the challenges faced by students when studying languages in extracurricular tandem. Following the quantitative method of scientific research, the authors conducted an anonymous survey of 587 foreign language students. To create an opportunity for intercultural communication, the research group developed the website and initiated an extracurricular language tandem pilot project between foreign and local students. The survey findings revealed that only a small portion (11%) of students regularly communicate with native speakers, while the majority of respondents (73%) experience both language difficulties and anxiety during interactions. The extracurricular tandem project provided positive outcomes, with students reporting enhancement in both their linguistic skills and understanding of the target culture. The project contributed the development of friendships and boosted confidence in using the target language. Nevertheless, students encountered some difficulties related to organizational aspects. This study can guide educators and educational institutions in creating conditions that promote intercultural exchange among students and enhance their intercultural communicative skills.

Factors Affecting Career Choices of Students in Private High Schools in Ho Chi Minh City

This article comprehensively examines the factors influencing career decisions of students in private high schools in Ho Chi Minh City. Using both qualitative and quantitative research methods, the study reveals that students' career choices are shaped by personal factors, such as passion, self-assessment abilities, independence, and are strongly influenced by family, school, and social environment. The family plays a crucial role in providing guidance and financial support, enabling students to pursue desired career paths. Schools, through career counseling programs and extracurricular activities, offer opportunities for students to explore and gain a deeper understanding of the requirements of various professions. The social environment, especially the influence of media and peers, contributes to shaping career role models and industry trends. The study also indicates that in a growing economy, students increasingly consider factors such as salary, employment opportunities, and career growth potential. Consequently, the article proposes support strategies involving families, schools, and the community to foster sustainable career orientation for students, aligning with the demands of the modern labor market.

Analyzing of market orientation, competitive strategy and sustainable business performance: Insight from foot-wear SMEs in Indonesia

This present study was conducted to advance an understanding of market orientation concept, by exploring the relationship between market orientation, competitive strategy and business performance in a sample of small- and medium-sized companies in Indonesia. A quantitative research method was adopted to investigate the relationship between the variables. A total of 200 questionnaires were distributed, from which 182 usable questionnaire were obtained (91% response rate). Correlational and regression analyses were used to examine the relationships between market orientation and the other variables measured in the study. It was found that market orientation had both direct and indirect positive influence on business performance. All three dimensions of market orientation (i.e., customer orientation, competitor orientation and inter-functional coordination) showed a simple linear relationship to the business performance, and the inter-functional coordination had the strongest association with business performance.

Pengaruh Model Pembelajaran Kooperatif Tipe STAD Berbantuan Alat Peraga Al-Qur’an untuk Meningkatkan Penguasaan Tajwid

The lack of mastery of tajweed in reading the Qur'an in the subject of Al-Qur'an Hadith so that the researcher uses a STAD-type cooperative learning model assisted by Qur'an teaching aids to improve the mastery of tajweed. This study uses a quantitative research method with a type of field research. The data collection technique used by observation and tests. The data analysis technique uses test question analysis, analysis of increasing tajweed mastery, analysis of the effectiveness of using the learning model. The results of this study are the average score of the pre-test of the experimental class of 57.8571 and the average score of the post-test of the experimental class of 78.8095 with the N-gain of the experimental class of 0.5071. Meanwhile, for the kontrol class, the average score of the Pre-test was 26,667 and the average score of the post-test was 59,667. With an N gain of 0.34035. This shows that the STAD type cooperative learning model has a greater influence on increasing the mastery of tajweed of MTs Negeri 2 Alor students. Based on the analysis, Cohen's f value of 0.139 was obtained with medium effect interpretation, meaning that the cooperative learning model had a sufficient effect on the increase in tajweed mastery of grade VIII students

Personalizing Learning Paths: A Study of Adaptive Learning Algorithms and Their Effects on Student Outcomes

Background. In recent years, the demand for personalized learning experiences has increased, particularly in the context of adaptive learning algorithms that cater to individual student needs. However, there is still a lack of comprehensive studies that evaluate the effectiveness of these algorithms on student outcomes. This study seeks to address this gap by examining how adaptive learning algorithms can personalize learning paths and improve academic performance. Purpose. The research aims to explore the correlation between the implementation of these algorithms and student engagement, retention, and success rates. Method. To achieve this, a quantitative research method was employed, involving the collection of data from 200 students in an online learning environment. The students were divided into two groups: one using a traditional learning model and the other exposed to adaptive learning algorithms. Student outcomes, including engagement metrics, test scores, and retention rates, were tracked over a semester. Results. The results revealed a significant improvement in student engagement and academic performance in the group that utilized adaptive learning algorithms compared to the traditional learning group. Moreover, students in the adaptive learning group demonstrated higher retention rates and greater satisfaction with their learning experiences. Conclusion. In conclusion, the study suggests that adaptive learning algorithms play a crucial role in enhancing personalized learning paths, ultimately leading to improved student outcomes. These findings highlight the importance of integrating adaptive technologies in modern educational systems to foster more effective learning environments.

Audit Quality of Financial Statements of Commercial Banks, Whether or not There is a Difference in Audit Quality Provided by Big4 and Non-Big4 Audit Firms

This study is conducted for the purpose of investigating the influence of factors on the audit quality of financial statements of Vietnamese commercial banks. Also consider whether or not there is a difference in the quality of audits provided by Big4 and Non-Big4 auditing firms from the perspective of independent auditors. Data was collected from 226 respondents working in 20 independent auditing firms in Vietnam (4 Big4 auditing firms and 16 Non-Big4 auditing firms), holding positions such as audit firm managers, audit team leaders and auditors, who are directly involved in the audit. Sampling was conducted selectively from April 2023 to August 2023. By quantitative research method, with the support of SPSS22 software. The research results show that the factors that have an important influence on the audit quality of financial statements of Vietnamese commercial banks in descending order include: in-depth capacity of auditors; characteristics of commercial banks; time pressure; audit methods; quality control of auditing enterprises and legal systems; auditor independence; standard compliance; working conditions of auditing enterprises; size and reputation of auditing enterprises. However, the results of the study found no difference in the audit quality of financial statements of Vietnamese commercial banks between auditors of Big-4 and Non-Big-4 auditing enterprises. Based on the research results, a number of recommendations are made to auditors and auditing companies to improve the quality of auditing financial statements of commercial banks in the coming time.

Skills Required of Academics to Use Digital Technologies in Open Distance Learning Institutions

AbstractIn this paper, we discuss the skills required for academics to effectively utilize digital technologies within open distance learning institutions in South Africa. The growing prevalence of activities within these institutions has led to shifts in academic skill requirements, particularly as academics increasingly work remotely from home or in distant areas. Core academic responsibilities such as teaching and learning, research, academic citizenship, and community engagement have undergone various transformations. Drawing from the practical experiences and insights of the authors, who have extensive backgrounds in open distance learning, it becomes evident that many academics encounter challenges in adapting to and adopting digital technologies for their work. We utilized both quantitative and qualitative research methods in this study. We found out that key skills of adaptability in workplace learning, proficiency in innovative technologies, development of new module strategies, and effective time management are fundamental for academics working in open distance learning institutions. Various digital tools such as learning management systems, iPads, computers, audio/video conferencing, multimedia, online learning platforms, web-based management systems, webinars, and applications like Microsoft Teams, Zoom, and WhatsApp are prevalently used, with emerging technologies like Augmented Reality, Artificial Intelligence, and machine learning gaining influence. These technologies have significantly enhanced teaching, research, and social networking within academic contexts. The study recommends the importance of reskilling among academics to ensure proficiency in utilizing contemporary digital tools for improved service delivery.

The impact of digital transformation and ESG on customer behaviour towards brands at commercial banks in Ho Chi Minh city

ESG (environmental, social and governance, a framework used to assess an organisation’s business practices and performance on various sustainability and ethical issues) and Digital Transformation (the process of using digital technologies to change a business’s operations, products and services by integrating digital solutions into all areas of the business, which can lead to cultural and technological changes) are emerging issues across different industries, including the banking field. There has been limited research focusing on exploring the linkages between ESG, Digital Transformation and Customer Behaviour in the banking area, especially within developing countries such as Vietnam. Based on this gap, this study analyses and assesses the role of Digital Transformation and ESG on customer behaviour towards brands in the banking sector in Ho Chi Minh City. The research employed the quantitative research methods with the combination of fundamental analytical methods such as statistics, Cronbach’s alpha reliability, Exploratory Factor Analysis (EFA), measurement models and Partial Least Squares Structural Equation Modelling (PLS-SEM). The analysis was based on survey data from 550 customers who are the commercial banks’ current customers and live in Ho Chi Minh City, yielding 514 valid responses. Using SPSS and SMART PLS software, the study provided notable results. Specifically: (1) The component factors of ESG, including Environmental Issues (EN), Social Issues (SO), Government Issues (GO) and Digital Transformation (DT), positively influence Customer Behaviour (CB); (2) The component factors of ESG, including Environmental Issues (EN), Social Issues (SO) and Government Issues (GO), play a mediating role in the relationship between Digital Transformation (DT) and Customer Behaviour (CB).

Effect of Computer Simulation Integrated with Jigsaw Learning Strategy on Students’ Attitudes towards Learning Chemistry

Abstract The objective of the study was to investigate the effect of computer simulation integrated with jigsaw learning strategy (CSIJLS) on students’ attitudes towards chemistry. Additionally, it sought to determine whether the usage of CSIJLS resulted in any changes in attitudes between male and female students. Researchers employed a quantitative research method and a quasi-experimental design. The participants consisted of three classes, with a total of 144 students aged above 18, assigned to two experimental groups and one comparison group. The researchers collected data using a chemistry attitude Likert scale test administered before and after the intervention. One-way ANOVA and independent t-tests were employed to analyse the data. The results of the one-way ANOVA indicated that there was a significant difference in attitude between the three groups after the implementation of CSIJLS among the three groups (t(141) = 93.9, p = 0.000 < 0.05), indicating that students taught through CSIJLS performed significantly better than those taught using the jigsaw learning strategy alone and conventional methods in terms of their chemistry attitude post-test results. Additionally, the independent t-test analyses revealed no significant differences in attitudes towards chemistry between male and female students when they learned through CSIJLS.

The Antecedents Of Organizational Performance With Corporate Carbon Management Strategy As Moderation

In recent years, the rapid growth of civilization and industrialization has had a significant impact on environmental sustainability. The rise of human revolution and technological developments aimed at making people's lives more comfortable have indirectly contributed to environmental degradation, thus causing adverse effects on human health. Excessive exploitation of natural resources has drawn public attention to environmental issues both at national and international levels. This study aims to examine the effect of Green Supply Chain Management, Green Intellectual Capital, and Competitive Business Strategy on organizational performance, and to examine whether Corporate Carbon Management Strategy can strengthen the effect of Green Supply Chain Management, Green Intellectual Capital, and Competitive Business Strategy on organizational performance. The type of data used in this study is primary data in the form of financial reports of companies that are used as samples. The research method used in this study is a quantitative research method. The sample was selected using the purposive sampling method. For hypothesis testing, this study uses multiple linear regression analysis. Based on the results of this study, it shows that Green Supply Chain Management and Competitive Business Strategy have an effect on Organizational Performance, but Green Intellectual Capital, have not effect on Organizational Performance. Carbon Management Strategy strengthens the influence of Green Supply Chain Management and Competitive Business Strategy on Organizational Performance and Carbon Management Strategy does not strengthen the influence of Green Intellectual Capital Strategy on Organizational Performance