Pragmatic transfer refers to the phenomenon where individuals apply the pragmatic rules and conventions of their first language to the second language during intercultural communication. Pragmatic transfer can result in communication failures, thereby affecting the effectiveness and rapport in communication. Consequently, investigating pragmatic transfer is of paramount importance for enhancing cross-cultural communicative competence and instructional quality. Previous research has predominantly focused on the definition, types, causes, influencing factors, and evaluation methods of pragmatic transfer. Nevertheless, there are still deficiencies and controversies regarding how to effectively avoid or reduce pragmatic transfer and incorporate it into foreign language teaching. In fact, research on pragmatic transfer from a cross-cultural communication perspective necessitates both theoretical deepening of the understanding and comprehension of pragmatic transfer and practical exploration of preventive and instructional strategies to enhance the cross-cultural communicative competence of foreign language learners. Therefore, this paper delineates the relevant theories and empirical studies in this field, summarizes the impact of pragmatic transfer on second language acquisition, and aspires that the ensuing conclusions will promote the development of foreign language education.