Green Product Quality Research Articles

The power of silent sustainability: Communication strategies for new sustainable products

Consumers are interested in sustainable products but they exhibit wariness about their efficacy resulting in a reluctance to purchase. Consumers perceive a high level functional risk in utilitarian benefits sustainable alternatives can provide. For that reason, communication strategy is essential for the success of new sustainable products. We analytically investigate the optimal pre-launch communication strategy and specifically, explore the role of third party reviews of new sustainable products. Before launching its new sustainable product, a firm can reach out an expert or an influencer to test it and write an honest review which informs consumers about the green product's quality in the traditional performance dimension. The firm cannot interfere with the content of the review, but can affect the degree of its informativeness by its investment level in pre-launch communication. We find that pre-launch communication is always profitable, but the optimal level of informativeness can be short of full revelation depending on the market conditions. Based on our results, we make suggestions to both firms and policy makers, which will help reduce the green attitude-behavior gap. Then, we investigate how the availability of pre-launch communication via third party testing and reviewing affects firms' sustainability strategy decision. Our analysis reveals that, depending on the market characteristics, the presence of pre-launch communication may encourage firms to be bolder in their sustainability initiatives and engage in high environmental impact strategies without concerning to preserve the conventional functional performance, or conversely, make them more risk averse and pursue mediocre environmental impact strategies with strong caution about the conventional functional performance.

Quality supervision mechanisms on green product for online retailing in the blockchain technology era.

With the development of e-commerce and the increase of consumers' green consciousness, more and more consumers purchase green products online. The frequent occurrence of the fake green product in online shopping has been harmful to the management and operation of the online market. In order to find the ways for the platform to supervise effectively green products quality problems, we consider the role of blockchain technology, the dynamic penalty mechanisms, the three strategy choices of seller, and the green awareness of consumers, and establish a supervision game model with the participation of online platform, online seller and consumer, which analyzes the equilibrium state of the three parties. The results show that (1) the level of the consumers' green awareness, the compensation for green consumers, and the cost saved by non-green products are the critical factors to ensure the effectiveness of the platform punishment mechanism; (2) the combine effect of dynamic punishment and blockchain supervision can effectively and rapidly improve the quality of green products; (3) the improvement of consumers' green awareness can drive sellers to sell green product, and makes the platform to strengthen the supervision of fake green products.

Green Environment via Theory of Consumption Values: Impact of Attitude Towards Environment and Green Product Quality on Green Purchase Intention

Green Environment via Theory of Consumption Values: Impact of Attitude Towards Environment and Green Product Quality on Green Purchase Intention

The Influence of Celebrity Endorsement, Green Brand Image and Green Product Quality on Decisions to use Sharia Banking Product

This research aims to analyze the influence of Celebrity Endorsement, Green Brand Image, and Green Product Quality on Decisions to Use Sharia Banking Products. The population in this study who had used sharia banking products. Sampling used Non-Probability sampling with Purposive Sampling technique, with a sample size of 120 respondents. The data analysis method in this research uses the Partial Least Square (Smart-PLS) program version 3.0. The research results prove that (1) Celebrity Endorsement has a positive and significant effect on Using Decisions, (2) Green Brand Image has a positive and significant effect on Using Decisions, and (3) Green Product Quality has a positive and significant effect on Using Decisions.

Advertising, ecolabeling and consumers’ beliefs: Greenwashing or not?

When information provided by ecolabels is inaccurate and consumers have ambiguous beliefs about the quality of green products, firms can use their advertising strategy in two ways: by informing consumers of the true quality of green goods in order to increase their belief accuracy, or by overstating their true quality to mislead consumers. We show that firms’ advertising strategies, which are either informative and/or persuasive, are used to influence consumers’ degrees of optimism and confidence. We find conditions under which advertising tools are used together (or not), and provide new conceptual insights about “greenwashing”. Furthermore, we analyze how ecolabel stringency impacts “greenwashing” and affects social welfare and average environmental quality.

Perception of Millennials towards Eco-Friendly Products in Kathmandu Valley

This study aims to analyse the effect of various influencing factors on the perception of millennials towards eco-friendly products in Kathmandu Valley. The study is quantitative and descriptive and conducted using primary sources of data. It has adopted the mono-method, whereby survey and statement type questions have been used to analyse quantitative data. A non-probabilistic sampling technique has been used in this research with a sample size of 384. The collected data were analysed using descriptive statistics, independent sample t-test, one-way ANOVA test, correlation analysis, reliability testing, and regression analysis. The influencing variables considered are interest in the protection of the environment, reusability, consumer Greendex/ green attitude, concern for health, subjective norms and social influence, trust in green product, perceived quality of green product and environmental advertising. The results show that there is a positive correlation between all the influencing factors and millennials’ perception towards eco-friendly products. Environmental advertising has created the highest impact on the millennials’ perception by analysing the beta coefficient. Overall, the finding suggests that the concerned authorities, policymakers, producers/manufacturers and marketers of eco-friendly products should focus more on promoting the products using environmental claims, attributes, structures, rules, and tactics so that millennials’ perception towards green purchase can be positively influenced.

The influence of green product quality and green environmental concern on customer loyalty through green perceived value of Tupperware product consumers in the city of Surabaya, Indonesia

The increasingly advanced development of technology and industry has caused the emergence of various environmental problems, including global warming, environmental pollution and forest destruction. Inorganic waste currently threatens the world's ecosystem. Furthermore, many consumers today are aware of green products in various products. This research examines the relationship between green environmental concerns, green product quality, green perceived value on customer loyalty to Tupperware products in the city of Surabaya, Indonesia. This research uses the Structural Equation Modeling Partial Least Square (SEM-PLS) method to test the relationship between variables. It was found that green product quality, green perceived value and customer loyalty influenced consumer loyalty towards Tupperware products in Surabaya. This research can expand the literature review regarding customer behavior on green product image.

The Impact of Green Product Quality on Green Satisfaction Mediated by Green Perceived Value: An Empirical Study of Eco-Friendly Bag Buyers in DKI Jakarta

This study determines whether Green Product Quality has a simultaneous and partial influence on Green Satisfaction, mediated by Green Perceived Value on eco-friendly bag buyers in DKI Jakarta and surrounding areas. This study employs a quantitative correlational method using primary data and a PLS-SEM with SMARTPLS 3.2.9, a questionnaire as the instrument. The sample size for this study consists of approximately 192 respondents. The sampling technique used is Probability Sampling and Hair formula. Validity and reliability tests, and hypothesis testing using P-Values. These research findings indicate that factors such as the purchase of environmentally friendly bags, both Green Product Quality, Influence Green Satisfaction, with Green Perceived Value as the mediating factor. These results underscore the importance of using eco-friendly products and advocating for the Go Green movement from this point onward to ensure the preservation of the environment and keep the earth healthier.

Analysis of Consumer Awareness’ Values and Attitudes towards Green Purchase Behavior: Study on Millennial and Generation Z

Environmental problems made the Indonesian people aware of green buying behavior. Various environmental movements spread throughout Indonesia, and people's attitudes and behavior toward being environmentally friendly changed. However, research indicates that there is still a gap between environmental knowledge and behavior. This study aims to explain how consumer environmental awareness influences green buying behavior, boosted by green product quality collected by distributing questionnaires to 388 Millennial and Generation Z respondents in West Java. The results show that consumer environmental awareness positively influences green buying behavior with the support of attitude toward environmental problems bolstered by the quality of the green product. However, environmental awareness does not succeed in influencing green buying behavior if it is through an attitude toward eco-social advantages. Then, information on a green product does not directly affect green buying behavior but is successful if there is a booster from the quality of the green products.

Factors Affecting Consumer Purchasing Decisions for Green Rattan Craft Products

The current consumer trend is shifting toward green products along with increasing customer environmental concerns. Nevertheless, producers of green rattan craft products must understand how to prioritize the factors driving and inhibiting consumer purchasing decisions in order for their firm to develop in an era of increased competition. As a result, the purposes of this study were to determine the importance of the fostering and inhibiting factors and to measure how they influence the purchasing decision of green rattan craft products. The research is located in Banjarbaru City, South Kalimantan Province. The sample size was 200 and was chosen using the accidental sampling method. Data were obtained through questionnaires, literature reviews, and relevant institutions. The results showed that the rank of important factors fostering the decision to purchase green rattan craft products were environmental sustainability awareness, environmental sustainability, supporting local producers, the better quality of green products, green product safety more guaranteed, and the experience of consuming green products is more valuable. Meanwhile, factors that inhibit purchasing decisions for green rattan crafts respectively were the relatively higher price of green products, the less diversified and appealing product look, income, limited product availability, and knowledge of green products.

Integrated green‐and‐quality inspection schemes for green product quality with six‐sigma yield assurance and risk management

AbstractDue to worldwide awareness of the sustainable environment, research on green production and distribution has grown within academic and industrial communities. For an eco‐friendly environment, limiting hazardous substances (HSs) concentration in products quality assessment is one of the most crucial strategies to achieve the 4Rs of the products, namely, Reduction, Reuse, Recycle, and Recovery. Trustworthy inspection, evaluation, and validation methods to ensure multiprocess yield and risk of acquiring green product quality are desired for the industry. However, the existing methods use arbitrary inspection sizes, levels of capability, and ignore controls for both Types I and II risks. To overcome these drawbacks and pursue Six‐Sigma green capability suppliers, this study establishes a multiprocess performance chart, called the green product quality analysis chart (GPQAC), to inspect and analyze green product submissions. GPQAC implements variables sampling plans based on unilateral and bilateral process capability indices. The chart operates at given Six‐Sigma green and quality compliance and simultaneously controlled Type I and Type II risks. The required sample size and rejection and acceptance capability zones are determined from the multiprocess optimization taking into account the Bonferroni correction. This determination enables GPQAC to aggregate the overall status of a group of processes and assess the ability of the supplier processes to execute efficiently and economically relative to the customer specifications. We also establish web‐based GPQAC graphs using a cloud‐computing program for lot disposition. Finally, a real‐world case illustrates the utility of the GPQAC integrated variables sampling scheme in enhancing environmental sustainability.

Factors influencing customers’ green purchasing intention: evidence from developing country

PurposeThe purpose of this study is to examine the contribution of environmental knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi consumers by using an extended theory of planned behavior.Design/methodology/approachQuantitative research method was used to collect 369 data by using a convenient sampling method. Data was analyzed using partial least square while a structural equation model was applied to measure causal relations among the variables.FindingsThe findings of this study demonstrate that subjective norms, attitude toward green products and perceived behavioral control have a positive and significant relationship with green purchasing intention. Moreover, environmental knowledge has also a positive and significant relationship with environmental sensitivity. There is a positive and significant association between environmental sensitivity and attitude toward green products, while the relationship between environmental knowledge and attitude toward green products was found insignificant. Quality of green products does not moderate the relationship between attitude toward green products and green purchasing intention. The results further indicate that environmental sensitivity mediates the relationship between environmental knowledge and attitude toward green products. Attitude toward green products also mediates the relationship between environmental sensitivity and green purchasing intention. At the same time, environmental sensitivity and attitude toward green products jointly mediate the relationship between environmental knowledge and green purchasing intention. However, attitude toward green products does not mediate the relationship between environmental knowledge and green purchasing intention.Originality/valueThis study may be used to guide managers who are planning to launch green products in the Bangladeshi market for choosing their target markets and a great insight for the government to produce environmentally friendly consumption policy for citizens and environmental conservation.

Analysing the aspects of sustainable consumption and impact of product quality, perceived value, and trust on the green product consumption

AbstractIn the current scenario, consumers’ approach and decision to go for green products is a result of the environmental challenges faced by society at large. The benefits of using green products are well known in society. Green products are user‐friendly and contribute towards sustainable consumption. This paper investigates the effect of varied aspects of sustainable consumption on the consumption of green products. The empirical evidence focused on product quality, perceived value and trust as significant factors. A survey of 350 Indian consumers using green products was used to perform a descriptive quantitative study. The proposed hypotheses were tested using regression analysis. Findings revealed that product quality, perceived value and trust all had an impact on green product consumption. The study has found that consumers prefer green products because of their attribute of maintaining the natural environment. Therefore, based on the associated quality of green products, the relative value obtained and developed trust, an increase in green‐concept‐based product consumption can be achieved. This study recommends that future research should focus on further micro‐level aspects that constitute these important factors, namely product quality and perceived value, and trust all having a vital effect on green product consumption.

Green Product, Green Corporate Image, and Green Customer Loyalty at Hotel Indigo Bali Seminyak Beach

Purpose: This study aims to analyze the effect of the application of green product quality and green corporate image on green customer loyalty at Hotel Indigo Bali Seminyak Beach. 
 Research methods: The data collection methods used are observations, interviews, questionnaires, and literature studies. The respondents in this study were 50 guests who stayed at Hotel Indigo Bali Seminyak Beach using the method of determining purposive sampling or sampling based on certain characteristics. The data analysis techniques used are descriptive qualitative and multiple regression analysis. A validity and reliability test was carried out on the questionnaire distributed to the respondents.
 Result and discussion: Based on the results of the t test that has been carried out, it was concluded that the two partially free variables have a positive influence on green customer loyalty at Hotel Indigo Bali Seminyak Beach. Green product quality is more dominant in affecting green customer loyalty compared to green corporate image because in reality guests staying at the hotel look more at how the quality of products or services offered by the hotel so that guests can decide to buy the product continuously.
 Implications: Green product quality and green corporate image together or simultaneously have a positive and significant effect on green customer loyalty.

PRODUCT QUALITY PERCEPTION, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY ON GREEN PRODUCTS

The study’s main objective was to determine customers’ perceptions of the quality of green products and describe their satisfaction and loyalty. After carefully analyzing the gathered data, the researcher concluded that most customers perceived green products as good quality. In terms of satisfaction, most customers were satisfied with the green products offered. Further, they were also said to be loyal to the green products. In addition, product quality is positively and moderately correlated with customer satisfaction and loyalty; customer satisfaction is positively and moderately correlated with customer loyalty.

Customer Perception towards Green Products in Pokhara Valley

This study aims to explore customer awareness and perception towards green products in Pokhara valley. It focuses on customer perception on price, quality, availability, and promotional strategy of green products. For this purpose, the sample size was taken from the entire population of Green Product users in Pokhara Valley. Among them, 110 respondents have been selected on non-probability purposive sampling technique for determining sample size. Primary data was collected by using of structural questionnaire from the targeted respondents. Data analysis was done using the SPSS tool. Descriptive analysis was used for analyzing data. The majority of respondents feel green products as environmentally friendly and healthy and safe products. They declared that they mostly purchase organic food. An advertisement was an important source for providing information about green products to the customers. The majority of customers were not having a precise opinion about the excessive prices of green products but a larger portion were agreed to pay more for green products and to purchase green products in case of the same price as non-green products. Customers were satisfied with the quality of green products. They were aware of their harmless nature of them. They were dissatisfied with the availability of green products. Most of the respondents possessed a very pessimistic opinion towards the promotional strategies of green products. They agreed to take environmental consideration and read the product’s label while buying these products. This study contributes to analyzing the customers’ perception towards Marketers and manufacturers and mainly focuses on the improvement of the quality of green products and making it convenient to buy through increasing its availability and accessibility.

Factors Affecting Green Purchase Behavior of AMDK Aqua Life on College Student Consumers in Surakarta City

The fundamental accomplishment of the Sustainable Packaging Coalition (SPC) concept is to replace unnecessary plastics used in the packaging and towards a green packaged product concept that is sustainable and environmentally friendly. Aqua Life's innovative bottled water contributes to achieving sustainability with packaging made from recycled and recyclable materials. Consequently, this study extended the Value Attitude Behavior (VAB) model by using the following construct: environmental consciousness, attitudes toward environmental issues, attitudes toward eco-social benefits, green product information, green product quality, availability of desired green packaged products, and green product attributes; to explain consumers’ green purchase behavior. This study was to survey 251 college students in Surakarta city. The data were analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM) method. The results show that environmental consciousness, attitudes toward environmental issues, green product information, availability of desired green packaged products, and green product attribute as a significant predictor

How does Tactical Marketing Contribute to Creating a Customer's Green Product Experience and Resulted in Favorable Customer Purchases?

The purpose of this study is to investigate how Tactical Green Marketing can shape Brand Perceived Value, convert it to the Green Product Experience, and further drive Positive E-WOM and Repurchase Intention. This study used a quantitative methodology and a survey approach, and data were collected in a cross-sectional manner. The purposive survey was used to determine responses from 248 people. All respondents have used a green skincare product that qualified for a sample. The conceptual framework was analyzed using partial least squares structural equation modeling (PLS-SEM). This study demonstrated that Green Product Experience significantly affects Positive E-WOM and Repurchase Intention (alpha 0.05 and p<0.05). Consumers with good experience with the green product tend to share positive comments and are willing to repurchase the green product brand. Seven specific perceived values have proven positively to convert the Green Product Experience. Spirituality Guidance was the most potent influence among those variables, followed by Green Product Quality and Innovativeness. This finding is relevant to the context of Indonesia's societal norms, which count heavily on religious beliefs. Tactical Green Marketing developed all seven Brand Perceived Value variables, and yet the most potent variable is also shown by Spirituality Guidance and followed by Green Product Quality. Therefore, to be a chosen brand and win the skincare industry competition, companies should consider consumers' spiritual beliefs and continuously improve their product quality. According to the model-predicted value with R² and Q², the proposed research model demonstrates good predictive value. Hence, it could be replicated in future studies.

Together we stand? Co-opetition for the development of green products

In this paper, we use the term “co-opetition” to describe situations where competitors collaborate on value-creating activities to reduce their R&D costs, improve expensive development processes, increase the effectiveness and efficiency of their green product development, and increase supply chain sustainability. We use a game-theoretic approach to see how co-opetition affects the price and environmental quality of green products and understand the impact on participating companies. By considering two common collaboration strategies, i.e. investment sharing and innovation sharing, and comparing them with a non-collaborative strategy, independent development, we are able to provide competing firms with managerial insights on the pros and cons of these collaboration strategies. We find that the innovation sharing strategy produces the most expensive products, as well as the products with the highest environmental quality. Additionally, we find that the independent development and investment sharing strategies can lead to products with inferior environmental quality, depending on the competitors’ demand sensitivity to their quality and price. When the consumers’ quality responsiveness is relatively greater than their price responsiveness, the independent development strategy should be avoided. Furthermore, the innovation sharing strategy provides the highest profits for the firm, whereas the independent development strategy leads to the lowest profits. Lastly, numerical experiments illustrate that the outcomes of collaborative strategies are robust under demand uncertainty, but not necessarily under nonlinear demand.

The effect of environmentally‐friendly practices on hotel customers: The case of Trabzon, Turkey

The goal of this study is to find out how green product quality, green hotel image, green customer satisfaction, and green customer loyalty are interconnected. Customers staying in green hotels in Trabzon make up the population of the study. The survey approach was utilized to collect the data used in the study. The convenience sampling method was utilized in the study, and 304 people were contacted. Prior to arriving at the hospitality facility, approximately two‑thirds of the participants did not know whether the facility was an environmentally‑friendly hotel. Green product quality, green customer satisfaction, and green customer loyalty are all positively related, according to the findings. Furthermore, there is a relationship among green corporate image, green customer satisfaction, and green customer loyalty. Finally, enhancing green consumer satisfaction increases green customer loyalty.