Qualitative Research Interviews Research Articles

Analysis of academic research data with the use of ATLAS.ti. Experiences of use in the area of Tourism and Hospitality Administration

Qualitative data analysis in academic research is a challenge. In this context, the use of tools such as ATLAS.ti has emerged as a potential solution to improve the understanding and management of data in the analysis of in-depth interviews. The main objective of the research was to analyze the perspectives of Tourism and Hospitality Management students on the use of ATLAS.ti in the analysis of interviews in qualitative research. The methodology employs a qualitative approach and a descriptive-interpretative design. Data were collected through in-depth interviews and focus groups directed to 40 students of the X cycle who conducted this approach in their research to opt for the bachelor’s degree in Tourism and Hospitality Administration during the years 2022 and 2023. The findings reveal that the use of ATLAS.ti in qualitative data analysis is highly beneficial, facilitating the coding, organization, and identification of emerging patterns in in-depth interviews. The relevance of its effective use in qualitative analysis is highlighted, improving data management, and understanding of participants' perspectives. It is concluded that it is a valuable and effective tool in this context, although the need for researchers to acquire a deep understanding of the tool and receive adequate training is emphasized. It is suggested that they focus on continuous training in its use and constant practice of its advanced functionalities, especially in areas such as coding and code creation, to achieve a deeper interpretation of qualitative data.

Effect of E-Procurement on the Performance of a Wholesale Pharmacy: A Case of KIPHARMA- Rwanda (2018-2022)

The general objective of this study was to assess the effect of e-procurement on the performance of Kipharma- Rwanda. Especially the study examined the effect of the e-tendering on the performance of KIPHARMA-Rwanda, assessed the effect of e-auction on the performance of KIPHARMA-Rwanda, found out the effects of e-purchasing on the performance of KIPHARMA-Rwanda and found out the effects of e-invoicing on the performance of KIPHARMA-Rwanda. This study refers and uses the theories like Stakeholder Theory and Agency theory. For this study, correlation analysis was used. Both quantitative (questionnaire) and qualitative (interview) research techniques were used by researcher in order to collect data (information) related to the objectives of the study. The entire target population of the study who are supposed to provide the information data related to the objectives of the research study was based on employees of Kipharma-Rwanda who are totalized to 97 employees The researcher has decided to use a census inquiry method instead of sampling due to the relatively small number of individuals in the population. The research relied on questionnaire technique, interview and Documentation technique. Views that were given by the respondents were analyzed through SPSS 23rd version. The R value of 0.922 indicates a strong positive correlation between the predictors (e-invoicing, e-tendering, e-auction, e-purchasing) and the dependent variable. The R Square value of 0.851 signifies that approximately 85.1% of the variability in the performance of KIPHARMA-Rwanda can be explained by the independent variables in the model. For e-tendering (β= 0.297, t = 4.252, p=0.000 < 0.05). Similarly, e-auction shows a positive effect (β= 0.216, t = 3.054, p = 0.003< 0.05). E-purchasing and e-invoicing also have positive effects, contributing to the performance of KIPHARMA-Rwanda, (β= 0.244, t = 2.422, p = 0.018< 0.05) and (β= 0.247, t = 2.530, p = 0.013< 0.05) respectively. These results indicates that the adoption of e-procurement practices, including e-tendering, e-auction, e-purchasing, and e-invoicing, is associated with positive effects on the performance of KIPHARMA-Rwanda. All p-values are statistically significant at p < 0.05, reinforcing the strong relationships. KIPHARMA-Rwanda should focus on enhancing skills related to e-tendering processes, ensuring that all stakeholders are well-equipped to leverage the system effectively. Keywords: E-procurement, E-tendering, E- invoicing, E-purchasing, E-auction and Performance.

Reducing weight bias and stigma in qualitative research interviews: Considerations for researchers.

Perceptions and biases influence how we interact with and experience the world, including in professional roles as researchers. Weight bias, defined as negative attitudes or perceptions towards people that have large bodies, can contribute to weight stigma and discrimination leading to negative health and social consequences. Weight bias is experienced by people living with obesity in media, health care, education, employment and social settings. In research settings, there is potential for weight bias to impact various aspects of qualitative research including the participant-researcher dynamic in interviews. However, evidence-based strategies to reduce weight bias in qualitative research interviews have yet to be identified. We discuss how weight bias may influence research interviews and identify several considerations and strategies for researchers to minimize the impact of weight bias. Strategies include practicing reflexivity, planning and conducting interviews in ways that support rapport building, using inclusive language, and considering participatory methods.

Partial planned relocation and livelihoods: Learnings from Narikoso, Fiji

Pacific Island Countries (PICs) are vulnerable to climate change impacts, including sea level rise, extreme weather events and other environmental changes. Planned relocation can be an adaptive response to climatic threats. In Fiji, six communities have already relocated. While there is growing interest in planned relocation, there are few empirical case studies from which to learn. Narikoso village, in the Kadavu Province of Fiji, undertook partial relocation in 2020. Drawing on qualitative research (interviews, group discussions, observation), informed by Vanua methodology in 2022, this study examines the impacts of partial planned relocation on people's lives and livelihoods. Seven sustainable livelihood assets – or forms of ‘capital’ – are explored: natural, social, financial, human, physical and cultural, with the addition of spiritual. Our research found that planned relocation altered forms of capital that underpin sustainable livelihoods, leading to both benefits and problems. We argue that planned relocation must not only reduce exposure to climatic and environmental risk, but promote and preserve the integrity of local ecosystems, value continuity of culture and sustain and develop diverse assets that support sustainable livelihoods. This demands deep engagement with climate change‐affected communities to ensure that planned relocations sustain people's livelihoods, dignity and survival.

Reflexive advocacy: The role of the interviewer in presuppositional interviews in qualitative research

The presuppositional interview in qualitative research requires the researcher to be interviewed about their thoughts, assumptions, and presumptions about their research. Its purpose is to recognise the impact of our thoughts, feelings, and actions in the ways in which we, as the researcher, exists in the research process. In earlier papers, we have discussed the purpose of the presuppositional interview, however, there is little attention in the literature about the person who interviews the researcher about their research, the presuppositional interviewer. The purpose of this paper is to discuss this unique role because the function and conversational structure differs from other types of interviewing. We propose the role of the presuppositional interviewer role is a reflexive advocate, as their engagement is intentionally directed toward supporting the researcher to develop insights about themselves, in the context of their research. The interviewer has no part in the interpretation. Instead, they are engaging in an activity which promotes the need to support and celebrate curiosity, but that remains in the domain of the researcher. To achieve this, we discuss the role and purpose of the presuppositional interviewer and offer practical guidance as to how to interview with presuppositional purpose.

Management of Non-Tax State Revenue from the Utilization of State Property

This study examines the management of Non-Tax State Revenue from State Property Utilization at the Bengkulu State Wealth and Auction Service Office. It employs descriptive qualitative research methods, utilizing observation, interviews, and documentation for data collection. Analysis involves data collection, reduction, presentation, and conclusion drawing. The research is guided by Minister of Finance Regulation Number 155/PMK.02/2021 and Management Theory by Robbins and Coulter, and Henry Fayol. Findings reveal that in planning, the office follows PNBP targets set by the Central Office, employing strategies aligned with PMK Number 115 of 2021 to optimize State Property Utilization while adapting to regulatory changes. Implementation involves generating PNBP from rent, with determination and payment processes streamlined through coordination and application of PMK No. 115 of 2021. Accountability measures include financial reporting to KPPN and administrative reporting to KPKNL, ensuring transparency in utilization agreement decrees and payment proofs as performance indicators. Regarding supervision, KPKNL focuses on increasing awareness and oversight of State Property Utilization through wasdal regulation, addressing challenges, and conducting annual evaluations aligned with Key Performance Indicators (KPIs).

"Switching Hats": Insights From Experienced Clinical Interviewers Turned Novice Research Interviewers.

Health professionals/clinicians interview people regularly as part of their role. However, a qualitative research interview differs considerably to a clinical interview. If clinicians approach qualitative research interviewing based on their expertise in clinical interviewing, it could cause insufficiencies in qualitative data generation. In this reflection article, we, a team of four experienced clinical occupational therapists with no previous experience in qualitative research interviewing, share our experiences while learning to become qualitative research interviewers before undertaking our first qualitative research project. We engaged in self-directed reading, formal training on qualitative interviewing, and practice interviews and used peer feedback and reflection to prepare ourselves to conduct qualitative interviews. We drew upon the work-role transitions theory to work through our adjustment to the new role. Although we set out to "switch hats" as the research topic itself was not clinical, interviewing people on health-related topics will mean bringing our clinical instincts into our research role, while still recognizing the difference between a clinical and research interview. This article can inform experienced clinicians/novice qualitative researchers as they develop this new skillset.

Free association and qualitative research interviewing: perspectives and applications

PurposeThis paper contributes to a dialogue about the psychoanalytic concept of free association and its application in the context of qualitative research interviewing. In doing so, it also adds to wider discussion regarding the relationship between clinical psychoanalysis, psychoanalytic psychotherapy and qualitative research.Design/methodology/approachCritical consideration of different perspectives on the application of free association in the qualitative research interview, extending earlier work addressing this issue. Differences and similarities in the way the concept of free association is articulated are examined regarding its framing in psychoanalysis and psychoanalytically oriented psychotherapy.FindingsWhether researchers see themselves as borrowing, applying or drawing inspiration from free association, there is scope for muddling distinct ways of viewing it as it is conceived in psychoanalysis.Originality/valueConsiderations are outlined for researchers interested in psychoanalytically informed methods to be mindful of.

A phase III multisite randomised controlled trial to compare the efficacy of cannabidiol to placebo in the treatment of cannabis use disorder: the CBD-CUD study protocol

BackgroundCannabis use disorder (CUD) is increasingly common and contributes to a range of health and social problems. Cannabidiol (CBD) is a non-intoxicating cannabinoid recognised for its anticonvulsant, anxiolytic and antipsychotic effects with no habit-forming qualities. Results from a Phase IIa randomised clinical trial suggest that treatment with CBD for four weeks reduced non-prescribed cannabis use in people with CUD. This study examines the efficacy, safety and quality of life of longer-term CBD treatment for patients with moderate-to-severe CUD.Methods/DesignA phase III multi-site, randomised, double-blinded, placebo controlled parallel design of a 12-week course of CBD to placebo, with follow-up at 24 weeks after enrolment.Two hundred and fifty adults with moderate-to-severe CUD (target 20% Aboriginal), with no significant medical, psychiatric or other substance use disorders from seven drug and alcohol clinics across NSW and VIC, Australia will be enrolled.Participants will be administered a daily dose of either 4 mL (100 mg/mL) of CBD or a placebo dispensed every 3-weeks. All participants will receive four-sessions of Cognitive Behavioural Therapy (CBT) based counselling. Primary endpoints are self-reported cannabis use days and analysis of cannabis metabolites in urine. Secondary endpoints include severity of CUD, withdrawal severity, cravings, quantity of use, motivation to stop and abstinence, medication safety, quality of life, physical/mental health, cognitive functioning, and patient treatment satisfaction. Qualitative research interviews will be conducted with Aboriginal participants to explore their perspectives on treatment.DiscussionCurrent psychosocial and behavioural treatments for CUD indicate that over 80% of patients relapse within 1–6 months of treatment. Pharmacological treatments are highly effective with other substance use disorders but there are no approved pharmacological treatments for CUD. CBD is a promising candidate for CUD treatment due to its potential efficacy for this indication and excellent safety profile. The anxiolytic, antipsychotic and neuroprotective effects of CBD may have added benefits by reducing many of the mental health and cognitive impairments reported in people with regular cannabis use.Trial registrationAustralian and New Zealand Clinical Trial Registry: ACTRN12623000526673 (Registered 19 May 2023).

Influence of Early Tang Dynasty Calligraphy Education to Current Pedagogy

Calligraphy has been listed as a first-level discipline by the Ministry of Education, but calligraphy education is particularly important. The calligraphy education in the early Tang Dynasty was very comprehensive and had a significant impact on current education. This study aims to summarize the calligraphy education model in the early Tang Dynasty, sort out the theory and practice of calligraphy education in the early Tang Dynasty, analyze the teaching strategies of teachers in calligraphy education in the early Tang Dynasty, as well as the learning ability of students, summarize the best practices of calligraphy education in the early Tang Dynasty, and evaluate their impact on current calligraphy teaching methods. This article adopts the qualitative research interview method and thematic analysis method, with 6 professors participating in the interview. Important research findings have found that the best educational practices during the early Tang Dynasty have a significant impact and reference value on current teaching methods.

“If we're wrong, take us to court”: An analysis of special police services (SPS) arrangements for the policing of football in England and Wales

Under the Police Act 1996, Special Police Services (SPS) allow the police in England and Wales to partially cost recover for resources deployed to police events such as football, horse racing and music festivals. Historically, there have been numerous legal cases about SPS charges involving police forces and event organisers. Most recently Ipswich Town Football Club Company Limited vs. The Chief Constable of Suffolk Constabulary [2017] EWCA Civ 1484, resulted in clarification on points of law and a more restricted area within which police forces can charge for SPS. This qualitative research interviews police officers engaged in policing football, football club representatives and other key stakeholders involved in the SPS negotiation process. It finds that there are divisive approaches by both parties, which can result in compromising public safety. The notion of SPS being abolished is explored, despite potential benefits of this, further research is recommended to examine this further.

Sampling in qualitative interview research: criteria, considerations and guidelines for success

Sampling in qualitative interview research: criteria, considerations and guidelines for success

Expanding Qualitative Interviewing for Studies Involving Adults With Different Communication Needs: Reflections on Research With People Living With Motor Neurone Disease

Expanding Qualitative Interviewing for Studies Involving Adults With Different Communication Needs: Reflections on Research With People Living With Motor Neurone Disease

Self-sufficiency communities for economic development: Urban perspectives in an emerging country

In the context of rapid urbanization and economic growth in emerging countries, the concept of self-sufficiency communities has gained prominence as an innovative approach to urban economic development (Bolay, 2006; Losch et al., 2012; Kong et al., 2022). This study focuses on self-sufficiency communities in Thailand, exploring their potential, challenges, and impact on economic development. Using qualitative research techniques, document analysis, and interviews with stakeholders, including academics and experts, the study revealed that self-sufficiency communities play a multifaceted role as job creators, income generators, and economic catalysts. Technology adoption and community empowerment were identified as critical drivers of success. Despite challenges such as limited land access and regulatory hurdles, there is a commitment to exploring collaborative opportunities and policy support to promote urban self-sufficiency as a sustainable and economically viable model. These findings have significant implications for policymakers and researchers, offering insights into the potential and challenges of self-sufficiency communities within the context of urban economic development. This research contributes to the broader discourse on sustainable urbanization and inclusive growth in emerging economies.

The Influence of Young People on Household Decisions on Energy Efficiency in Latvia

Abstract Young people are the future members of the energy communities, who play a role in shaping a climate-responsible society. However, in the context of the geopolitical and economic events of 2022, the awareness of young people in Latvia about energy efficiency issues and the readiness to engage in climate change mitigation processes, as well as the influence of their attitude on the decisions of adult household members in the field of energy efficiency have not been sufficiently studied. The issue is crucial within the framework of the European Green Deal, where various serious games for building energy communities are being developed, and young people are the ones who can influence the decision-making process. The purpose of the study is to provide serious game developers with an insight into young people's knowledge of energy efficiency issues, associations with a climate responsible society, attitudes towards daily habits in the field of energy efficiency, as well as whether climate change issues are discussed in families and whether young people believe that they can influence views and habits of their family members. 71 participants from four contrasting geographical regions in Latvia took part in the study. The study was conducted using qualitative research methods, including questionnaires and interviews. The results have shown that young people in the regions of Latvia are aware of energy efficiency measures, and the answers provide an insight into the various experiences they have had in their households. The research also highlighted negative aspects, such as young people’s unwillingness to strongly support household comfort level reduction in the name of climate change – only a little more than half would be willing to live in cooler rooms. Young people believe that they can influence the attitude and behaviour of other household members in an energy resource management matter. The results of the study lead to the conclusion that more attention should be paid to messages addressed to young people in public spaces, so that they associate themselves as an existing and future part of energy communities. They should be given examples and explanations regarding the importance of their actions in reducing climate change. Developers of serious games are encouraged to integrate aspects related to youth as participants in decision-making into the content of simulation tools, based on the results of the study.

Efficacy of Multimedia-Enhanced Teaching in Film, Television, and Photography Skill Courses: A Case Study of University Students in Shanxi Province

This research paper investigates the effectiveness of multimedia-enhanced teaching methods in improving the acceptance and proficiency of film, television, and photography skill courses among university students in Shanxi Province. In this case study, a specific focus was placed on analysing the integration of multimedia elements such as interactive videos, virtual simulations, and online platforms into the traditional curriculum. The study employed both qualitative and quantitative research methods, including surveys, interviews, and pre-post assessments, to gather comprehensive data on student experiences and learning outcomes. The research aimed to identify the strengths and limitations of multimedia-enhanced teaching in the context of creative arts education and to provide insights into optimizing these methods for more effective skill acquisition among students in Shanxi Province. Multimedia mode of learning was found to be beneficial for a wide range of subjects and skills. Therefore, educational institutions must employ technology that improves student-teacher connections and significantly alters how students learn, communicate, produce, and collaborate on their academic endeavours.

Kaizen-mindfulness a twin continuous improvement approach at workplace: A qualitative exploratory study

PurposeWorld Health Organizations (WHO) (2023) states that governments and employers have a responsibility to uphold that right by providing work that simultaneously prevents workers from experiencing excessive stress and mental health risks. The business environment continues to produce a lot of stress on workers, which includes internal pressures to achieve results and employees suffer the consequences. Some companies have turned to mindfulness as a technique that helps mitigate these consequences and have joined Kaizen as a process improvement technique in the work environment. Therefore, this study has a research purpose: “to comprehend the possible linkage between Kaizen philosophy from an individual perspective, with Mindfulness ZEN Buddhism technique to understand the individual benefit (well-being) of each employee in organizations.” The answer to this represents the research gap in this article. The research questions governing this study are as follows: RQ1: Does Mindfulness is used as Kaizen technique of personal-individual improvement in 21st-century organizations? RQ2: What elements and characteristics of Kaizen and mindfulness can be found working together? And RQ3: Which qualitative impact of mindfulness and Kaizen in the workplace outcome (well-being, performance of the job (process)) and relationships with other employees)?Design/methodology/approachThis research used a qualitative approach due to the recent phenomenon studied. In a certain way, it was used a mixed-method (combination of qualitative data – web search secondary data analysis and qualitative research-Convergence Model). First, it was done an intensive web search with the aim to identify companies' corporate mindfulness programs, along with companies which have applied mindfulness and Kaizen programs. It was identified a group of big companies with global and international presence (“famous” for their products and services) in diverse industrial and service sectors, country of origin and business locations; with the purpose of getting a holistic vision of all organizations which have practice Kaizen and mindfulness. Therefore, this study explored secondary data related to both practices, analyzing reports or briefings published in management magazines and official WEB pages and/or business magazines.FindingsAs a result of the triangulation of the data with its secondary data convergence model and qualitative research, a theoretical framework was reached that shows the benefits of the two combined twin techniques of Kaizen and mindfulness. The worker experiences a path that goes from concentrating on the execution of their processes, following their operating standards (Standardize, Do, Check, Act [SDCA] cycle), going through the evolution to continuous improvement or Plan-Do-Check-Act (PDCA) cycle, experiencing work with concentration-awareness and reducing your daily stress, maintaining high sensitivity to the work process and your environment and finally, discovering an essential life purpose. Finally, worker experiences benefit when there is wide application of both with the SDCA and PDCA cycles such as high motivation, constant learning from your mistakes, day-to-day learning and the Munen Musso (not using the mind).Research limitations/implicationsThe main limitation is the qualitative methodological bias and secondary data research. In addition, to have a theoretical sample. However, the richness of the data helps to overcome this limitation. On the other hand, the qualitative research interviews are for a certain geographical area, therefore, the results cannot be generalized.Practical implicationsThe results of this research can shed light on operations managers in the use of techniques for continuous improvement and improvement of people's quality of life, such as mindfulness. In Mexico, they are beginning to be used jointly (twin techniques) to comply with Regulation 035 of psychosocial risk, the researchers are sure that in other countries it will be used in the same way to comply with regulations. However, the research findings show the benefits that can be provided to workers in organizations by applying Kaizen and Mindfulness together.Originality/valueTo the best of the authors’ knowledge, according to the literature review, this is the first article that explores the relationship between Kaizen and Mindfulness as twin techniques that help improve the individual quality of life of employees in organizations.

Policing toxic masculinities and dealing with sexual violence on Zimbabwean University campuses

University campuses are framed as sexualised spaces marked by high sexual risk-taking behaviour and toxic masculinities that often fuel abusive relationships and sexual violence. More often, the most vulnerable groups, to this violence include sexual minorities, girls and students with disabilities. Drawing on qualitative ethnographic research and semi-structured interviews with students and staff from two universities in Zimbabwe, this article examines how toxic campus ‘cultures’ and campus sexual economies can be transformed and made more inclusive and safer for all students. The study uses Pierre Bourdieu’s theory of practice, especially the field and habitus to understand how toxic masculinities are produced and reproduced on campus, as well as how everyday practice on campus can be instrumentalised to reconfigure coercive sexual practices and toxic masculinities. Although there is a huge body of research on sexual violence in Zimbabwe, very little of this has focused on the prevalence and experiences of this phenomenon within university campus spaces. Therefore, little is known about how students experience, perceive, and navigate sexual violence on campus, as well as institutional responses to sexual violence. Consequently, this study seeks to fill this gap and contribute to the burgeoning scholarship and debates on sexual violence, including coercive sexual practices and heteronormativity in university campus spaces. We seek to contribute to three sustainable development goals, that is goal 3 (good health and well-being), goal 5 (gender quality) and finally goal 10 (reduced inequalities).Contribution: This article foregrounds the ways in which institutions of higher learning respond to sexual violence within the university campus. The key contribution of this article relates to how students’ religious and socio-cultural subjectivities shaped or mediated experiences of and perceptions on sexual violence on campus. Consequently, we assert that the campus religious ‘field’ and students’ spiritual ‘habitus’ had a huge influence on the campus sexual economies.The research contributes to the field of Biblical Theology engaged with Gender Justice, Health and Human Development.

Abstract C007: Disparities in occurrence and outcome of male reproductive cancers in the United States Pacific Islander community

Abstract Data from the National Cancer Database indicates prostate cancer (CPa) prevalence in the Pacific Islander (PI) community to be nearly 1.6 times higher than the national standard. Recent data suggests that prostate cancer rates seen in United States PI men are comparable to that of African American men, the community with the longstanding recognition as having the highest rates of the disease in the US. PIs are defined as those originating from or being indigenous to the islands of Polynesia, Melanesia, and Micronesia including the US governed Hawaiian islands, Guam, Northern Marianas Islands, and American Samoa. PIs make up a grossly underrepresented minority group, often being overshadowed by their mainland Asian counterparts when aggregated together as a group defined as “AANHPI” in sociological and epidemiological data sets and studies. In addition, Pacific Islanders, at least in the mainland US, are considered a “new” minority population, and with the exception of those indigenous to US territories, the vast majority of the population are post 1970 first or second generation immigrants. Research into health disparities in the PI community is thus unsurprisingly sparse, and there is great work to be done to explore these alarming trends. The purposes of this study are threefold: further explore the data pertaining to prostate cancer prevalence in the pacific islander community; disaggregate the data between ethnic lines; and provide a foundation for future research that can further elucidate the causes and outcomes of this disease in the Pacific Islander community. Data was taken from the 2014 Native Hawaiian and Pacific Islander National Health Interview Survey (NHPI NHIS). The NHPI NHIS is a national survey administered by the CDC-NCHS to collect disease data including health condition and characteristics, health care access and service utilization but specific to the national NHPI population. Among 2588 participants, 4% indicated ever having been diagnosed with cancer among which prostate cancer was the second most commonly diagnosed. This study relies heavily on large-scale national questionnaires, thus future research should incorporate additional qualitative exploratory research, including targeted and ethnicity-specific canvassing and interviews in order to better understand the real life manifestations of the disease. The preliminary findings highlight an ever growing concern for the health outcomes of this community, and provide compelling evidence in support for both disaggregation of the community from Asian Americans, as well as interethnic disaggregation in data sets. A common thread of distancing between PI communities and the healthcare system was particularly evident, raising the concern that PIs are not being screened early enough and are not seeking life saving medical attention until advanced disease progression. A hopeful outcome of this study is a recognition that more outreach and community work must be done to bridge the gap between PIs and the Western healthcare system in order to mitigate the observed disparities. Citation Format: Nicholas A. Sowizral. Disparities in occurrence and outcome of male reproductive cancers in the United States Pacific Islander community [abstract]. In: Proceedings of the 16th AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; 2023 Sep 29-Oct 2;Orlando, FL. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2023;32(12 Suppl):Abstract nr C007.

Fairness and trust in organic food supply chains

PurposeThe authors analysed fairness as an antecedent of trust to understand how trust building can be actively managed to facilitate collaboration in buyer–supplier relationships.Design/methodology/approachA case study was employed to buyer–supplier relationships of five organic food companies from three different sectors. The research was developed with data collected in 2022 through qualitative research interviews and analysed using a structured content analysis. A practitioner workshop served to complement findings and confirm the interpretation of data by discussing interview results from a managerial perspective.FindingsA conceptual model based on organisational trust and justice theory was developed to examine causal relations between fairness and trust. Findings show that perceived distributional, procedural and interactional fairness mutually interact with the perceived trustworthiness of business partners and that both contribute to building personal, organisational and institutional trust. Qualitative data support the conceptual model and show that trust is a valuable relational resource that affects relationship quality and the willingness to collaborate and to take risks in times of uncertainty.Practical implicationsHigh trust levels developed through positive fairness perceptions can lower risk perceptions whilst increasing the willingness to collaborate in supply chain relationships. This can help deal with market uncertainties.Originality/valueThrough the lens of organisational trust and justice theory, this study extends the literature on collaboration in supply chains by including a comprehensive view on the formation of trust in business-to-business (B2B) relationships.