Qualitative Case Study Methodology Research Articles

Enhancing Sales Volume to Optimized Retail Marketing Strategy: Case Study on MSMEs Retail in Bantul, Yogyakart

The retail industry in Indonesia has experienced significant growth, particularly with the increasing presence of modern retail chains that challenge the sustainability of local Micro, Small, and Medium Enterprises (MSMEs). MSMEs in the retail sector, especially in regions like Bantul, Indonesia, face mounting competition from these larger and better-funded players. This study investigates how MSMEs can enhance their sales volume by adopting more effective retail marketing strategies. Grounded in marketing theory, specifically the principles of modern merchandising, category management, pricing, promotion, and supplier relationship management, this research aims to determine the strategies that are most impactful for MSME retailers in a competitive market. Using a qualitative case study methodology, data were collected from interviews with MSME owners, direct observations, and sales data analysis of selected retailers in Bantul. The findings reveal that MSMEs implementing modern marketing techniques, such as improved merchandising displays, competitive pricing strategies, and strategic supplier negotiations, were able to increase their sales volumes despite facing strong competition from established retail chains. Furthermore, businesses that incorporated digital tools for promotions and customer engagement saw a noticeable improvement in customer loyalty and sales growth. In the discussion, the study emphasizes that while the adoption of modern retail strategies is critical, MSMEs still face challenges such as limited financial and technological resources, which hinder their ability to fully compete with larger retailers. Nonetheless, the findings demonstrate that targeted marketing strategies, particularly in supplier relationships and pricing techniques, offer MSMEs a sustainable path to growth. The study concludes that for MSMEs to thrive in the competitive retail environment, they must adopt a hybrid approach that combines traditional retail techniques with modern marketing innovations. Future research should focus on the role of digital transformation in further enhancing the competitiveness of MSMEs in the retail sector. Keywords: Sales Volume, Retail Marketing, MSMEs

Exploring Collaboration and Social Dynamics in the Paediatric Morbidity and Mortality Meeting, A Qualitative Case Study.

To explore collaboration and social dynamics within paediatric Morbidity and Mortality meetings. Qualitative Exploratory Case Study Methodology incorporating semi-structured interviews and qualitative observations. Data were collected in a large quaternary paediatric hospital in Melbourne, Australia. Semi-structured interviews with meeting attendees were conducted after observing and documenting meeting conduct. Reflexive thematic analysis was used to interpret data and generate a thematic map of findings. Forty-four interviews and 32 meeting observations were conducted between July 2019 and January 2020. Participants valued collaboration between attendees in Morbidity and Mortality meetings, however there were barriers to this. They included differing views about roles and negative impacts of hierarchies and authority. Senior doctors dominated discussion, and participants described this occasionally signalling reverence and respect, but sometimes signified intimidation and feeling unsure about how to contribute. Because of this complexity, successfully achieving positive social dynamics in a meeting required active promotion and management. Morbidity and Mortality meetings mirror the complexity and richness of the clinical environment. Descriptions of how meeting conduct can shape positive workplace culture and address hierarchical obstructions to safe clinical care highlight their far-reaching potential. Effective collaboration is an intrinsic part of realising this value. This paper addresses a paucity in the literature in understanding how social dynamics and collaboration in Morbidity and Mortality meetings are interpreted and experienced. These findings illuminate challenges and obstacles to achieving a productive and equitable social dynamic in meetings. They also illustrate positive discrimination strategies that may improve participation and widespread engagement of nurses, junior doctors, and allied health professionals. Importantly, fostering constructive social dynamics in the Morbidity and Mortality meeting could positively impact patient safety culture and therefore patient care. No patient or public contribution.

How Polycentric Governance Affects Nature Conservation in Practice: The Case of Two Coastal Protected Areas in Suriname

This article focuses on the interactions between multi-level decision-making centers – local, national, international – in migratory species conservation in Suriname. Such multi-level interactions are crucial for transboundary conservation practices, but they have been researched very little by the scientific community so far, and not on Suriname at all. Moreover, although multi-level decision-making may differ per situation, it always poses governance and management challenges. To understand these, two Suriname case studies are analyzed in-depth: migratory shorebirds in the Bigi Pan Multiple Use Management Area and marine turtles in the Galibi Nature Reserve. A polycentric governance framework is used as an analytical lens, while a qualitative case study methodology is applied. The results of the analysis show that polycentric structures for the conservation of migratory species are currently only moderately in place and heavily dependent on donor finance. Yet, such vertical interactions are crucial for building connections – particularly among international NGOs, national governments and local communities – to achieve effective and legitimate conservation outcomes, irrespective of the presence or absence of donors. This paper, therefore, draws the following three key lessons for polycentric conservation efforts in the global South: (1) structural funding and alternative sources of income to donor money are crucial for transboundary conservation, (2) effective cooperation will require robust institution-building for enduring collective action, particularly at the local level, and (3) decision-making centers at all levels should be truly committed to a social-ecological approach of conservation, since a sole focus on biodiversity will not lead to legitimate results.

Sustainable Development Challenges in Shanxi's Coal Industry: A case study of Datong Coal Mine Group

The purpose of this study is to investigate the sustainable development challenges faced by coal resource-based areas, focusing specifically on Shanxi Province in China. The study aims to understand the long-term impacts of extensive coal mining on the ecological environment, safety incidents, and the local economic system. It seeks to draw lessons from case studies of coal enterprises to identify innovative measures for companies in transition and development, with the ultimate goal of promoting sustainable practices that address livelihood issues and contribute to the modernization process. The research employs a qualitative case study methodology, using Datong Coal Mine Group in Shanxi Province as a representative example. This approach enables an in-depth analysis of the specific challenges related to coal mining in the region. The findings highlight the significant ecological and safety challenges posed by widespread coal mining practices in Shanxi Province, including environmental degradation, ground subsidence, and recurring safety incidents. The study suggests a need for innovative measures to transition towards more sustainable and diversified economic activities. The research provides valuable insights and recommendations for policymakers, industry leaders, and communities in similar resource-dependent regions to adapt to the demands of modernization and sustainability.

Voices in Crisis: High-Salience Stakeholders’ Experiences and Perceptions of Communication During Educational Management Crisis

This paper investigates how important stakeholders (professors and students) were informed and updated about the 2016 IUP faculty and Staff Strike crisis. The paper employs a qualitative case study methodology in which a group of four participants, two professors, and two graduate students, were snowballed and interviewed in a semi-structured interview style. The paper sought to answer the following questions: How did the professors and students experience the strike, and how did they perceive the way IUP handled communication during the strike crisis? The participants’ responses were recorded, transcribed, and coded for analysis. The study’s findings were reported in nine themes that show the nuanced and multifaceted dimensions of the experiences and perceptions of the participants, showing the dynamics at play during this critical period. This study provides a comprehensive analysis that contributes to the broader discourse on crisis communication in university settings, emphasizing the importance of stakeholders’ perspectives and experiences in shaping effective crisis communication strategies.

The Role Of Accounting Data In Modern Marketing Decision-Making

This study aims to analyze the role that accounting information plays in the decision-making process of contemporary marketing. This research seeks to establish a connection between marketing activities and accounting procedures by investigating the views and methods utilized by marketers who are employed by a wide range of firms. This investigation uses a qualitative case study methodology to analyze how marketers exploit accounting information. Specifically, the study focuses on. In addition, it brings to light the difficulties connected to the integration process and offers suggestions for improving collaboration. On the other hand, the findings highlight the necessity for increased data accessibility, analytical capabilities, and alignment across various domains. The findings also indicate that there is a rising realization of the value of accounting data. The current body of knowledge is expanded as a result of this study, which adds to the extension of the existing body of knowledge by presenting empirical evidence on the application of accounting data and providing practical ramifications for businesses and marketers

Student perspectives on optimising AI tools to enhance personalised learning in higher education

This explanatory qualitative paper discusses students’ recommendations on how AI tools can be optimised to enhance personalised learning in higher education. There are several obstacles to the successful adoption and application of AI technology, two of which are user acceptance and striking a balance between AI-assisted and conventional teaching techniques. The Technology Acceptance Model is used in this research as a theoretical framework to analyse how users accept and use technology. It makes the case that users’ acceptance of technology is mostly influenced by their perceptions of its usefulness and ease of use, which can direct the creation of strategies to enhance the application and efficacy of AI technologies in individualised learning. Open-ended questionnaires were given to 40 University of the Free State students from different faculties as part of a qualitative explanatory case study methodology. The findings reveal that both students and lecturers need to be trained in using AI tools and that there should be a balance between using AI tools and traditional teaching methods to enhance personalised learning in higher education. Considering the findings, the study suggests that institutions and lecturers need to address the challenges posed by AI tools immediately and leverage AI to its full potential in creating an effective and personalised learning environment by establishing clear ethical guidelines and policies for AI usage in higher education and implementing comprehensive AI literacy programs for lecturers and students to ensure they understand the capabilities, limitations, and ethical considerations of AI tools.

MATHEMATICAL EDUCATION AND THE LEARNING ASSESSMENT PROCESS IN THE EARLY YEARS OF ELEMENTARY SCHOOL

This study analyzed the influence of parental and/or guardian involvement on the academic performance of 3rd-grade students at the Municipal School Santa Luzia in Cajazeiras, Macaíba. The specific objectives included understanding parents’ and/or guardians’ perceptions of their role in the educational process, exploring their participation in students’ learning, identifying factors that affected their effective participation, and proposing strategies to encourage greater involvement of these responsible parties in the school. A qualitative case study methodology was adopted, utilizing semi-structured interviews, analysis of official documents, and a literature review. The sample consisted of 24 3rd-grade students, 2 teachers, 2 administrators, and 10 parents and/or guardians. The results revealed a significant relationship between parental support and students’ academic performance. Students who received more support or supervision from their parents or guardians performed better academically. The study emphasizes the importance of active parental and/or guardian involvement in students’ school life, not only in terms of financial and material support but also in interaction with teachers and other members of the school community. A notable aspect of the research was the formative/summative assessment conducted with parents present in the classroom. The results of this assessment, not disclosed to the students and their families, were quite revealing: when parents were present, students’ correct responses ranged from 95% to 100%, while in the absence of parents, correct responses ranged from 20% to 50%. This result highlights the significant influence that parental participation can have on students’ academic success.

How can community music shape individual and collective well-being? A case study of a place-based initiative.

There is an urgent need to investigate innovative and creative approaches in health promotion that support work towards health equity. In response, this study explores the potential for arts, and community music specifically, to strengthen individual and collective well-being. This study used a qualitative case study methodology that involved interviews, focus groups and ethnographic observation with participants (N = 13), facilitator (N = 1) and support staff (N = 2) of an established community music initiative conducted in an urban community. Data collection was conducted across 2023 and data analysis drew on a socioecological framework to explore potential individual and collective outcomes from the perspective of those involved in the initiative. Findings point to outcomes across socioecological levels with researchers identifying positive health and well-being implications for participants including joy, healing and a sense of purpose, creative self-expression, confidence, social connection and contribution. Positive outcomes for the wider community were also identified including developing community ties, promoting safety and shaping and sharing of collective identity. Findings suggest community-led opportunities for engagement can support healing and empowerment for people who are marginalised, and this can enable active community participation related to challenging the status quo and developing a shared set of values. Potential implications of these outcomes in relation to broader societal transformations are discussed. This study highlights how community music, and the arts more broadly are working in communities in ways that support potential personal, community and societal transformations towards health equity. SO WHAT?: By developing coalitions and collaborating with diverse sectors, including the arts and social sectors, health promotion practitioners and researchers can harness the creative strengths and resources that exist within a community to support positive individual and collective well-being.

Examining the level of Entrepreneurship education and development within the South African higher education: Towards entrepreneurial university

In response to unemployment and socio-economic challenges in the South Africa's higher education institutions introduces entrepreneurship education (EE) with the aim to create sustainable job opportunities. However, higher education (HE) struggles to integrate EE within the university programmes and make it as practical as possible. Furthermore, fostering entrepreneurial mindset and intentions among students is not an easy task. The primary objective of this conceptual paper is to examine the level of entrepreneurship education and entrepreneurial intentions among the students within the South African higher education. We used qualitative case study methodology, to purposive select 30 articles using a google scholar search engine. The paper was driven by three research questions, namely, what is the level of entrepreneurship education among students in South African higher education? What are the entrepreneurial intentions of these students? Does the design of the EE curriculum foster students' entrepreneurial mindset and intentions? The findings identified a need to curriculum transformation that integrate EE across various disciples; not just a stand-alone module that fails to foster a broad-based entrepreneurial mindset. Furthermore, the findings shows that policy support and infrastructural development should be geared towards the growth and sustainability of EE programs and launching of innovation hubs and other support structures within universities to provide practical EE experiences.

The provision of accounting ethics education in Ethiopian accounting programs: a structuration theory perspective

Purpose This study aims to explore the provision of accounting ethics education in Ethiopian accounting programs through structuration theory. Design/methodology/approach A qualitative case study methodology was used, and data were collected through semistructured interviews with faculty members, practitioners and regulatory bodies. The interview transcripts were analyzed using thematic analysis. Accounting curricula were also analyzed to triangulate and support the findings. Findings The study revealed a significant gap in the status of accounting ethics education, primarily attributed to a misunderstanding of its importance. While faculty initiatives and student interest have partially mitigated this gap, systemic challenges such as rigid curricula, a lack of awareness and commitment, resource constraints and limited stakeholders’ support persisted. A combined approach to accounting ethics education is required to foster ethical behavior. Hence, the structuration theory highlighted how meanings, power dynamics and norms and values constrained and enabled the provision of accounting ethics education. Research limitations/implications The study emphasized the need for stakeholders to influence policymakers’ perceptions regarding the significance of accounting ethics education. The study also provided empirical support for structuration theory. Future research should involve cross-cultural comparisons and explore the ethical behavior of accounting professionals using diverse research designs to highlight the gaps and inform effective educational interventions. Originality/value This study contributes to the theoretical application of structuration theory in accounting ethics education. It underscores the critical role of comprehensive curricular reforms, stakeholder engagement and resource allocation.

Using medical records in qualitative research. Advantages and limitations

ABSTRACT Cooperation between professionals, adolescent patients with anorexia nervosa and their parents is essential for the treatment outcome. This is why it has been studied using qualitative research, however, such research has mainly concentrated on self-report methods. In this paper, the methodological approach of using medical reports of stationaryhospitalisation in a child psychiatry ward is described. BothConsensual Qualitative Research (CQR) and Comparative Case Study (CCS) methodologies were used to obtain a multidimensional and in-depth picture of cooperation in such difficult circumstances. In this study, the procedure is meticulously and incrementally illustrated, presenting the context of the study, characteristics of the collected data, analysis process, and research team, which is particularly relevant in qualitative methods.Advantages and limitations of such an approach ale also discussed, based on our experience. Finally, the work’s clinical value is commented, proving that using both CQR and CCS provides some important clinical implications for specialists.

Utilising Tshivenḓa Scientific Language Register for Teaching Electric Circuits

Teaching physical sciences in English as the Language of Learning and Teaching (LOLT) has presented numerous challenges, particularly for learners who are not proficient in the language. The South African government is increasingly considering the use of indigenous languages as the medium of instruction for subjects such as physical sciences, sparking debates regarding the effectiveness of indigenous languages in teaching and learning. This study aimed to explore stakeholders' perceptions regarding the use of Tshivenḓa scientific language for the concept of electricity. Utilizing qualitative interpretative case study methodology, the researcher conducted interviews with two grade 10 teachers, three parents, and two groups of grade 10 learners from selected schools to investigate their views on using Tshivenḓa scientific language register to teach physical sciences. The findings indicate that stakeholders view the adoption of scientific language registers in Tshivenḓa as a positive initiative. They believe it will provide learners who struggle to understand physical sciences when taught in English with an opportunity to learn effectively in a language they are familiar with. Therefore, the study recommends expanding the development of scientific registers in Tshivenḓa to cover other topics in physical sciences.

Driving Innovative Healthcare Reform through Meta-governance Strategies

Objectives: This study explores the transformative potential of innovation in public sector governance, specifically within the healthcare sector, through meta-governance strategies. Methods: Employing qualitative case study methodology, the study thoroughly analyzes the impact of Bandar Lampung’s free health service program. Drawing from interviews, documents, and observations, the research highlights the critical influence of meta-governance in guiding innovation within the healthcare sector. Results: The findings contribute significantly to our understanding of public sector innovation, emphasizing the importance of meta-governance in fostering transformative change. Conclusion: By highlighting technological advancements in Bandar Lampung, this study offers actionable insights for policymakers, practitioners, and scholars to enhance public service delivery and promote societal progress through innovation.

Potential sports industry Segorogunung village: a strategy for the paragliding sport tourism development model

The objectives of this study are as follows: (1) Determine the opportunities, threats, vulnerabilities, and strengths of the paragliding hill as a tourist attraction in Segorogunung village; and (2) Establish a model strategy for the development of paragliding sport tourism in Segorogunung village. This research employs a qualitative descriptive case study methodology incorporating an embedded research approach. Utilizing a strategic management concept-based approach, qualitative descriptive and SWOT analyses are utilized in research data analysis. The research findings indicate the following: (1) The accumulated value of the strength factor is 1.758; the accumulated value of the vulnerability factor is -1.255; the accumulated value of the opportunity factor is 1.855; and the accumulated value of the threat factor is -1.445. (2) The cumulative IFAS score for the (3) The progressive strategy model for the development of sports tourism in Segorogunung village requires the following concrete steps: a). Implementation of the pentahelix framework to facilitate the growth and progress of paragliding sports tourism. B). Cultivating a shared sense of mutual respect, trust, accountability, and benefit; establishing cross-sector communication forums; developing master plans for development; and fostering management collaboration in order to implement a management system based on good governance. According to the findings of this study, paragliding as a sports tourism incentive in Segorogunung village achieves Quadrant I (progressive strategy model) classification. This circumstance is extremely advantageous for paragliding tourism administrators, the village administration, and the regional administration of the Karanganyar Regency. Keywords: Sports industry, Paragliding, Segorogunung Village, Sports tourism.

Building a National Army: The Paradoxes of Civil–Military Relations in Ethiopia

The nature of civil–military relations in postconflict states where rebel groups won a civil war and built the national army anew is underappreciated and undertheorized. Drawing from a comprehensive analysis of Ethiopia’s experience of building a national army from 1991 to 2018 as a case study, this article attempts to fill this gap. The article argues that the rebel-origin of the regime and the army, the ideology underpinning the regime, and its aspiration to emerge as a hegemonic political force determine the nature of civil–military relations in a postconflict state where the rebel won the war. The article adopts a qualitative case study methodology and relies on data collected through key-informant interviews, government archives, and extensive survey of the state-owned daily newspaper, Addis Zemen. The article contributes to the body of knowledge on civil–military relations in postconflict states in general, and the study of civil–military relations in Africa in particular.

Study of The Factors That Influence Brand Loyalty Simpati Cards PT. Telkomsel Tbk

Customer loyalty is critical for success in today's saturated mobile telecommunications industry. However, maintaining allegiance remains challenging given technology advancements and intensifying competition. This study examines the determinants of loyalty towards Simpati, the prepaid brand of Indonesia's largest operator Telkomsel. A qualitative case study methodology was employed, comprising an extensive literature review on customer experience, satisfaction, trust, switching costs and their influence on brand loyalty in the mobile sector. Particular focus was placed on publications related to Telkomsel and its prepaid offerings. Customer data from secondary sources was also analyzed to identify patterns relating to the research objectives. The findings indicate that service quality is a key antecedent of customer experience and satisfaction. Superior fulfillment of expectations cultivates a positive brand image and drives attachment. Meanwhile, affective factors like emotional engagement and trust act as mediators reinforcing loyalty intentions over the long-term. Competitive pricing and targeted promotional campaigns also enhance perceived value. Additionally, high perceived switching costs curb defection propensity due to customers' sunk investments in the relationship.

Exploring the Integration of Virtual Laboratories in Science Education

The advantage of VLs lies in their capacity for simulating real-world lab experiences within a fully immersive digital environment, yet the uptake in rural schools in developing countries remains low. To understand this paradox, this study explores the perceptions of seven secondary school science teachers in a rural district in South Africa. Through a qualitative case-study methodology guided by the interpretive paradigm, this research adopts a phenomenological approach to gain insights into teachers' attitudes, understandings, and the factors influencing their acceptance or rejection of this technology. The Unified Theory of Acceptance and Use of Technology is employed as a theoretical framework. The study finds that despite potential educational benefits, the actual use of VLs is largely influenced by teacher perceptions and experiences, rooted in context-specific challenges. The findings reveal that teachers perceive VL as a beneficial and practical tool providing access to high-quality lab equipment necessary for student experiments, which could otherwise be cost-prohibitive.

IDAROTU BARAMIJ AL-LUGHAH AL-’ARABIYAH FI QISMI AL-LUGHAH LADA AL-THOLABAT BIMA’HAD DARUL AMAN

This study describes the management of Arabic language programs in the language department for ‎female students at Darul Aman Institute. This research aimed to know the planning and objectives ‎of the management of Arabic language programs by the Language Department for female students ‎at Darul Aman Institute, and to know how to organize the management of Arabic language ‎programs for the Language Department for female students at Darul Aman Institute, the study ‎relied on the qualitative entrance research methodology and case study methodology, and data ‎collection through interview, field observation and document analysis. The researchers used data ‎analysis of Miles and Huberman. The result of this research is that the planning and objectives of the ‎Arabic language programs in the language department for female students at Darul Aman Institute ‎include: setting the schedule for speaking Arabic to develop students' discipline in speaking Arabic, ‎conducting a language competition to expand the students' culture and to develop the language ‎skills of students by establishing a linguistic quarantine, and producing a vocabulary dictionary and ‎language conversation in order to dispense with students' vocabulary and memorize it and then test ‎it at the end of the month to assess the development of their language level, upgrading students' ‎language skills by doing additional study To teach those who have a poor level of language and the ‎establishment of a language court, and the last plan is to find ways to develop students' language ‎skills by making vocabulary boards and conversation and by preparing to watch linguistic films and ‎linguistic songs. How to organize its administration is the organizational structure of the staff, the ‎installation of student organizations from the language department, as well as the creation and ‎establishment of a language violation court‏.‏

Ambicultural sensitivity and relational embeddedness in fostering B2B relationship

PurposeThis study aims to explore the interplay of ambicultural sensitivity and relational embeddedness in the quality of B2B relationships. Specifically, it examines how these factors contribute to enhancing the adaptability, collaboration and competitive advantage of multinational corporations and institutions operating within diverse cultural landscapes.Design/methodology/approachUsing an abductive qualitative case study methodology, this study engaged professionals from three diverse multinational corporations in Indonesia − an energy services provider, a logistics services company and a not-for-profit institution. The objective was to explore the integration and implications of ambicultural sensitivity across varied cultural and industry settings.FindingsThis study demonstrates that ambicultural sensitivity − the ability to understand, appreciate and integrate diverse cultural values − enhances B2B relationships through its manifestation in individual and organizational practices. It facilitates a dynamic merging of cultural perspectives and management approaches within intercultural interactions. Furthermore, relational embeddedness is identified as crucial for successful cross-cultural collaboration and innovation. These insights highlight the strategic value of cultural integration and sensitivity in maintaining a competitive edge in the global marketplace.Originality/valueThis study adds to the B2B marketing literature by providing a nuanced understanding of how ambicultural sensitivity and relational embeddedness operate in the context of B2B relationships.