Pursuit Of Style Research Articles

The Pursuit of Style in Early Modern Drama: Forms of Talk on the London Stage

The Pursuit of Style in Early Modern Drama: Forms of Talk on the London Stage

Matthew Hunter. The Pursuit of Style in Early Modern Drama: Forms of Talk on the London Stage

In this fine book, Matthew Hunter develops a nuanced and sophisticated set of arguments, most importantly by reversing some of the standard approaches to the topic of style. Rather than opposing style as an aesthetic category to performative speech acts and everyday interaction, Hunter makes a compelling case for considering ‘styles’ as forms of action, ways of ‘making things happen without saying so’ (25). Equal but opposite to classical speech acts, charismatic styles produced highly desired effects on the London stage, implicitly giving definition to the situations of their use as specific genres of successful social performance. Audience members, Hunter argues, could not but feel compelled to try to reproduce these performative effects in their own lives. Rather than thinking of plays as representing everyday social interaction forms, the book unveils a dynamic whereby the theatre’s more perfected interaction styles feed the aspirations and spur the imitation of playgoers seeking affirmation or even celebrity in their own lives.

“We’re All Born Naked and the Rest Is” Mediation: Drag as Automediality

“We’re All Born Naked and the Rest Is” Mediation: Drag as Automediality

20대 남녀소비자의 의복추구혜택과 관련변인에 관한 연구

The purpose of this study was to analyze the dimensions of clothing benefits sought of male and female consumers in their twenties. It also aimed to investigate the demographic characteristics associated with customers types and the relationship among the related variables by the consumers types. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, and -test. The results of this study are as follows: 1) The clothing benefits consisted of five factors, which were the pursuit of style, individuality, popular brand, vogue, and practicality. Based on these five factors, respondents were classified into four consumer types, which were style-and-trend-oriented, practicality-oriented, popular brand-oriented, and fashion indifference consumers. 2) In terms of the demographics, there were significant differences in age, gender, and total income among the consumer types of clothing benefits. 3) There was a significant difference in single brand loyalty in terms of the consumers types of clothing benefits. The popular brand-oriented group showed the highest mean in the single brand loyalty, while the practicality-oriented group did the lowest. 4) There were significant differences in the selection of the stores among consumers types of clothing benefits. Specifically, the style-and-trend-oriented group the most selected department stores, while practicality-oriented group chose fashion outlets or online shopping malls the most. Additionally, in terms of the information sources, the style-and-trend-oriented group the most frequently used magazine ads, while the popular-brand-oriented group preferred commercials on TV or radio, direct mail, or flyers from department stores. On the other hand, the fashion indifference group the most frequently used mass media.

In Pursuit of Style: Kate Kent and Navajo Aesthetics

In Pursuit of Style: Kate Kent and Navajo Aesthetics