Purchasing Fashion Products Research Articles

Analysis of the Use of Gen Z Terminology on the Purchase of Fashion Trends of Jims Honey Products on the Tiktok Platform

The study aims to find out the level of use of the term gen z in the TikTok platform towards the purchase of Jims Honey fashion products. The research was also made to find out what words Jims Honey uses in their fashion content on TikTok. The information in this study was obtained by listening to words or terms written on TikTok social media videos. The method used in the study is the Qualitative Descriptive Method. Information processing is carried out using documentation on the TikTok platform. This study was also made to determine the influence of the use of the term gen z or slank language on costumer purchase decisions. The results of this study show that the level of use of the term gen z in the TikTok platform increases the attractiveness and interest of consumers or costumers in purchasing fashion trends on Jims Honey products.

Generation Z's Perspective On Interest In Buying Fashion Products Through Social Media And The Tiktok Application

The increased Internet penetration has become a major impetus in increasing the use of e-commerce platforms for online sales. This research is an explanation that aims to find out how social media and Tiktok influence Generation Z's buying interest in shopping fashion products online at DKI Jakarta. The entire Generation Z in the region who used social media and Tiktok to shop for fashion products at least 3 times became the population of this study, with the total number of respondents 208 being selected through the use of purposive sampling techniques. The data collection was carried out with the distribution of Google Forms as one of the forms of questionnaires in DKI Jakarta, and analyzed using SmartPLS 3.0 Partial Least Squares Structural Equation Modeling. (PLS-SEM). The results are proof that social media and Tiktok have a positive and significant influence on Generation Z's buying interest in buying fashion products online.

Exploring Santoon's Customers' Preferences That Affect Their Purchase Decision For Buying Fashion Products

There is a significant shift towards online shopping in the digital era, particularly within the fashion industry. Despite this trend, Santoon, a clothing brand in Indonesia, faces challenges with online sales being considerably lower than offline sales, even though many of its customers and target market prefer purchasing fashion products online. This study aims to identify the preferences of Santoon's customers that impact their decision-making process when buying fashion products. Adopting a qualitative approach, the research utilizes semi-structured interviews to gather in-depth insights. A non-probability purposive sampling technique focused on Santoon's past customers and target market. The study reveals that design, quality, and sizing are the primary factors influencing customers' preferences for fashion products. Additionally, detailed product descriptions and customer reviews are crucial in shaping online shopping preferences. Although customers often visit offline stores to see and sample products, the final purchase decision is frequently made online. The findings underscore the importance of enhancing online product descriptions and leveraging customer reviews to build trust. Integrating online and offline shopping experiences is essential to cater to hybrid customer behaviour. Recommendations for Santoon include improving the detail and accuracy of online product descriptions, utilizing customer reviews to foster trust, and merging online and offline shopping experiences. Furthermore, optimizing Instagram marketing by posting content related to the daily use of Santoon's products is advised, given the significant overlap between the brand's target market and Indonesian Instagram users.

Consumer Buying Behaviour in Sustainable Luxury Fashion

The purpose of this research paper on sustainability in luxury fashion is to analyse the current state of how each gender has a different purchasing behaviour in terms of sustainability practisesin luxury fashion, identify challenges, and contribute to a larger discussion on the role of luxury fashion in shaping a more sustainable and equitable global fashion industry. Chi- square test has been used to determine how gender influences the sustainability of luxury fashion. The two variables in this case are luxury fashion sustainability and gender. To achieve this objective, a primary survey was conducted with a sample of 124 participants who were divided into gender group namely female, male, others and prefer not to say. In this research paper it was found out using data analysis based on the primary survey of 124 respondents on how often do people purchase luxury fashion products that are marketed as sustainable or eco-friendly based on gender. As seen in the table 1,64% percentage of men always purchase fashion products that are marketed as sustainable, which is 29% more than women. 56% of the of the men never buy luxury goods that are more sustainable compared to 44% women who never buy sustainable goods. 53% of women sometimes purchase fashion products that are marketed as sustainable than 47% of the men. The same has been depicted in chart 1. It can be found out that overall men purchase more sustainable goods than women Keywords: sustainability, luxury fashion, purchasing behavior, gender differences, Chi-square test, eco-friendly products, consumer behavior

Eskalasi Efektivitas Pemasaran Media Sosial: Dampak Konten Iklan TikTok dan Perilaku Konsumen terhadap Pembelian Produk Fashion di Platform Shopee

Social media marketing has gained popularity for its ease of access in promoting products. With platforms like TikTok, the social media marketing is proving effective in reaching and influencing target customers. This study aimed to examine the impact of advertising content and consumer behavior on the purchasing of fashion products on the Shopee platform. Employing causal associative quantitative methods, this research sought to explain the cause-and-effect relationships among the variables. The sample was selected through purposive sampling, with respondents invited to complete an online questionnaire via Google Forms. Data analysis was conducted using causal associative quantitative methods and the SPSS 26 software. The results indicated that TikTok advertisement content and consumer behavior simultaneously had a positive and significant impact on the purchase of fashion products on Shopee. These two independent variables accounted for 60% of the variation in fashion product purchases on Shopee, with the remaining 40% attributable to other unexamined factors.

Influence of Market Segmentation on Fashion Products on Profitability Levels with Marketing Strategies Through Social Media and E-Commerce

This research shows that market segmentation and marketing strategies through social media and e-commerce can increase the profitability of fashion products. According to BPS data for 2023, there is a significant increase in the purchase of fashion products in Indonesia. Based on the literature, this research discusses the concepts of market segmentation and marketing strategy. The approach through social media and e-commerce is one of the most effective ways to reach a wider target market and increase profitability. The results show a strong relationship between market segmentation, digital marketing strategy, and the profitability of fashion products. With fierce competition, changing trends, and expanding market reach, implementing these strategies is critical to the success of fashion companies in increasing sales and profitability. Players in the fashion industry anticipate this research to offer valuable insights for enhancing their marketing strategies.

Model of Interest in Buying Fashion Products on Tiktok Shop Which is Influenced by Influencer Marketing and Price Perception

In the rapidly developing digital era, competition between companies in the e-commerce sector is increasingly competitive. Social media is a supporting tool for consumers in sharing text, video, image and audio information, and currently technology is developing more quickly, because of the large number of internet users, therefore all activities can be done online, one of which is online shopping. one example is TikTok Shop. TikTok Shop is a social commerce feature that advertises and sells their products via TikTok. This shopping feature is present on TikTok as a response to increasing sales of various products after brands carried out promotions via social media platforms. Influencers are netizen actors who have social media accounts and continue to spread messages or campaign content to other netizens to strengthen the message or content. Influencer marketing is a marketing strategy in product sales by promoting a product by someone who is considered to have influence. Price is one component of a company's marketing strategy, with the aim of providing added value to consumers so that they continue to consume the products and services being sold. Consumers will tend to prefer a more affordable price to obtain an item. Consumers tend to prefer more affordable prices to get the goods they want. The aim of this research is to determine the formation of the Purchase Interest model which is influenced by Influencer Marketing and Price Perception. This research uses a side purposive method which involves selecting samples from the population studied based on certain criteria. Structural Equation Modeling (SEM) analysis was used to analyze the data. The results of the validity test output show that this research data is declared valid and the construct reliability test shows that each variable in this research is declared consistent. The statistical assumption test shows that it has a positive and significant effect on influencer marketing which can provide a stimulus to prices and purchasing interest which encourages customers to make purchases. The path analysis model fit test shows the similarity of several samples which can substitute for the population as a whole

The Influence of Celebrity Endorsers and Product Reviews on Fashion Product Purchase Decisions on E-Commerce Shopee on FKIP UNS Students

The Influence of Celebrity Endorsers and Product Reviews on Fashion Product Purchase Decisions on E-Commerce Shopee on FKIP UNS Students

Demystifying the product attribute nexus: illuminating webrooming behavior in emerging fashion industry

PurposeThis study aims to evaluate the impact of product complexity, product involvement and product diagnosticity on shaping webrooming behavior in emerging fashion retailing, with product knowledge acting as a moderator and information processing, and uncertainty reduction theory contributing as the theoretical foundation.Design/methodology/approachIn total, 371 responses were collected from fashionable consumers who had recently purchased fashion products via a purposive sampling approach, and the data were analyzed using structural equation modeling and PROCESS macro.FindingsThe results illustrated that product complexity had a significant impact on product involvement and product diagnosticity, and consumer attitude. Attitude, in turn, had a favorable impact on webrooming behavior. Likewise, product diagnosticity and product involvement had a positive mediating association between product complexity and consumer attitude. Product knowledge significantly moderated the relationship between product complexity, product involvement, and consumer attitude, but it exhibited a negative moderation association between product complexity, product diagnosticity, and attitude.Originality/valueThis study represents a novel research endeavor, shedding light on webrooming from the perspective of product attributes in fashion retailing. It contributes to the growing body of literature on fashion marketing by analyzing the rapidly evolving phenomena of webrooming behavior within the multichannel context of the fashion industry.

Uncovering Gen Z’s Styles: A Deep Dive into the Consumer Behavior in the Fashion Industry

As the first digital generation, Gen Z individuals exhibit unique characteristics and preferences that challenge traditional marketing strategies It appears that Gen Z has very different shopping habits from previous generations. This study seeks to fill this gap by conducting a thorough investigation into various aspects of Gen Z's relationship with fashion, including their shopping habits, brand preferences, influences, sustainability concerns, and how they express themselves through clothing and style choices. The study focuses only on Generation Z individuals aged 12 to 27 who actively shop for fashion items in the fashion industry and who are living around Noveleta, Cavite. The study covers three years to capture information about recent trends and changes. Due to time limitations, the study restricted data collection to interviews, excluding other methods. It will limit the investigation to specific fashion product categories, such as clothing and footwear. This study used qualitative research given that it aims to investigate how Gen Z consumers engage in the fashion industry. In this research, the researchers conduct a thematic analysis to interpret the collected data. The results of the study are, Gen Z expressed their individuality through different fashion style by creating unique outfits based on what they prefer. Social media is the most common factors influencing Gen Z’s decisions to purchase fashion products. Gen Z expressed a strong preference for sustainable and ethically produced fashion products that align with their values and beliefs. Lastly, affordability constraints are the most common experiences and challenges faced by Gen Z consumers.

Analisis Pengaruh Service Quality, Product Quality Dan Price Terhadap Keputusan Pembelian Pada Lazarus Batik Jember

This study aims to examine and analyze: (1) The effect of service quality on purchasing decisions at Lazarus Batik Jember. (2) The effect of product quality on purchasing decisions at Lazarus Batik Jember. (3) The effect of price on purchasing decisions at Lazarus Batik Jember. This research is a quantitative study with a descriptive approach that was carried out at the Lazarus Batik Jember Boutique in September-October 2021. The population in this study were all consumers of Lazarus Batik Jember and had purchased fashion products from Lazarus Batik Jember. The sample in this study were 100 respondents and were taken using accidental sampling technique. Data were collected using a questionnaire and data analysis using multiple linear regression. The results of data analysis show that: (1) Service quality has a significant and significant effect on purchasing decisions at Lazarus Batik Jember; (2) The product quality has a significant and significant effect on purchasing decisions at Lazarus Batik Jember; (3) Price has a significant and significant effect on purchasing decisions at Lazarus Batik Jember; and (4) the quality of service, product, and price together have a significant and significant effect on purchasing decisions at Lazarus Batik Jember.

The Impact of Covid-19 on the Change of Customer Buying Behaviour

Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. Customers buying activities and way of selecting the products and retailers faced different changes and developments. The online retailing sector is entitled to continuous development. The latest development was due to the Covid-19 global pandemic that came without any previous notice. The customer behaviour starts adopting the digital online channels in most of their needs and wants. The appearance of new customer behaviour patterns due to Covid-19 lead to the emergence of new customer behaviour. Purpose: This study is of an exploratory and constructive nature. It is concerned with deepening the knowledge about the change in customer buying behaviour brought by Covid-19 on the retailing sector. The aim of the study is to identify and test new behavioural patterns that would influence the Swedish millennials’ in selecting between online and offline stores for shopping and buying fashion products. Method: An abductive approach was followed in this paper. Mixed methods of both qualitative and quantitative were used to fulfil the purpose of this exploratory research. The research followed a sequential exploratory design of two data collection phases. The ii empirical data was conducted from focus groups sessions with a total number of interviewee, and relevant responses from a web-based survey. Conclusion: The study has revealed two significant findings and contributed to propose a conceptual model. The fruitful results of this study are: (1) there is a vast customers’ migration towards online stores. (2) there are new behavioural patterns related to Covid 19 that are influencing the customer buying behaviour. (3) A proposed conceptual model which is concerned with the factors influencing the customer buying behaviour in selecting between online and offline fashion stores.

THE IMPACT OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON CUSTOMER BEHAVIOUR WITH RELATIONSHIP QUALITY AS AN INTERVENING VARIABLE: CASE STUDY ON ERIGO CLOTHING BRAND

Following the development of technology, people are more inclined to buy fashion products online instead of going to physical stores. Erigo also changed its sales channel to entirely online and experienced a drastic increase in sales. This research was conducted to find out whether the sales strategy carried out by Erigo is effective for online sales. This study used quantitative methods and obtained data from questionnaires distributed online which resulted in 105 respondents who met the criteria. The data was analyzed using SmartPLS 3.0 software with Partial Least Square technique. The sample was determined using purposive sampling and determined by the Cochran formula. The results of the study indicate that all hypotheses are accepted. The research shows that Social Media Marketing and Customer Experience have a significant influence on Relationship Quality and Relationship Quality significantly affects Purchase Intention, Loyalty Intention and Participation Intention. Keywords:Social Media Marketing, Customer Experience, Relationship Quality, Purchase Intention, Loyalty Intention, Participation Intenton, Erigo

Pengaruh Promosi Penjualan, Keamanan Berbelanja Dan Kepercayaan Konsumen Terhadap Minat Beli Online Produk Fashion Pada Marketplace Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi Prodi Manajemen Universitas Muhammadiyah Jember 2019)

Advances in internet technology have changed the way businesses operate. Thanks to theInternet, entrepreneurs have unlimited access to information to support their businessoperations. In this context, electronic commerce has evolved into an environment whereadvances in Internet technology can be used to make products and services available to awider market. The Shopee Online Shopping Application is popular and memorable amongonline shopping customers because of its attractive features. This study has the aim ofknowing the effect of advertising, security, and trust on consumer interest in buying fashionproducts at Shopee. The method used is descriptive quantitative. Students enrolled in theFaculty of Economics Management Course in 2019 comprised the research population. Thesample determination adopted the use of target sampling techniques with a total of 74respondents. The study's conclusions demonstrate that advertising, security, and trust have apositive and significant effect on consumer interest in buying fashion products at Shopeemarketplace.

Pengaruh Brand Image Dan Harga Melalui Minat Beli Terhadap Keputusan Pembelian Produk Fashion Secara Online Di Rawa Lumbu (Studi Pada E-Commerce Zalora)

The purpose of this research is to determine and analyze the influence of brand image and price through purchasing interest on purchasing decisions. The research method used in this research is a quantitative method. Respondents in this research were Zalora consumers in Rawa Lumbu. The population in this study are customers who have purchased fashion products online on Zalora e-commerce. This sampling technique uses the Accidental sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 150 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results of the research show that the brand image variable has a positive and significant effect on purchase interest, the price variable has a positive and significant effect on purchase interest, the purchase interest variable has a positive and significant effect on purchase decisions, the brand image variable has a positive and significant effect on purchase decisions through purchase interest, and The price variable has a positive and significant effect on purchasing decisions through purchase interest.

Analysis of the Effect of Marketing Mix (4p) on Purchase Decisions Fashion Products on Shopee's E-commerce (Case study on the Z Generation of the City of Surakarta)

This study examines the analysis of the influence of a marketing mix (4p) on the purchase decision of a fashion product on Shopee's E-commerce (a case study on the Z-generation of the city of Surakarta). Marketing mix (4P) is the Product, Price, Promotion, and Place. The study aims to analyze whether the marketing mix (4p) influences the purchase of fashion products on the e-commerce Shopee made by the Generation Z. In accordance with the phenomenon that we raise that fashion shopping phenomena in Generation Z are highly supported by the existing data. This study used a quantitative research method because the population of this study cannot be generalized with certainty, sampling using a non-probability sampler approach. The study uses a sample of 151 generations of Surakarta city Z that have been confirmed and are qualified for testing because they have passed the data verification phase. Where data is measured numerically and using Structural Equation Modeling (SEM) with Partial Least Square (PLS) via Smart-PLS 3.0 software. The result is Price, Promotion, and Places have a significant positive influence on Shopee's E-Commerce Fashion Product Purchase Decision. Whereas the Product significantly has a negative impact on the Shopee E-commerce Fashion Products Purchasing Decision The conclusion of this study is that 3 variables are significantly influenced by the purchasing decision and 1 negative variable is not significant to the purchase decision so that it can be used as a basis forining the related strategy. This will have a greater impact on the sales and turnover of the company's profits.

The influence of e-service quality and e-satisfaction on repurchase intention: Mediating role of e-trust

This study aims to determine the role of e-trust in moderating the effect of e-service quality and e-satisfaction on the repurchase intention of Tokopedia's female consumers. This study uses a positive approach and partial least square analysis technique on samples of Tokopedia’s female customers, who have purchased fashion products within the past three months. The sampling method used in this study is purposive sampling, with a total of 100 respondents. First, we find that there is a positive influence of e-service quality on e-trust, e- satisfaction on e-trust and e-trust onrepurchase intention. Second, the mediating role of e-trust has proven statistically significant in predicting the influences of e-service quality and e-satisfaction on repurchase intentions of Tokopedia’s female cunsumers. The limitations of this research is the relatively small sample size and the data are collected from a single online shopping store. Conclusions from this study may not generalize well to the entire online shopping. Our findings imply that the consumer’s e-trust is possibly as antecedent of female cunsumers repurchase intention in online vendors.

The Impact of Smart Fitting Rooms on Customer Experience in Fashion Retail

Smart fitting rooms are an innovative technology in fashion retail that leverages Internet of Things (IoT) devices such as computer vision, sensors, augmented reality (AR), and other tools to provide an engaging and tailored shopping experience. The present study investigates how smart fitting rooms might enhance customer experience in fashion retailing. A conjoint experiment (n=122) showed that a smart fitting room is an effective retail technology for enhancing the customer experience. The results show that personalized recommendations, personalized offers, and retailers’ sustainability labels have a relatively high impact on customer experience when buying fashion products. Providing relevant information, using visualizations that complement the real world, and making a comfortable environment in a smart fitting room enhances the customer experience. Moreover, our research has revealed that implementing smart fitting rooms by fashion retailers can lead to a less social shopping experience.

Analysis of factors affecting purchase intention of slow-fashion products by applying the extended theory of planned behavior

Slow fashion is a new movement in the textile industry, where slow production mode and more ethical business processes are highly considered. This movement is an alternative to buying fast fashion productsto achieve a sustainable pattern. The theory of planned behavior also includes attitudes, subjective norms, and perceived behavior control, which are commonly used to analyze the patterns of green attitudinal variables through other additional principles, namelythe willingness to pay a premium, consumer effectiveness, and environmental knowledge. Therefore, this study analyzed factors influencing purchase intention of slow-fashion products. In this analysis, a randomized questionnaire was implemented and distributed to 140 Generation Z people in West Java Province, Indonesia. Structural equation modelingwas also used to test the fit model and path analysis of attitudes mediating green products knowledge on the intensity of buying slow-fashion products. The results showed that the three main variables of TPB and other influential/significant expanding principles were observed, except consumers' perceived effectiveness did not affect purchase intention. The limitations also prioritized the need for more experimental loci capable of being developed at different points. Moreover, the results obtained were beneficial for both academic and managerial purposes. This proved that green product purchasing behavior analysis needs to be academically improved, specifically for slow-fashion in developing countries. Managerial suggestions also increased green knowledge of fashion products through descriptive analysis. These suggestions enhanced consumers' understanding of the effective reduction of textile waste by purchasing fashion products.

사회적 기업 패션제품과 프리미엄가격 지불의도의 영향요인 연구

This study aims to analyze the determinants of willingness to pay a premium price for social enterprise fashion products among female consumers of Generation MZ. A sample of 436 MZ women was used to examine the relationship between value, sustainable consumption tendency, intention to purchase social enterprise fashion products, intention to pay premium prices, and age. The hypotheses were tested using PLS structural equation modeling, and the results showed that altruistic value had no significant effect on sustainable consumption intention, but biospheric value had a positive effect. Altruistic and biospheric values significantly affect the intention to purchase fashion products from social enterprises. Sustainable consumption had a positive effect on the intention to purchase social enterprise fashion products and a positive effect on the intention to pay a premium price. The intention to purchase social enterprise fashion products positively influenced the intention to pay a premium price, and the influence was highly significant. Finally, we examined the effect of the age of MZ women on the paths of the model. The age affected the paths of altruism and sustainable consumption, ecology, and purchase intention. The findings of this study contribute to the understanding of MZ female consumers who purchase fashion products of social enterprises and may have meaningful implications for companies pursuing sustainable management.