Аnnotation. Consistent and persistent efforts of Ukraine to become a member of the European Union require a systematic approach to further improvement of management activities in the field of public administration. Forced or accidental mistakes of public sphere managers occur as a result of low management qualifications, they do not provide an opportunity to bring the efficiency of public organizations to a fundamentally new level. Among the functions of management, motivation and punishment of subordinates are the most problematic, due to low attention to these aspects in domestic and foreign scientific literature. Recent research and publications analysis. Problems of improving managerial activity are studied in the works of such leading scientists and practitioners as I. Adizes, A. Fayol, H. Ford, V. Tarasov, O. Friedman, B. Tracy, P. Drucker, R. Blake, J. Mouton. However, many questions regarding the effective influence of a manager on subordinates remain open to this day. The paper objective is the analysis of complex negotiations with a subordinate during the punishment procedure, identification of subordinates’ typical techniques to avoid punishment, offering optimal options for the manager's response. The paper main body. The mechanism of conducting complex negotiations between a manager and a subordinate during the punishment procedure is analyzed. The typical methods of subordinates to avoid punishment are determined, and the optimal options for the manager’s response during this procedure are distinguished. It is emphasized that punishment is an integral part of the manager’s professional competence. It was found that moral punishment should be considered the most effective, because it acts as a prevention of administrative punishment application, while simultaneously forming a model of subordinate behavior in accordance with corporate norms. Moral punishment is carried out through the subordinate’s recognition of the fallacy of his actions through internal rethinking and correction of his/her ”picture of the world”. It is accentuated that manager should be punished for the violation, not its consequences. It is proved that management should include the approaches of theory X and theory Y according to the views of David McGregor. It is revealed that the punishment of a subordinate should not be accompanied by rudeness, disrespect, humiliation, insult, accusation, revenge, etc. The sequence of stages in complex negotiations with a subordinate is substantiated, the purpose and content of each stage is determined. Negotiations with subordinates during punishment should simultaneously solve several tasks: satisfy the interests of the case, improve relations with team, strengthen authority of the manager. A significant difference between the concepts of “mistake” and “misdemeanor” in the employee’s activity was determined. The manager’s readiness to punish subordinates can be considered as part of demandingness: the ability to demand from the subordinate a model of behavior that the manager considers correct in relation to existing corporate norms. Conclusions. The theoretical approaches discussed in the article require practical implementation and consolidation as skills. For this, it is recommended: First, it is advisable for the manager to take a critical look at the level of his management competencies development: planning, delegation and control. It are these functions that have the greatest impact on the accuracy of tasks performed by subordinates. Secondly, when implementing the method of punishment described above, it is necessary to prepare in advance for difficult negotiations with a subordinate. Perhaps this work will seem boring to a practicing manager, but the methodology should be written down in a synopsis and learned by heart. At first, it is better not to improvise, but to clearly act according to the algorithm. Thirdly, no matter how rude it may seem, but in order to consolidate the skill of punishing subordinates, the manager needs practice. It is necessary to start training on subordinates who do not feel sorry. This category includes those who constantly violate discipline and corporate regulations, employees with a low level of performance, insufficient responsibility, or those who should have been fired yesterday.
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