Public Relations Staff Research Articles

Teknik Akurasi Berita Oleh Humas Basarnas Bengkulu (Studi Pada Pemberitaan Evakuasi Orang Tenggelam)

The method used in this research uses a qualitative approach. The research subjects in this study were the Head Office of Basarnas Bengkulu, the operations sub-section and Public Relations staff of Basarnas Bengkulu. Data collection techniques using observation, interviews, and documentation. This study aims to find out the News Accuracy technique by the Public Relations of Basarnas Bengkulu. This research focuses on news accuracy by the Public Relations of Basarnas Bengkulu in obtaining information related to a case/disaster. The results showed that the News Accuracy Technique by the Public Relations of Basarnas Bengkulu can be implemented by conducting Fact Verification and Eyewitnesses as follows: 1. Fact Verification is that the fact verification process is very important in ensuring the truth and reliability of information conveyed to the public. In the context of Basarnas operations, where the delivery of precise and accurate information can have a direct impact on the safety and security of the public, verification of facts becomes the main foundation in the preparation of news. 2. Eyewitnesses i.e. in the news delivery process direct testimony from individuals who were at the scene of the incident provides valuable perspectives and details that cannot be obtained from other sources. By considering eyewitness accounts, Basarnas can supplement the information they receive and ensure the accuracy of the news delivered to the public.

The Cathay Pacific Incident under Public Opinion Monitoring: A Case Study of Discrimination against Mainland Passengers and Public Opinion Leadership

This thesis analyzes the Cathay Pacific Airways incident in depth, and reveals the important role of public opinion monitoring in corporate crisis management in the new media era through a detailed analysis of the background of the incident, the mechanism of public opinion monitoring, and the response of the enterprise, with a view to providing theoretical guidance and inspiration for the practice of public opinion monitoring in the future through an in-depth analysis of the case. Through the revelation and reflection of the incident, the thesis emphasizes the positive impact of public opinion monitoring on corporate information transparency, public relations team building and staff training. The Cathay Pacific incident provides valuable experience for enterprises, emphasizing the importance of strengthening interaction with the public, responding quickly, and building a professional team in crisis management. In the era of new media, the power of public opinion monitoring cannot be ignored. Enterprises need to treat the public opinion environment with prudence and continuously improve their crisis management level in order to ensure sound public relations and sustainable development of the enterprise.

BERBAGI KREATIVITAS VISUAL: PELATIHAN DASAR VIDEOGRAFI DAN EDITING UNTUK STAF HUBUNGAN MASYARAKAT MUSEUM BAHARI

A community service program has been designed with the main aim of introducing the basic concepts of videography to public relations staff at the Maritime Museum, while also promoting tourism promotion. Through this training, participants will be given an in-depth understanding of the stages of video production, from pre-production to post-production, as well as basic techniques in shooting, composition and editing using editing applications. It is hoped that the participants will have sufficient skills to create interesting and informative visual content for the promotion of the Maritime Museum as an attractive tourist destination. Hopefully this program can also expand the reach and increase public interest in visiting the Maritime Museum, thereby contributing to the development of local tourism. This program combines practical training with promotional objectives, forming a solid foundation for increasing knowledge and skills while also promoting the beauty and uniqueness of the Maritime Museum as a tourist attraction worth visiting. Thus, this program not only supports the development of participants' skills, but also plays an active role in strengthening the image and tourist attraction of the city of Jakarta.

The Role of the Coordinating Ministry of Economic Public Relations in Overcoming Hoaxes on Social Media

This research discusses the role of government public relations (PR) in combating the rampant spread of hoaxes in the digital era. The rapid dissemination of hoaxes on the internet and social media has prompted government PR professionals to take steps to address them, ranging from handling the issues to necessary follow-up actions. The aim of this study is to understand and analyze the role of the Public Relations Coordinator Ministry of Economic Affairs in combating hoaxes on social media. The research utilized a qualitative approach with a constructivist paradigm, employing a case study strategy for learning. Data collection techniques included interviews, observations, and documentation. The study examined how PR strategies were implemented in resolving the cases mentioned. The analysis found that the KLIP Bureau, responsible for public relations in the Ministry of Economic Affairs, plays a significant role in addressing hoaxes. Through stages of monitoring, issue identification, program planning, implementation, and evaluation, the KLIP Bureau successfully filters and clarifies hoax news. Media monitoring, especially through social media, serves as a crucial initial gateway to detect hoaxes before they are identified. Recommendations include the use of search engines and social media, the creation of Standard Operating Procedures (SOPs), training for PR staff, and collaboration with organizations and communities to combat hoaxes. The use of social media for clarification has proven effective in suppressing and halting the spread of hoaxes.

Public speaking skills of public relations at statistics of West Java Province

Background: Statistics Indonesia (BPS) is one of the government agencies that always engage with the community through, for example, censuses, surveys, and dissemination of statistical data. For that reason, the role of Public Relations at BPS is certainly needed. However, the organizational structure of Public Relations does not exist at BPS provincial and regency/city levels. The role of Public Relations at BPS provincial and regency/city levels is carried out by employees that are appointed based on policies through Public Relations Decree. Purpose: This study aims to examine public speaking skills possessed by the public relations staff of BPS Province and Regency/City of West Java. Methods: This study employed a descriptive quantitative approach. The sample used was a saturated sample of 79 people who were appointed as Public Relations of BPS Province and Regency/City of West Java in 2022. Results: The results showed that as many as 97.46 percent of Public Relations of BPS Province and Regency/City of West Java did not earn a degree from public relations background and only 37.97 percent had attended a Public Relations training. However, the public speaking skills of public relations staff of BPS Province and Regency/City of West Java were reported as “Good” category, both in general and in terms of gender, age, and education. Conclusion: This “Good” category result is argued to be caused by habituation to public speaking activities through meetings, committee activities, and training instructors. Implications: BPS Province and Regency/City of West Java should hold training activities, courses, and workshops on the topic of Public Relations routinely to improve the skills of Public Relations.

Penerapan Peran Media Relations Dalam Meningkatkan Citra Universitas Muhammadiyah Jakarta

One of the main activities of Public Relations itself is media relations. Media relations, or relations with mass media, is a strategic means for universities to improve the image of UMJ. Media relations allows the University of Muhammadiyah Jakarta to build public awareness about their programs, activities, and achievements. Through publications in mass media and online media, they can reach a wider audience and introduce the University of Muhammadiyah Jakarta to the public. This study aims to understand and analyze in depth the application of media relations in improving the image of the University of Muhammadiyah Jakarta. The image of the university is one of the things that is quite important in attracting prospective students, supporting development efforts carried out by university residents in terms of research and publications, and strengthening cooperation networks with existing stakeholders. Furthermore, interviews will be conducted with public relations staff of the University of Muhammadiyah Jakarta regarding public relations work practices through existing Media Relations. As a result, media relations has a very significant role in improving the image of an institution, especially in the context of today's digital era. Digital transformation has brought major changes in various aspects of life, including education. With registration, payments, and online classes all going digital, the existence of an institution without a digital presence can make it lag far behind the competition.

IAIN BONE PUBLIC RELATIONS MANAGEMENT IN PRESENTING INTERESTING INFORMATION ABOUT CAMPUS

This research aims to examine the Public Relations management of IAIN Bone in presenting interesting information about the campus so that it can attract prospective new students to continue their education at IAIN Bone. This research uses qualitative research with a field approach. The research results show that IAIN Bone's public relations management presents interesting information about the campus through the POAC process, namely: First, planning is an absolute requirement for every management or administrative activity. Second, the organization at IAIN BONE provides information and division of tasks to the public relations staff regarding all activities/agendas that will be carried out every day by the public relations staff. Third, Actuating, namely the process planned by universities to gain sympathy from the community. The implementation carried out by public relations in presenting information is by following the information needs required by students. Fourth, Controlling (Evaluation) is carried out by IAIN Bone Public Relations, namely controlling insight from posts starting from the level of shares, likes, and comments that arise from each post made by public relations and then looking for solutions to problems that arise from these posts.

EVALUASI PEMANFAATAN MEDIA ELEKTRONIK BAGIAN HUMAS DAN PROTOKOL PADA SEKRETARIAT DAERAH KABUPATEN SUMBA BARAT

This study aims to evaluate the use of electronic media by the Public Relations and Protocol Section at the Regional Secretariat of West Sumba Regency and the inhibiting factors for the use of electronic media by the Public Relations and Protocol Section at the Regional Secretariat of West Sumba Regency. This research is research with qualitative type. Informants as data sources in this study were the head of local government public relations, public relations staff, management of electronic media owners, and community members. This research instrument includes documentation, observation, and interview instruments. Data were analyzed with qualitative methods. Based on the results of the research analysis it is known that the Evaluation of Utilization of Electronic Media (Public Relations and Protocol of West Sumba Regency) refers to the indicators of Effectiveness, Efficiency, Adequacy, Alignment, Responsiveness and Accuracy can be categorized as quite good, it is known that Public Relations and Protocol of West Sumba Regency have made use of electronic media with costs that are in accordance with the results and benefits received, able to provide benefits to society and the government, able to reach all segments without exception, and in accordance with the objectives. Obstacles in Utilization of Electronic Media Public Relations and West Sumba Regency Protocol) include a lack of human resources, lack of HR technical skills, no routine monitoring activities, not yet working with journalists, and no evaluation activities on the achievement of the development of West Sumba Regency Public Relations and Protocol.

The Role Of Government Public Relations In Efforts To Prevent Early-Age Marriages

Child marriages are still common in Indonesia. In reality, early age marriage will have a negative impact on the perpetrators and this will affect their personal and social life, so that if this is not anticipated it will be miserable for the perpetrators, who are children who are still early age. Therefore the role of government Public Relations is very demanding. This is a descriptive qualitative research. Data collection was carried out using semi-structured interviews with 9 informants consisting of 3 women who were married under the age of 18, 4 teachers and 2 public relations staff of government institutions. This research shows that the operational strategy, persuasive and educative approach, responsibility approach and collaborative approach related to the underage marriage prevention program must be properly implemented in order to carry out the duties and functions of Public Relations in government institutions, so that the program's main objectives can be achieved.

Peran Humas Sekretariat DPRD Kota Palembang Dalam Menyampaikan Informasi Publik

This study discusses the Role of Public Relations of the Palembang City DPRD Secretariat in Conveying Public Information. This study aims to determine how the role of public relations secretariat DPRD Palembang City in conveying public information, the function of public relations secretariat DPRD Palembang City in conveying public information, obstacles in conveying public information. The theory used in this research is the theory of public relations according to Dozier and Broom. The research method used is descriptive qualitative research. The sources of research informants in this study were the Head of Public Relations of the Palembang City DPRD Secretariat, and the Public Relations staff of the Palembang City DPRD Secretariat. Data collection techniques are using observation, interviews, and documentation. The data analysis technique used by Miles and Huberman. The results of the study show that (1) the role of Public Relations of the Palembang City DPRD Secretariat in Delivering Public Information Public Relations As a communication facilitator which means that public relations has a role to hear complaints from the public who are accommodated by public relations and then conveyed to leaders, both public relations as problem-solving facilitators which means public relations will seek solutions to the problems faced by the palembang city government, the three public relations as a communication technique so that public relations know whether there is reciprocity between the government and the community so that it is profitable for the government. to the media crew. (3) The obstacle to Public Relations of the Palembang City DPRD Secretariat in conveying public information is the lack of Human Resources (HR) owned by the Public Relations of the Palembang City DPRD Secretariat. because not all public relations staff have a scientific background majoring in communication science or related to journalism so that it becomes an obstacle when public relations deals with the media or journalists. In addition, there are internet network disturbances. When public relations perform their duties out of town, but there is sudden information. However, for this problem the Public Relations of the Palembang City DPRD Secretariat can overcome it.

Determinants of Suboptimal Use of Digital Marketing at X Hospital

During the Covid-19 pandemic era, digital-based hospital activities were chosen as an alternative solution to support the physical distancing policy. Digital marketing is a digital-based marketing activity to reach customers widely. This study aimed to determine the determinants of suboptimal digital marketing in X Hospital. This research was conducted using a qualitative descriptive method. Data were collected using observation, document review, and Focus Group Discussion (FGD). FGD respondents determined were six respondents consisting of the Head of General and Administrative Division, Head of Finance, two Public Relations and Marketing Staff, Hospital Management Information System (SIMRS) staff, and Patient Registration Coordinator. The root of the problem is presented in the fishbone diagram and followed by the 5-Whys method. The priority of the root of the problem found was that the PR and marketing unit staff of X Hospital had not optimally used the features on social media for marketing activities. The alternative solution was chosen using a scoring method on Capability, Accessibility, Readiness, and Leverage (CARL), which was optimizing the Instagram business feature as the main social media for X Hospital in the digital marketing activities.

Public relations tools for sustainable mutual understanding between higher educational institutions and their publics in Nigeria

This paper identifies the public relations tools which higher educational institutions use for building sustainable relationships with their strategic publics in Nigeria. Public relations tools as an important aspect of public relations practice in every organisation largely determine the status of relationship that higher educational institutions have with their respective publics. It is widely believed that the public relations tools higher educational institutions employ have the potentials for building healthy relationships with their publics with the consequent capacity for removal of unfavourable rumours and stories that could have negative implications for the organisations. A survey of 140 public relations staff and 313 students of higher educational institutions in Nigeria was carried out. Findings reveal that some higher educational institutions use some of the tools as a matter of custom without establishing whether such tools are relevant to addressing their corporate public relations needs. Others try to allow research to precede their selection of the public relations tools of the schools, while some yet do leave their public relations tools in reckless abandon. The study recommends that public relations departments or units of higher educational institutions should always establish the public relations needs of their respective higher educational institutions before initiating the tool for interacting with the publics in order to identify the most effective tool for interaction that would drive sustainable peaceful co-existence between higher educational institutions and their relevant publics.

Integrated Marketing Communication Strategy in Creating Brand Equity of Sultan Agung Islamic Hospital as Sharia Hospital

Brand equity needs to be built by the organization so that the produced products whether goods or services can be easily recognized and remembered by the consumers. Sultan Agung Islamic Hospital as a health service provider also needs to build brand equity through Integrated Marketing Communication Strategy so that the predicate as the Sharia Hospital will be better known by consumers. The objective of this research is to know the strategy applied by Sultan Agung Islamic Hospital in creating brand equity as the sharia hospital. This research is qualitative descriptive research that aims to explain the implementation of marketing communication strategy in Sultan Agung Islamic Hospital using the purposive sampling technique. The research informant consisted of Hospital representatives consisting of four people, they are The Director of Sultan Agung Islamic Hospital, the Public Relations and Marketing Manager, Public Relations Staff, and Marketing Staff. The data was obtained through in-depth interviews and observation. The result shows that Sultan Agung Islamic Hospital has implemented an integrated marketing communication strategy through advertising activity, public relations, sponsorship, sales promotion, and on-site communication. All Integrated Marketing Communication activities and programs are conducted to strengthen the predicate of Sultan Agung Islamic Hospital as a sharia hospital.

Public Relations Planning In Building A Private University Branding During The Covid-19 Pandemic (A Case Study at Universitas Swadaya Gunung Jati Cirebon)

This research is focused on investigating the public relations planning in building a private university branding during the COVID-19 pandemic. University branding is a strategic effort in strengthening the identity of the institution. In practice, branding can be done in various ways, such as by utilizing information technology. During the COVID-19 pandemic, the frequency of using internet-based media increased dramatically. The phenomenon that occurs in public relations during a pandemic is the changing pattern of media publications, from conventional media and internet-based media to internet-based media. The phenomenon changed the public relations management structure in building university branding and the lack of maximum branding achievements that have been set in the previous program before the pandemic. The concept of public relations management in universities establishes theoretical principles in formulating and implementing public relations management to build university branding. Referring to the management theory of George R. Terry who stated that the management is carried out based on the main points of the formulation of organizational goals (Riinawati, 2019). The implementation of university branding in the current pandemic situation and conditions must not be outside the corridor of management functions. This study aimed to find out how to plan university branding during the pandemic. Based on the results of the research on public relations planning in building the branding of private universities during the pandemic, the implementation process of public relations management planning has not been formulated in a standardized manner so that it cannot improve public relations performance during a pandemic in a timely manner. This has an impact on achievement that is not optimal. In order for the university's public relations performance to increase and the implementation of university public relations management to improve the brand, and provide the expected feedback, the university's public relations planner needs to reformulate the university's public relations management structure. The right formulation of the results of this research is a planning model that involves information technology as a domain of digitization in public relations management. The current technology involvement is expected to improve the university's branding performance during the pandemic. More specifically, public relations management planning in building private university branding during the pandemic needs to develop systematic and strategic steps that refer to the rules of planning function in public relations management to be able to improve the university branding process. The preparation of the branding plan in the form of an activity program does not include: creative content adapted to current conditions, human resource development planning and public relations support facilities such as training on the use of information technology for public relations staff. Procurement of computer equipment, property for making videos and making information technology studios.

Influence of Staff Ethical Training Need Assessment on Service Delivery in Mandera County Government, Kenya

The study purpose was to ascertain influence of staff ethical training needs assessment on service delivery in Mandera County government. This investigation utilized a mixed methodology research method. Descriptive research design was adopted by the study since it guaranteed the gathering and scrutiny of data from study populace. The study targeted staff in Mandera county government. The research targeted was 2225 staff working in the county and was distributed among the departments. The study used Krejcie & Morgan sampling table which shows that when the population is 2225, sample ought to be 377. The sample was then distributed proportionately across the departments. The study regression results showed that ethical training needs assessment had an important association with Service Delivery (R=.498). Similarly, ethical training needs assessment was established to meaningfully affect Service Delivery in Mandera County Government in that it had R 2 = .248, which means that 24.8 percent of service delivery in Mandera County government can be explained by training need assessment. The study recommended that the county governments should conduct ethical training needs assessment for their public relations staff on service delivery . Ethical training needs assessment should identify gaps that are hindering effective service delivery among public relations staff on service delivery . Ethical training needs assessment should aim at identifying the level of knowledge, attitude towards work and skills on service delivery . Ethical training needs assessment should suggest the time that should be allocated for public relations staff training. This because the coefficients outcomes indicated that public relations training (Staff training delivery, Staff training planning and Staff training needs assessment) all had clearly on service delivery.

فاعلية العلاقات العامة في التوعية بمخاطر ظاهرة العنف الطلابي بمؤسسات التعليم العالي

The researcher aimed in this study to highlight some of the causes and motivates of student’s violence, and finding out the effectiveness of public relations programs in raising awareness about the risks of student violence in institutions of higher education. the researcher has used study survey methodology and comprehensive inventory The research community consists from all public relations staff in Omdurman Islamic University The study sample was selected by used the comprehensive inventory method and it is number was (15) individuals. The researcher has used a questionnaire as a main tool to know the researchers point of view the data was analyzed through the SPSS program and the most important result are:
 1-the study confirmed that the first responsible to find solution for the phenomenon of student violence in Sudanese higher institutions is the deanship of students affairs and it is working to educate the student about the important of practicing democracy and dialogue values , the study proved that one of the main reason causes student violence is political organizations and their activities and the student themselves and their unconscious involvement in political works in universities according to the vision of their political parties.
 The most important recommendations:-the public relations should work closely with the deanship of students affairs to instill the values of fellowship, brotherhood ,love, tolerance and friendship among students, activate the role of the public relations department in the Sudanese universities and give it greater power so that it can participate the senior management in decision making, and it must be the first responsible to provide solution to solve students violence the PRs must train the university guards and define their roles and tasks accurately because they are so close to the students.

SISTEM INFORMASI MANAJEMEN DI SUB BAGIAN HUBUNGAN MASYARAKAT DAN INFORMASI UNIVERSITAS ISLAM NEGERI SULTHAN THAHA SAIFUDDIN JAMBI

This thesis discusses Management Information Systems in the Public Relations and Information Sub Division of the Sulthan Thaha Saifuddin Jambi State Islamic University. This research is a qualitative study, while data collection is done by interviewing, documenting, and observing, analyzing through data reduction, data presentation, and drawing conclusions. This research was conducted at Sulthan Thaha Saifuddin Jambi State Islamic University with the subject of the research being the Head of Sub Division of Public Relations and Information, while additional information was determined by the Staff of Public Relations and Information. The study found a Management Information System in the Public Relations and Information Sub Division of the Sulthan Thaha Saifuddin Jambi State Islamic University, namely the application of a management information system in the public relations and information sub-section, which was carried out by means of an offline system and the second via online. Supporting factors for the implementation of management information systems in the public relations and information sub-sections namely having their own website and the inhibiting factors that occur when inputting news are network dependency, other obstacles such as in the individual staff section because each staff has different majors backgrounds, lack of coordination between organizers and public relations and lack of cameras to cover events. Efforts are made to provide 1 camera for 1 staff so that when there are activities staff have their own cameras, attempt to add public relations staff, then public relations establish communication links between public relations with the faculty and the University through a letter that is making a letter to the faculty and university.

The Role of Internal Communication and Workplace Language in Positioning of Organizations

Internal communications strategy influences and determines the way employees behave, observe, and maintain good vibes in their respective workplace. No company should allow the occurrence of inefficient communication between their workers and the management bodies, otherwise, it is doomed for failure. What happens inside organizations in terms of administering good communication channels, affects their business success equally so as to what happens outside them when public relations staff brings forth all the successful results to the society at large. Internal communication is very often neglected, which only shows the immaturity and lack of knowledge or incompetence of the leading figures in an organization about effective communication. This paper deals with the efficient execution of internal communication and its importance for the successful ranking and positioning of any business, whether it be small or big. First, it examines the main prerequisites for success such as trust and connecting with the employees and their establishment in big and small businesses as well, because small organizations find it easier to implement good internal communications than the big ones. Second, the paper explores higher education organizations and their ways to achieve excellent results through the positive impact of running good internal communication to the satisfaction of their employees, management bodies, and their wider community. The paper also argues that the essential preconditions of the organization’s good positioning are mutual trust, stemming from the efficient internal communication strategy implementation, and the creation of a good business climate. Labour market as a catalyst and a sieve distinguishes good from bad, recognizes good social interrelating competencies focusing on perceiving identities and favourable working contexts. Third, the paper deals with the working place language knowledge which facilitates human resources management, enables efficient implementation of the internal communication strategy, and provides for the efficient running of the organization. Conclusions are that the successful implementation of the all above said will consequently result in a good positioning and high ranking of the organization on the volatile labour market.

Why medical journalism wins public health journalism: systems thinking recommendations for health-promoting media

PurposeHealth-related issues are widely covered in news agencies by medical and health journalists. The quantity, format and quality of their coverage influence the general public as well as policymakers and professions. Current studies and observations suggest that news agencies are more dominated by medical topics (disease, symptoms, epidemiology, treatment and medicines) than general public health issues (risk prevention, health protection, education and promotion). This study explores the causes of the current situation in Iran and generates solutions for supporting health-promoting media that may also prove beneficial for other countries.Design/methodology/approachA qualitative study was conducted to explore the coverage of health-related topics in selected news agencies. Stakeholders, including health journalists, health professionals and public relations staff at the Iranian Ministry of Health and Medical Education were interviewed. Data were collected until data saturation was reached. The transcripts of all the 17 interviews conducted were analyzed using conventional content analysis.FindingsFour groups of causes were identified, including individual factors, organizational factors, socioeconomic factors and the different nature of medicine and public health. The participants proposed several solutions that were classified into three categories, including the empowerment of stakeholders through capacity development, organizational change and mutual communication and culture change.Originality/valueCreating health-promoting media is a complex but urgent task, and providing a comprehensive and deep understanding of the dynamic interdependencies of the multiple factors at play in it and developing and implementing the most effective interventions for it requires a systematic approach.

Peranan Public Relations dalam Rebranding TVRI untuk Membentuk New Image

Indonesian state-run television (TVRI) is a state-owned public broadcasting institution that aired since August 24, 1962. However, along with media development, TVRI has been largely abandoned by Indonesians. The 'outdated' image is attached to TVRI due to various factors, such as the program view, the image quality, and the logo. In March 2019, LPP TVRI conducted a comprehensive rebranding program by introducing its new logo and slogan. The purpose of this study is to explore the role of the Public Relations of LPP TVRI in this rebranding activity to change the image of 'outdated' into up-to-date television. Data were collected through interviews with three Public Relations staff and two audiences of LPP TVRI. In the process of rebranding, LPP TVRI employed renaming because there was no change in name, but only a change of logo and slogan as 'unifying media', cooperating with DM ID brand consultants in its process. The results of this study showed that in this regard, LPP TVRI Public Relations has played four roles, including Expert Prescriber, Communication Facilitator, Problem Solver Facilitator, and Communication Technical. The roles of Expert Prescriber and Communication Facilitator need to be improved for the rebranding process.