Public Relations Perspective Research Articles

Analisis Nine Steps of Strategic Public Relations Teater Pandora Melalui #MempermainkanRuang

#MempermainkanRuang is a Pandora Theater campaign initiated by the Jakarta Theater Community. The aim of this action is to increase public awareness about the limitations of theater buildings in Jakarta. Apart from that, to change the stigma of theater, which was previously considered boring and stiff. #PlayingWithSpace does not only mean space as a physical facility, but also acceptance, accessibility and opportunity, especially for young people. The presence of public relations in the world of creative industries is starting to be taken into account, so the aim of this research is to show the communication strategy of the #MakingSpace campaign from a public relations perspective. Apart from that, to see the obstacles that occur in implementing the campaign communication strategy. This research uses a qualitative descriptive method using Smith's Nine Steps of Strategic Public Relations communication strategy theory. The research results show that currently Pandora Theater uses social media Instagram and word of mouth communication techniques as the main communication strategies in outreach. Factors inhibiting implementation are benchmarking, the number of operational teams (human resources), communication strategy activation which only occurs every time there is a certain program and there are no simultaneous written reports.

Country-of-Origin Relationship (CoOR): A Relational Approach to Understanding the Association Between a Multinational Company in Crisis and Its Country of Origin

ABSTRACT Extant research has examined country-of-origin (CoO) from a marketing perspective, examining the effects of consumers’ evaluations of a country’s image on attitudes toward products from the country. To advance research on CoO, there are calls to approach CoO from the perspectives of other disciplines. From the perspective of public relations, this study conceptualizes country-of-origin relationship (CoOR) and examines it as individuals’ evaluations of a country’s pursuit of a mutually beneficial relationship with their home countries. Using South Korea as an example, survey data collected from a representative sample of 514 Australian citizens found a positive association between CoOR and evaluations of the relational efforts made by multinational companies from South Korea. In response to a hypothetical event involving a South Korean company in a crisis in Australia, those who evaluated South Korean companies positively were less likely to subscribe to conspiracy theories related to the company involved, attribute responsibility to it or engage in negative megaphoning. The findings of this study suggest that CoOR, which consists of interactional bilateralism, power mutuality, relational trust, relational satisfaction and relational commitment, is critical in reducing the “foreignness” of a multinational company.

A review of internal communication research in South Africa

The aim of this study was to assess the current state and determine the development of internal communication research in South Africa over the past 21 years (from 2002 to 2022), to provide direction for future research with a view to expanding the body of knowledge in the field from a South African perspective. Research articles on internal communication that were written from a corporate communication and public relations perspective that had been published in three peer-reviewed scholarly communication journals in South Africa were systematically reviewed. Authorship information, research topics, theoretical frameworks, methodologies, and suggestions for future research indicated in 28 articles were analysed. It was found that most scholars focused on the implementation of internal communication management and internal strategies or plans in specific contexts or to attain certain outcomes. The most frequently used theories were relationship management theory and reputation management theories, and a qualitative research approach was the predominant methodical approach used, with non-probability (purposive) sampling, even though questionnaires were the prevalent data collection tools. Although internal communication as a research field has grown globally, research in the South African context is lagging behind. Future research opportunities include: (1) more quantitative studies that employ large probability samples to generalise findings, (2) the digitalisation of communication channels, (3) developing and empiricallytesting local theories, frameworks and models, (4) including marginalised and diverse groups as a starting point for knowledge production, and (5) adapting the findings of research conducted prior to the post-COVID-19 setting.

Digital preaching activity: A critical perspective of the public relations

This article positions the "Muslimah Media Center" (MMC) as the Islamic digital preaching activities. This religious community media identifies itself as an Islamic platform with a commitment to propagating Islamic values. It actively presents content analyzing various Islamic issues and often campaigns for Islam as a practical and effective solution to every problem. The portrayal of religious reality presented in the digital space plays a significant role in shaping the image of Islam in the virtual world. Hence, there is a need for an investigation into digital preaching activism that shapes the image of Islam, employing a Critical Public Relations (PR) perspective. The objective is to provide a critical and explorative explanation to understand how Islamic performance is showcased through the Muslimah Media Center. This study uses virtual ethnography as its method, as the data collected is sourced from digital traces and artifacts. Consequently, it can be concluded that the image of Islam generated by this digital preaching activism not only reinforces religious beliefs but also disseminates certain ideologies that are assumed to be in contrast with other religious ideologies.

Penerapan Omnichannel Untuk Caring Pelanggan Indihome Pada Customer Care Telkom Witel Bandung

This study aims to find out and describe the application of omnichannel for IndiHome customer caring programs carried out by the customer care unit from a digital public relations perspective, because to build long-term relationships to maintain customer loyalty is Customer Relations which is one of the Public Relations activities. The research uses a qualitative approach with a constructivism paradigm to find meaning in an event or activity through interviews and observation, and the case study method. Based on the results of this study, the implementation of omnichannel by customer care through various digital media, namely telephone, email, Whatsapp, dashboard Omnichannel Communication Assistant, and Online Integrated Notification focuses on building customer engagement and increasing customer loyalty, and refers to the goals set based on the company's customer journey which are integrated. The problems experienced during the customer caring program in the form of telephone rejection, messages not being answered, and invalid customer data. So that the evaluation is carried out by the customer care unit through reports, Net Promoter Score results, and the results of successful complaint handling.

Examining Corporate Crisis Public Relations Practices in Sport Star Crisis Events from the Perspective of Positive Public Relations

Positive psychology is an emerging current of thought in contemporary psychology. The extension of related viewpoints and concepts from positive psychology into public relations research can facilitate a "qualitative" leap for corporations in crisis handling, communication, image reshaping, and trust rebuilding in the field of crisis public relations. This paper adopts a positive public relations perspective to analyze the "Liu Xiang incidents in 2008 and 2012" as case studies, exploring corporate crisis public relations practices in sports star crisis events. This research bears significant practical implications for strengthening corporate public relations crisis management and future development.

Peran Public Relation dalam Meningkatkan Citra Universitas Medan Area

This research is to examine how the role of public relations in improving the image of the University of Medan Area. In this study, the authors used field research (field research) which is qualitative in nature. This study uses the theory of the four steps of public relations (Research, Planning, Implementation, Evaluation) perspective. This research uses the case study method involving informants from Higher Education Lecturers at UMA and observing the process and results of publications. The results of this study indicate that the strategy carried out by Public Relations in improving the image of the campus is by means of; Improving the quality of learning (lectures and practicum) and the quality of graduation and Improving the quality of the academic atmosphere.
 Keywords: Role, Public Relations, Citra, University of Medan Area.

The Rebranding of Perdana KLCC As a Muslim-Friendly Hotel from Islamic Public Relations Perspective

The Rebranding of Perdana KLCC As a Muslim-Friendly Hotel from Islamic Public Relations Perspective

Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein

This study determines the role of public relations as a marketing communication functionin University X’s integrated marketing communication approach. The research topic wasselected for numerous reasons. Firstly, dramatic changes have occurred in the tertiaryeducational domain, which causes universities to adapt their marketing communicationapproaches. Based on these environmental changes, the Public Relations Division atUniversity X commissioned the study on the research topic, which is the secondconsideration for the study. The debate on integrated marketing communication shows,in the third place, that this approach is increasingly important. On closer investigationthere is a definite need for a thorough literature review with an authentic integratedmarketing communication approach, driven by the integrated organizational functioningand processes. From a public relations perspective, on closer investigation, there is aneed for the direct empirical examination of the role of public relations as a contributingfunction of integrated marketing communication in order to narrow the gap betweenliterature and empirical evidence. The study was enhanced by two phases of researchconducted within University X to meet the objectives of the study. The first, quantitativephase determined the extent to which University X’s communication activities areintegrated. The measuring instrument used is the integrated marketing communicationmini-audit scale. In the second, qualitative research phase, the role of public relationsas a marketing communication function within University X’s integrated marketingcommunication approach was determined. The issue that became apparent throughoutthis study was that integrated marketing communication in any organizational contextis of strategic importance for the “unity of effort” of the greater well-being of theorganization. It was found in this research project that there are fundamental concernsfor University X regarding integrated marketing communication, and that public relationsis practised on a technical, traditional level

Yeni Medyada Dijital Aktivizm Göstergeleri: Kadına Yönelik Şiddetle Mücadele Örgütleri Üzerine Bir İnceleme

Bilgi iletişim teknolojilerindeki gelişmeler, aktivizm sergileyen grupların etkileşimli olmasını sağlamaktadır. Bu çerçevede sivil toplum kuruluşları (STK), dernekler ve platformlar gerçekleştirilecek hareketlerde, duyurularda, protesto etme ya da bir olayla ilgili mücadele sergilenmesinde, oluşumlarda yeni medya platformları Twitter ve Instagram’ı etkin bir şekilde kullanabilmektedir. Türkiye özelinde kadına yönelik şiddet olaylarının, cinayet ve istismar gibi hak ihlallerinin arttığı günümüzde, “Cinsel Şiddetle Mücadele Derneği” (CŞMD) ve “Kız Başına” platformları yeni medyada dijital aktivizm hareketlerini şiddetle ilgili konulara dikkat çekerek sergileyen dernek ve sosyal medya platformudur. Bu doğrultuda çalışma kapsamında iki platformun 01 Mart – 15 Nisan 2021 tarihleri arasında altı haftalık dönemde resmi Twitter ve Instagram hesaplarından yaptıkları paylaşımlar incelenmektedir. Çalışmanın amacı ise; sivil toplum kuruluşu olarak Cinsel Şiddetle Mücadele Derneği ile Kız Başına Platformu’nun yeni medyayı halkla ilişkiler modelleri bağlamında nasıl kullandığını irdelemek ve diyalogsal iletişim ilkelerini paylaşımlarına nasıl yansıttıklarını belirlemektir. Çalışmada verilerin toplanması sosyal medya üzerinden dokuman incelemesi tekniğiyle sağlanmaktadır. Verilerin analizleri için hazırlanan kod cetveli Grunig ve Hunt’ın halkla ilişkiler modelleri ve Kent ve Taylor’un diyalogsal iletişim ilkeleri doğrultusunda şekillenmektedir. Analizler doğrultusunda, dernek ve platformun Twitter’ı halkla ilişkiler modelleri bağlamında kamuoyu bilgilendirme çerçevesinde kullandığı; Instagram platformunda ise derneğin kamuoyu bilgilendirmeye, platformun ise iki yönlü asimetrik modele yoğunlaştığı saptanmıştır.

America’s Union Carbide Corporation and Bhopal Disaster: Study in the Light of Public Relations Before and After the Incidence

This study tries to understand the Bhopal disaster (aka Bhopal Gas Tragedy) in the light of public relation and the role played by Union Carbide Corporation in the Bhopal disaster which resulted in the death of over 3 000 people and 15 000 were injured during the disaster. This case shocked the entire nation and nobody had ever imagined that an industrial accident could be that deadly and venomous. The researcher is trying to understand the incidence from the perspective of public relations and how Union Carbide played its role in the light of public relations. This study is trying to understand that how Union Carbide would have made a difference to its image if they would have responsibly used public relations for its better international image and social responsibility in India. Bhopal Gas Tragedy was an important case for understanding crisis and this case also highlighted that how PR could have been used for handling the situation and for managing relations with people. This case was the talk of the town as thousands were affected and it was a national casualty. This case raised many issues pertaining to Management and people and it also underlined that improved management could have led to better treatment of the case.

At the Intersection of Race, Gender and Sexuality: A Queer of Color Critique of Public Relations Habitus

ABSTRACT This article employs queer of color (QOC) critique as an analytical lens for public relations research. Expanding QOC inquiry in public relations is important because transgender people of color have been excluded from mainstream public relations theory and research. To address this gap and empirical opportunity, this article uses qualitative interviews to explore the experiences of transgender communicators of color in the United States who participate in public relations work. Habitus, intersectionality and QOC critique provide a theoretical framework that informs analysis. Advocacy, representation and empowerment are identified as important themes that characterize the experiences of our participants. Structural, representational and political intersectionality emerged as key reasons for their public relations work. The inclusion of QOC critique in public relations research joins and extends critical public relations perspectives that counter hegemonic racial and gender dynamics that characterize the public relations field.

Understanding Digital Public Relations Practices among Exemplar School Principals in Malaysian Schools

In recent years, Digital Leadership (DL) has been recognised as an important practice for school principals. DL focuses on Information and Communication Technology (ICT) in support of school principals’ leadership practice. This qualitative study was undertaken with the aim of understanding DL among principals from four High Performing Schools (HPS) in Malaysia, particularly from the perspective of public relations. Semi-structured interviews were employed involving four exemplar school principals as the main respondents and 12 school staff as the secondary respondents of the study. The findings indicate that social media has become the contemporary public relations conduit among exemplar Malaysian school principals. The findings also suggest that third parties, such as students, parents, and alumni, enhance school principals’ public relations practices via their social media accounts. The aforesaid findings have meaningful implications for other school principals in similar school settings and contexts to better integrate social media in their public relations practice, especially by leveraging third-party social media accounts.

Dialogical strategies of science communicators (Science Communication)

Dialogical strategies of science communicators (Science Communication)

Issue Management in Digital Health Communication from the Perspective of Public Relations: A Review for Hospitals on the Website of Şikâyetvar

Sudden or slowly unexpected changes can occur in an organization. Issue management is a potential solution for predicting and evaluating these changes. With the issue management, the issues are determined in advance, and the potential crisis is prevented before it occurs with strategic public relations practice. A complaint from consumers may be the first indication of the issue. This research was conducted to examine the complaints about hospitals between January 1, 2019 and February 28, 2019 on the website of Şikâyetvar (“there is a complaint”), a digital platform. It was found that 74.8% of the complaints were directed toward private, 25.2% toward public hospitals. Staff communication was the most common issue of hospitals. Staff communication constitutes 40.6% of all complaints. 28.7% of the complaints toward private hospitals were about pricing, and 26.2% of the complaints about public hospitals were about the waiting period. 40.7% of the complaints for private hospitals were answered. 47.3% of the complaints were answered within 2-7 days, 24.8% within the same day. It was determined that 48% of the responses were about responsibility. While there was no response from consumers to messages containing responsibility, 45.3% of apology messages were answered by consumers with thank-you messages.

The structure and evolution of global public relations: A citation and Co-citation analysis 1983–2019

As a subfield of public relations, global public relations has grown significantly over the past three decades. However, the state of knowledge about its structure and evolution remains unexplored. Who are the key players and what are the key works in the global public relations literature? Which primary research topics have been investigated over time? This study answers these questions by using bibliometric methods to examine published articles in scholarly global public relations research from 1983 to 2019. A total of 35,982 citations from 521 articles permit us to conclude that the field of global public relations has experienced exponential growth, especially during the last decade. Public Relations Review has been the primary outlet for publishing articles on global public relations. The topics of interest during this period can be generally categorized into three groups: culture or cultural dimensions of global public relations, application of public relations theories (e.g., Excellence Theory) and perspectives to other countries, and the introduction of public relations in other countries. The topic of public relations roles appeared in research only in 2000−2009, while public diplomacy emerged as a new theme in the literature in 2010−2019.

An Adaptation of SERVQUAL for Events Evaluation: An Environmental Sustainability Addon

The events sector is continuously growing, driven by economic development and increased spending on leisure. As events may generate a large amount of waste, an environmental impact assessment is increasingly important for any event. The importance and necessity of this has recently become more significant not only from an environmental preservation perspective, but also from a social responsibility perspective, and from a marketing and public relations perspective. This paper presents a study carried out with the objective of creating a model adapted from the ServQual to evaluate the quality of the service provided with events, complementing the model with an environmental sustainability add on. Based on an action-research approach, a model was built that was developed and applied to small events in a Brazilian municipality. As the main result of this work, this approach allowed to create a way to measure the event quality, considering the gaps between expectations and perceptions of the client, adapting the ServQual Model to an event-type service. Moreover, it allowed the inclusion of an environmental sustainability dimension to ServQual. This adaptation of the model introduced new managerial analysis and was considered relevant by event managers. This study extends the application of service management tools to the specific domain of events, building on the perspective that event management shares a great deal of characteristics of services.

The PESTEL Model Application to Ok Boomer and TikTok from a Public Relations Perspective

The PESTEL Model Application to Ok Boomer and TikTok from a Public Relations Perspective

The emergence and development of teaching public relations in the United Arab Emirates: an in-depth look

PurposeThe development of teaching public relations in the United Arab Emirates (UAE) is an important topic to uncover because it is related to and to some extent parallel with the development of the UAE and its vital sectors. The purpose of the study is determine the circumstances of the emergence of teaching public relations in the UAE, to investigate public relations education offered in the UAE universities, to discuss the development of public relations education including challenges and opportunities.Design/methodology/approachThe authors conducted 12 semistructured interviews with public relations educators in the UAE universities to understand the importance, development and current status of public relations and education.FindingsThe finding indicates a lot of developments took place in the establishment of public relations programs and its professionalization within a short time span, but more empirical research is needed to address the issues that have been brought up in the study.Research limitations/implicationsThe current research looked at the undergraduate public relations programs, but the status of graduate programs in communication and public relations needs to be investigated. More research in academic field is needed to discuss how the development of the public relations education influenced the public relations practice in UAE.Originality/valueThere is not much research done specifically on the public relations education in the UAE. The study sheds light on understanding the perspective of public relations educators on public relations programs and provides insights on how public relations education can be integrated to the local context without losing the global perspective.

Public relations-merchandising o la emergencia de un nuevo modelo de gestión organizacional: el caso El Corte Inglés

The difference between public relations and marketing lies essentially in its purpose: while marketing seeks to satisfy the economic needs of the company in the market, public relations pursue the confluence of interests of the organization in its environment and, as a consequence, optimal results in terms of public perception. Despite this distinction, the link between public relations and marketing has sparked broad theoretical debates, essentially reactive, from the relational postulates. While, from the perspective of public relations, the managerial character of public relations is emphasized as a directive function and the academic and professional difference between one discipline and another is deepened, from the postulates of marketing, it is naturally assumed that Public relations is a more integrated technique in the P of Marketing Mix promotion. The integrated management model "Marketing Public Relations" (Kitchen and Moss, 1995 and Papasolomou and Melanthiou, 2012), aimed at increasing efficiency in organizational management through the combination of public relations techniques and marketing techniques synergistically (Hutton, 1996 and Haywood, 1998), has been surpassed in recent years by new models, mainly corporate, focused on the systematic incorporation of specific public relations techniques along with those of merchandising and retail, under strategic postulates. Under this approach, through a qualitative methodological design, based on the concept of intra-method methodological triangulation that combines the case study method (2019 Mother's Day Campaign at the Spanish distribution company El Corte Inglés) and the use of secondary data sources (both bibliographic documents and documents of the organization under study), this article aims to analyze this emerging reality to conclude with the proposal of a comprehensive management model based on the concept of "Public Relations-Merchandising". The results derived from the study allow us to identify an integrated corporate model for managing public perception (and business reputation) and sales through the strategic use of commercial space and retail (merchandising). In this way, a new management model emerges, the “Public Relations Merchandising” model that pivots on four basic variables: - Issuer: companies are organizations and, as such, public relations can contribute to the development of their mission in society, mainly related to the generation of economic objectives derived from the sales process). - Recipient: understanding the client as a stakeholder implies that the company acquires a commitment to corporate behavior that necessarily responds to the expectations and interests of its buyers and consumers. These should be conceived as a key piece that underpins the organizational life and around which the company must build and develop (Pulido, 2017). - Context and message: the enormous growth of competition and the dizzying evolution of the purchasing process forces organizations to manage the shopping experience from relational postulates. The convergence of public relations and merchandising techniques drive a constant dialogue with customers through the profitability of the commercial space. It is possible to conclude that the integrated management of public relations applied to merchandising entails achieving a balance with the public, which, in turn, results in optimal levels of perception of the points of sale, the products and suppliers themselves, and even to buyers and consumers.