Public Relations Communication Research Articles

Analisis Nine Steps of Strategic Public Relations Teater Pandora Melalui #MempermainkanRuang

#MempermainkanRuang is a Pandora Theater campaign initiated by the Jakarta Theater Community. The aim of this action is to increase public awareness about the limitations of theater buildings in Jakarta. Apart from that, to change the stigma of theater, which was previously considered boring and stiff. #PlayingWithSpace does not only mean space as a physical facility, but also acceptance, accessibility and opportunity, especially for young people. The presence of public relations in the world of creative industries is starting to be taken into account, so the aim of this research is to show the communication strategy of the #MakingSpace campaign from a public relations perspective. Apart from that, to see the obstacles that occur in implementing the campaign communication strategy. This research uses a qualitative descriptive method using Smith's Nine Steps of Strategic Public Relations communication strategy theory. The research results show that currently Pandora Theater uses social media Instagram and word of mouth communication techniques as the main communication strategies in outreach. Factors inhibiting implementation are benchmarking, the number of operational teams (human resources), communication strategy activation which only occurs every time there is a certain program and there are no simultaneous written reports.

Public Relations Communication Strategies in Building Consumer Branding: Analysis of Unilever Company


 
 
 
 This article examines the Public Relations (PR) communication strategies employed by Unilever in building and maintaining a strong consumer branding. The study aims to understand how Unilever integrates PR communication strategies and adapts to the digital and social media era to create positive relationships with consumers. The research follows a qualitative approach, utilizing data collection techniques such as market research and consumer trend analysis and utilized a systematic Literature Review (SLR) method. The analysis reveals that Unilever emphasizes transparency, honesty, and consistency in their brand messages and values. They actively engage with consumers through social and environmental initiatives, creating a responsible and caring brand image. The results demonstrate that Unilever's PR strategies have successfully built a strong consumer branding and generated sustainable customer loyalty. The findings have implications for companies seeking to establish a positive and sustainable brand image in a competitive global market.
 
 
 

STRATEGI KOMUNIKASI EFEKTIF PUBLIC RELATIONS DALAM BRANDING TERHADAP PELAYANAN PRIMA DI KANTOR KECAMATAN KOTABUMI LAMPUNG UTARA

This article explores effective public relations communication strategies in branding excellent service at the North Lampung Kotabumi District Office, using a qualitative approach. This research aims to understand how effective communication carried out by public relations can influence public perceptions of the quality of service in the office. Involving in-depth interviews, observation and documentation this research highlights the importance of positive communicative interactions to strengthen the image of excellent service and brand. The research results show that implementing targeted communication strategies can increase public satisfaction, create a positive image, and build loyalty towards public services. Using qualitative methods, this research provides an in-depth understanding of the dynamics of communication at the Kotabumi District Office, as well as providing a basis for recommending improvements to more effective communication strategies. This research can provide guidance for local governments in improving excellent service branding at the local level.

Halkla İlişkilerin Geleceği İçin Yenilikçi Bir İletişim Paradigması: Yapay Zekâ

This article examines the role of artificial intelligence, an innovative communication paradigm for the future of public relations. Artificial intelligence stands out as a factor that leads to significant changes and transformations in the communications industry. This article extensively examines how artificial intelligence, utilized to optimize information processing, data analysis, and decision-making processes, can have a transformative impact within the field of public relations. The article focuses on how artificial intelligence changes and improves public relations practices in areas such as media monitoring, crisis management, reputation management, customer relationship management and content production. It also focuses on the potential of AI to help develop better targeting and communication strategies, with particular emphasis on its data analysis and predictive capabilities. This article provides a comprehensive evaluation that will help public relations professionals, businesses and communications industry stakeholders understand the potential of artificial intelligence technology. It also addresses future communications trends and current and potential questions regarding the ethical dimension of artificial intelligence, offering guidance on how public relations can be integrated with this innovative technology.

New Media: Analisis Konten Etika Komunikasi Publik Humas Pemerintahan pada Akun X @Kemkominfo

This article aims to analyze the ethics of public relations communication in the government on the X @Kemkominfo account in analyzing the content of message delivery to the public. The type of research used is descriptive qualitative, the primary data source focuses on the content of the account which is then analyzed using content analysis. The results show that the government account @Kemkominfo has not yet implemented communication ethics through social media X. This is due to the dislike of netizens towards the arrogant nature of the message responses on an account that should represent part of Indonesia. In addition, the language style used by the admin on the X @Kemkominfo account tends to use slang and is informal.

Future Perspectives on Communication Management for Promoting Tourism in Chachoengsao Province (2024-2027)

Purpose: This research aims to examine the communication management strategies employed to promote tourism in Chachoengsao Province from 2567 to 2570 and to elucidate the future perspectives of communication management within the framework of the theory of global unity, encompassing the concept of "one species, one society, one culture, one language, and one religion". Theoretical Framework: This study employs communication theory, theory of management, particularly the POSDCoRB theory, providing a comprehensive framework for contemporary management. Design/Methodology/Approach: This research employs a mixed methods design, combining qualitative insights from focus group discussions with expert opinions gathered through the Delphi Technique. The study focuses on tourism communication management in Chachoengsao Province, utilizing a sample of 91 participants for focus group discussions and engaging 14 experienced professionals in tourism and communication management for the Delphi Technique. The research employs a variety of data collection tools, including interviews, open-ended questionnaires, and closed-ended questionnaires, and utilizes content analysis, median values, and interquartile range calculations for data analysis. Finding: The study findings reveal that 1) Chachoengsao Province boasts a variety of tourist attractions spread across its 11 districts 2) Tourism promotion through integrated advertising and public relations communication management involves various channels, including: (1) Online Channel which are communication initiated by tourists, influencers, and relevant organizations through platforms such as websites, Facebook, and Instagram. (2) Offline channels encompass a variety of traditional methods for promoting tourism, including vinyl banners, billboard advertising, mobile advertising, roadside banners, word-of-mouth, and cultural and traditional heritage events and activities. Research Practical and Social Implication: In the future, tourism communication management in Chachoengsao Province should strategically embrace modern and expansive approaches. This includes implementing contemporary and wide-reaching tourism communication methods, such as: Organizing Online Events, Metaverse Technology, Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) Technologies, Web 3.0 Technology, Customer 360º Technology, Internet of Things (IoT), 3D Printing and Blockchain Technology 3) Experts have the following consensus opinions as in projecting the future vision of tourism communication management in Chachoengsao Province (2024-2027), it is envisioned to be carried out through the concept of oneness, encompassing physical oneness, biological oneness, psychological oneness, and sociological oneness. This will leverage the province's potential across various aspects, including infrastructure, transportation, cultural heritage related to tourism, economic positioning, livability, and the residents' love for their province Originality/Value: In this process, the planning stage is crucial, requiring clarity and precision. Additionally, effective tourism communication management in Chachoengsao Province will rely on an understanding of political strategies, laws, regulations, and alignment with the opinions of the local population. Two-way communication channels, especially online platforms such as websites, social media (Facebook, Instagram, Twitter, LINE OA, TikTok, Pantip, LinkedIn, YouTube), and advanced technologies including AI, touchless payment systems, and smart tourism concepts.

Development of Integrated Tourism Destinations Based on Contextual Marketing vis-à-vis Digital Marketing

The tourism sector has experienced expansion, diversification, and intensification of sustainable management as one of the largest and fastest growing economic sectors in the world because it is developed in an integrated manner based on contextual or conventional marketing and virtual marketing, called digital marketing at once. This research article analyzes and explains the importance of contextual marketing as the basis of the value creation process for the development of integrated tourism destinations. The data, information, and knowledge regarding the focus on the research locus in the Province of South Sulawesi Indonesia were obtained through observations of several leading tourism destinations along with the author’s experience of visiting tourist destinations in the country and abroad as benchmarking. In addition, interviews and focus group discussions were conducted with stakeholders on tourism destinations. Qualitative descriptive analysis was carried out following an interactive model which included data collection, data condensation, data presentation, and verification or concluding. The results of the study found that the development of integrated tourism destinations based on contextual marketing strategies is related to generic marketing functions that are applied to strengthen tourism functions as a leading sector of sustainable multi-dimensional development. The development is carried out contextually or conventionally and virtually or referred to as tourism marketing in the air while still revitalizing the content, context, and infrastructure of tourism marketing. The success of integrated tourism development in the eyes of the public can be seen from the existence of social learning and knowledge creation processes that form a harmonious partnership-collaborative relationship in a Hexa-helix pattern. The basic values and value orientation of integrated tourism destination development both contextually and virtually or digitally marketing can be achieved when togetherness has become a necessity that is practiced. The effectiveness of its implementation is carried out - at least - through the 7-C’s public relations communication (PRC) approach which consists of credibility, context, content, clarity, continuity and consistency, channels, and capability of the audience as the basis of digital marketing.
 Keywords: tourism destinations, marketing mix, contextual marketing, digital marketing, hexa-helix

Strategi Komunikasi Humas Polres Musi Rawas Dalam Meningkatkan Citra Institusi Di Masyarakat

Public relation is a form of public service, if poor public service practices by state officials result in the communitys needs not being met, which ultimately does not bring about general welfare. Poor public services occur because of the bad intentions of state administrators to abuse their power and authority, therefore there is a need for a strategy in building the identity of the Musi Rawas Police. The communication strategy developed by Musi Rawas Police Public not only in obtaining a good image, but also in how the positive image that has been built can be maintained. The type of research used is a qualitative approach with the approach regarding public relation. Data collection techniques use observation methods, interview methods, and documentation. The implication of this research is that it is hoped that the public Relations Communications Strategy in building the image of institutions in society will be maximized, because it is necessary to create good relations between the police and the community.
 
 
 

Public Relations Communication Strategies In Improving Regional Image (Study of Lubuklinggau City Regional Government Public Relations)

This research discusses the public relations communication strategy of the Lubuklinggau city government in improving the image of the Lubuklinggau city government. This research aims to find out what communication strategies are used by Lubuklinggau city government public relations in improving the image of Lubuklinggau city government. This research is a qualitative descriptive study with data collection techniques used, namely interviews and observation. The results of the research concluded that Lubuklinggau city government public relations has implemented a public relations strategy, namely exploring the desires of the community, socializing the achievements of the Lubuklinggau city government through the media, managing relationships, developing strategies and developing networks. In accordance with its role, public relations is a tool used to establish good relations between the government, society, mass media and other agencies so that good cooperation occurs. From there, public relations carries out communication activities with the public, media and other agencies. This is done to improve the image within the institution. From these activities and strategies, a harmonious relationship was established between the community and the Lubuklinggau city government.
 Keywords: Strategy, Communication, Public Relations, Regional Image

The Communication Patterns between Online Transportation Applicators and Driver Partners in Bandung

The online transportation industry is growing rapidly in the city of Bandung. Therefore, understanding the public relations communication patterns applied by online transportation applicators is very important. Effective communication patterns can strengthen relationships, increase trust levels, and increase partner loyalty to the company. However, if the communication pattern is not appropriate, it can cause obstacles, conflicts, and partner dissatisfaction. This study aims to analyze the communication patterns of public relations in online transportation applications with driver partners in the city of Bandung. The research method is descriptive-qualitative, with data collection techniques through interviews with eight driver partners of online transportation applications. The scientific findings show that communication barriers between applicators and driver-partners are related to differences in language, culture, communication understanding, and limited communication channels. However, applicators have implemented persuasive communication approach strategies by providing communication channels such as online forums and offline meetings to facilitate communication with partners. In conclusion, the importance of understanding and handling communication barriers in the public relations relationship between online transportation applicators and driver-partners Effective communication and the use of appropriate communication channels can strengthen working relationships, increase partner satisfaction, and build long-term loyalty.

Multimedia Center: Strategi Dinas Komunikasi Informasi Pengkodean dan Statistik Provinsi Kalimantan Tengah dalam Pengelolaan Informasi

Online media has become one of the media for disseminating accurate and fastest information to the public. The multimedia center is an online medium used by the Central Kalimantan Province Information, Coding, and Statistics Communication Service to manage information for the public. This research focuses on the public relations of the Central Kalimantan Province Information, Coding, and Statistics Communication Service in using communication strategies to manage information conveyed to the public through a multimedia center. This research was conducted to find out and describe the public relations communication strategy of the Information, Coding, and Statistics Communication Service. This research aims to find out how the public relations communication strategy of the Central Kalimantan Provincial Communication Information, Coding, and Statistics Service manages information through a multimedia center using descriptive qualitative research. Descriptive research is research that tries to understand the phenomena that occur at the Central Kalimantan Province Information Communication, Encryption, and Statistics Service regarding what the research subjects feel. Using Harold D. Laswel's communication strategy theory as reinforcement for the strategy used. The data sources in this research contain primary and secondary data. Primary data was generated through face-to-face interviews with the Public Relations of the Central Kalimantan Province Information, Coding, and Statistics Communication Service and public communications management staff. Meanwhile, secondary data was obtained through the Multimedia Center website, previous research, books, journals, and websites. This research utilizes a purposive sampling strategy; the data instruments used are in-depth interviews, observation, documentation, and the validity of the data and conclusions. By implementing this strategy, the Central Kalimantan Province Information, Coding, and Statistics Communication Service found

Use of Movable Cultural Heritage Through Libraries in Slovakia

Abstract Research purpose. Cultural heritage in movable or immovable form contributes with its tools to the creation of a coherent and inclusive society. The cultural direction of the society should be built on the basic principles of inclusion, equality, participation and availability with the help of marketing and marketing communication. The aim of the contribution is, on the basis of the data database of culture, which is implemented by institutions under the authority of the Ministry of Culture of the Slovak Republic, to determine the use and sustainability of non-periodical publications registered in libraries in the Slovak Republic, which should lead to the creation and maintenance of mutual understanding between them and the public with the ultimate goal of supporting knowledge the society's potential. Design / Methodology / Approach. The object of the research werw 1738 libraries of the Slovak Republic, using the statistics for period 2016-2020. We used eighteen fifferent indicators, such as „active library services users“, „library visitors“, etc. Findings. There is a strong statistical dependence based on the obtained results for the research questions and the multiple correlation dependence between the number of libraries and indicators such as the number of book units, the number of loans, and the number of visitors. Because of this, it was possible to outline new recommendations to support the sustainability and development of public libraries in the Slovak Republic. Originality / Value / Practical implications. Through the continuous generation of knowledge and data in this area, the research activity and results of this work could contribute to increased awareness of the importance of culture and the building of the society's good reputation. By developing a public relations communication tool, public administration institutions could significantly contribute to the development of knowledge potential not only in the Slovak Republic. This requires building relationship management and strengthening the communication of the investigated institutions towards the public with the intention of strengthening these ties.

Private hospital model in Rayong Province that satisfied consumer needs

This research objectives are to examine the private hospital model in Rayong Province which relations among hospital policy, hospital performance, overall total quality, and hospital personnel’s public mind directly and indirectly influence customer requirements. This study used a hybrid methodology that combined quantitative and qualitative research. A questionnaire was used as the research instrument for the quantitative research investigation. A simple random selection method was used to select four hundred participants from inhabitants in Rayong, Thailand. The model confirmation was examined by the Structural Equation Model (SEM). The results illustrated those exogenous latent variables of hospital policy, hospital performance, and total quality positively have a direct effect on hospital personnel’s public mind and are additionally positive towards customer requirements. The prediction for customer requirements can be made from hospital policy, hospital performance, total quality and hospital personnel’s public mind with a variance of ninety-seven percent. Throughout the qualitative research of in-depth interviews with tri-angular analysis, the conclusion can be made with the fact that hospitals satisfy consumer needs and increase customers with firstly public relations communication presenting the outstanding features in medical treatment of particular hospital, secondly proactive operations with well-defined customer segmentation such as factories and business companies within the area of Rayong Province, thirdly good services that leads to word of mouth, fourthly reasonable pricing, fifthly maintaining medical standards, sixthly providing services conforming to reasonable prices, and lastly emphasizing the care and be active to the satisfaction of consumer needs.

Negative spill over effects in brand alliance crises

Brand alliances, or partnerships between established brands, is a viable branding strategy. Yet, it is an inherently risky strategy, especially when one of the brand partners faces a crisis. A direct fallout of brand alliance crisis concerns consumer attitude spill over. Despite the surge in brand alliance research and industry interest, the literature on the psychological mechanisms and outcomes of spill over effects remains sparse. Underpinned by the Balance theory from social psychology, this research examines the impact of crises on consumers’ evaluations of corporate brand alliances. Employing an experimental design across three crisis contexts – preventable, accidental and victim, the research shows that crises in brand alliances negatively impact consumers’ evaluations of the culpable brand which spills over to the co-branded product. The non-culpable partner, however, is not found to be negatively affected. The results also show that post-crisis attitudes can be enhanced if consumers are exposed to recovery information that diminishes the culpable brand’s role in the crisis. The research provides novel contributions to knowledge and offers managerial guidelines on effective post-crisis public relations communication.

Manajenem Humas Dalam Meningkatkan Citra Lembaga Pendidikan Di SMP Plus Ar Rahmat Bojonegoro

This research aims to describe planning, organizing, implementing, evaluating and knowing the factors that support and inhibit public relations management in improving the image of educational institutions at SMP Plus Ar Rahmat Bojonegoro. This research uses descriptive qualitative research methods. The data collection techniques are through interview, observation and documentation techniques. The results of this research show that public relations planning for SMP Plus Ar Rahmat Bojonegoro was carried out by setting goals and creating a public relations work program. The public relations organizer of SMP Plus Ar Rahmat Bojonegoro consists of the person in charge, public relations coordinator, public relations officer, social media and communication field, and creative design field. Implementation of public relations for SMP Plus Ar Rahmat Bojonegoro by publicizing school activities. The public relations evaluation of SMP Plus Ar Rahmat Bojonegoro is held once a year and regularly weekly. The supporting factors for public relations in improving the image of educational institutions are that they are supported by good cooperation and the availability of adequate facilities and financial sources. And the inhibiting factor for public relations in improving the image of educational institutions is limited human resources

Public Relations Strategy of the West Java Province Cooperative and Small Business Service in Increasing the Active Role of Secondary Cooperatives in West Java

Effective Public Relations Communication between the West Java Province Cooperative and MSME Service can help people increase awareness about the Secondary Cooperative program and how they can use it for their benefit. To achieve this goal, an appropriate communication strategy is needed. This research then aims to see how the Public Relations strategy of the Cooperatives and Small Business Office of West Java Province is increasing the active role of Secondary Cooperatives in West Java. This research will be carried out using a descriptive qualitative approach. Research data was obtained through various methods such as literature studies and interviews. The results of this research then found that the public relations strategy at the Department of Cooperatives and Small Businesses of West Java Province could be carried out through 4 phases. Aspects of the formative research phase help ensure that communication campaigns or programs are designed according to the needs and preferences of the audience, and are more effective in achieving the stated communication goals. Aspects of the strategy phase are carried out through a series of steps or methods to convey messages and information to the audience, namely the fostered secondary cooperative. Aspects of the tactical phase are carried out by documenting on social media and collaborating. Finally, evaluation research aspects are carried out periodically through evaluation meetings, both external and internal.

Marketing Public Relations Starbucks Indonesia dalam Membangun Loyalitas Customer

In the Coffee Shop business in Indonesia, competition is becoming increasingly intense. The success of a company in competing with its rivals depends on the good relationship between the company and its customers through optimal service that meets their needs. To build customer loyalty, a crucial role is played inpublic relations. One of the strategies used by companies to build customer loyalty is through Marketing Public Relations. The purpose of this research is to determine how Starbucks Coffee Indonesia uses Marketing Public Relations strategies to build customer loyalty. A qualitative research method was used in this study with data collection techniques through literature review. The results of this research show that Starbucks Coffee Indonesia has successfully built customer loyalty through three main strategies: creating emotional connections with customers, using easily recognizable merchandise and branding, and implementing Customer Relations in loyalty programs. Starbucks Coffee Indonesia creates emotional connections with customers through comfortable store designs, serving quality coffee, and providing personal attention and rewards to customers. The company also uses easily recognizable merchandise and branding, with the Starbucks logo as a means to build customer loyalty. Lastly, the implementation of Customer Relations by baristas in the loyalty program is also an important factor in building customer loyalty. This research concludes that Starbucks Coffee Indonesia has successfully utilized Marketing Public Relations strategies optimally to build customer loyalty, as evidenced by the company's success in overcoming the increasingly intense competition in the Coffee Shop business in Indonesia. From an Islamic communication perspective, Starbucks' marketing public relations communication has also fulfilled the principles of communication in Islam: qaulan sadiddan, qaulan balighan, qaulan maysuran, qaulan layyinan, and qaulan kariman.

Peran Public Relations Dalam Implementasi Program CSR PT Semen Indonesia (Persero) Tbk

PT Semen Indonesia (Persero) Tbk SIG as the largest cement producing company in Indonesia which is shaded by BUMN. This study aims to determine the public relations strategy of PT Semen Indonesia (Persero) Tbk, through its corporate social responsibility (CSR) program in maintaining the company's image. In maintaining the company's image, public relations communicates CSR programs that have been implemented through internal and external media. This study uses the concept of public relations, public relations strategy, image, CSR and communication as the approach used in knowing the GIS public relations strategy in maintaining the company's image. This research use desciptive qualitative approach. The results of this study indicate that in analyzing the strategy in maintaining the company's image through CSR programs, which go through four stages of the public relations process, namely: finding the facts and defining the problem, planning and programming, action and communication, and evaluation. In this strategy stage, packaging communication through media is attractive and easy for the public to access so that it can maintain a positive image in the eyes of the public and stakeholders.
 Keywords: Public Relations, CSR, Communication, Image..

Strategi Komunikasi Humas Dalam Meningkatkan Citra Pemerintah Kabupaten Empat Lawang Melalui Media Sosial

This research is about public relations communication strategies in improving the image of the Empat Lawang district government through social media. In forming the image of an institution, public relations has a broad relationship. In its role as a connecting bridge, government public relations collects, processes and disseminates information related to programs or policies, activities and achievements achieved by institutions to institutional responses to responses, aspirations and opinions that develop in society. Through social media, the Empat Lawang district government continues to strive to improve the positive image of the region.The objectives to be achieved from this research are to find out how the public relations strategy of the Empat Lawang Regency government improves the image of Empat Lawang Regency through social media and to find out what are the inhibiting factors of public relations in implementing communication strategies through social media to improve the image of Empat Lawang Regency.This research uses a qualitative method with a descriptive type. Descriptive qualitative research tends to use analysis that is used to investigate, discover, describe, and explain the qualities or features of social influence. In this case the researcher will conduct a descriptive study of a phenomenon about how Empat Lawang district public relations can enhance its positive image through social media. The subject in this study was public relations for the Empat Lawang District by conducting interviews with 2 (two) informants.
 The results in this study indicate that the public relations of the Empat Lawang district government continues to improve its positive image by providing information to the public about local government programs through social media which can make it easier for the local government to communicate with the community. Public Relations of Empat Lawang district provides information using social media through Instagram, Facebook and Whats Aap and Youtube groups about program plans and the development of local government activities in a transparent manner to the public in order to get sympathy and a positive image. In addition, the local government public relations took advantage of the influence of several community leaders such as religious leaders, traditional leaders and youth leaders. The inhibiting factors for public relations in implementing communication strategies through social media to improve the image of Empat Lawang Regency are the lack of response from the community, the limited media used, the proximity to residents who live in remote areas and the negative perceptions that exist in the community itself.

Digital-Based Public Communication of Public Relations of the Sleman Regency Government During the COVID-19 Pandemic

Public communication is important in handling Covid-19, both for prevention and as persuasion to apply the Covid-19 vaccination. As was done by the Public Relations of the Sleman Regency Government as the spokesperson for the Covid-19 Task Force which has proven to make Sleman the province with the highest handling of Covid-19 vaccinations. Public Relations of the Sleman Regency Government actively conveys public communication regarding the handling and prevention of the Covid-19 pandemic with a digital approach. This shows the importance of digital-based public communication during a pandemic. This study aims to determine the digital-based Sleman Regency Government Public Relations communication model in handling Covid-19. This research uses a descriptive qualitative approach with a case study method. The use of case studies considering that this research is very specific in discussing how the communication model carried out by the Public Relations of the Sleman Regency Government in communicating messages for persuasiveness to vaccination in Kab. Sleman is the highest. Data collection was carried out through in-depth interviews and FGDs with Public Relations of the Sleman Regency Government, Regional Apparatus Organizations (OPD), and the people of Sleman. The results of the study revealed that the Public Relations of the Sleman Regency Government was a spokesperson who was trusted to convey information related to the Covid-19 pandemic. The disaster communication model carried out by the Public Relations of the Sleman Regency Government, namely adapting the information determined from the Central Government then packaging it back in local languages and selecting trusted figures then utilizing digital media such as the Website, Facebook and Twitter @KabarSleman and on Instagram @HumasSleman to convey messages. In addition, Public Relations still uses conventional media such as newspapers, outdoor media and digital outdoor media such as LED. This research has a novelty value that the government must have one voice in public communication even though it uses various channels. The information provided to the public is designed to follow the central government's appeal to have the same news value so as not to cause public confusion.