Public Relations Activities Research Articles

Public Relations Strategy in Improving Reputation of Crystal Hotel

The hospitality industry, including Crystal Hotel, faced significant challenges during the COVID-19 pandemic. Public Relations (PR) strategies play a crucial role in maintaining and improving the reputation of businesses in such adverse conditions. This study explores the PR strategies applied by Crystal Hotel to enhance its reputation in the highly competitive South Jakarta market. The study utilized qualitative methods, including interviews and observations, focusing on key informants such as the hotel's Public Relations team, front office management, and loyal guests. The results highlight the significance of implementing a SWOT analysis and using the POAC framework (Planning, Organizing, Actuating, Controlling) to guide the hotel's public relations activities. This approach has contributed to the hotel's increased visibility and customer loyalty, ultimately improving its reputation.

북송사업과 니가타귀국협력회의 역할에 관한 고찰

Focusing on Niigata Prefecture, this article aims to clarify the implementation process and facilitating factors of the return of Zainichi Korean to North Korea. In previous studies, important discussions have been made mainly on the International Red Cross, the Chochongryeon (朝鮮総連), and North Korea-Japan relations. On the other hand, social organizations and local governments that have engaged in practical cooperation received relatively less attention. Based on existing research, this article focuses on the practical movements surrounding the return of Zainichi Korean to North Korea that occurred in Niigata Prefecture from 1959 to the early 1960s, discussions on extending the agreement, and public relations activities. Although the North Korean repatriation support activities in Niigata Prefecture are not determinants of the North Korean return project, it is suggested that they played a role in facilitating the continuation of the North Korean repatriation in a critical phase.

Marketing Communication Strategy for Youth Creations Breakfast Market (PASAR KAMU) in Increasing Visitor Enthusiasm

This research aims to reveal the facts of the phenomenon to the marketing communication strategy carried out by Pasar Kamu in increasing visitor interest. This type of research is field research with a qualitative approach. Data collection techniques are carried out by interviews, observation, and documentation. Data analysis uses the Miles, Huberman, and Saldana model, namely by collecting data, condensing data, presenting data, and drawing conclusions. The results of this study indicate that Pasar Kamu carries out a marketing communication strategy using several components of the marketing communication mix in increasing visitor interest, namely advertising activities, sales promotion activities, interactive marketing activities, and public relations activities. The implementation of marketing communication strategies increases visitors to Pasar Kamu, which is around 1,000 to 2,500 visitors per week and has attracted visitors from within and outside the country.

MANAJEMEN PEMASARAN PENDIDIKAN: MENINJAU PROSES PROMOSI LEMBAGA SMP IT DARUL MUTA’ALLIMIN MEULABOH

SMP IT Darul Muta'allimin, as a new institution, can attract public interest by enrolling their children in this school. Since 2017, the first year of the establishment until 2023, SMP IT Darul Muta'alimin has had an increasing number of students. The article aims to describe how SMPT IT Darul Muta'alimin carries out the institutional promotion process. This study used qualitative methods, including interviews, observation, and documentation data collection techniques. The subjects in this study were the head, Vice Principal of public relations, Vice Principal of student affairs, two teachers and five students. Analytical techniques use qualitative analysis techniques. The results showed that promotional activities began with the planning stages of institutional promotion carried out through committee work meetings that discussed the type of promotion, the amount of costs and the target area of education promotion. Education promotion activities are carried out in several forms: 1) visits to elementary schools / MIN, 2) distribution of brochures and installation of banners, 3) digital promotion through social media, 4) holding school events, 5) public relations activities, and 6) word of mouth promotion. Furthermore, promotional activities are evaluated through evaluation meetings. In the evaluation process, the team looked at the level of success achieved and the shortcomings of educational promotion activities. The lack of education promotion this year is an input for the next period of promotional activities

Utilizing public relations for achieving success in enrollment: Observations drawn from an extensive study of higher educational institutions

This study explores how public relations (PR) can give universities an edge in today’s competitive landscape. By examining past research, conducting interviews in 10 diverse cities in Vietnam, and analyzing case studies, it reveals the powerful link between PR strategies and student involvement. The research shows that well-crafted PR activities, tailored to different student groups and utilizing digital platforms, significantly impact student perceptions and enrollment decisions. It delves deeper than simply confirming PR’s effectiveness, offering insights into how specific PR tactics can resonate with student needs and expectations. Furthermore, it explores how PR influences student retention, highlighting the long-term benefits for universities. This research is a valuable tool for institutions seeking to thrive. By understanding the power of PR in shaping student decisions, universities can tailor their outreach efforts more effectively. Additionally, the study emphasizes the lasting advantages of a strategic PR approach, contributing to a broader discussion on its importance in higher education. Ultimately, these findings benefit both institutions and students, who can expect improved transparency, engagement, and communication within their academic communities.

The Role of Digital Public Relations in Sustaining Institutional Excellence in AR-Rasheed Modern Schools, Yemen

The current study aimed to reveal the role of digital public relations in sustaining institutional excellence through applying it to AR-Rasheed Modern Schools in Yemen. It too adopted both the field method and the questionnaire as a tool for collecting data from a stratified random sample of (163) individuals from workers in seven branches of these schools. The results of this study showed practices of Public Relations Department at AR-Rasheed Schools for its activities, digitally, to a “high” degree. While its indicators of sustainability of institutional excellence are available in these schools to a “high” degree. It was apparently shown that there is a positive, strong and significant direct correlation at (0.01) between digital public relations activities and indicators of sustainability of institutional excellence. It also depicted that there is a positive and strong significant effect (0.05) of digital public relations activities on sustaining institutional excellence. The study finally recommended the importance of activating the role of Public Relations Department in directing its digital activities towards enhancing the sustainability of institutional excellence in the long term.

외식기업의 ESG경영활동과 공중관계성, 기업이미지 및 기업평판 간의 구조적 관계

The purpose of this study was to verify the structural relationship between ESG management activities of food service companies, public relations, corporate image, and corporate reputation based on previous studies. The analysis results are summarized as follows. First, it was found that the ESG management activities of food service companies had a significant effect on the public relationship. Second, it was found that the heavy relationship had a significant effect on the corporate image. Third, it was found that the public relationship had a significant effect on the corporate reputation. Fourth, it was found that the ESG management activities of food service companies had a significant effect on the corporate image. Fifth, the result of Hypothesis 5 that the ESG management activities of food service companies would have a positive (+) effect on the corporate reputation was rejected. Sixth, it was found that the ESG management activities of food service companies had a significant effect on the corporate image and corporate reputation through.

Public Relations and LGBTQ+ Equality Issues: Supporting the Rights and Representation of the LGBTQ+ Community in Media and Society

The function of Public Relations is very important in shaping public opinion, especially regarding sensitive issues such as LGBTQ+ equality. Since the representation and rights of the LGBTQ+ community are often still limited and biased in the media and society, it is important to examine further how public Relations can support advocacy for these communities. This study aims to investigate Public Relations strategies and actions that support LGBTQ+ equality and assess how effective they are in increasing the positive image of the LGBTQ+ community in the media and general public. This research focuses on identifying Public Relations actions that assist in accepting and respecting LGBTQ+ rights. The research methods used are quantitative and qualitative. This method was chosen for data collection and analysis involving interviews, media content analysis related to the LGBTQ+ equality campaign, and surveys regarding public perceptions of the campaign. The results of this research show that inclusive and educational communication strategies from Public Relations can increase awareness and support for LGBTQ+ issues. Campaigns that highlight personal stories, collaborations with influencers, and advocacy activities are effective in creating a more inclusive and empathetic dialogue in society. This research concludes that Public Relations plays a crucial role in supporting LGBTQ+ equality through effective and inclusive communication approaches. Strong collaboration between Public Relations practitioners, the media, and the LGBTQ+ community is needed to expand LGBTQ+ representation and rights. Public Relations serves as an important intermediary to promote better understanding and social acceptance of the LGBTQ+ community

Artificial Intelligence (AI) in Public Relations: Corporate Practices in Indonesia

The advancement of Artificial Intelligence (AI) has brought about significant changes in various industries, including public relations (PR) practices in companies. This research aims to explore the implementation of AI in corporate PR activities in Indonesia. Using a case study approach with in-depth interviews with PR practitioners from three major companies, this research reveals how AI is being used to optimise PR functions. The findings show that AI is primarily used to accelerate media and sentiment analysis, facilitate social media content management, and enhance personalisation and automation in marketing communications. However, there are still limitations to the implementation of AI due to resource constraints and regulatory factors. This research contributes to a better understanding of AI adoption in corporate PR practices in Indonesia and its future development potential. By examining real-world cases, it provides valuable insights into the opportunities and challenges associated with using AI for strategic communication efforts in an emerging market context.

Representation of Sociocultural Processes Through Public Relations Tools

Communication capabilities have led to the emergence of new phenomena in mass culture: new methods of advertising, marketing, and public relations, the effects of which have determined the commercial success of companies and the formation of perceptions of their products and services. Mass communication’s informational and expressive power significantly impacts the reputation of certain individuals and political parties, making up the reputational potential of different regions and countries. The national consciousness formation is, of course, not the elimination of already formed concepts, opinions, and habits, but a change in their direction. Public relations maintains harmony between prominent figures of the era, lays the foundation for further development of the national economy, influences public consciousness and consumption, and guides and changes the human subconscious. Therefore, this topic is crucial for our society. The purpose of the article is to characterize the sociocultural processes with the help of public relations. Research methods. The study is based on some general theoretical methods, principles, and approaches. The following methods were used to achieve the goal and solve the research objectives: theoretical, in particular, generalization of theoretical data; comparison; synthesis – to determine the essence and mechanisms of the PR tool that has an impact on sociocultural processes. Scientific novelty. The novelty of this study is to clarify the concept of “public relations” and to highlight the use of public relations tools in the sociocultural sphere. PR is a dynamic development that affects the process of informing people and strengthening and adjusting different views on global issues. Therefore, there is a growing need for information exchange to improve mutual understanding and interaction between different groups of people in different regions and countries. In addition, the growth of mutual information and communication links in the international community necessitates strengthening international security and cooperation. The development of digital technologies facilitates the work of public relations professionals. New tools have emerged to process large amounts of data, facilitate professional life, and automate certain processes. One of the key features of progress in the field of public relations is the automation and sometimes the autonomization of work processes. Conclusions. The activities of public relations in the field of culture as intercultural mass communication are connected with globalization, in particular migration processes. When representatives of different faiths have a sufficient amount of self-organization in the social sphere, ethnic, religious, and intercultural exchanges will naturally take place. With the intensification of immigration processes and the emergence of new media, the need for comprehensive public relations work is becoming a reality, especially in cities where immigrants make up more than a third of the population.

LEGAL BASIS OF PR ACTIVITY: INTERNATIONAL AND NATIONAL EXPERIENCE

The legal basis of Public Relations (PR) activity is foundational to shaping communication strategies globally, encompassing both international conventions and national laws. This article delves into the intersection of legal frameworks and PR practices, aiming to elucidate how regulations ensure transparency, accountability, and ethical conduct in communication strategies.On an international scale, a diverse array of conventions and agreements provide guidelines for ethical conduct and transparency in PR. From the Universal Declaration of Human Rights to industry-specific codes of conduct, these international instruments offer a framework for guiding PR practitioners in their interactions with stakeholders.At the national level, legal frameworks vary, reflecting unique socio-political contexts and cultural norms. However, common themes emerge, including constitutional protections for freedom of expression, regulation of media and communication, and oversight by regulatory bodies.Ethical considerations and compliance with legal standards are paramount in PR practice. PR professionals must navigate complex ethical dilemmas while upholding the trust and credibility of their clients or organizations.

Marketing Public Relations Sang Pisang Dalam Menambah Brand Awareness

Sang Pisang is a food and beverage business owned by President Jokowi's son, Kaesang Pangarep, together with a businessman from Makassar, Ansari Kadir. Sang Pisang was born in 2017 by serving products made from bananas. Sang Pisang just rebranded in November 2022 by presenting the latest concept, namely changing the outlet, logo, visuals, packaging design, and presenting several new menu variations, so there is a need for activities that can increase brand awareness. Sang Pisang carries out marketing implementation using marketing public relations to provide communication to its consumers that is educational and informative using social media and several offline activities. The purpose of this research is to find out how Sang Pisang implements marketing public relations in increasing brand awareness. The theory used in this research is Marketing Public Relations (Kotler and Keller, 2012). The approach used in conducting this research is a qualitative approach with descriptive methods, and data collection techniques through observation, interviews and documentation. The results of this research show that Sang Pisang's Marketing Public Relations is carried out with various strategies such as Publication using social media, events, press conferences and podcasts, Media Identity by making changes to the logo, visuals and outlets. , Marketing Public Relations Activity (Marketing Public Relations Activities) for online using social media such as Twitter, Tiktok, and Instagram while offline, namely by holding press conferences, events, Corporate Social Responsibility (CSR), and podcasts, Public-Services Activity ( Public Activity Services) by carrying out CSR such as Samtama activities, donations, and several other humanitarian assistance have succeeded in increasing Brand Awareness

Application of Public Relations Management Concept as A Communication Strategy for Corporate Social Responsibility Campaign #BeautyDiQuity PT Luxury Cantika Indonesia (Luxcrime)

Luxcrime conducted a public relations program campaign, in 2023 by choosing the campaign moment to coincide with International Women's Day with the theme "Beauty in Diversity and Equality" #BeautyDiQuity which means that beauty in diversity and equality. In the #BeautyDiQuity campaign, Luxcrime invited five disabled models to campaign for beauty in diversity and equality, Luxcrime also invited the audience to take part and support the #BeautyDiQuity program by buying International Women's Day Bundle products which later ten percent of the revenue will be donated to the Unique Project Theatre Foundation and Nali Tari Yogyakarta. The response obtained through the BeautyDiQuity CSR event as part of Luxcrime's public relations activities was positive and supported. Where Luxcrime celebrates the diversity of beauty. This is already based on CSR activities that have previously been carried out by Luxcrime. So the expected response from this activity remains oriented to the Luxcrime brand image as a brand that upholds empowerment values and not just selling.

The origins of public relations in Greece: Tracing the missing link and excavating landmark cases

The purpose of this paper is to provide an historical narrative tracing precedents of Greek Public Relations (PR) practice as far back as the organizing of mega events in mid-nineteenth century culminating in the first modern Olympic Games in Athens in 1896. The analysis documents that PR activities are interwoven with Greek governments’ initiatives aimed at tourism promotion. The paper is based on archival material and secondary sources. Access was granted to the special collections of the National Library of Greece and the Hellenic Literary and Historical Archive of the National Bank of Greece Cultural Foundation. Moreover, the study interrogates the three landmark events that ushered in the emergence of professional public relations in Greece in the early postwar period and supplements with important information the conventional accounts. The analysis established a PR-Tourism and National image promotion nexus that runs continuously throughout the period under examination, from the emergence of PR activities in mid-nineteenth century up until the early 1950s. The findings are based on the available written records. This historical review does not purport to be exhaustive and comprehensive. Future research could identify more PR-like activities worthy of mention. The study provides a springboard for investigating the precedents of PR practice in the pre-professionalization era. This investigation calls for an interdisciplinary perspective. This paper is the first one to trace precedents of professional PR practice to the second half the nineteenth century and the interwar period in Greece. It shows the interconnection of PR-like activities with tourism and underscores the prominent position of state agencies in those activities.

University’s Official Instagram as a News Sources for The Media

Media relations play a crucial role in the public relations activities of universities, as they provide opportunities for increased media exposure. In today's journalism landscape, social media has become a prominent source of news for journalists. This includes official university accounts, which serve as valuable sources of information for journalists. Consequently, university public relations must understand the perspective of journalists when selecting and disseminating information through social media platforms. This article aims to explore how journalists utilize information from university social media accounts, specifically Instagram, as news sources. The concept of information subsidies is used to analyze the public relations activities involved in providing journalists with access to information and ensuring its quality. The research adopts a qualitative approach, utilizing interviews with journalists from the education sections of kompas.com and detik.com. The findings of this research highlight despite the prevalence of visual content, limited text, and informal language often used by university Instagram users, journalists still find value in quoting from Instagram. This suggests that the information available on social media platforms is sufficient to fulfill journalists' informational needs. Journalists also rely on university Instagram accounts as a source of news. The significance of higher education institutions acknowledging social media as a platform for distributing information to journalists. The prevalent topics covered in news articles include advice, contemporary matters, and education sector-related information. The majority of cited news items are derived from expert opinions or contributions from university lecturers. It is crucial to establish efficient strategies for social media management in order to accentuate various themes or content that showcase the expertise of university staff.

The promotion of Spanish travel agencies from the 20th century to the present

PurposeThe purpose of this paper is to investigate the unexplored part of the historical evolution of travel agencies in Spain, from the end of the 20th century to the 21st century. When examining promotion strategies, the study focuses on the change in marketing and public relations strategies based on the incorporation of information and communication technologies and, in particular, the use of the internet.Design/methodology/approachThis study draws on a qualitative analysis of the different strategies used by traditional agencies and online agencies in Spain from the mid-19th century to the present. This analysis shows how traditional communication strategies survived at the beginning of the 21st century, together with other more innovative ones, while some disappeared, being eliminated by the new online travel agencies, which created a particular conception of marketing and communication. This paper is divided into the following parts: the introduction; the beginnings of travel agency promotion in the 20th century; the evolution of promotion in travel agencies since the late 20th century; communication innovation at the beginning of the 21st century; online travel agencies; and conclusions.FindingsThis study shows that although online agencies did not manage to position themselves with a large turnover, they generated advantages and sharpened their imagination to create a new, more economical advertising model, eliminating the costs of public relations and advertising campaigns. In addition, they allowed clients to have greater independence when making their reservations, while enabling them to monitor the tastes of potential and real clients and add blogs so that consumers could express their degree of satisfaction with the product or services provided by the agency.Originality/valueThe focus of attention is the travel agency sector in Spain and, more specifically, communication. Studies on travel agencies and their marketing have been very scarce and partial, impeding professionals in the tourism sector from having a broad vision to direct their promotional and public relations actions. The originality of this article lies in its making a comparison between two different visions of tourism marketing and, specifically, of travel agencies, that is, the traditional vision and the innovative one. It thus helps all professionals in the sector to value and improve their marketing and communication strategies.

Beyond the Tax Code: Enhancing Taxpayer Compliance through Service, Counseling, and Public Relations

The primary objective of this research is to elucidate the efficacy of service provision, counseling, and public relations implementation through the lens of management functions, namely planning, organizing, leading, and controlling. To address the central research question, a critical paradigm is employed, facilitating a rigorous critique of tax policies and their practical implications. Employing a qualitative research methodology, this study integrates a multi-method approach that amalgamates both primary and secondary data sources. The primary data are derived from the researcher's participant observations, conducted from 2021 to 2023 within the capacity of a taxpayer stationed at the Small Tax Office of Natar, subjected to thematic analysis. Secondary data, comprising statutory regulations and reports, were collated through the regulation documentation and subjected to analysis via a normative juridical approach. The findings indicate that the execution of service, counseling, and public relations activities remains suboptimal. Specifically, while the management functions of planning, leading, and controlling within service and counseling activities necessitate preservation, the organizing function demands significant enhancement. This study implies that extension activities is requisite for maintaining the planning and control functions, yet call for substantial improvements in organizing and leading functions.

Arts promotion and Black urban displacement: Exploring the paradox of the positive in government public relations and urban renewal discourse

For decades, scholars in the United States have lamented public policies and government actions that seem to affect, intentionally or unintentionally, already marginalized Black populations. Urban renewal policies and initiatives are examples of government actions that receive such criticism. Arts promotion as a strategic public relations tactic, used to attract middle- to -upper class residents and visitors to cities, is one communicative approach cities take to sell their attractiveness and viability. Yet, cities, urban renewal, and urban tourism research has not received much attention from Public Relations researchers. Critical public relations scholars, however, can help to expose key issues such as displacement and marginalization of Black citizens that are associated with city public relations activities such as promotional culture, arts/city marketing, and urban tourism. Using racial neoliberalism as a theoretical, analytical framework, we examine urban renewal in Cincinnati, Ohio USA, to demonstrate the power of boosterish, government-sponsored urban renewal efforts and the ways such paradoxically positive discourse makes it difficult for the often Black, inner-city communities to challenge advancement that might marginalize them further.

Forms and strategies of personal influence in “public” relations practices: evidence from Italy

PurposePersonal influence is one of the most powerful strategies to influence publics’ behaviours. Yet, there is scant attention on how personal influence is leveraged for different public relations purposes in different cultural contexts. This study empirically investigates the presence and use of personal influence among Italian public relations professionals.Design/methodology/approachA survey was conducted through a self-administrated, web-based questionnaire and was developed from earlier studies investigating personal influence in public relations literature. Survey participants included public relations professionals across public, non-profit and private sectors.FindingsThe findings empirically show the presence and regular use of personal influence by professionals from all sectors to cultivate interpersonal relationships. Personal influence is considered a personal resource and used to leverage own influencing power. The findings also document four major manifestations of personal influence, which were named: relational closeness strategy, engagement strategy, expertise strategy and added value strategy.Practical implicationsThis study enhances our understanding of personal influence in a specific cultural context and offers strategic insights for international professionals seeking to leverage influence in the socio-political environment of Italy. It also offers elements to improve public relations education and training.Originality/valueThe study offers some preliminary understandings of how Italian professionals leverage their personal influence in their daily public relations activities contributing with empirical evidence to the body of knowledge in public relations.

Stress Factors and Ways of Coping for Public Relations Professionals in Romania

The purpose of this paper is to investigate stress-related experiences and coping solutions for public relations (PR) professionals, as relevant dimensions related to their well-being, creativity, and outcomes. The framework of the study is linked to the state of the PR profession, its role, and potential developments. It is based on qualitative research, using in-depth semi-structured interviews with seventeen senior professionals in PR from companies in Romania. The thematic analysis revealed, from a top-level professionals’ perspective, that Romanian PR activity is still a very fluid one and its role and value are not yet clearly integrated. This generates important levels of negative stress for PR professionals. Besides that, positive stress is associated to PR activity for enthusiastic PR professionals. The findings underline a series of seven stress factors and three categories of solutions for coping, involving the professionals but also academia, professional bodies, and, eventually, organizations. The authors of this study emphasize the importance of supporting the development of the profession as a premise for more positive working experiences of PR professionals. This can be achieved by precisely using PR tools, to establish a set of clear standards and increase PR literacy for non-PR people, both for the benefit of PR professionals and those who pay for their services. The lack of a coherent framework on the role of PR brings many challenges to the activity of PR professionals. The negative stress they perceive in daily activity is partially an extension of the fragmented and incomplete development of the PR profession, and the multivariate and disconnected pace regarding advances in theory and practice in the field. These must be considered and addressed equally within PR research, training and education, practice, and PR-dedicated associations.