Public Relations Officers Research Articles

Strategi Komunikasi Humas DJKI Kemenkumham dalam Membangun Media Relations dengan Jurnalis: Studi pada Humas DJKI Kemenkumham & SCTV

The role of mass media is crucial in shaping public opinion and disseminating information to the broader community. A harmonious relationship between organizations and the media, particularly through public relations, is essential for conveying a positive image and maintaining public trust. This study focuses on the role of the Public Relations Office of the Direktorat Jenderal Kekayaan Intelektual (DJKI) of the Ministry of Law and Human Rights (Kemenkumham) in building media relations with journalists, with a specific focus on journalists from SCTV. The study aims to identify the communication strategies employed by the DJKI’s Public Relations Office and evaluate the effectiveness and challenges faced in their interactions with the media. A qualitative research approach was used, including in-depth interviews and document analysis to gain insights from both DJKI’s PR officials and SCTV journalists. The findings indicate that the DJKI’s Public Relations Office employs various strategies to build and maintain positive relationships with journalists. These strategies include organizing press conferences, distributing press releases, and managing social media. However, the study also identifies several challenges, such as differences in response times, information gaps, and differing expectations between the PR team and journalists. The insights from this research provide valuable information for the DJKI’s Public Relations Office and other PR practitioners on effective media management. The recommendations are expected to enhance communication strategies and strengthen media relationships, ultimately helping to achieve institutional communication goals and improve public image.

Exploring predominant marketing strategies for branding higher education institutions in Tanzania

It is worth noting that the utilisation of marketing strategies by Higher Education Institutions (HEIs) operates within a complex and unclear environment. This study, therefore, explored the predominant marketing strategies used for branding HEIs in Tanzania. The study adopted an embedded mixed methods research design. Semi-structured interviews with 12 staff members from 6 HEIs, including 6 public relations officers (PROs) and 6 registrars were utilised. An online questionnaire was also administered to 100 students through Google Forms. PROs and registrars were purposively selected, while a convenience sampling technique was applied for student participants. Qualitative data were thematically analysed, while quantitative data were analysed using descriptive and inferential statistics using SPSS version 27. The findings indicated no statistically significant differences in the marketing strategies employed by public and private HEIs. This suggests that both private and public-owned HEIs employ a diverse range of marketing strategies, encompassing both traditional and digital approaches to enhance their brand image. The study also identified that word-of-mouth recommendations from current students, alumni, and other influential individuals emerged as a particularly influential marketing channel for HEIs. University websites and various digital platforms were also identified as key branding tools. Traditional approaches such as print media, school visits, and radio/TV advertisements still hold relevance to some extent. The study recommends that HEIs continue to invest in and optimise their digital marketing capabilities while also calling for the Tanzania Commission for Universities (TCU) to provide comprehensive guidance and support for the effective utilisation of both traditional and digital branding approaches.

Perception of Public Relations Officers on Government Public Relations Approaches Towards the Acceptability of COVID 19 Vaccination in Taraba State Nigeria

Perception of Public Relations Officers on Government Public Relations Approaches Towards the Acceptability of COVID 19 Vaccination in Taraba State Nigeria

Dictatorship, Health and Propaganda: The National Immunization Program (PNI) and the media campaign for compulsory vaccination

This article analyzes the films produced and broadcast between 1976 and 1978 by the National Agency and the Public Relations Office (ARP) for the campaign to publicize the mandatory vaccination that was instituted by the National Immunization Plan (PNI), created in 1975 and regulated by Decree No. 78,231 of August 12, 1976. The objective is to understand the narrative constructed through images and speeches aimed at convincing the population to make vaccination a culturally accepted practice. To achieve this, we examine the legislation on the subject during the period under analysis, namely the civil-military dictatorship. The dictatorial regime is approached based on the conceptual aspects that guide the analysis of the appropriation of health campaigns as propaganda and investments in a private and curative health model. We can therefore conclude that the initiative to create the PNI is a hiatus in this process of privatizing health, since it is not an action guided by the dictatorship's responsibility for the health of the population, but an action that involved the management of multiple actors in the health field, and which was embraced by the regime because it was a process directly linked to interests connected to the country's conservative modernization project.

It Is Time to Take Complaints Seriously? An Exploratory Analysis of Communications Sent by Users to a Public Healthcare Agency before, during and after the COVID-19 Pandemic

Taking due account of users’ perspectives is crucial for improving the quality of healthcare services. This study aimed to analyse the representations and evaluation criteria that users of a public health agency express towards care and treatment services and to explore whether and how the content and meaning of their communications varied according to pre-pandemic, pandemic or post-pandemic periods. A total of 501 communications sent to the public relations office of an Italian health agency were collected. An automatic content analysis procedure was applied to the textual corpus. Four main thematic cores were identified concerning the request for care and respect, the value of the doctor–patient relationship and the difficulties in contacting services and accessing care. Two main latent dimensions of meaning were identified, which capture the dialectic between the demand for relationships and the demand for access to care, and between attention to the relational competence of health workers and attention to the needs and rights of users. Communications collected during the pre-pandemic and post-pandemic periods mainly concern the difficulty of access to care; those collected during the pandemic period mainly concern the doctor–patient relationship. Interpersonal aspects and timely access to care appear to be crucial in users’ assessment of the quality of care.

Perception of Public Relations Officers of Government Public Relations Approaches towards the Acceptability of COVID-19 Vaccination in Taraba State, Nigeria

This study on perception of public relations officers on government public relations approaches towards the acceptability of Covid 19 vaccination in Taraba State, Nigeria sought to identify the public relations approaches adopted by government in the campaign for COVID-19 vaccine, examine public relations experts perception of the impact of public relations approaches in the campaign for COVID-19 vaccine in Taraba State, Nigeria and to find out the specific challenges faced by the public relations experts in the campaign for COVID-19 vaccine in Taraba State, Nigeria. The study employed the survey method of research design with a population of 158 and a sample. Using purposive sampling method, questionnaires was administered on a sample size of 103 respondents within the study area to elicit primary data. Findings of the study revealed that the government in Taraba State has implemented a diverse range of public relations (PR) strategies to promote the Covid-19 vaccine campaign. The study also found that public relations experts generally perceive the government's PR approaches positively. Furthermore, the study revealed that despite the overall positive perception of the PR efforts, several challenges persist such as vaccine hesitancy, limited access to reliable information sources and insufficient resources and funding key hurdles faced. The study concluded that the government's adoption of diverse PR strategies, including communication campaigns, media relations efforts, and collaboration with healthcare providers, demonstrates a proactive effort to engage with the public and address concerns. Finally, the study among others recommended that community engagement through grassroots initiatives, involving local influencers, community leaders, and healthcare providers and advocate for increased resources and funding to support comprehensive PR campaigns should be enhanced.

Intervensi Sosial Sebagai Strategi Komunikasi Dalam Menurunkan Stunting di Sidoarjo Jawa Timur

The stunting rate decreased by 2.8%, which was 21.6% in 2022 compared to 24.4% in 2021. The decline is a positive development, but it is still above the threshold set by the World Health Organization (WHO) which should not exceed 20%. This shows that the problem of stunting in Indonesia still requires serious attention. The purpose of the study was to understand social intervention as one of the communication strategies in reducing stunting rates in Sidoarjo Regency. Interventions in communication for social and behavioral change include various methods such as interpersonal communication, the utilization of mass media, and community mobilization and its social aspects. Qualitative research approach with constructivism paradigm. The data collection method was an in-depth interview with 4 resource persons, namely a public relations officer of the Sidoarjo Regency Health Office and three mothers who were the target audience for reducing stunting rates. The results showed that efforts to reduce stunting were carried out through two social interventions, namely specific nutrition interventions to address direct causes and nutrition-sensitive interventions to address indirect causes. Social interventions are carried out in a convergent manner with an emphasis on handling the causes of nutritional problems. Social and behavioral change communication approaches are used to raise awareness about stunting so as to encourage pregnant women and stunted children to improve nutrition and behave healthily.

Kapabilitas Humas Perguruan Tinggi Di Jakarta Dalam Tata Kelola Komunikasi MBKM Saat Pandemi COVID-19

During the COVID-19 pandemic, public relations in Higher Education (PT) is facing new changes. The public relations capability is to maintain relations with the media, internal and external communications other stakeholders. This is related to the PT's public relations capabilities in information management during COVID-19, which can provide clear and good information and maintain the reputation and image of the organization. This research aims to understand the Public Relations Capabilities in (PT) for information management during the COVID-19 pandemic. This research to used by Macnamara (2018) regarding Knowledge, Skills, and Abilities (KSAs)/ Competencies, Competency, and Competence. This research uses qualitative methods and data collection using Focus Group Discussions (FGD) with 13 public relations employees from universities in Jakarta. PT's public relations capability in managing information to the internal and external via social media channels effectively regarding MBKM. Public relations officer can carry out a competency test which is useful for becoming a reliable and competent public relations officer and understanding the basics of the PR code of ethics. Public relations in (PT) capabilities during the COVID-19 pandemic by having public relations competencies that have a role in professional performance ethics. Evaluation and monitoring have successfully navigated academic activities during the pandemic and ready to face the new normal. The role of public relations in (PT) is related to the Good Reputation of the organization and its stakeholders. Public relations in (PT) to attract the attention of the audience (lecturers and students) by creating interesting content about MBKM uploaded via social media and collaborating with other campus partners. Public relations in (PT) has implemented strich health protocols and established pandemic response task forces.

How does cultural strategy drive the global expansion of edu-business? The case of a Japanese company in private supplementary education

PurposeThis study aims to understand the mechanisms driving individuals to utilise and engage in edu-business and contribute to the industry’s development, even when they face criticism. To that end, this paper, focussing on corporate stories, explores the cultural strategies education companies employ to expand their businesses overseas.Design/methodology/approachThis paper examines the case study of Kumon Institute of Education, a key player in the Japanese edu-business sector. The analysis is based on interviews conducted between 2019 and 2021 with four public relations officers who possess extensive knowledge of the company’s history. Additionally, it draws on government and company documents, as well as newspaper articles. The analysis focusses on the narrative isomorphism between the company and the government from the provider’s perspective.FindingsKumon’s corporate stories and narratives have been shaped by the history, culture and policies of Japan, its country of origin, rather than adopting a bottom-up approach or embracing neoliberal values. As the company expanded its international reach, its Japanese identity became a cornerstone of its narrative, heightening the appeal of its stories through the use of expert discourse and historic cultural resources. Recently, a synergy has developed between the public and private sectors in the realm of education export, reinforcing the distinctly Japanese nature of the company, which is particularly appealing to both users and employees.Originality/valueThis paper focusses on the edu-business itself, analysing cultural strategies that go beyond the functional aspects of management or services to understand how edu-businesses have attracted people.

Times of crisis as “golden times” for propaganda: PR propaganda in Albanian media

The research undertaken in the framework of our study has revealed that successive global or local crises during the last 5 years have brought an increased presence of propaganda in the Albanian mass media. Our presentation aims to present and analyze the main forms of propaganda that originates from the public relations offices of political parties and state institutions and manages to penetrate the mass media. The report aims to unmask the camouflaged forms of propaganda in the media, seeing it as the dual responsibility of political and media actors. It aims to prove the symbiotic relationship between the populist and authoritarian tendencies of the ruling leadership on the one hand and the propaganda discourse on the other. At the same time, the article sheds light on the compromised agendas of the mass media which, for the sake of occult interests, leave room for propaganda on their pages or screens.

Role of Public Relations in Profit and Non- Profit Organisation in Delta State

This paper examined the role of public relations in both profit and non-profit organizations in Delta State. In executing this paper descriptive survey design was used in this investigation. The study population is eight hundred and sixteen (816) public relations officers from some selected profit organization and two hundred and eight-five (285) public relations officers from some selected non-profit organization, which make it a total of one thousand, one hundred and one (1101) public relation officers from profit and non-profit organizations in Delta State. The technique used for this study is a simple random sampling technique. The sample size for the study was one hundred and eleven (111) public relations officers. The questionnaire was used as the instrument for collecting data. The statistics used for this study were mean (x ̅). Findings showed that public relations is crucial in profit and non-profit organizations. Findings also show that strategic communication is required for promoting profit and non-profit organizations. Findings show that some challenges facing public relations strategies that drive business outcomes include difficulty building and maintaining relationships with key stakeholders, limited understanding of public relations among stakeholders, difficulty in measuring the effectiveness of PR efforts and limited access to government information and resources. Based on findings, this paper recommended that public relations officers attend workshops, webinars, and conferences to stay informed about the latest public relations and communications developments. Organizations should provide training and resources for public relations professionals to enhance their skills and stay current with industry developments.

Appraisal of the Challenges Associated with Community Participation in the Management of Public Post-Basic Educational Institutions in Kano State, Nigeria

The study is intended to make an appraisal of the challenges associated with community participation in the management of Public Post-Basic Educational Institutions (PPBEIS) in Kano State, Nigeria. The study specifically intended to achieve the following research objective: to identify the challenges associated with community participation in the management of Public Post- Basic Educational Institutions in Kano State. The population of the study comprised the teaching staff, non-teaching staff, officials of Parent- Teachers Association (PTA) and officials of School- Based Management Committee (SBMC) in public secondary schools in Kano State, Nigeria. The officials of the SBMC and PTA included: Chairman/ Chairperson, Vice Chairman, Secretary, Public Relations Officer (PRO) and Treasurer. The population of the study specifically is 20,106. This number 20,106 was obtained from the existing 945 public secondary schools in Kano State as provided by Kano State Secondary Schools Management Board (KSSMB, 2018).The sample size for the study was determined using Research Advisors (2006) Sample Size Table, where 378 respondents were selected. The survey design was used and the instruments for data collection were a questionnaire and an interview schedule. The findings of the study indicated among others that the challenges associated with community participation in the management of Public Post- Basic Educational institutions in Kano State include: staff misconception about community participation, communication gap between community groups and staff, lack of mutual trust, lack of support from government and community local politics as an inhibition. It is therefore, recommended among others, that proper measures like eliminating communication gap between

Peran Public Relations dalam Pelayanan Publik di Badan Kepegawaian Negara (BKN) Pusat

Every government institution must maintain a harmonious relationship with the community. As the front guard in establishing relationships between an organization and its public, public relations has a very important role in providing quality and satisfying public services for the community. The State Civil Service Agency as an institution that has responsibility for the management of the State Civil Apparatus makes public service one of the priorities that has targets that must be effective and efficient so that it must be taken seriously. This study aims to find out what roles are played by Public relations in carrying out public services at the National Civil Service Agency. This study used data collection methods through interviews and the selection of research informants through purposive sampling, which were in accordance with the selected criteria and were indeed relevant to the research problem, namely Youth Public relations Officers (Sub-coordinators). The results of this study indicate that the role of public relations in public services at the State Personnel Agency plays an important role in maintaining the positive image of the State Personnel Agency by publicizing all activities carried out by the State Personnel Agency, providing information, inviting scheduled hearings if problems occur and requires solutions by discussing directly, as well as ensuring that the public services of the State Civil Service Agency meet the required standards and can be used as evaluation material for improvement and enhancement of public services in the State Personnel Agency.

Peran Public Relations dalam Mengatasi Manajemen Krisis

PT. Lion Mentari Airlines (Lion Air) was founded on November 15 1999 and began operations on June 30 2000. By serving flight routes from Jakarta to Pontianak using Boeing 737-200 type aircraft. Lion Air has a philosophy that consumers are truly sovereign (consumer sovereignty) with the slogan "We make people fly". On one of the social media platforms which is currently in the spotlight for the wider community, namely Tiktok, there is a report that has attracted the attention of netizens about the derailment of one of the planes from the Batik Air airline, which is a subsidiary of the Lion Group, the Jakarta - Yogyakarta flight, which occurred at the airport. Adisujipto Yogyakarta. The method used in this research is the qualitative case studies research method. This research was carried out using 2 techniques, the first was collecting data by observing the phenomenon of events that occurred on social media, and the second was by conducting direct interview techniques with related sources. You can find out how alert the Lion Air Group public relations officer is in dealing with issues and problems developing in society to anticipate crises that occur in the company or airline. Writing the conclusion is the final part of the research paper which contains a common picture and ties it into the initial research. Writing a conclusion involves having to give a very brief description of the results, although you don't need to go into too much detail in the presentation.

Organizational Ethnography Analysis: Participation of Islamic Religious Leaders in Handling Covid-19 through Integrative Communication

This study aims to explain the participative actions of researchers (ethnographers) in synergising culture and values between Public Relations Officers from the Bogor City Government, West Java, Indonesia, and Islamic religious leaders in handling the Covid-19 pandemic through integrated communication. The research method used is organisational ethnography to identify and find sociocultural barriers between informants (public relations officers of the Bogor government and Islamic religious leaders) with data from semi-structured interviews, centralised discussions, and participatory efforts during a mutually agreed period. The findings of the study show that the application of communication integration recommended by researchers to Bogor City Government Public Relations Officers can encourage collaboration in activities and reduce cultural barriers between them in handling the Covid-19 crisis through the use of conventional media and social media can create an accelerated life that is deliberative, healthy and optimistic during a pandemic. In particular, the precision and intensity of organisational ethnography implementation can reduce conflicts of interest among public relations officers to build a sense of identity and sustainably shared culture.

The Role of Public Relations in Improving Information Services at the Regional Office of the Ministry of Law and Human Rights, South Sulawesi

The role of Public Relations in improving information services at the Regional Office of the Ministry of Law and Human Rights, South Sulawesi. This research aims to determine the role of public relations in improving information services at the Regional Office of the Ministry of Law and Human Rights, South Sulawesi. This type of research is descriptive research using qualitative methods and approaches to determine the role of Public Relations in Improving Information Services at the Regional Office of the Ministry of Law and Human Rights, South Sulawesi. The number of informants in this research was 5 people, namely one head of the public relations sub-division and 4 informants who were the First Expert Public Relations Officers and young public relations officers. The data collection techniques used are the interview method and documentation method. The data analysis techniques used by researchers are data collection techniques, data condensation, data presentation, and conclusions. The results of this research show that the role of Public Relations in improving information services in the Regional Offices of the Ministry of Law and Human Rights can be said to "play a role" in improving information services, this is indicated by the research results on each indicator, namely: Expert Advisor, Communication Facilitator, Problem Solving Process Facilitator, and Communication Engineering. The role of public relations in improving information services at the Regional Office of the Ministry of Law and Human Rights, South Sulawesi, needs to be maintained while still paying attention to several other factors that can influence improving information services. Looking at the four roles of public relations in significantly improving information services at the Office of the Ministry of Law and Human Rights, South Sulawesi, the role is as a problem-solving process facilitator, communication facilitator, and communication technician)

Peran Humas Puskesmas Tanjung Morawa dalam Menyosialisasikan Penyebaran Stunting Melalui Media Sosial

Stunting is a condition where a toddler experiences failure to develop due to acute nutritional deficiencies. Tanjung Morawa subdistrict is one of the subdistricts whose working area was designated as a stunting locus by the Deli Serdang regent. Limited publicity on stunting and the difficulty of approaching the public makes it difficult for public relations to maximize its role. This research aims to determine the role, obstacles and successes of Tanjung Morawa Community Health Center public relations in socializing the spread of stunting through journalistic media. The theories used are the theory of the four roles of public relations and the theory of communication barriers. The research method used is a descriptive method with a qualitative approach. Data collection techniques using interviews and observation. The results of the research show that the Public Relations Officer of the Tanjung Morawa Community Health Center has carried out all its roles well, although there is still one role which has been carried out less than optimally, namely as a communications technician. The biggest obstacle for public relations in carrying out its role is community behavior, while the success of public relations in carrying out its role is the freeing of 2 stunting locus areas which are the responsibility of and are under the auspices of the Tanjung Morawa Community Health Center.

Manajenem Humas Dalam Meningkatkan Citra Lembaga Pendidikan Di SMP Plus Ar Rahmat Bojonegoro

This research aims to describe planning, organizing, implementing, evaluating and knowing the factors that support and inhibit public relations management in improving the image of educational institutions at SMP Plus Ar Rahmat Bojonegoro. This research uses descriptive qualitative research methods. The data collection techniques are through interview, observation and documentation techniques. The results of this research show that public relations planning for SMP Plus Ar Rahmat Bojonegoro was carried out by setting goals and creating a public relations work program. The public relations organizer of SMP Plus Ar Rahmat Bojonegoro consists of the person in charge, public relations coordinator, public relations officer, social media and communication field, and creative design field. Implementation of public relations for SMP Plus Ar Rahmat Bojonegoro by publicizing school activities. The public relations evaluation of SMP Plus Ar Rahmat Bojonegoro is held once a year and regularly weekly. The supporting factors for public relations in improving the image of educational institutions are that they are supported by good cooperation and the availability of adequate facilities and financial sources. And the inhibiting factor for public relations in improving the image of educational institutions is limited human resources

Strategi Pemasaran Pendidikan dalam Menumbuhkan Minat Calon Peserta Didik di MA Babul Ulum Mariana

This research aims to analyze education marketing strategies in cultivating the interest of prospective students. The study uses a qualitative research method with descriptive characteristics. Informants include school principals, public relations officers, administrative staff, and students, and the information is obtained through interviews, observations, and documentation. The data analysis techniques consist of data reduction, data presentation, and drawing conclusions. Furthermore, data validity is ensured through triangulation to ascertain the reliability of the data in this research. The results of this study reveal that MA Babul Ulum Mariana employs market targeting strategies to identify market segments based on location, with students as the primary target in their educational marketing efforts. When defining market segments, schools typically establish specific criteria that become the primary focus in educational marketing. In terms of competitive positioning strategies, MA Babul Ulum Mariana undoubtedly has its own advantages and uniqueness in educational marketing. This is done to compete with other educational institutions, as each school has its own flagship programs designed to support student potential development for them to achieve success. In the mix of strategies, MA Babul Ulum Mariana combines various elements to support its educational marketing efforts, including flagship programs, a strategically located school, good collaboration with human resources, and affordable pricing

Let those with power speak: The effects of a CEO as a spokesperson and using a video channel during a product‐harm crisis and a moral‐harm crisis

AbstractOrganizations facing a crisis, whether product‐ or moral‐harm, must carefully decide on their crisis response to minimize any crisis‐related damage. When responding to a crisis, it is not only the message that matters but also the individual delivering the response and the channel used for responding. To test the effects of crisis spokesperson (CEO vs. public relations officer) and channel type (video vs. text‐based) during two types of crises (product‐ vs. moral‐harm) on customers' trust, anger, and purchase intention, a 2 × 2 × 2 between‐subjects experiment was conducted with 207 German participants. Analyses show that customers' level of trust and purchase intention are higher and levels of anger lower when a CEO (instead of a PR officer) responds to a crisis and when a video (instead of a text‐based channel) is used for the response. Additionally, a CEO responding to a product‐harm crisis and using a video channel results in positive outcomes. Furthermore, the effects of spokesperson type and channel type on purchase intention are mediated by trust and anger.