Public Communication Research Articles

“Let’s ride this out together”: unpacking multilingual top-down and bottom-up pandemic communication evidenced in Singapore’s coronavirus-related linguistic and semiotic landscape

Abstract Access to languages is a human right and multilingual crisis communication is vital during a pandemic. Multilingual and (super)diverse Singapore features four official languages (English, Chinese, Malay, and Tamil), with English being a dominant lingua franca. Additionally, other minority/migrant languages are also spoken to varying degrees (e.g. Tagalog, Thai, Burmese, Hindi, Punjabi, and Nepali). Contributing to public health communication research, this study explores Singapore’s multilingual pandemic communication practices evidenced on its COVID-related linguistic landscape, drawing on real-world top-down and bottom-up signs (N = 128). Top-down signs in Singapore are found to mostly feature English monolingualism or the four official languages. In comparison, Singapore’s bottom-up COVID-scape manifests in more scenarios. The findings are aligned with Singapore’s linguistic policy and existing pre-COVID linguistic ecology. What is conspicuously absent is that minority/migrant languages other than the four official languages are rarely represented. Despite Singapore's relative success in the anti-Covid journey overall, this raises questions of inclusiveness and accessibility and suggests that the city state needs to get out of its linguistic “comfort zone” and use a broader range of languages in crisis communication, especially considering the possibility of disease X and other future public health contingencies. The wider significance and ramifications of the study are also explored and discussed.

Trust to test translation practices

Abstract Trust is important in public health communication to culturally and linguistically diverse (CALD) communities during pandemics. This empirical research, using quantitative data from 107 foreign nationals at a university in Shanghai, probes into how trust varied in official translation services (OTS) and non-official translation services (NOTS) during COVID-19. Statistical analysis was carried out by IBM SPSS Statistics 26 and it was found that (1) NOTS which are more frequently used are more trusted compared with OTS; (2) NOTS are uncorrelated with demographics while OTS are correlated with demographics, among which education and trust in OTS suggest a linear positive relationship (Sig. = 0.003, β = 0.467), whereas age and trust in OTS suggest a linear negative relationship (Sig. = 0.027, β = −0.348); (3) there is a positive relationship between the frequency of using services and trust, i.e., higher frequency implies higher trust. The findings of this case study can have implications for policy makers and the representatives of CALD communities.

Inverting social innovation to transform health system responses to climate change adaptation and mitigation in the global south

Systems thinking is aimed at understanding and solving complex problems that cut across sectors, an approach that requires accurate, timely, and multisectoral data. Citizen-driven big data can advance systems thinking, considering the widespread use of digital devices. Using digital platforms, data from these devices can transform health systems to predict and prevent global health crises and respond rapidly to emerging crises by providing citizens with real-time support. For example, citizens can obtain real-time support to help with public health risks via a digital app, which can predict evolving risks. These big data can be aggregated and visualized on digital dashboards, which can provide decision-makers with advanced data analytics to facilitate jurisdiction-level rapid responses to evolving climate change impacts (e.g., direct public health crisis communication). In the context of climate change, digital platforms can strengthen rapid responses by integrating information across systems (e.g., food, health, and social services) via citizen big data. More importantly, these big data can be used for rapid decision-making,a paradigm-changing approach that can invert social innovation, which we define as co-conceptualizing societal solutions with vulnerable communities to improve economic development with a focus on community wellbeing. However, to foster equitable and inclusive digital partnerships that invert social innovation, it is critical to avoid top-down approaches that sometimes result when researchers in the Global North and South collaborate. Equitable Global South–North partnerships can be built by combining digital citizen science and community-based participatory research to ethically leverage citizen-driven big data for rapid responses across international jurisdictions.

COVID-19 Vaccine Boundary Work: The Case of Facebook Comments in Southeast Georgia

ABSTRACT Although much research has considered the worldview of the vaccine hesitant, little attention has been given to the cultural conflict over what it means to be a person who takes vaccines. Through a qualitative content analysis of comments made on the Facebook pages of media outlets serving southeast Georgia, this analysis identifies both motives for rejecting the vaccine and outlines the symbolic boundaries that the vaccine hesitant have erected to distinguish themselves from vaccine advocates. The motives include perfunctory rejections, claims that the vaccine is ineffective, illegitimate, injurious in the short and long term, poisonous, infectious, particularly dangerous for children, and a component of conspiracy theories. These symbolic boundaries include distinguishing vaccine advocates from the vaccine hesitant by personal characteristics such as irrationality and authoritarianism. There are also social boundaries rooted in social locations – namely conservatives vs. liberals and non-elites vs. elites. This study also demonstrates how vaccine proponents engage with these symbolic boundaries. Vaccine proponents both contest and accept these boundaries. Likewise, pro-vaccine comments vary in terms of whether they stigmatize the boundary between vaccine user and non-user. This study adds to the literature on health communication and vaccines by confirming previous reports of the reasons for not taking the COVID-19 vaccine, indicating that public communication on vaccines is not regionally specific, and demonstrating the role that ostensible vaccine advocates might play in contributing to vaccine hesitancy.

COVID-19, Internal Transitions and Vulnerable Citizens: Narratives of the Migrant Crisis in India during the Pandemic

This article illustrates how the state’s response to the COVID-19 pandemic led to an internal migrant crisis in India, making the country realise the presence of physical borders within itself. Through a narrative analysis of the chronicles of internal migrant workers and the migrant crisis published in print media during the first wave of COVID-19, this article elucidates how internal borders within a country became impermeable, affecting the rights and well-being of vulnerable citizens, who were labelled ‘disease carriers’. The discrimination and othering faced by migrants aggravated during this period, making them more prone to fall through the cracks of the crisis. Although mobility restrictions were important public health tools to mitigate the spread of COVID-19 infections, they undoubtedly exacerbated the pre-existing socio-economic inequities and vulnerabilities. Problematising these aspects of the migrant crisis during the pandemic, this article proposes migration policies and governance through effective public communication, inclusive decisions and human rights as a way forward.

Retorika Gubernur Provinsi Kalimantan Timur dalam Menghadapi Jurnalis Terkait Berita Lubang Tambang

This study aims to determine and analyze the rhetoric of the Governor of East Kalimantan speaking in front of the mass media with the basis of Aristotle's theory as the researcher's standard. The theory used in this research is Aristotle's Rhetoric theory, in its development, rhetoric also includes the process of adjusting ideas to people and adjusting people to ideas through various kinds of messages. From the research results, it can be concluded that rhetoric plays an important role in public communication, especially in the context of political discourse through the mass media. The Governor of East Kalimantan, Isran Noor, with his straight-talking style, managed to use rhetoric effectively to influence public opinion, build relationships with the media, and inspire the public. In a situation that does not have an official communication team, the Governor is still able to manage his communication well and have a positive impact.

Communication and Deliberation for Environmental Governance

Environmental governance occurs through and is shaped by communication. We propose a typology of public communication, classifying it by directionality (one-way or two-way) and objective (informational or operational). We then review how communication types influence individuals’ cognitive frames, values, and environmental behaviors. Though one-way communication is common, its impact is often limited to influencing cognitive frames. Research on two-way informational communication demonstrates a greater ability to align cognitive frames and values among individuals, and research on two-way operational communication demonstrates the greatest impact on conceptual frames, values, and environmental behaviors. Factors that affect the impact of communication include the medium through which it occurs, trust, timing, and social-material context. Among these, our review considers new directions in public communication research that focus on the role of digital platforms, misinformation, and disinformation. We conclude by synthesizing research on deliberative communication, a case of communication among citizens guided by democratic ideals.

Trustworthiness of Policymakers, Technology Developers, and Media Organizations Involved in Introducing AI for Autonomous Vehicles: A Public Perspective

Trustworthiness of Policymakers, Technology Developers, and Media Organizations Involved in Introducing AI for Autonomous Vehicles: A Public Perspective

Public health communication professional development opportunities and alignment with core competencies: an environmental scan and content analysis.

Communication is vital for effective and precise public health practice. The limited formal educational opportunities in health communication render professional development opportunities especially important. Competencies for public health communication describe the integrated knowledge, values, skills and behaviours required for practitioner and organizational performance. Many countries consider communication a core public health competency and use communication competencies in workforce planning and development. We conducted an environmental scan and content analysis to determine the availability of public health communication professional development opportunities in Canada and the extent to which they support communication-related core competencies. Three relevant competency frameworks were used to assess the degree to which professional development offerings supported communication competency development. Overall, 45 professional development offerings were included: 16 "formalized offerings" (training opportunities such as courses, webinars, certificate programs) and 29 "materials and tools" (resources such as toolkits, guidebooks). The formalized offerings addressed 25% to 100% of the communication competencies, and the materials and tools addressed 67% to 100%. Addressing misinformation and disinformation, using current technology and communicating with diverse populations are areas in need of improved professional development. There is a significant gap in public health communication formalized offerings in Canada and many of the materials and tools are outdated. Public health communication professional development offerings lack coordination and do not provide comprehensive coverage across the communication competencies, limiting their utility to strengthen the public health workforce. More, and more comprehensive, professional development offerings are needed.

Taking intra-executive politics into public arenas? Analysis of presidential speeches in six semi-presidential European countries

Although public communication is a key aspect of political leadership, there is no systematic comparative research on the speeches of presidents in European semi-presidential countries. In such regimes, constitutionally weaker presidents are tempted to use the public podium for increasing their influence, potentially igniting intra-executive quarrels that debilitate decision-making. To gauge this general dynamic, this article analyses the official speeches of Czech, Finnish, French, Polish, Portuguese and Romanian presidents between 2000 and 2020. It first explores the ‘politicalness’ of presidents’ public activity through the general tone and the share of references to economy in the speeches. It then examines how societal conditions, party-political dynamics and public opinion impact the tone and content of presidential addresses. Presidents largely adopt a positive or neutral tone even during cohabitation or economic downturn, but occasionally intervene in issues under the government’s jurisdiction. The results highlight the complex and precarious nature of semi-presidentialism.

Wash your hands: CDC, WHO, and NHS Tweets in the #COVID19 pandemic

This work tracks public health messaging and evidence of stability and change in corpora of the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), and National Health Service (NHS) official account tweets throughout 2020. Using corpus-based methods, including keyword analysis, major similarities and differences are identified across tweets by each organization over time. Larger macro-level and micro-level discourses and linguistic patterns are revealed, with specific applications relevant to public health and governmental messaging, especially regarding risk and health communication. Findings include the NHS providing the most comprehensive and varied messaging out of each organization, including references to recommended actions, communities and individuals, and information. The WHO focuses predominantly on cases and region-specific information, while the CDC includes a variety of information, with a US-internal focus. Applications include further recommendations for public health communication, including the necessity of diverse linguistic patterns and interactive messaging tactics for governmental organizations.

New Zealand public transport agencies' responses to COVID‐19: Understanding public transport services, infrastructure and communication measures

AbstractCOVID‐19 brought public health challenges to the public transport system throughout the world. As a result, a range of response measures were implemented to ensure the safety of passengers while maintaining a functioning system. This paper explores the responses of public transport agencies in New Zealand's metropolitan cities (Auckland, Christchurch and Wellington) to the COVID‐19 pandemic by examining their physical and communication measures. We analysed public transport agencies' websites to understand the response measures implemented, including the accessibility of COVID‐19‐related information, and the communication of information via websites and social media platforms. The results show that 13 service responses were implemented across the three public transport agencies, with Auckland implementing the most measures. Seven infrastructural responses were implemented, with Christchurch implementing all seven. Wellington was found to be the public transport agency that used social media the most during the pandemic. The website accessibility findings suggest that the more accessible a public transport agency's website was, the less information was present. The research concludes that all three public transport agencies in New Zealand performed reasonably well and were able to maintain a safe and responsive public transport system.

“R” you getting this? Factors contributing to the public’s understanding, evaluation, and use of basic reproduction numbers for infectious diseases

BackgroundWe (1) examined the effects of evaluative labels and visual aids on people’s understanding, evaluation, and use of the COVID-19 reproduction number (or “r-number”), (2) examined whether people’s perceived susceptibility and (intended) adherence to preventive measures changed after being exposed to the r-number, and (3) explored whether these effects and changes depended on people’s numeracy skills.MethodsIn an online experiment, participants from a large Dutch representative sample (N = 1,168) received information about the COVID-19 r-number displayed on the corona dashboard of the Dutch Ministry of Health, Welfare and Sport. The r-number was either presented with or without a categorical line display (i.e., evaluative label) and with or without an icon-based tree diagram (i.e., visual aid) explaining how the number works. Regarding people’s use of the statistic, we measured perceived susceptibility to COVID-19 and adherence (intention) to five preventive measures before and after exposure to the r-number. After exposure, we also measured participants’ understanding, perceived usefulness, affective and cognitive evaluation, and objective numeracy.ResultsAbout 56% of participants correctly interpreted the r-number, with highly numerate people having better understanding than less numerate people. Information about the r-number was perceived as more useful when presented with a visual aid. There were no differences across experimental conditions in people’s understanding, affective, and cognitive evaluations. Finally, independent of experimental conditions, intention to adhere to preventive measures was higher after seeing the r-number, but only among highly numerate people.ConclusionsAlthough evaluative labels and visual aids did not facilitate people’s understanding and evaluation of the r-number, our results show that the statistic is perceived as useful and may be used to stimulate adherence to preventive measures. Policy makers and public health communicators are advised to clearly explain why they are giving these numbers to – especially – the less numerate people, but also how people could use them for behavior change to combat the spread of virus during a pandemic.

Design of a public science communication strategy on cultural heritageand local art in the center of the province of Buenos Aires (Argentina)

The communication of cultural heritage studies does not always constitute a central action of research projects. Therefore, the objective of this work is to present the design of a public science communication strategy on cultural heritage and local art in the district of Olavarría (Argentina). The proposal arises from the making of a documentary and its low visibility and exchange with the public. To achieve this, methodologically it is proposed to work from communication planning based on contextual models and citizen participation. The main result is the development of a communication strategy, based on transmedia formats and focused on the local educational sector. It concludes on the importance of articulating cultural heritage research with social sectors that are susceptible to becoming aware of their environment and that have a high potential to get involved in its protection and safeguarding.

Between Sexism and Expressions of Resistance over the Body: A Study of Poster Texts in Demonstrations in 2022

In April and September 2022, students in various regions in Indonesia held demonstrations. These activities demanded and protested against the government's discourse on the policy of 3 presidential terms. Meanwhile, in September, there was an action against the increase in fuel prices. Like the previous demonstrations, the action used posters as a medium of public communication. What was interesting about the posters was the content of the demonstration. The content of the posters tended to be more related to the body and sexual matters. The content used more metaphors of everyday life related to sexual activity. This spread massively in many social media. Through Theo Van Leeuwen's critical discourse analysis method, this research discusses several sexist poster texts and analyzes the social context behind the phenomenon. There are two assumptions that this paper tries to address. First, the poster content that appears is sexist content that demeans women. The second is that it is part of an expression of women's resistance to bodily restraint. Both arguments above will be reviewed in this paper. This research found that there was sexist content in posters that used direct or indirect expressions of sexism. The sexist expressions in the posters also show misogynistic practices because posters that denigrate women come from women. Findings also show that the sexist language used leads to pornography.Keywords: demonstration, poster, sexism, women, cda

Impact of public health communication for prevention and personal resilience at the time of crisis. A pilot study with psychophysiological and self-report measures.

Health communication promotes public and individual health. Psychophysiological indices can unveil the unconscious emotional variables that influence audience's representations of these communications. This study explored emotional and cognitive responses to health communications using implicit (psychophysiological) and explicit (self-report) measurements. Twelve communications (health prevention, personal health, public health, Covid-19) were shown to N = 19 participants, while psychophysiological (i.e. Heart Rate and Heart Rate Variability (HRV), skin conductance level and response (SCL and SCR)) and self-report (Semantic Differential and Self-Assessment Mannikin (SAM)) data were collected. Higher arousal and physiological engagement (SCL) were observed for health prevention, public and personal health communications. Lower HRV values were found for health prevention compared to crisis communication (Covid-19 stimuli), suggesting higher emotional reactions and concern for the first topic. Self-report results confirmed psychophysiological findings. Overall, using public health communication activates objective indicators about emotional reactions that have important implications for the effectiveness of the communication itself.

Understanding facilitators and barriers to COVID-19 vaccination in the Zimbabwean population: a qualitative analysis

BackgroundVaccines are effective biological interventions that reduce health burdens. However, during the COVID-19 pandemic, there were concerns about varying levels of COVID-19 vaccination coverage in the Zimbabwean population. This study aimed to understand facilitators and barriers to COVID-19 vaccine uptake in the Zimbabwean population.MethodsIn September–October 2023, key informant interviews (KIIs) and focus group discussions (FGDs) were conducted with a sample comprising health workers, village health workers, church leaders, traditional healers, teachers, youth leaders and the general population selected across the country. At each site, the participant sample was homogeneous. Data were collected using audiotapes, transcribed verbatim, and translated into English. Data were analysed manually using thematic analysis.ResultsTen FGDs and 30 KIIs were conducted across the country. Among the facilitators of COVID-19 vaccine uptake were the perceived benefits of COVID-19 vaccination, such as protection from infection, severe disease and death. People also complied with COVID-19 vaccination because of the government’s call for mandatory vaccination, travel restrictions, restrictions when entering some premises for services, visiting, working, learning and functions. Barriers to COVID-19 vaccine uptake included low-risk perception, negative attitudes emanating from concerns about the origins of the vaccines, COVID-19 cases or death of vaccinated people, negative peer influence, religious doctrines, cultural beliefs and misconceptions circulating through social media. Other barriers included knowledge gaps on COVID-19 vaccines, safety, effectiveness, side effects, access-related challenges to COVID-19 services and concerns over the changing policy on COVID-19 vaccination.ConclusionsThe study has shown the importance of community engagement and data-driven public health communication strategies to facilitate behaviour change for increased uptake of a vaccine. In future epidemics, public health campaigns should focus on the timely provision of information explaining the benefits of an intervention, addressing safety concerns more effectively. To build trust and hence improve vaccine uptake by the public, there is a need for continuous engagement with people and to provide platforms for dialogue to address issues contributing to low vaccine uptake.

Identity Trajectories of Faculty Members through Interdisciplinary STEAM Collaboration Paired with Public Communication

Faculty members in science, technology, engineering, and mathematics (STEM) fields are accustomed to presenting their research findings through journal publications, conference presentations, textbooks, and other academic mediums. However, the audience for these traditional forms of communication are other researchers, which raises concerns about how science research and knowledge are communicated to audiences who have less expertise on these topics. We sought to understand how faculty members develop their identities through collaborative professional development opportunities aimed at growing communication skills to communicate with audiences less familiar with research through interdisciplinary science, technology, engineering, arts, and mathematics (STEAM) activities. We conducted a qualitative, longitudinal study with sixteen STEAM faculty members to explore their identity trajectories as their interdisciplinary cohorts participated in various collaborations to engage with public audiences about their research. Through our analysis, we found that each faculty member’s dominant identity played a significant role in their identity trajectory through their professional development. We observed a significant growth in faculty members’ communication skills, such as learning new presentation techniques to engage others in their research areas of expertise and in their understanding of interdisciplinary STEAM collaboration. Our results provide insights into the identity trajectories of faculty members and how their identity development through these interdisciplinary STEAM collaborations will impact their formal education roles as researchers and teachers moving forward.

Assessing the prevailing driver seatbelt compliance at Madina Zongo junction in Accra, Ghana: An observational study

Objective This study aimed to examine the prevailing driver seatbelt compliance at the Madina Zongo junction in Accra, Ghana. Methods An unobtrusive observational survey was conducted from 6 to 8 am and 5 to 7 pm on weekdays at randomly designated locations near the junction. A total of 3,054 vehicles were observed throughout the observation period. The data collected were analyzed with SPSS version 26. Cross-tabulations and Pearson’s Chi-square test were employed for thorough analysis. Results The study revealed an overall seatbelt compliance rate of slightly over half (54.1%) among drivers, with the following breakdowns in various vehicle categories: large buses (76.2%), medium buses (98.1%), minibuses (44.0%), private cars (70.5%), taxi/uber (53.0%), and trucks (41.1%). Notably, seatbelt compliance was higher among females at 98.4%, compared to males at 49.2%. The study also identified a correlation between driver’s gender and vehicle type with seatbelt compliance. Conversely, no significant association was found between seatbelt compliance and either the time of day or day of the week. Conclusions The study offers significant findings regarding seatbelt usage trends at the Madina Zongo junction in Accra. These insights provide a basis for recommending targeted interventions such as policy decisions, public health campaigns, communication strategies, better enforcement, and road safety training programs. These interventions aim to raise awareness of unsafe attitudes and behaviors among drivers to improve seatbelt compliance and ultimately enhance road safety for all road users.

‘We Were an Afterthought’: Corona Virus Disease 2019 (COVID-19) Pandemic in Culturally and Linguistically Diverse (CALD) Communities in New South Wales, Australia

ABSTRACT This paper investigates the impact on Culturally and Linguistically Diverse (CALD) communities in Australia of government and community responses to the coronavirus pandemic of 2019 in the domains of education, employment, housing, social connectedness, and public health communication. Most of the examples are drawn from the state of New South Wales. In Australia, CALD refers to people from countries not classified as main English speaking. Most CALD communities reported in this article are from refugee backgrounds, are recently arrived migrants or do not use English in most of their communication. Inadequate, and in some instances, inappropriate or absent support, adversely impacts CALD communities. We used a multidisciplinary bricolage approach that draws on media, government, and community support publications and concluded that CALD communities experienced heightened pressures due to lower resource availability and poor communication. This led to disruption of support services, exposing gaps and vulnerability. The results reported here challenge Australian government, schools, community agencies, researchers to include proactively CALD community perspectives when planning and responding to such crises in future. Improving communication, pandemic response planning, addressing needs and ensuring participation are key considerations.