ABSTRACT Made-for-television movies, originating as popular television forms in the 1960s, have historically received scant scholarly attention and faced persistent devaluation within the film industry. However, the contemporary landscape witnesses a resurgence in interest, catalyzed by the focus of VOD services on long-form fiction tailored for streaming, commonly referred to as “originals.” This paper conducts a retrospective examination of the past decade, scrutinizing the presence of made-for-television movies within general television and accentuating their intrinsic value by investigating intra-European circulation flows. Through comprehensive content analysis of general-interest channel schedules in five prominent European countries, this study explores the nuances of production, circulation dynamics, and the influence of public corporations in this scenario. The findings reveal distinctive circulation patterns characterized by continual European exchanges, setting made-for-TV movies apart from TV series, particularly on public channels. Notably, a select cluster of large European countries emerges as pivotal players dominating these intra-European flows.