This research aims to understand and analyze the impact of psychological pricing and product quality on marketing excellence. The research is descriptive and quantitative, focusing on the retail market for mobile phones in the city of Najaf. The researcher relied on a study population of 423 retail stores catering to consumers' needs for mobile phones. A random distribution of questionnaires was employed to obtain genuine results as a tool for collecting primary data from a sample of 100 responses, representing 23.6% of the population. Each questionnaire comprised 35 questions. The primary data was collected and analyzed, and research hypotheses were tested using the statistical package for social sciences (SPSS). The research is structured into three main sections. The first section discusses the psychological pricing strategy and product quality. The second section delves into the marketing excellence of the surveyed company through innovation and creativity, brand name, as well as the site, and differentiation achieved by the company in comparison to its competitors in the market. The third section presents conclusions and recommendations.