Provide Product Information Research Articles

The Use of E-CRM as a Means of Selling Groceries

Customer Relationship Management (CRM) is a type of management regarding the management of a company with its customers to improve relationships with customers to maximize company growth. To implement Electronic-Customer Relationship Management (E-CRM), the role of information technology and human resources of the company is needed. E-CRM can make it easier for customers to get the necessary information from the company. Wholesale Berkat Doa is one of the basic food distributors that sells various kinds of basic necessities such as rice, oil and sugar which are the most demanded needs. To see these basic food products, customers must come directly to the store because there is no intermediary media to convey and provide product information to customers. The purpose of this research is to create an E-CRM system so that sales at Wholesale Blessing Doa can be done online. By implementing the E-CRM system, it can help Wholesir Berkat Doa to market and sell basic food products to customers. Customers know product information in detail and with CRM features namely members, discounts, promos, live chat, points, vouchers and reviews can maintain relationships with new and old customers which makes loyal customers to keep shopping at Wholesale Berkat Doa

What does it mean to be responsible for Canadian Cannabis firms? An examination of CSR identity through social media disclosure

PurposeThe study aims to examine the extent of the corporate social responsibility (CSR) disclosure of Canadian cannabis firms and how they view responsibility. It also explores how cannabis firms build their CSR-based organizational identity through Twitter.Design/methodology/approachDeductive and inductive content analyses were carried through on tweets for a sample of 18 firms listed on the Canadian marijuana index during the legalization period of the recreational use of cannabis.FindingsThe results of this study show that cannabis firms approach responsibility by focusing on consumer and community/local development and by raising awareness and providing product information. The findings also highlight that the firms build their organizational identity mainly around their products’ medical benefits, the scientific efforts behind product development and the continual stigmatization they experience. At the industry level, cannabis firms attempt to build a harmonized identity to neutralize stigma.Originality/valueThis study allowed for a comprehensive understanding on how cannabis firms position themselves within an emergent sin industry and how they create their CSR identity through Twitter. It advances our understanding on the meaning of responsibility about the specific and distinctive features of the cannabis industry. From the methodology side, this study developed two content analysis tools: a coding instrument and a dictionary. These tools could be useful for conducting future studies related to the CSR disclosure of cannabis firms worldwide.

Role of Two-Way Asymmetrical Communication in Sustaining Public Relations

Internet technology's worldwide success and adoption have provided organizations with direct access to their constituents and customers. Especially, organizations relying on online platforms provide comparatively better services and have strong relations with their clients. This research also focused on relevant phenomena in the United Arab Emirates banking sector organizations. The researchers employed a cross-sectional design and randomly selected a sample of n=400 individuals. Results revealed a significant impact of customer support services on providing product information (p>0.008) and service quality (p>0.000). Further, the effect of service quality on Artificial Intelligence also remained significant (p>0.000). Besides, Artificial Intelligence is also found significantly impact the Public Relations of Emirati banks (p>0.006). Finally, the mediating impact of communication skills on Artificial Intelligence and Public Relations remained significant (p>0.088). Moreover, the Artificial Neural Network (ANN) revealed the Sum of Square Values at 568.19, the Overall Relative Error value at 0.813, and the accuracy level at 18.7% (training). While, regarding the testing, the Sum of Square Values remained at 256.80 and the Average Overall Relative Error value remained at 0.861, indicating an overall accuracy of 13.9%. Thus, it is concluded that the importance of two-way communication can be determined because it helps determine and understand the customers' needs and demands. The more an organization understands its customers, the more it fulfills their expectations, indicating the importance of two-way communication. Finally, this research recommends more studies regarding AI-enabled Emotional Intelligence in other sectors to dig out in-depth results. Doi: 10.28991/ESJ-2024-08-03-020 Full Text: PDF

Sensory, emotional, and appropriateness of plant- and meat-based burgers.

The plant-based meat alternative market is experiencing rapid growth. However, whether this growth extends to mainstream consumers will depend on the sensory profile, emotional profile, and situational appropriateness of these products. This study provides a sensory comparison between two plant-based burgers, one hybrid burger, and a conventional 100% ground beef burger. The sensory evaluation was carried out under blind and informed conditions using a between-subject design. Participants (n=177) were asked to rate the appearance, flavor, odor, and texture of each product and indicate their overall liking. In addition, 26 sensory terms were evaluated using the rate-all-that-apply technique. The study also measured the emotional profile and the situational appropriateness elicited by each product using the check-all-that-apply technique. The results showed that (a) in the blind condition, there were no significant differences observed in overall liking across the four burgers; (b) the plant-based burger made with pea protein received the lowest overall liking score, and its evaluation was not positively influenced by product information disclosure; (c) providing product information influenced the perceived intensity of the attributes associated with meat; (d) discriminatory ability for emotions was higher in the informed condition; and (e) for the situational appropriateness, when prioritizing healthy eating, participants considered plant-based burgers more suitable than the groundbeef burger. PRACTICAL APPLICATION: Our results demonstrate that product descriptions could have an impact on consumer acceptance of different meat burger alternatives. In order to launch successfull meat alternatives, product developers and communication marketing specialists should consider the extent to which these alternatives resemble regular meat products in terms of their sensory and emotional profiles and context of use.

Pengaruh Flash Sale, Gratis Ongkos Kirim, dan Live Streaming terhadap Impulsive Buying pada pengguna Shopee

The development of the internet and technological advancements have significantly altered the way individuals engage in various activities. Shop, facilitate consumer activities, and create consumptive behavior patterns among Indonesians. It is shown in the increasing use of e-commerce in Indonesia. The advancement of time and internet technology has significantly changed how the general public lives. The increasingly advanced internet has provided great convenience in everyday life, particularly in the corporate world. These days, information and communication technology forms the basis of brand promotion., market expansion, and the transaction and purchase process through e-commerce platforms. OECD in 2019 defines E-commerce as the term used to describe the practice of purchasing and selling goods and services over the internet., with a special system for transactions and orders. This can happen between individuals, households, government agencies, and private or public organizations. This change makes it easy for consumers to get goods without moving from the place and saves time. This change also reflects the global shift from conventional marketing (offline) to digital marketing (online). Marketing strategies implemented by many companies have great potential to provide product information and facilitate the transaction process through Internet platforms. This study attempts to determine how Shopee users' impulsive purchases are affected by flash deals, free shipping, and live streaming. The research methodology employed in this study makes use of questionnaire-based research data. Hypothesis testing was used to investigate the associations between several independent factors and a dependent variable, and multiple linear regression analysis was used. To determine partially and simultaneously. Analysis was done on how the independent variable affected the dependent variable at a 95% confidence level (α = 0.05). This is done through the F-test and t-test. Flash Sales, Free Shipping, and Live Streaming against impulsive buying in Shopee users are the objects of this study. There were one hundred customers in the sample used in this investigation. The findings of this study partially Flash Sale affects impulsive buying in shop users. Partial free shipping influences impulsive buying in Shopee users. Partially, live streaming affects the impact

Peran Sales Associate Serta Strategi Sales Marketing Dalam Penjualan Produk Charles & Keith Tunjungan Plaza Surabaya

Kurnia Ciptamoda Gemilang is an Indonesian retail company that was founded in 1998 and currently houses several brands, namely, Charles & Keith, Pedro, Pomelo, and EA7 Emporio Armani in more than 80 stores throughout Indonesia. The purpose of this research is to determine the role of Sales Associates and sales marketing strategies in selling Charles & Keith Tunjungan Plaza Surabaya products. Sales Associates are placed in a position to analyze the operational running of retail activities, both related to Sales and Selling Products, as well as inventory and will also be given the opportunity to interact directly with customers as a Fashion Advisor to be able to provide product information, answer questions and provide suggestions to customers . This research uses a descriptive qualitative approach with in-depth interviews with Sales Associates at the Charles & Keith store Tunjungan Plaza and also personal observations during their internship as a Sales Associate for Charles & Keith Tunjungan Plaza Surabaya. The research results show that the role of the Sales Associate is very crucial in providing a positive customer experience, understanding customer needs, providing accurate product information and also increasing customer transaction value. Apart from that, effective sales marketing strategies are also implemented to increase the level of product sales by using social media, one of which is Value Added Service (Chat Shop), which is a medium for communication, promotion and also online sales via WhatsApp between Sales Associates and customers.

Peningkatan kualitas pengusaha ultra mikro melalui pelatihan Canva di Kabupaten Ngawi

Design creativity plays a vital role in the success of ultra-micro businesses. One of them is success in creating a design that suits the business and attracts buyers' interest. One example of a tool for creating designs is using the Canva application. The problem encountered by ultra-micro entrepreneurs in the Ngawi area is that they need to gain skills to provide product information for their business. Therefore, training and assistance are needed to use the Canva application to develop their business. The objectives of this service activity are: (1) increasing the graphic design skills of ultra-micro business actors in the success of their business and (2) increasing consumer interest with the availability of business identities through attractive designs. The methods used in carrying out this activity are initial observation, delivery of material, and practical implementation of Canva. The result of this activity was the implementation of training on using the Canva application with 10 participants who could take part in the training until the end of the event. The participants learned about using the Canva application to improve the quality of ultramicro entrepreneurs and the design skills of business actors.

Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing: a machine learning approach

ABSTRACT YouTube plays a vital role in allowing firms to engage with customers and digitally market their products. Many firms operating on major e-commerce platforms (e.g., eBay and Amazon) rely on advertising their products on YouTube by creating video content providing product information. Hence, there is an increasing need for research to examine the various aspects of YouTube videos for better ranking and views. This research develops a framework through machine learning to predict if a particular video will rank in the top 10 on a YouTube search. This research investigates factors affecting video rankings via a post-model agnostic technique called Shapley Additive Explanations (SHAP) and sentiment analysis. The results show that video content creators should optimise video titles and descriptions with the keywords of interest. Creators should consider the sentiment of the description and strive for a positive tone. Finally, creators should solicit views and likes to obtain better rankings.

Analysis The Effect of Service Quality Supply Chain Management Healthcare Product Towards Hospital and Clinical Laboratories Satisfaction

Supply chain management (SCM) is one of the critical things in healthcare sector because it has a direct effect on the quality of services provided. The aim of this study is to analyse the effect of service quality on supply chain management of healthcare products in hospital and clinical laboratories satisfaction. The study adapted six dimensions of service quality namely assurance, communication, empathy, reliability, responsiveness, and tangibles. Survey data was analysed using Structural Equation Modelling-Partial Least Square (SEM-PLS). A total of 67 hospitals and clinical laboratories were the research sample. The results show that service quality on supply chain management of healthcare product has a positive effect on hospital and clinical laboratories satisfaction. Reliability is the most prominent dimension that determines hospital and clinical laboratory satisfaction. Items that contribute to reliability include complaint handling, product authenticity guarantee, order processing, on time delivery, providing product information updated and routine visitation.

The Influence of Price Perception, Sales Promotion, and Consumer Confidence on Pinkyshop Online Purchase Decisions at Shopee Market Place

This study aims to analyze the influence of price perception, sales promotion, and consumer confidence on pinkyshop online purchase decisions in the shoppe marketplace. The results of the study using primary data in the form of questionnaires to 115 Pinkyshop consumer respondents showed that there was a positive and significant influence between sales promotion and consumer confidence in purchasing decisions for Pinkyshop products. And there is a non-positive and insignificant influence on the price perception variable on purchasing decisions that means if prices rise then purchasing decisions will decrease, otherwise if prices fall then purchasing decisions will increase. Even so, the prices provided at pinkyshop in the shoppe marketplace are in accordance with the quality of the product and the price is almost similar to competitors. While sales promotions carried out to provide product information to consumers can improve purchasing decisions. Consumer confidence contributes the most than price perception and sales promotion. This shows that according to consumers, trust is caused by security, the information conveyed is accurate and there are various kinds of products in it. From this study found that of the many factors that can influence the occurrence of transactions through ecommerce, the trust factor is the key factor. Only customers who have trust will dare to make transactions through internet media, thus making consumers more confident to decide to shop at pinkyshop.

Driving Clicks towards Ecommerce Website: The Effect of Beauty Product Review Article Content Quality on Ecommerce Blog

Ecommerce blogs are increasingly popular for providing product information, reviews and driving traffic to ecommerce websites. Recent study reported 76% of ecommerce users trust online reviews as much as recommendations from family or friends. This indicates that the content found in product reviews blog plays a crucial role in driving users to ecommerce websites. This study examines the impact of content quality in beauty product review articles on click intention towards ecommerce websites. Content quality is evaluated based on Substance, Writing and Language, Presentation of Content, References, Authorship, Audience, and Advertisements. Semi-experimental and logistic regression analyses were conducted on survey data from 225 female respondents who evaluated 126 beauty product review articles. Findings indicate a positive association between Substance, Presentation of Content, and Authorship with Click Intention, while Writing and Language, References, and Advertisement show no significant correlation. Furthermore, a negative relationship exists between Audience and Click Intention. This research addresses the literature gap by identifying significant factors of content quality that influence click intention, emphasizing the importance of content quality assessment and providing strategies for improvement. The study offers valuable insights for ecommerce companies to optimize marketing expenses and achieve key performance indicators.

Implementasi Framework Laravel Dalam Perancangan Sistem Informasi Penjualan UKM Kota Surakarta

Small bussiness in Surakarta still use conventional sales process transactions. The disadvantages of conventional transactions are the slow transaction process and long report generation. The aim of this research is to build a complete sales information system, to provide product information, transactions and report accuracy. This makes it easier for their business. The method implemented to build this system is the Waterfall method. The results of this research are in the form of a website-based sales information system. The system has been tested using the black box testing method and resulted in the system running well and according to its function.

Perancangan Sistem Informasi Customer Relationship Management (CRM) Penjualan Pupuk Dan Pestisida Pada Toko Berlian Tani

A sales information system is information using electronic media. By using this system, it is hoped that customers will be able to find out the latest product information released by Toko Berlian Tani and as the best promotional tool so that service to customers will increase. This system is also equipped with product ordering which aims to make it easier for customers to order products. By creating this system, the shop can find out the needs and desires of customers in order to establish good relationships with customers. For this reason, a CRM (Customer Relationship Management) system is needed so that creating a web-based sales information system can help customers obtain information and provide comfort and convenience for customers. The aim of this research is to provide product information and order transactions to customers quickly, practically and find out what customers need using the CRM (Customer Relationship Management) method so as to increase sales of fertilizers and pesticides at the Berlian Tani Store. Meanwhile, the creation of this system is web-based with the PHP programming language and MySQL as the database.

Exploring the Potential of ChatGPT in Improving Online Marketing and Promotion of MSMEs

In the ever-evolving digital era, the use of technology and the internet has changed the way businesses operate, including in product marketing and promotion. ChatGPT is allegedly an example of AI technology that can improve online marketing and promotion of MSMEs. This research will explore the potential of ChatGPT in improving online marketing and promotion of MSMEs. This research is qualitative in nature. The techniques used to obtain information involve careful observation and meticulous note-taking, followed by analytical procedures such as data reduction, visualisation, and inference. The study arrived at the conclusion that exploring the potential of ChatGPT in enhancing online marketing and promotion of MSMEs offers an exciting opportunity for MSMEs to reach potential customers, improve customer interactions, and optimise marketing efforts efficiently. With ChatGPT's ability to provide natural responses, provide product information, provide recommendations, and run marketing campaigns, MSMEs can expand their market reach and provide a better customer experience.

Magic mirror on the wall: Cross-buying at the point of sale

Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable virtual try-on and may induce cross-buying intention. Based on an experimental scenario and the corresponding results from 301 questionnaires, we find that magic mirrors positively impact consumers’ cross-buying intention. Cross-buying behavior depends particularly on price attractiveness and the aesthetic appeal of the products. Further, men place less emphasis on price attractiveness when considering cross-buying options than women. Whereas magic mirrors reduce the relationship between perceived product benefits and cross-buying behavior, the technology increases the positive effect of perceived convenience on consumers’ buying behavior. Magic mirrors, thus, improve convenience but hinder the perception of product benefits – these are better communicated by sales assistants. Magic mirrors may only partly replace sales staff, but retailers can combine both to serve consumers better.

Data governance: Digital product passports as a case study

The circular economy (‘CE’) is a political goal to shift the economy towards a more circular and sustainable one. Data sharing shall close information gaps in the predominant economy and, hence, form the backbone of the transition to a CE. As part of the recent legislative proposals from the EC, “digital product passports” (‘DPPs’) are expected to constitute one-stop shops for such data and information delivery. The principal idea of DPPs is to provide product information to interested stakeholders within and outside the product value chain. However, many challenges arise with DPPs, in particular how to reconcile a broad (if no ‘open’) access to data while preserving the (legally protected) interests of certain actors, and the lack of trust concerning data use and quality between the actors. Our hypothesis are (i.) that such challenges are related to the absence of an appropriate (data) governance model for DPPs and (ii.) that data governance as a main concern within the data economy agenda could inform the regulation and operationalisation of DPPs. We analyse the – lack of - (data) governance of DPPs, both in the literature and in the recent legislative proposals from the EC. We find that data governance is significantly overlooked or considered only from a pure technological perspective (techno-solutionism), which is likely to jeopardise DPPs. As both a confirmation and a way forward, we establish connections to data governance as per the data economy agenda. In turn, the analysis of DPPs governance informs the general discussion on data governance.

Digital Marketing Capability and MSMEs Performance: Understanding the Moderating Role of Environmental Dynamism

Objective: This study examines the influence of digital marketing capability on Micro, Small, and Medium Enterprises (MSMEs) performance. Environmental dynamism was the moderator in this relationship. Design/Methods/Approach: This study design was a quantitative approach. The research was conducted in Lamongan Regency. The research populations are managers or owners of MSMEs in the area. Using non-probability and purposive sampling techniques, this study reports the responses of 138 respondents from small and medium enterprises in Lamongan. Data were primarily gathered through self-reported online questionnaires. Partial Least Square (PLS) was then used to test the hypothesized relationships. Findings: The results show a positive effect of digital marketing capability on MSMEs performance and that environmental dynamism strengthens the relationship between digital marketing capability and MSMEs performance. Originality: Our study highlights the importance of focusing on digital marketing capability as a superior business strategy in responding to changes in consumer behavior. Empirical research on digital marketing capabilities in small-scale companies from the context of developing countries has not received serious attention (Chinakidzwa & Phiri, 2020b). To the best of our knowledge, this study is the first to link digital marketing capabilities to the MSMEs performance in Lamongan. Almost no previous research has examined environmental dynamism as a moderating role, especially in developing countries. Practical/Policy Implication: the owners or managers must focus on establishing and implementing the ability to apply digital marketing effectively. Digital marketing capability becomes one of the Company's strategic sources in creating competitive advantages, contributing to better business performance. An important practical implication of this research is that when MSMEs can adapt and transform digitally, they should concentrate on increasing digital marketing capability through activities such as providing product information on digital platforms, providing online services for customer needs, and building relations and communication with online consumers. Careful consideration of a firm's digital marketing capability is needed to improve business performance.

GI multisociety strategic plan on environmental sustainability.

GI multisociety strategic plan on environmental sustainability.

Marketing public relations strategy of coffee shop business during COVID-19 pandemic

In recent years, public interest in coffee shops has become a trend in Indonesia. However, in the Covid-19 pandemic era, there have been many changes in shopping patterns from offline to online, forcing coffee shops to adapt to new normal conditions and prepare MPR strategies following the conditions during the Covid-19 pandemic. Sallo Coffee is a coffee shop located in Jakarta. Maintaining relationships with customers for the long term is part of the job of Public Relations (PR). In this study, the author wants to know Sallo Coffee’s Public Relations marketing strategy in maintaining customer loyalty during the pandemic. What is the challenge of implementing a PR marketing strategy during the pandemic to maintain customer loyalty? The paradigm used in this study is constructivism, in which researchers research public relations to reconstruct the existing reality. The approach used is a qualitative approach with descriptive research through interviews, observations, and documentation. The results of this study are that the current PR concept cannot be implemented with PR marketing strategies during the pandemic become limited under government regulations. Instagram social media is one of the media to promote Sallo Coffee products and provide product information to maintain relationships with customers or customer relations. The Internet is critical because the pandemic situation does not allow for as much physical contact as one would expect. With promotions on Instagram and social media, it can also be effective in maintaining customer loyalty during the pandemic.

Lebarkan Sayap Penjualan Melalui Marketplace

The development of increasingly advanced technology requires business actors to keep up with existing changes. The use of the internet in Indonesia is widely used for the economic field, namely, helping business actors to market their products, provide product information to consumers, and make sales and purchases online. This development affects the growth of the marketplace in Indonesia, consumers are more attracted by the marketplace because it is more practical, can be done anywhere and modern. This research method, using descriptive method. Descriptive research is research conducted to determine the value of independent variables, either one or more (independent) variables without making comparisons, or connecting with other variables. In this study, there were 200 MSME business actors who gave their assessments of the e-commerce marketplace. The results obtained from this research are that the marketplace can provide facilities so that MSME business actors can market their products more broadly globally, can increase sales and facilitate buying and selling transactions to consumers. This study aims to introduce micro, small and medium business actors to several available marketplaces and utilize these marketplaces to expand market access.