In the category of monoids we characterize monomorphisms that are normal, in an appropriate sense, to internal reflexive relations, preorders or equivalence relations. The zero-classes of such internal relations are first described in terms of convenient syntactic relations associated to them and then through the adjunctions associated with the corresponding normalization functors. The largest categorical equivalences induced by these adjunctions provide equivalences between the categories of relations generated by their zero-classes and the ones of monomorphisms that we suggest to call normal with respect to the internal relations considered. This idea, although being transverse to the literature in the field, has not in our opinion been presented and explored in full generality. The existence of adjoints to the normalization functors permits developing a theory of normal monomorphisms, thus extending many results from groups and protomodular categories to monoids and unital categories.