Abstract According to market prospects there is a demand for the bottled fresh sugarcane juice than any other fruit based beverages because of its nutritional and therapeutic properties. Sugarcane juice short shelf life and deterioration are linked to the existence of active enzymes like peroxidase and polyphenol oxidase as well as its microbial composition. The membrane assisted pulsed electric field technology (M-PEF) was used for this experiment in which the hollow spiral wound ultra-filter membrane for 10 kDa pore size at 1 bar pressure employed as a pretreatment to pulsed electric field processing for the treatment of sugarcane juice. The process parameters are 20, 30, and 40 kV/cm field strength for the pulse width of 100, 150, and 200 μs. The reduction of 92% in polyphenol oxidase and 80% in peroxidase enzyme activity was achieved due to Pulsed electric field at a field strength and pulse width of 30 kV/cm for 150μs respectively retaining the overall quality of the sugarcane juice and there was 85-95% reduction was observed in the protein and polysaccharide content of the sugarcane juice due to the membrane filtration pore size exclusion effect. Ascorbic acid content was retained in the M-PEF samples while increasing its antioxidant capacity. The experiment results showed that due to Pulsed electric field treatment there was 3 log reductions are observed on total plate count. This technology showed that, it can be used as novel technique for the preservation of the fresh juices.