IntroductionThe concept of globalization is probably one of the most successful frameworks for explaining the dynamic changes within modern societies. Most frequently, the discussion is centred around its positive and negative consequences, and in relation to in the context of globalization, new forms, dilemmas and possibilities to lose unique cultural identity are discussed.This article aims at analysing the opportunities and risks that globalization offers to the institute of family through presenting mothers with unfamiliar dilemmas and influencing the nature of new scenarios. To specify the scale, this work proposes several indicators of the impact of globalization on the private sphere of in three dimensions: economic, sociotechnical and cultural. We will also analyse several local responses to the challenges of globalization.This article is based on ten-year long participants' observation that was held in Moscow and online research through Russia. Being mother of three children herself, the author was able to actively interact with respondents: interviews in kinder gardens, schools, children's educational centers, etc. Gradually the research that at first was substantially qualitative acquired some characteristics of quantitative study. This study covered the analysis of 178 journals made available for public access; 321 semi-structured interviews, conducted by the author via social network www.babyblog.ru over period of time from June 2010 to December 2014. interviews were conducted with Russian women aged from 19 to 64 years from various regions of Russian Federation; non-probability random sampling was used. choice of online method was grounded on the fact that during the maternity leave many women find themselves in social isolation and virtual communications become of great importance for them. Virtual publics and counterpublics provide support, advice and knowledge to women transitioning to motherhood (Johnson, 2015). Author made her own blog with more than 300 followers and it gave chance to start discussions on different questions. For example, on the way of celebration of the first Birthday, time structure, consumption templates, etc. As the result of the research, 321 of semistructured interview were made.Although we understand that this approach can lead to low accuracy in particular indexes due to insufficiently representative sample of respondents, the main goal of the article is to identify the main issues and methods for future research.We start by an attempt to highlight several indicators of the impact of globalization on the private sphere of in three dimensions: economic, sociotechnical and cultural. Thorough analyses of all the globalization tendencies is subject for number of articles, so we will focus just on some of them.We should notice that the participants of our observation choose different strategies, so we summarized them in several Scenarios of motherhood, based on different aspects of Globalization influence on motherhood. The practice of mothering furthers identity changes, particularly because women are faced by the realities of in juxtaposition with their ideals of motherhood (Laney et al., 2015).To date, there is no single, universally accepted definition of globalization. For example, P. Sztompka wrote that ...local norms and values, customs and morality, religious beliefs, models of family life, modes of production and consumption seem to be vanishing beneath the pressure of modern western institutions... Current global scale of cultural unification is determined, mainly, by the mass-media, especially television. Imperialistic means of mass turn our planet into big village, inhabitants of which consume the same cultural product. A. S. Panarin (2003) defined globalization as a process of creating united interconnected world where nations are not separated from each other by usual protectionist barriers and borders that obstruct their communication and at the same time guard them from chaotic external influence. …
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