The article is devoted to a comprehensive study of the current issues of copyright protection of game content in the context of the rapid development of the video game industry. The study examines the peculiarities of legal protection of various elements of video games, including software code, audiovisual components, storylines and characters. It analyses the main challenges faced by developers and publishers in protecting their intellectual property rights, including unauthorised copying, piracy and unlicensed modifications. The author analyses the terminology of the industry, in particular, the concept of ‘video game’ which is widely used in international practice. At the same time, the author establishes that the term ‘computer game’ prevails in the European legal space. This terminological difference reflects regional peculiarities in approaches to classification and legal regulation of interactive entertainment products. Despite certain semantic differences, both terms cover electronic games operating on various digital platforms. With the development of online capabilities, video games have moved far beyond the isolated and closed subculture they once were. Video games now create an interactive virtual community and a thriving business that is part artistic expression, part sporting competition and part mass entertainment. A comprehensive analysis of a wide range of court precedents from different jurisdictions relating to the protection of rights to video content in the field of interactive entertainment was carried out. The study of these court decisions allowed the author to identify the key legal approaches and principles applied in cases of copyright infringement of video game elements. It is found that the differences between video games and other intellectual property objects have led to difficulties in determining the legal regime most appropriate to their specifics. Video games include a variety of constituent elements, many of which are eligible for legal protection. The growing involvement of video games in civilian circulation has given rise to the urgent problem of copyright protection for game content.