Prospective Visitors Research Articles

«ГДЕ ЗАПИСЫВАЮТ В КОШАЧЬИ ИМПЕРАТОРЫ?»: ИСПОЛЬЗОВАНИЕ ОБРАЗОВ ЖИВОТНЫХ В СОВРЕМЕННОМ БРЕНДИРОВАНИИ МУЗЕЕВ И ДОСУГОВЫХ ПРОСТРАНСТВ

The article describes the ways the image of cats is used to make museums attractive to visitors. The author has studied how this practice is applied in such museums as the Hermitage Museum, house museum of Anna Akhmatova on the Fontanka River, the State Museum of Vyborg Castle, and archaeological reserve «Tauric Chersonese». Moreover, some social networking pages on Vkontakte and «Classmates» have been analysed, including those of the cat Bridgelet, the cats from Chersonese, and the cat Philimon from Vyborg Castle. The article proves that the images of the cats from these and other museums have become popular means to attract prospective visitors. The following examples of conducting such a marketing work can prove it: social networking pages run in the name of cats, various contests and events connected with cats. The author has come to the conclusion that the usage of feline images is brought about by multifaceted transformations in society. In particular, nowadays museums and libraries function not merely as places to store data and historically valuable artefacts, but also as leisure facilities. In addition, the attitude to domestic animals plays a huge role here, as now they are kept at home for pleasure, rather than for work. We can’t but mention the changes in the system of social values: domestic asceticism has been replaced by a convenient and cosy way of life, thus popularizing the images of animals that are associated with it.

"REVITALIZING HERITAGE TOURISM IN GWALIOR POST-COVID-19: CHALLENGES, STRATEGIES, AND SUSTAINABLE DEVELOPMENT"

The Gwalior region, which is abundant in historical and cultural assets, offers a substantial number of chances for the growth of tourist business. Gwalior, which is renowned for its magnificent forts, palaces, and temples, has the potential to become one of the most popular tourist destinations in India. With regard to the growth of tourism in the Gwalior region, this article investigates both the difficulties and the opportunities that are associated with it. The region is encountering a number of challenges in order to realize its tourist potential, despite the fact that it has a rich tradition. There are a number of key obstacles, including inadequate infrastructure, which discourages potential tourists. Some examples of this include poor road connectivity and limited hotel options. In addition, the region's attractions are not being utilized to their full potential since there are not enough efficient marketing tactics and promotional activities carried out. Inadequate investments in tourist development and a shortage of workers with the necessary skills both contribute to the worsening of these problems. Nevertheless, there is reason to be optimistic about the future of tourism in Gwalior. The region has the potential to capitalize on its distinctive offerings if it engages in strategic planning and investment. Through the development of sustainable tourism practices, the enhancement of infrastructure, the improvement of accessibility, and the enhancement of accessibility, the region's appeal to domestic and foreign visitors may be considerably increased. Increasing exposure and interaction with prospective visitors may be accomplished via the implementation of efficient marketing campaigns and the utilization of digital technology platforms. The development of tourism that is both inclusive and sustainable may also be promoted through partnerships with local communities and stakeholders, which will ensure that the benefits are transferred to a large number of people. At the end of this paper, recommendations are provided for policymakers and stakeholders to overcome the present difficulties and capitalize on the prospects for tourism expansion in Gwalior. This would ultimately contribute to the socio-economic development of the region.

Pengaruh SMM dan E-Wom Terhadap Visit Intention dengan Destination Image Sebagai Variabel Intervening pada Industri Pariwisata Religi: Studi Kasus Syeikh Zayed Grand Mosque Solo

Tourism has the capacity to significantly contribute to Indonesia's economic expansion by creating employment opportunities and enhancing the country's infrastructure. Nonetheless, in the current digital age, promoting visitor destinations presents the tourism industry with new obstacles. Tourism industry participants are required to implement effective promotional strategies for their respective tourist destinations to pique the interest of prospective visitors. This study used the destination picture as a mediating variable to investigate the effects of SMM and E-WOM on visit intention. In this study, 340 users of social networking sites made up the study sample. In this experiment, purposive sampling combined with a non-probability sampling approach was used. A questionnaire was used to gather information from original sources. Smart PLS was used to help in data analysis. The study's findings indicate that people's impressions of a place and their trip plans are directly influenced by SMM and E-WOM. Furthermore, a person's opinion of a location has a big impact on how likely they are to visit there. The mediation test results showed that the association between SMM, E-WOM, and visit intention is mediated by destination image.

All I know – destination cognitive image latent profile analysis

Purpose Understanding the multifaceted images of tourism destinations is critical for effective destination marketing and management strategies. Traditional approaches, including conceptualization of destination images or analysis of their antecedents and consequences, are commonly used. This study aims to advocate the inclusion of visitors’ latent profiles based on cognitive images to enrich the evaluation and formulation of destination marketing and management strategies. Design/methodology/approach The analysis focuses on Serbia, an emerging destination, that attracts an increasing number of first-time, repeat and prospective visitors. Exploratory factor analysis and confirmatory factor analysis were used to test the potential dimensions (tangible and intangible cultural destination; infrastructural and accessible destination; active, nature and family destination; sensory and hospitable destination; and welcoming, value for money (VFM) and safe destination) of the cognitive destination image factors scale while subtypes (profiles) were obtained using latent profile analysis (LPA). Findings The cognitive image component encompasses the perceived attributes of a destination, whether derived from direct experience or acquired through other means. The study identified the following profiles: conventional destination; sensory and hospitable destination; welcoming, VFM and safe destination; secure and active family destination and accessible cultural destination, which are presented individually with their sociodemographic assets. Originality/value The main contribution of the paper is the application of a novel method (LPA) for profiling visitor segments based on cognitive destination image. From a theoretical perspective, this research contributes to the extant body of literature pertaining to the destination image, thereby facilitating the identification of discrete latent visitor segments and elucidating noteworthy differences among them concerning a cognitive image.

Branding Strategy Based on Mangrove Conservation Ecotourism-Three Colors of South Malang District

Currently, tourism development in East Java is running quite rapidly, especially South Malang district which has an increase in the percentage increase as of October 2023 of 59.80 % . This value increased by 1.57% from the previous month . Tourism destinations are dominated by natural tourism in the form of beaches along the Southern Cross Route, causing local communities and the government to use these beaches as tourist destinations. South Malang Regency has 101 beaches that have been opened or are still under development and several locations are still known as pristine tourist locations . From several cases of opening beach tourism locations in South Malang Regency, complaints from visitors or prospective visitors were regarding access to ingress and egress roads, conditions and behavior of the local community as well as the lack of supporting public facilities and this was also the same as expressed by tourism managers. This shows the lack of strength and unpreparedness of a brand built by regional and central governments at a coordinated tourist location . In building and developing a tourist destination brand, CMC Tiga Warna creates the identity of their tourist destination in the form of a sustainable tourism system, offering several attractions such as banana boats, canoes, snorkeling, diving and mangrove planting. By using direct and indirect marketing processes and involving customers as a supporting force in forming an image for potential visitors, CMC Tiga Warna combines marketing strategies and a strong self-identity to introduce potential visitors and the public .

Demographic Segmentation in the Travel Market: A CHAID Analysis of Traveler Profiles and Trip Attributes Among Indian Prospective Visitors

Demographics are central to market segmentation, as underscored in consumer behavior research. This study examines the associations between demographic factors and traveler preferences of trip attributes using 919 online surveys of prospective Indian travelers sampled conveniently but purposefully using specific filtering questions at the beginning of the questionnaire. Utilizing CHAID analysis, the study evaluates the correspondence between age, gender, marital status, income, and educational attainment with trip attributes such as outbound vs. domestic travel, accommodation type, transportation mode, travel companions, and trip duration. Distinctly, choices of travel companions correlate with education, age, marital status, and gender. Trip type, duration, accommodation, and transport have ties to specific combinations of income, education, and age. The study emphasizes the potential for leveraging these insights for precise demographic- based market segmentation in the travel sector.

Sistem Reservasi Kunjungan Desa Wisata Berbasis Web Studi Kasus di Desa Wisata Lerep

The Tourist Village Visit Reservation System is a system that manages all information provided at a tourist destination. Lerep Tourism Village previously did not have a system that allowed data processing quickly and easily. The current reservation system is still manual, meaning that if prospective visitors want to enjoy the activities of the Lerep Tourism Village, they must come directly to the administration or make a reservation by telephone and the documentation of newly entered data and visit schedules has not been organized properly and quickly in this problem, researchers created a web-based information system developed using the waterfall method and supported by a MySQL database for data processing. With this information system, prospective visitors quickly report the visit schedule up to date. The end result is an online Lerep Tourism Village Visit reservation system.

Virtual reality’s impact on destination visit intentions and the moderating role of amateur photography

FinalidadEsta investigación analizó los efectos de las experiencias de realidad virtual (VREs) y las emociones en las intenciones de visita a destinos vacacionales aplicando el modelo estímulo-organismo-respuesta (S-O-R). También examinó el papel de la fotografía amateur como moderador en la relación entre las VREs, las emociones y las intenciones de visita.Diseño/metodología/enfoqueLos datos primarios se recogieron mediante una encuesta con cuestionario estructurado administrado en la India, y se utilizó la modelización de ecuaciones estructurales (SEM) para examinar las relaciones entre las variables. La encuesta principal fue precedida de un estudio piloto. Se aplicó la técnica PLS-SEM para medir el efecto moderador de la fotografía amateur.ResultadosCuando las personas poseen un alto nivel de emociones positivas en la etapa previa al viaje con participación en VRE, sus intenciones de visitar destinos son más fuertes. La fotografía amateur moderó las relaciones entre la interactividad del usuario, las experiencias memorables, las imágenes mentales y las intenciones de visita. No se encontró ningún efecto moderador significativo entre las experiencias emocionales y las intenciones de visita.Originalidad/valorEsta investigación tiene el valor de hacer varias contribuciones potenciales a las aplicaciones turísticas de la realidad virtual. Es el primer estudio que utiliza y pone a prueba el marco estímulo-organismo-respuesta (S-O-R) para analizar el comportamiento de los turistas desde la perspectiva de las emociones generadas por las aplicaciones de RV. El análisis se centra en el mercado turístico de la India, poco explorado en el contexto de la RV y desde la perspectiva de un país en desarrollo. La investigación hace hincapié en el uso de la RV como herramienta para comprender el comportamiento de los turistas, en lugar de centrarse únicamente en las intenciones de visita. Las conclusiones aportan valiosas ideas sobre la importancia de la RV en el turismo. Los conocimientos generados contribuirán a comprender el impacto de las experiencias de RV en las emociones y las intenciones de visita, así como el efecto moderador de la fotografía amateur. Se presentan implicaciones prácticas para los responsables de marketing de los destinos turísticos a la hora de desarrollar estrategias de marketing eficaces que potencien las emociones de los turistas y motiven las intenciones de visita.

Catching eyes of social media wanderers: How pictorial and textual cues in visitor-generated content shape users’ cognitive-affective psychology

Documenting and sharing individual museum visits flourishes on social media. However, little research exists about how peer-generated content cues shape prospective visitors' perceptions and decisions. Drawing upon the stimulus‒organism‒response (SOR) framework, we holistically investigated the visual weight and attitudinal feedback of exhibition selfies and caption appeal types via eye-tracking technology and interviews, as well as the persuasive execution of accompanying texts using an experimental method. Two sequential studies were conducted: Study 1 empirically investigated the superiority of selfies and emotional titles in attracting visual attention and their influence on viewers' attitudinal evaluations through aesthetic judgments, mental imagery and flow experience during visual processing; Study 2 differentiated two types of textual stimuli (informational self-disclosure and emotional self-disclosure) that indirectly influence viewers’ behavioral intention through their inner organism changes in aesthetic experience and trust. The findings provide theoretical and marketing insights for tourism and cultural organizations to promote their social media communication.

Perancangan User Interface Pura Teluk Terima Dengan Metode Design Thinking

Bali is renowned as a tourist destination with its natural beauty and religious traditions, earning it the nickname "Island of a Thousand Temples." In this era, the dissemination of information related to Bali's holy temples has become increasingly difficult to find and confirm its authenticity. Therefore, by focusing on the research object of the "Pura Teluk Terima" and incorporating the development of the digital era, as well as addressing the issues faced by prospective visitors by involving several respondent samples, a design thinking method was implemented to design an information system. The outcome of this design is a prototype that allows visitors to gain a deeper understanding of the Pura Teluk Terima. Once the information system was ready for testing, it underwent usability testing using the System Usability Scale method, achieving an excellent score of 82.8125 with a grade of B

Professionalizing Sharing Platforms for Sustainable Growth in the Hospitality Sector: Insights Gained through Hierarchical Linear Modeling

The sharing economy relating to e-hospitality is threatened globally with sanctions and closure owing to incessant noise and partying complaints, as well as complaints relating to reckless driving, tax evasion, and its social and economic effect on residents and accommodation vendors of longer stay rentals. Because the government is seeking a balance in regulating the e-hospitality sector, we sought to explore how professionalism of the e-hospitality platforms could potentially contribute to the sustainable growth of the sector in local and regional communities. In our study we developed a conceptual narrative that distinguishes two dimensions of professionalism for the sharing economy, namely the ticket clipper and end-to-end model. Data for the research was obtained from Vacation Rental Data (Airdna). Airdna provides a databank for both Airbnb and VRBO/Stayz. For the study a dataset from Airdna for HomeAway, also popularly known as Stayz, was utilized as a representative sample from a tourism town in Western Australia. For analysis of the dataset, path/panel regression was utilized, with a hierarchical linear model subsequently adopted for cross-section and multi-sectional analysis. Findings in the study demonstrate that professionals tend to improve the overall rating, and where the overall rating mediates the relationship between management firm (property/apartment/accommodation venue) and price. It was further observed that no relationship exists between overall rating and the number of HomeAway supply types; nevertheless, professionals promote the image and reputation of the property. Contrary, bad, or negative e-hospitality reviews lead to avoidance by prospective visitors. Lastly, results from the study took the form of two theoretical contributions, namely the ticket clipper model and the end-to-end model. More complaints were received concerning ticket clippers and it was noted that this model has caused severe shutdown in several cities and regions. The end-to-end model appears to be more sustainable. Moreover, literature suggests that there are more complaints from residents concerning ticket clippers and it was noted that this model has caused severe shutdown in several cities, nonetheless the end-to-end model appears to be more sustainable.

The personas and motivation of religious tourists and their impact on intentions to visit religious sites in Saudi Arabia

PurposeThe purpose of this paper is to provide comprehensive, theoretical and practical knowledge that will assist decision-makers in making informed decisions when promoting several religious sites in the Kingdom of Saudi Arabia (KSA). Specifically, this study examines the popularity of several religious sites, the personas of prospective visitors and their intentions to visit.Design/methodology/approachThe study uses several methodological approaches to fulfil its main objective, namely, Google Trends analysis, K-means cluster analysis and linear regression analysis.FindingsThe results reveal that several religious sites in the KSA are popular and have potential for further consideration by various stakeholders. In addition, four personas were identified which can aid decision-makers and marketing practitioners in designing suitable plans for prospective visitors based on the participants’ motivation and demographics. Furthermore, a significant association was observed among three motivational variables (self-esteem, relationship and physiological needs) and the participants’ intentions to visit.Originality/valueThis study makes an original contribution to the literature, as it examines several religious sites in Saudi Arabia in addition to the sites that are part of the practices of Hajj and Umrah. Furthermore, this study provides comprehensive knowledge in this area to assist both future researchers and practitioners.

Analisa Excitement dan Sincerity dengan Destination Image Sebagai Mediator di Industri Café Seaview Batam

This research aims to tell more deeply to the general public about the fun that exists in the industry in modern times, and educate that we must keep up with the times. The implementation of the rebranding also aims to help advance the café seaview of course in the city of batam through social media accounts. Or the method of approaching the problem is done in how to collect data from the source of respondents from the questionnaire. The expected results can be useful for cafes in increasing the number of visitors who are willing to go there and can be useful for prospective visitors and provide café references that have never been visited before.

Implementation of augmented reality on historical monuments in Gorontalo Province

Several historical monument buildings in the city of Gorontalo with important colonial historical features have been designated as cultural reserves. The unavailability of information media that can be accessed by visitors so that visitors do not know in detail about the historical place visited, by implementing augmented reality (AR) technology as access to information media using multimedia development life cycle (MDLC) methods, visitors can access information freely and in real time, by presenting information and also displaying three-dimensional (3D) monument buildings with android devices. Based on research conducted, the design of AR applications is used to create an information media, and also one of the methods of introducing gorontalo historical monuments that can be used for prospective visitors outside the area and within the area. Implementing AR on historical monuments in Gorontalo Provides a new alternative, in utilizing technology by providing an information medium for historical monuments in Gorontalo.

A CONTENT ANALYSIS ON SIARGAO ISLAND FROM THE PERSPECTIVE OF YOUTUBE VLOGGERS

YouTube is becoming more recognized as one of the most prominent social media platforms where travel vlogs are among the most watched videos, allowing travelers to contribute their knowledge, experiences, and insights about different destinations that they visit. However, despite knowing that travel vlogs provide reliable information about a place, there are still gaps that need to be addressed. Therefore, the objective of this research is to investigate the perspectives of YouTube travel vloggers on Siargao Island, addressing the 4A model of marketing, namely acceptability, affordability, accessibility, and awareness. This study was conducted among verified YouTube travel vloggers employing content analysis which was utilized to present an overview of their perspectives by analyzing and interpreting their travel videos. The study method used was qualitative secondary data analysis through which the contents of the videos were interpreted. According to the findings, the majority of the travel vloggers believed that Siargao Island is an excellent travel destination due to its convenience, cost-effectiveness, and ability to satisfy tourists resulting in their desire to return. Moreover, the data demonstrated that vloggers make major contributions as they increase prospective visitors' awareness of the location and give essential information concerning 4As of marketing, thus benefiting the promotion of the destination. Finally, the study presented recommendations based on the findings that could encourage and promote the destination.

Communication from the Zoo: Reports from Zoological Facilities of the Impact of COVID-19 Closures on Animals

Zoos engaged in a range of communication types with prospective visitors during the temporary closures necessitated by the COVID-19 pandemic. This study sought to (1) investigate social media reports and public responses to zoo-animal-related posts over a one-year period during COVID-19 lockdowns; (2) understand the use of reporting language in news articles concerning animal responses during zoo closures, and to investigate whether this differed across species; and (3) investigate how keepers perceived general animal behavior, and how they perceived animal behavior in keeper–animal interactions, during the COVID-19 facility closures. Data were collected from BIAZA-accredited zoos’ Facebook pages (March 2020 to March 2021) and news reports (Google search outputs from 20 March to 5 April 2021). Keeper perceptions were captured via questionnaires (May to August 2021). Data were collected on taxa, the reported behavioral changes and the language used in media communications. In Facebook posts and news reports, mammals were more frequently represented than was expected (p < 0.05). Behavioral responses were more frequently negative (p < 0.05) and less frequently positive or neutral (p < 0.05). Keepers reported overall behavioral changes, as well as changes during their own interactions with animals. On Facebook, mammals were described using a combination of behavioral descriptions and anthropomorphic terms, which were used more frequently than was expected (p < 0.05). In the news reports concerning primate species, anthropomorphic descriptions were used more frequently than expected (p < 0.05), while behavioral descriptions were used less frequently than expected (p < 0.05). The reports regarding the Carnivora were the reverse of this. This study enabled an understanding of the impact of the temporary closures on the animals, and how this impact was communicated to the public. The findings may reflect the relationships that humans have with animals and the need for communication methods that will capture visitors’ interest and induce empathy with the various species.

Analysis and Maximize the Ecotourism Potential of the Wonorejo Mangrove in East-Surabaya

Mangrove Ecotourism Wonorejo has much tourism potential that is beneficial for the sustainability of nature and the economy of the surrounding community. Analyzing and empowering the potential of a tourist attraction is an important part of efforts in order to increase the attraction of Mangrove Wonorejo Ecotourism. This research aims to calculate the value of the beach recreation index on a designated tourist attraction and find out how to increase the value of the beach recreation index. The calculation of this index is determined by three parameters, namely the beach index, the knowledge index, and the monetary index. A questionnaire consisting of 18 questions divided into 4 indicators, namely infrastructure, cleanliness, promotion, and community economy has been compiled. Based on the results obtained from the dissemination of questionnaires and live interviews on tourist attractions, Wonorejo Mangrove Ecotourism has received a beach index value of 0.685, a knowledge index of 0.539, and a monetary index of 0.844. The scores have showed that even though the results have been all moderate, knowledge indexes with promotional parameters got the smallest values in the questionnaire. Therefore, the knowledge index here should be done as the focus, and become an evaluation material for managers to use in order to increase the value of the knowledge index. This can be done not only by developing and intensifying promotion through social media but also by actively participating in holding events around tourist attractions in order to attract the attention of prospective visitors. The accuracy of these results depends on the respondent's answer.

Jellyfish risk communications: The effect on risk perception, travel intentions and behaviour, and beach tourism destinations

Jellyfish hazards at 3S destinations are underrepresented in tourism research. Using a novel conceptual model based on risk perception and destination image theories, we used an experimental setting to examine whether different types of jellyfish risk messages influenced people's travel intentions and behaviours. In addition, the study tested the influence of worry and culture.We sampled 415 prospective visitors to two of the world's most successful beach tourism destinations, the Costa Brava coastline of Spain and the Great Barrier Reef region of northern Australia, both adversely affected by the presence of jellyfish. At these unique destinations, contact with jellyfish can be painful and deadly. Early in the Covid-19 pandemic, fictitious vignettes were posted on an internet Travel Forum containing two different jellyfish risk messages, one informal and the other official. Participants' responses to these communications were tested.We found that risk messages influenced destination image but not travel intention. People from risk-averse Germanic European countries were more inclined to alter their behaviour by avoiding the water than other cultures. These findings add to the body of knowledge about the relationship between risk communications, risk perceptions and destination image.This study suggests that wildlife-associated risk communications can influence people's risk perceptions, but not sufficiently to change their travel plans. This knowledge is important in policy-making and managing responses to risk at tourism destinations. It is also important in building visitor trust and confidence, whereby tourists know that their safety and enjoyment are valued and are paramount to the destination.

DESIGN AND BUILD VIRTUAL TOUR PANORAMA 360 HOSPITALITY CENTER UNP AS PROMOTIONAL MEDIA

Abstract:The UNP Hospitality Center virtual tour application aims to help promote to potential visitors, and as an interactive promotional media. Hospitality Center UNP is an inn located in the Padang State University area and has various types of rooms and meeting facilities. Based on interviews with the UNP Hospitality Center internal parties, the promotions used are still using brochures. This tool only provides a little information to potential visitors about the rooms and facilities, namely only with photos and writing, this makes limited information that can be conveyed because with a brochure prospective visitors can only see one picture of each existing facility. The data collection stage was carried out by the method of interviews and direct observation. The next stage for developing the author's application uses the Multimedia Development Life Cycle (MLDC) method. consists of Concept, Design, Material Collecting, Assembly, Testing, and Distribution. The main features of this application are: hospitality profile, panorama list, location, floorplan and usage information. With these main features, it is found that by using the UNP Hospitality Center virtual tour application, it can make it easier to promote to prospective UNP Hospitality Center guests.
 

Five-Star Hotel Branding Strategy in Banten Province Due to The Covid-19 Pandemic

This study aimed at examining how the strategy of five-star hotels in Banten Province can maintain its branding due to the Covid-19 pandemic. The Covid-19 pandemic has led to a decrease towards the number of room occupancy rates and average length of staying for majority of guests. Besides, this study used a SWOT analysis to find out various internal and external factors which could affect the hotel condition during the Covid-19 pandemic. Acoording to the SWOT analysis results, the results of weighting and ranking, the Internal Strategic Factors Analysis Summary (IFAS) value was 0.23, and the External Strategic Factors Analysis Summary (EFAS) value was -1.00. Regarding the results of the IFAS and EFAS calculations, it showed that the recommended grand strategy was a defensive strategy in the form of a rebranding strategy. Hence, this research concludes the rebranding strategy form could be in the form of making announcements to the public such as staying at hotels is safe, and hotels always apply strict health protocols, implement "pay now stay latter" by selling staying vouchers to prospective visitors with a pay-now system, staying later as well as making special long stay packages for foreigners who will return to their countries, but they are hampered by the lock down policy or restrictions on large-scale community activities. As a result, there will not provide public transportation in the country or abroad. Therefore, the hotels still can survive and get income during the pandemic