Prosocial Rewards Research Articles

Financial and prosocial rewards differentially enhance cognition in younger and older healthy adults

AbstractThe prospect of a reward can enhance cognitive performance. For younger men financial gains, and for older adults and women prosocial rewards, seem particularly motivating. We therefore investigated whether adding a prosocial component to a financial reward enhanced cognitive performance and, if so, whether this depended on age or sex. We randomly assigned 571 participants to one of three reward types (financial reward, prosocial reward, or a combination of both) in a monetary incentive delay task. We used linear effects modelling to examine effects of age, sex, or reward type on trial accuracy, response time, and total performance. The prospect of a combined financial and prosocial reward increased performance in all participants with the increase of response speed particularly pronounced in younger adults. Only in men, a sole financial reward increased performance. Our study highlights the importance of choosing rewards wisely when designing studies that examine their influence on cognitive performance.

Do prosocial incentives motivate women to set higher goals and improve performance?

We investigate the effect of prosocial rewards on goal-setting and performance of women. We designed an online experiment where participants performed real-effort tasks. In our experimental treatments, participants were asked to set their own goals as to how many tasks they would perform within a fixed time frame. Contrary to previous research indicating that women tend to underperform due to setting lower goals for themselves compared to men, our study demonstrates that when rewards are prosocial, women set challenging, but achievable and their performance improves. Our results suggest that prosocial incentives within the goal-setting scheme can be an effective way to help women improve their performance.

Can prosocial incentives and self-chosen goals improve performance? An online real-effort experiment

Abstract We study incentive schemes that combine self-chosen goals with prosocial rewards. We design a real-effort task experiment with MTurk workers. Upon achieving self-chosen goals, rewards are paid to the worker in the monetary treatments or to charities in the prosocial treatments. To explore the mechanisms whereby rewards can improve performance with prosocial incentives, we develop a theoretical model with goal dependence and earning reference points. Our results show that when rewards are paid to charities, performance improvements happen through workers setting higher goals. This effect is stronger for those whose interests are matched with the charity’s mission. Our findings have important implications for incentivizing workers in the gig economy.

Brain response in heavy drinkers during cross-commodity alcohol and money discounting with potentially real rewards: A preliminary study

BackgroundAlcohol use disorder (AUD) is associated with exaggerated preference for immediate rewards, a candidate endophenotype for use disorders. Addiction symptomology is often well-described by the preference for immediate intoxication over other delayed prosocial rewards. We measured brain activation in AUD-implicated regions during a cross-commodity delay discounting (CCD) task with choices for immediate alcohol and delayed money. MethodsHeavy drinkers (n=24) experienced a brief intravenous alcohol infusion prime, regained sobriety, then chose between ‘One Shot’ and delayed money in an adjusting delay CCD task (sober and intoxicated); also during fMRI (sober). Participants also performed a behavioral sensation seeking task and completed self-report inventories of other risk factors. We assessed brain activation to choices representing immediate intoxication versus delayed money rewards in a priori regions of interest defined within the framework of Addictions NeuroImaging Assessment. ResultsActivation to CCD choice versus control trials activated paralimbic and ventral frontal cortical regions, including orbital and medial prefrontal cortex, posterior cingulate/retrosplenial cortex, angular and superior frontal gyri. We detected no differences between immediate or delayed choices. Left medial orbitofrontal cortex activation correlated with alcohol-induced wanting for alcohol; females showed greater activation than males. Behavioral sensation seeking correlated with right nucleus accumbens task engagement. ConclusionsAlcohol decision-making elicited activation in regions governing reward, introspection, and executive decision-making in heavy drinkers, demonstrating the utility of laboratory tasks designed to better model real-world choice. Our findings suggest that the brain processes subserving immediate and delayed choices are mostly overlapping, even with varied commodities.

Scenario-specific aberrations of social reward processing in dimensional schizotypy and psychopathy

The feelings of reward associated with social interaction help to motivate social behaviour and influence preferences for different types of social contact. In two studies conducted in a general population sample, we investigated self-reported and experimentally-assessed social reward processing in personality spectra with prominent interpersonal features, namely schizotypy and psychopathy. Study 1 (n = 154) measured social reward processing using the Social Reward Questionnaire, and a modified version of a Monetary and Social Incentive Delay Task. Study 2 (n = 42; a subsample of Study 1) investigated social reward processing using a Social Reward Subtype Incentive Delay Task. Our results show that schizotypy (specifically Cognitive-Perceptual dimension) and psychopathy (specifically Lifestyle dimension) are associated with diverging responses to social scenarios involving large gatherings or meeting new people (Sociability), with reduced processing in schizotypy and heightened processing in psychopathy. No difference, however, occurred for other social scenarios—with similar patterns of increased antisocial (Negative Social Potency) and reduced prosocial (Admiration, Sociability) reward processing across schizotypy and psychopathy dimensions. Our findings contribute new knowledge on social reward processing within these personality spectra and, with the important exception of Sociability, highlight potentially converging patterns of social reward processing in association with schizotypy and psychopathy.

Motivating Employees with Goal‐Based Prosocial Rewards*

ABSTRACTA recent trend in organizations is to motivate employees with goal‐based prosocial rewards, whereby employees must donate their rewards to charities upon goal attainment. We examine the motivational effects of goal‐based prosocial rewards versus cash rewards under different levels of goal difficulty. We develop our hypotheses based on affective valuation theory, which posits that when valuing uncertain outcomes by affect rather than calculation, individuals are largely insensitive to changes in probability of the outcomes, including probability of goal attainment. Experiment results support our hypotheses. Specifically, we find that employees who are rewarded with prosocial (vs. cash) goal‐based rewards are more likely to adopt an affective valuation approach. Consequently, when employees are assigned either an easy goal or a stretch goal, their effort is higher when incentivized with a goal‐based prosocial reward than a cash reward. Furthermore, there is a less curve‐linear relationship between goal difficulty and effort with prosocial (vs. cash) goal‐based rewards. These findings highlight for incentive system designers the motivational advantage of goal‐based prosocial rewards relative to traditional cash rewards. Furthermore, we extend the academic literature by showing how affect‐rich rewards such as prosocial rewards can influence employees' assessment of the probability of goal attainment.

Social Anxiety and Pro-social Behavior Following Varying Degrees of Rejection: Piloting a New Experimental Paradigm.

In general, human beings tend to try and reconnect after they have been socially rejected. It is not clear, however, which role the number of rejecters and rejection sensitivity plays. In addition, it is unclear whether the supposed pro-social behaviors are aimed at the rejecters or at innocent individuals. By means of a new paradigm, the present pilot study investigated compensatory behavior of individuals with varying degrees of social anxiety, following varying degrees of rejection. In addition, it was explored toward whom their behavior was directed: rejecters or innocent individuals. Female students (N = 34) were assessed on their degree of social anxiety and then, based on a personal profile they wrote, they were either rejected by 1, 2, or 3 fictional other participants or completely accepted. Afterward, the participants had to explicitly rate the creativity of drawings made by the others and, in a pro-social reward paradigm, awarded the other participants money based on their creativity rating. In addition, implicit social approach tendencies toward photos of rejecters, acceptors, or innocent individuals were assessed by means of an approach-avoidance task. The results confirmed that people with a low degree of social anxiety respond to rejection in a compensatory pro-social manner explicitly as well as implicitly, but that people with a high degree of social anxiety fail to do so. With regard to sources of rejection, only implicit approach-avoidance tendencies reflected a distinction between rejecters and innocent individuals. Theoretical implications are discussed in the light of the small sample size and other limitations.

The Performance Effect of Goal-Based Prosocial Rewards: Does Reward Size Matter?

In recent years the use of performance-contingent prosocial rewards, where employees must give their reward to a charity or a coworker, has become more common. Using a piece-rate incentive structure, prior research shows small dollar prosocial rewards lead to greater performance than small dollar cash rewards, but this effect diminishes when the reward size increases. We extend this research by examining the motivating effect of prosocial reward under a common goal-based incentive structure. Our experiment uses an effort-sensitive task and participants are rewarded for the attainment of a challenging performance goal. We use a 2 by 2 between-subjects design where we manipulate the type of reward for goal attainment (cash vs. prosocial) and the size of the reward (small vs. large). We find that goal-based prosocial rewards result in higher performance than goal-based cash rewards when the reward size is small, but this performance advantage is not observed when the reward size is large. We also find that the affective value individuals attach to goal attainment mediates our results, and that the performance advantage of small goal-based prosocial (vs. cash) rewards is mainly driven by low-performing participants. Implications for theory and practice are discussed.

Better to Give than to Receive: The Positive Effect of Prosocial Rewards on Goal Commitment and Performance

A recent trend in organizations is to motivate employees with goal-based prosocial rewards, whereby employees must donate their reward to charities upon goal attainment. We conduct an experiment to examine the motivational effects of goal-based prosocial rewards versus goal-based cash rewards, and whether these effects depend on the goal difficulty. We find that when employees are assigned a difficult goal such that the probability of goal attainment is low, goal-based prosocial rewards motivate greater effort than cash rewards. Further, we find that decreasing goal difficulty attenuates the motivational advantage of goal-based prosocial rewards over cash rewards. Our study contributes to the understanding of why and when affect-rich rewards such as prosocial rewards can be more motivating than traditional cash rewards. Our results also suggest that compensation system designers can benefit from using goal-based prosocial rewards when employees face difficult performance goals.

The dopaminergic reward system underpins gender differences in social preferences.

Women are known to have stronger prosocial preferences than men, but it remains an open question as to how these behavioural differences arise from differences in brain functioning. Here, we provide a neurobiological account for the hypothesized gender difference. In a pharmacological study and an independent neuroimaging study, we tested the hypothesis that the neural reward system encodes the value of sharing money with others more strongly in women than in men. In the pharmacological study, we reduced receptor type-specific actions of dopamine, a neurotransmitter related to reward processing, which resulted in more selfish decisions in women and more prosocial decisions in men. Converging findings from an independent neuroimaging study revealed gender-related activity in neural reward circuits during prosocial decisions. Thus, the neural reward system appears to be more sensitive to prosocial rewards in women than in men, providing a neurobiological account for why women often behave more prosocially than men.

Future so bright? Delay discounting and consideration of future consequences predict academic performance among college drinkers.

College student drinking is a major public health concern and can result in a range of negative consequences, from acute health risks to decreased academic performance and drop out. Harm reduction interventions have been developed to reduce problems associated with drinking but there is a need to identify specific risk/protective factors related to academic performance among college drinkers. Behavioral economics suggests that chronic alcohol misuse reflects a dysregulated behavioral process or reinforcer pathology-alcohol is overvalued and the value of prosocial rewards are sharply discounted due, in part, to their delay. This study examined delay discounting, consideration of future consequences (CFC) and protective behavioral strategies (PBS) as predictors of academic success (grade point average; GPA) and engagement (time devoted to academic activities) among 393 college drinkers (61% female). In multivariate models, PBS were associated with greater academic engagement, but were not with academic success. Lower discounting of delayed rewards and greater CFC were associated with both academic success and engagement among drinkers. Previous research suggests that future time orientation is malleable, and the current results provide support for efforts to enhance future time orientation as part of alcohol harm-reduction approaches. (PsycINFO Database Record

Prosocial Reward Learning in Children and Adolescents.

Adolescence is a period of increased sensitivity to social contexts. To evaluate how social context sensitivity changes over development—and influences reward learning—we investigated how children and adolescents perceive and integrate rewards for oneself and others during a dynamic risky decision-making task. Children and adolescents (N = 75, 8–16 years) performed the Social Gambling Task (SGT, Kwak et al., 2014) and completed a set of questionnaires measuring other-regarding behavior. In the SGT, participants choose amongst four card decks that have different payout structures for oneself and for a charity. We examined patterns of choices, overall decision strategies, and how reward outcomes led to trial-by-trial adjustments in behavior, as estimated using a reinforcement-learning model. Performance of children and adolescents was compared to data from a previously collected sample of adults (N = 102) performing the identical task. We found that that children/adolescents were not only more sensitive to rewards directed to the charity than self but also showed greater prosocial tendencies on independent measures of other-regarding behavior. Children and adolescents also showed less use of a strategy that prioritizes rewards for self at the expense of rewards for others. These results support the conclusion that, compared to adults, children and adolescents show greater sensitivity to outcomes for others when making decisions and learning about potential rewards.

Pacific Islander Youth and Sources of Risk for Problem Behaviors (Research Note)

This analysis focused on family, community, school, and individual/peer-based factors that can contribute to problem behaviors among Pacific Islander youth. This study included Native Hawaiian, Samoan, and Tongan youth which are the largest Pacific Islander groups in Utah (U.S. Census Bureau, 2000). The larger study consisted of 30,000 youth participants of which 530 were Pacific Islanders. Participating Pacific Islander youth reported higher levels of actual, as well as risk for, problem behaviors compared to other youth in the study. Pacific Islander youth also reported significantly lower levels of opportunities for prosocial involvement and rewards for involvement in the community but high levels of family attachment and religiosity. Implications for the future are provided.

Ventral striatum activation to prosocial rewards predicts longitudinal declines in adolescent risk taking

Adolescence is a period of intensified emotions and an increase in motivated behaviors and passions. Evidence from developmental neuroscience suggests that this heightened emotionality occurs, in part, due to a peak in functional reactivity to rewarding stimuli, which renders adolescents more oriented toward reward-seeking behaviors. Most prior work has focused on how reward sensitivity may create vulnerabilities, leading to increases in risk taking. Here, we test whether heightened reward sensitivity may potentially be an asset for adolescents when engaged in prosocial activities. Thirty-two adolescents were followed over a one-year period to examine whether ventral striatum activation to prosocial rewards predicts decreases in risk taking over a year. Results show that heightened ventral striatum activation to prosocial stimuli relates to longitudinal declines in risk taking. Therefore, the very same neural region that has conferred vulnerability for adolescent risk taking may also be protective against risk taking.

Observed parenting behavior with teens: Measurement invariance and predictive validity across race.

Previous reports supporting measurement equality between European American and African American families have often focused on self-reported risk factors or observed parent behavior with young children. This study examines equality of measurement of observer ratings of parenting behavior with adolescents during structured tasks; mean levels of observed parenting; and predictive validity of teen self-reports of antisocial behaviors and beliefs using a sample of 163 African American and 168 European American families. Multiple-group confirmatory factor analyses supported measurement invariance across ethnic groups for four measures of observed parenting behavior: prosocial rewards, psychological costs, antisocial rewards, and problem solving. Some mean-level differences were found: African American parents exhibited lower levels of prosocial rewards, higher levels of psychological costs, and lower problem solving when compared to European Americans. No significant mean difference was found in rewards for antisocial behavior. Multigroup structural equation models suggested comparable relationships across race (predictive validity) between parenting constructs and youth antisocial constructs (i.e., drug initiation, positive drug attitudes, antisocial attitudes, problem behaviors) in all but one of the tested relationships. This study adds to existing evidence that family-based interventions targeting parenting behaviors can be generalized to African American families.

Costly prosocial reward sharing in capuchin monkeys

Costly prosocial reward sharing in capuchin monkeys