Prosocial Decisions Research Articles

A Typology of Psychological Mechanisms Underlying Prosocial Decisions

This theoretical article summarizes the various psychological and motivational processes that underlie prosocial decision-making. To this aim, we propose a novel way to organize and synthesize research related to emotions, thoughts, and beliefs (i.e., psychological mechanisms) that motivate or demotivate human prosociality. This is done with a new typology including four overarching interrelated categories, each encompassing multiple subcategories: (a) emotions; (b) moral principles; (c) anticipated impact; and (d) anticipated personal consequences. We highlight differences and commonalities to other influential frameworks and showcase how the proposed typology can help researchers and practitioners better differentiate and understand the diverse psychological mechanisms that underlie human prosociality.

If I Share With You, Will You Share With Me? A Quasi-Experimental Study on Social Anxiety and Self-Disclosure in Dictator Game.

Social anxiety is characterized by a constant fear of negative evaluation, falling short of standards, low perceived likeability, and difficulties meeting social criteria. Using a quasi-experiment and a zero-acquaintance paradigm, this paper examines sharing behavior, which is represented by the willingness to give money in a Dictator Game. It explores gender and social anxiety differences related to this behavior, in terms of who is prone to receive more money. In addition to this, we investigated how the receiver's self-disclosure (positive or negative) influences the dictators' sharing behavior. Based on the original version of Dictator Game, involving a dictator and a receiver, one hundred and five adolescents aged 12-15, played Dictator Game in which they divided coins between themselves and the receiver. Our findings indicate that self-disclosure led to positive and gradual changes for non-anxious speakers. The anxious boy consistently achieved the highest money rate among all speakers, while the anxious girl received the lowest. However, her self-disclosure resulted in an increase in receiving. Across all situations, respondents reported slightly increased feelings of guilt and shame. Taken together, this study sheds light on adolescents' giving behavior by examining the interaction between adolescents' social traits and diverse social contexts throughout their developmental stages, ultimately influencing prosocial decision-making.

Empathy incites a stable prosocial decision bias.

Empathy toward suffering individuals serves as potent driver for prosocial behavior. However, it remains unclear whether prosociality induced by empathy for another person's pain persists once that person's suffering diminishes. To test this, participants underwent functional magnetic resonance imaging while performing a binary social decision task that involved allocation of points to themselves and another person. In block one, participants completed the task after witnessing frequent painful stimulation of the other person, and in block two, after observing low frequency of painful stimulation. Drift-diffusion modeling revealed an increased initial bias toward making prosocial decisions in the first block compared with baseline that persisted in the second block. These results were replicated in an independent behavioral study. An additional control study showed that this effect may be specific to empathy as stability was not evident when prosocial decisions were driven by a social norm such as reciprocity. Increased neural activation in dorsomedial prefrontal cortex was linked to empathic concern after witnessing frequent pain and to a general prosocial decision bias after witnessing rare pain. Altogether, our findings show that empathy for pain elicits a stable inclination toward making prosocial decisions even as their suffering diminishes.

Religiosity predicts the delegation of decisions between moral and self-serving immoral outcomes

Studies support an association between religious belief and prosocial behavior. Such religious prosociality has been attributed to fear of supernatural punishment and enhanced concern for a prosocial reputation and self-image. Hence, religious individuals may be more prone to pursue their self-interest indirectly, thereby averting personal responsibility. We conducted 12 studies (Ntotal = 4468) to examine whether religiosity predicts delegation in incentivized deception, dictator, and die-roll cheating games and in realistic scenarios. Participants could choose between an immoral (e.g., lying) and a moral, prosocial (e.g., honest/fair) option or leave this decision to another individual (the agent) who equally benefited from the immoral option. Across all studies, religiosity positively predicted delegation, even though participants could directly implement prosocial outcomes. Employing experimental manipulations of participants' interests, we found that the predictive effect of religiosity on delegation only emerged when participants could expect to benefit from the agent's decision, but not when they were not affected by it or could be harmed by it. At the same time, religiosity predicted prosocial decisions among non-delegating participants. Moreover, delegating participants felt less bad and responsible about their decisions and victims' outcomes. Taken together, these findings suggest that delegation is strategically employed by individuals who would otherwise act prosocially to pursue selfish interests while avoiding responsibility and blame. They further support the notion of religious prosociality as a multi-faceted, context-dependent phenomenon.

Impact of Empathic Concern on Prosocial Behavior in Gain and Loss Contexts: Evidence from Event-Related Potential.

This study employs event-related potential (ERP) to examine the impact of empathic concern on prosocial decision-making with costs in both gain and loss contexts. In this experiment, participants can choose between two types of lottery tickets and pay lottery money to help the target person gain more money or lose less money. The behavioral results showed that regardless of the context of the decision (financial loss or gain), participants tended to help individuals who had induced high empathic concern. ERP results show that compared to the low-empathic-concern condition, the high-empathic-concern condition induced greater P3 amplitude in the gain context. However, this change in P3 amplitude caused by empathic concern did not occur in the context of loss. These findings indicate that empathic concern has different psychological mechanisms that moderate prosocial behavior in gain and loss contexts.

Intertemporal prosocial behavior: a review and research agenda.

Research on intertemporal and prosocial decisions has largely developed in separate strands of literature. However, many of the decisions we make occur at the intersection of these two dimensions (intertemporal and prosocial). Trust is an example, where a decision today is made with the expectation that another person will reciprocate (or betray) later. A new literature is emerging to explore the role of time in these types of situations, where time and social considerations are intertwined. In many cases, time introduces (or magnifies) an element of uncertainty about future outcomes and utility that people need to deal with - what will happen, how good will it be, how will it feel. We review this emerging literature on intertemporal prosocial decision-making and discuss how new research can fill existing knowledge gaps.

Risk and prosocial behavioural cues elicit human-like response patterns from AI chatbots

Emotions, long deemed a distinctly human characteristic, guide a repertoire of behaviors, e.g., promoting risk-aversion under negative emotional states or generosity under positive ones. The question of whether Artificial Intelligence (AI) can possess emotions remains elusive, chiefly due to the absence of an operationalized consensus on what constitutes 'emotion' within AI. Adopting a pragmatic approach, this study investigated the response patterns of AI chatbots—specifically, large language models (LLMs)—to various emotional primes. We engaged AI chatbots as one would human participants, presenting scenarios designed to elicit positive, negative, or neutral emotional states. Multiple accounts of OpenAI's ChatGPT Plus were then tasked with responding to inquiries concerning investment decisions and prosocial behaviors. Our analysis revealed that ChatGPT-4 bots, when primed with positive, negative, or neutral emotions, exhibited distinct response patterns in both risk-taking and prosocial decisions, a phenomenon less evident in the ChatGPT-3.5 iterations. This observation suggests an enhanced capacity for modulating responses based on emotional cues in more advanced LLMs. While these findings do not suggest the presence of emotions in AI, they underline the feasibility of swaying AI responses by leveraging emotional indicators.

Cheap signaling of altruism

Decisions on whether to engage in a pro-social act can separate altruistic from non-altruistic individuals. We explore the role of the probability that the pro-social action has to be carried out after publicly deciding in favor of it. In such a signaling environment, a lower probability that the act has to be carried out cheapens the signal. We use a model to predict how this cheapness influences decision-making behavior and the updating of beliefs about the decision-maker’s level of altruism. In a laboratory experiment, we test the model’s predictions by varying the probability that the pro-social decision has to be carried out and the strength of image concerns. If the image concern is non-monetary, the experimental data reveals that, in line with the model’s predictions, the share of pro-social decisions increases in the case of cheaper signals. The prediction that the effect of the cheapness increases with image concerns cannot be confirmed by the data. Belief-updating is a crucial element of modeling pro-social decision-making in signaling environments, as it provides the trade-off between costs and image benefits. However, the experimental data does not show significant belief-updating differences depending on the cheapness of the signal after observing a pro-social decision.

Measuring early adolescents'prosocial behavior toward diverse others: Considering multiple social identities.

In a diverse society, individuals often need to make prosocial decisions toward others who vary on a range of intertwined social identities. Adolescence is a prime time to promote intergroup prosociality due to identity salience during this developmental stage. In this study, our goal was to developand provide initial validation, of a novel measure on intergroup prosocial behavior considering gender and race/ethnicity. We used two independent samples of early adolescents (N1 = 118, Mage = 12.21 years, 55% boys, 59% White collected nationally in the United States.; N2 = 133, Mage = 12.77, 51.1% boys, 77% White collected locally in Arizona). Using the data from Sample 1, Exploratory Factor Analyses revealed a two-factor solution capturing intergroup prosociality and personal distress. Confirmatory Factor Analyses with data from Sample 2 confirmed the factor structure. The reliability of intergroup prosociality was acceptable. Prosociality subscale was positively correlated with adolescents'empathy, sympathy, compliant, emotional, dire, and anonymous prosocial behaviors indicating convergent validity and negatively correlated with adolescents'public prosocial behavior indicating discriminant validity. Further, we examined whether youth engage in differential intergroup prosocial behavior using both variable-centered and person-centered approaches, combining data from Samples 1 and 2. While adolescents did not engage in differential intergroup prosocial behavior, Latent Profile Analyses revealed five distinct profiles of early adolescents'intergroup prosociality. Overall, this study advances research on youth's intergroup prosociality across two intersectional social identities, moving beyond the conceptualization of single social identities in intergroup research.

Retraction of Tian et al. (2018).

Reports the retraction of "Enacting rituals to improve self-control" by Allen Ding Tian, Juliana Schroeder, Gerald Häubl, Jane L. Risen, Michael I. Norton and Francesca Gino (Journal of Personality and Social Psychology, 2018[Jun], Vol 114[6], 851-876). This retraction follows from a 2023 review of the data reported in the article, which was conducted and reported to the journal by the authors. The authors, who agreed to the retraction, requested a correction after identifying discrepancies between the data analyzed for Study 1 and the data downloaded from Qualtrics. Fifteen participants' condition codes (i.e., control versus experimental) differed between the data reported originally and what participants in the Qualtrics dataset reported doing (e.g., control participants who reported engaging in a ritual). The remaining 69 participants did not present these discrepancies. The authors' reanalysis based on what participants reported doing invalidated the previous conclusion that enacting a ritual improved self-control as measured by food diaries. Specifically, the effect of what participants did on reported calorie consumption was not statistically significant (ritual participants M = 1,563.31, SD = 313.15; control participants M = 1,521.74, SD = 367.79, t[83] = 0.56, p = .576). The authors did not identify any discrepancies in the datafiles for Studies 2-16. The Study 1 participants were recruited at the University of Chicago gym under the supervision of Drs. Juliana Schroeder and Jane Risen. The statistical analyses reported in the article were conducted by Dr. Juliana Schroeder. A dataset containing the data with the original condition codes and the newly analyzed participants' reports in the Qualtrics data appears at https://osf.io/3fk2c. (The following abstract of the original article appeared in record 2018-22169-001.) Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this hypothesis in 6 experiments. A field experiment showed that engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision (Experiment 2), and enacting a ritual before a food choice (i.e., without being integrated into the consumption process) promoted the choice of healthy food over unhealthy food (Experiments 3a and 3b). The positive effect of rituals on self-control held even when a set of ritualized gestures were not explicitly labeled as a ritual, and in other domains of behavioral self-control (i.e., prosocial decision-making; Experiments 4 and 5). Furthermore, Experiments 3a, 3b, 4, and 5 provided evidence for the psychological process underlying the effectiveness of rituals: heightened feelings of self-discipline. Finally, Experiment 5 showed that the absence of a self-control conflict eliminated the effect of rituals on behavior, demonstrating that rituals affect behavioral self-control specifically because they alter responses to self-control conflicts. We conclude by briefly describing the results of a number of additional experiments examining rituals in other self-control domains. Our body of evidence suggests that rituals can have beneficial consequences for self-control. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

The links between physical activity and prosocial behavior: an fNIRS hyperscanning study.

The prevalence of physically inactive lifestyles in modern society raises concerns about the potential association with poor brain health, particularly in the lateral prefrontal cortex, which is crucial for human prosocial behavior. Here, we explored the relationship between physical activity and prosocial behavior, focusing on potential neural markers, including intra-brain functional connectivity and inter-brain synchrony in the lateral prefrontal cortex. Forty participants, each paired with a stranger, completed two experimental conditions in a randomized order: (i) face-to-face and (ii) face stimulus (eye-to-eye contact with a face stimulus of a fictitious person displayed on the screen). Following each condition, participants played economic games with either their partner or an assumed person displayed on the screen. Neural activity in the lateral prefrontal cortex was recorded by functional near-infrared spectroscopy hyperscanning. Sparse multiset canonical correlation analysis showed that a physically inactive lifestyle was covaried with poorer reciprocity, greater trust, shorter decision-making time, and weaker intra-brain connectivity in the dorsal lateral prefrontal cortex and poorer inter-brain synchrony in the ventral lateral prefrontal cortex. These associations were observed exclusively in the face-to-face condition. Our findings suggest that a physically inactive lifestyle may alter human prosocial behavior by impairing adaptable prosocial decision-making in response to social factors through altered intra-brain functional connectivity and inter-brain synchrony.

Gambling on others' health: risky pro-social decision-making in the era of COVID-19.

In the early days of the COVID-19 pandemic, individuals were asked to perform costly actions to reduce harm to strangers, even while the general population, including authorities and experts, grappled with the uncertainty surrounding thenovel virus. Many studies have examined health decision-making by experts, but the study of lay, non-expert, individual decision-making on a stranger's health has been left to the wayside, as ordinary citizens are usually not tasked with such decisions. We sought to capture a snapshot of this specific choice behavior by administering two surveys to the general population in the spring of 2020, when much of the global community was subject to COVID-19-related restrictions, as well as uncertainty surrounding the virus. We presented study participants with fictitious diseases varying in severity that threatened oneself, a loved one or a stranger. Participants were asked to choose between treatment options that could either provide a sure, but mild improvement (sure option) or cure the affected person at a given probability of success (risky option). Respondents preferred gambles overall, but risk-seeking decreased progressively with higher expected severity of disease. This pattern was observed regardless of the recipient's identity. Distinctions between targets emerged however whendecisions were conditioned on a treatment's monetary cost, with participants preferring cheaper options for strangers. Overall, these findings provide a descriptive model of individual decision-making under risk for others; and inform on the limits of what can be asked of an individual in service to a stranger.

Charity ugliness premium: Donors' empathy for unattractiveness during the COVID‐19 pandemic and implications for charity advertising

AbstractMarketers and policymakers use advertising visuals to motivate prosocial behavior, whereby visual attractiveness influences people's empathy and thus their prosocial decisions. In the charity context, various donor‐related factors, including external circumstances and environments in which donors find themselves, can determine the impact of visual attractiveness. In two studies, this research investigates how and why donors responded to attractive/unattractive charitable images during the universal hardship of the COVID‐19 pandemic. In the first study, field data from a charity platform reveal how visual aesthetics affected donations before and during the pandemic. In the second study, a laboratory experiment examines empathy as a mediator of the relationship between visual attractiveness and charitable purchase intentions before and during the pandemic. During the pandemic, unattractive visuals generated significantly greater empathy than attractive visuals, and empathy drove donations and purchase intentions for charitable goods. That is, the “ugliness premium” dominated the “beauty premium” during the pandemic. Our findings that natural disasters or crises moderate observers' preferences for visual attractiveness or unattractiveness offer meaningful insights for applying visual aesthetics to charity advertising designs.

Golden gazes: Gaze direction and emotional context promote prosocial behavior by increasing attributions of empathy and perspective-taking.

Prosocial behavior is fundamental to societies. But when and toward whom do humans act generously? We investigate the impact of a listeners' gaze direction and the emotional context of the story heard on (a) perceptions of their social cognition skills and (b) prosocial decisions toward them. In three experiments (two preregistered, N = 486), human participants witnessed prerecorded video encounters between a listener (visible) and a speaker (audible, not visible). The listener either established eye contact, averted gaze, or showed a mixed gaze pattern (gaze direction), while the speaker told a neutral or negatively valenced autobiographic episode (emotional context). Participants rated the listeners' empathy and perspective-taking after each video and played the trust game (Study 1) or the dictator game (Study 2) with the listener. Replicating previous findings, occasional gaze avoidance, especially during negative narrations, increased attributions of social understanding to the listener. Critically, mediation analyses revealed that listeners perceived as empathic and taking perspective were ultimately treated with more trust and generosity in strategic and nonstrategic economic games, suggesting that social signals and contextual cues can serve as an indication of another's reputation, thereby promoting indirect reciprocity. Last, in Study 3, we show that emotional context, but not listeners' gaze behavior, promoted the spread of generosity toward anonymous, previously unobserved individuals in a dictator game, driven by social cognition skills attributed to the listener. We conclude that social signals and contextual cues can be important drivers of cooperation in societies via mechanisms such as indirect reciprocity and social contagion of generosity. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

When “Peer Pressure” Is Positive

Have you ever noticed that you are more likely to do something when your friends are doing it, too? Fitting in with friends is important during the teenage years, so being influenced by others is completely normal! Sometimes we can even be influenced to do good things, like helping others. There are many changes happening in teenagers’ bodies that influence the way they interact with others (which is called social behavior). Changes include development of the “social brain”, which allows teens to have deeper thoughts about themselves and others, and shifts in hormone levels. Looking at 136 teens aged 11–14 years, this study shows that teens can be influenced to make prosocial decisions—decisions that benefit others. Being influenced in this way is associated with particular hormonal changes, and with activation in regions of the “social brain”. This research highlights the complex relationship between biology and the influence of our peers on our behavior.

Empathy and Prosocial Behavior in Adolescent Offenders: The Mediating Role of Rational Decisions

The study of prosocial behavior, from the cognitive-evolutive approach, has indicated that moral reasoning is the basis of prosocial decisions. Advances in the study of decision-making have shown that there are other factors associated with rational capacity that affect prosocial decision-making. The role of rational decision-making is an aspect that has received little attention from this perspective and could be relevant to explaining prosocial behaviors. This study examines whether rational decision-making is a potential mediator between empathy and prosocial behavior in offenders adolescents. A total of 413 Colombian adolescent offenders aged 14 to 18 years ( Mage = 16.67, SD = 1.05, 17.4% were girls) participated in the study. They belonged to Colombia’s four regions (Antioquia, Caldas, Cundinamarca, and Bogotá, the Capital District). Empathy, decision-making, and prosocial behavior were assessed with self-reports. Confirmatory factor analysis of the scales used, descriptive, correlational, predictive, and mediation analyses were performed. The results indicated positive relationships between the variables empathy, rational decision-making, and prosocial behavior. In the mediation analyses, empathic concern and personal distress were the background variables with the greatest effect on prosocial behavior when mediated by rational decision-making. The results indicate that having greater rational decision-making ability may help adolescent offenders display prosocial behaviors. Results, limitations, and practical implications for adolescent counseling are discussed, and future research suggestions are made.

Prosocial decision-making under time pressure: Behavioral and neural mechanisms.

The present study employed a novel paradigm and functional magnetic resonance imaging (fMRI) to uncover the specific regulatory mechanism of time pressure and empathy trait in prosocial decision-making, compared to self-decision making. Participants were instructed to decide whether to spend their own monetary interest to alleviate themselves (or another person) from unpleasant noise threats under high and low time pressures. On the behavioral level, results showed that high time pressure had a significant effect on reducing participants' willingness to spend money on relieving themselves from the noise, while there is a similar but not significant trend in prosocial decision-making. On the neural level, for self-concerned decision-making, low time pressure activated the bilateral insula more strongly than high time pressure. For prosocial decision-making, high time pressure suppressed activations in multiple brain regions related to empathy (temporal pole, middle temporal gyrus, and inferior frontal gyrus), valuation (medial orbitofrontal cortex), and emotion (putamen). The functional connectivity strength among these regions, especially the connectivity between the medial orbitofrontal cortex and putamen, significantly predicted the effect of time pressure on prosocial decision-making at the behavioral level. Additionally, we discovered the activation of the medial orbitofrontal cortex partially mediated the effect of empathy trait scores on prosocial decision-making. These findings suggest that (1) there are different neural underpinnings for the modulation of time pressure for self and prosocial decision-making, and (2) the empathy trait plays a crucial role in the latter.

Corticostriatal Connectivity during Prosocial Decision-making Relates to Giving Behavior during Adolescence.

Prosocial behavior during adolescence becomes more differentiated based on the recipient of the action as well as the perceived value or benefit, relative to the cost to self, for the recipients. The current study investigated how functional connectivity of corticostriatal networks tracked the value of prosocial decisions as a function of target recipient (caregiver, friend, stranger) and age of the giver, and how they related to giving behavior. Two hundred sixty-one adolescents (9-15 and 19-20 years of age) completed a decision-making task in which they could give money to caregivers, friends, and strangers while undergoing fMRI. Results indicated that adolescents were more likely to give to others as the value of the prosocial decision (i.e., the difference between the benefit to other relative to the cost to self) increased; this effect was stronger for known (caregiver and friends) than unknown targets, and increased with age. Functional connectivity between the nucleus accumbens (NAcc) and OFC increased as the value of the prosocial decisions decreased for strangers, but not for known others, irrespective of choice. This differentiated NAcc-OFC functional connectivity during decision-making as a function of value and target also increased with age. Furthermore, regardless of age, individuals who evinced greater value-related NAcc-OFC functional connectivity when considering giving to strangers relative to known others showed smaller differentiated rates of giving between targets. These findings highlight the role of corticostriatal development in supporting the increasing complexity of prosocial development across adolescence.

Why Prosocial Decision Making Is Transformed By Risk: Prospect Theory, Self-Image, and Risky Choices

Why Prosocial Decision Making Is Transformed By Risk: Prospect Theory, Self-Image, and Risky Choices

Another in need enhances prosociality and modulates frontal theta oscillations in young adults.

Decision-making is a process that can be strongly affected by social factors. Evidence has shown how people deviate from traditional rational-choice predictions under different levels of social interactions. The emergence of prosocial decision-making, defined as any action that is addressed to benefit another individual even at the expense of personal benefits, has been reported as an example of such social influence. Furthermore, brain evidence has shown the involvement of structures such as the prefrontal cortex, anterior insula, and midcingulate cortex during decision settings in which a decision maker interacts with others under physical pain or distress or while being observed by others. Using a slightly modified version of the dictator game and EEG recordings, we tested the hypothesis that the inclusion of another person into the decision setting increases prosocial decisions in young adults and that this increase is higher when the other person is associated with others in need. At the brain level, we hypothesized that the increase in prosocial decisions correlates with frontal theta activity. The results showed that including another person in the decision, setting increased prosocial behavior only when this presence was associated with someone in need. This effect was associated with an increase in frontocentral theta-oscillatory activity. These results suggest that the presence of someone in need enhances empathy concerns and norm compliance, raising the participants' prosocial decision-making.