Synthesis and characterization of two new series of unsymmetrical dimers combining cholesterol with azo (Series I-n) or azomethine (Series II-n) naphthalene moieties were reported. The chemical structures were confirmed using FT-IR, 1H NMR, 13C NMR, mass spectrometry, and elemental analysis. Their thermotropic properties were investigated using POM, DSC and XRD. The analysis revealed that the first lower members (n = 1,2) of each series lack mesogenic properties due to short, flexible spacers, while higher members (n = 3–5,7,9,10) exhibit enantiotropic chiral nematic phases. Notably, higher members with odd spacers (n = 5,7,9) also display SmC* phases, highlighting the influence of spacer length and odd–even effects on molecular interactions. Dimers from series I-n demonstrated slightly higher clearing temperatures (TN-Iso) compared to series II-n. UV–Vis spectroscopy showed trans–cis isomerization, with a photoconversion efficiency of 56.7 % for the I-7 dimer. Computational studies using the B3LYP functional with a 6-31g (d, p) basis set provided insights into the electronic structure through electrostatic potential (ESP) and optical property analysis.