The paper deals with the semiconvexity properties (i.e., the rank 1 convexity, quasiconvexity, polyconvexity, and convexity) of rotationally invariant functions f of \(m\times n\) matrices. For \(m\neq n\) the invariance with respect to the proper orthogonal group and the invariance with respect to the full orthogonal group coincide. With each invariant f one can associate a fully invariant function \(f_\flat\) of a square matrix of type \(p\times p\) where \(p = \min \{m,n\}.\) It is shown that f has the semi convexity of a given type if and only if \(f_\flat\) has the semiconvexity of that type. Consequently the semiconvex hulls of f can be determined by evaluating the corresponding hulls of \(f_\flat\) and then extending them to \(m\times n\) matrices by rotational invariance.