Promotion Campaigns Research Articles

Evaluating Tobacco Cessation Readiness in OPMD Patients Using the Transtheoretical Model in a tertiary care setting in Northeast India

Background: Oropharyngeal cancers pose significant global health challenges and addressing public awareness, early symptoms, and risk factors, alongside promoting tobacco cessation among individuals with potentially malignant oral disorders, is crucial for reducing the disease burden.Objective: Evaluating the degree of public knowledge of oral malignancy & OPMD, initial signs & risk factors amongst patients going to a dental college in North East India, as well as readiness to quit tobacco amongst OPMD patient.Methods: This cross-sectional investigation was undertaken at the Department of Public Health Dentistry, Tertiary care Hospital in Guwahati. 200 participants aged 15-65 years who consented were surveyed using a self-administered questionnaire. Collected data underwent thorough checks for completeness and accuracy. To determine the odd's ratio (OR) and to summarise the data, descriptive & inferential statistics were used. To test the relationship, data were dichotomised. Oral lesions present or absent; behavioural phases were divided into two categories: (preparation + action) & (precontemplation + contemplation). P < 0.05 was used as the statistical significance threshold.Results: Most participants were in the contemplation stage regarding tobacco's risks, neglecting other risk factors like alcohol & inadequate dental hygiene for oral malignancy/OPMD development.Conclusions: The lack of knowledge of oral malignancy & potentially malignant disorders (OPMDs) amongst North Eastern Indian communities, underscores the immediate demand for targeted education and health promotion campaigns. Emphasizing early symptom recognition, risk factors, and prevention measures, tailored to diverse communication preferences, is crucial.

Sustainability Study and Management Scenarios of Rammang-Rammang Geopark, Maros Regency, South Sulawesi Province

Rammang-Rammang Geopark has become one of the growing tourist destinations. The need for research aims to understand the sustainability status and implement sustainable tourism management strategies and scenarios in the area. The method used in this research is a descriptive method with a quantitative approach. Rapfish and MICMAC were used as analysis tools. The results of Rapfish analysis show that the environmental sustainability and institutional status are relatively positive and well-maintained, but improvements need to be made in the social and economic dimensions of the community. MICMAC analysis showed that variables such as protection and rehabilitation of local flora, community participation, and integration of management programs significantly influenced the management system. Therefore, the combination of the two analytical tools formulates a management scenario to increase community participation, sustainable tourism education, coordination between management agencies and environmental management, and economic diversification through promotion, marketing, and digital campaigns on environmentally oriented tourism in a more serious geopark area to ensure the sustainability of ecotourism aspects.

Online Reviews Meet Visual Attention: A Study on Consumer Patterns in Advertising, Analyzing Customer Satisfaction, Visual Engagement, and Purchase Intention

This study aims to bridge the gap between traditional consumer behavior analysis and modern techniques by integrating big data analysis, eye-tracking technology, and survey methods. The researchers considered that understanding consumer behavior is crucial for creating effective advertisements in the digital age. Initially, a big data analysis was performed to identify significant clusters of consumer sentiment from online reviews generated during a recent seasonal promotional campaign. The key factors were identified and grouped into the “Product”, “Model”, “Promo”, and “Effect” categories. Using these clusters as a foundation, an eye-tracking analysis measured visual attention metrics such as the fixation duration and count to understand how the participants engaged with the different advertisement content. Subsequently, a survey assessed the same participants’ purchase intentions and preferences related to the identified clusters. The results showed that the sentiment clusters related to products, promotions, and effects positively impacted the customer satisfaction. The eye-tracking data revealed that advertisements featuring products and models garnered the most visual attention, while the survey results indicated that promotional content significantly influenced the purchase intentions. This multi-step approach delivers an in-depth understanding of the factors that affect customer satisfaction and decision-making, providing valuable information for optimizing marketing strategies in the Korean skincare market. The findings emphasize the importance of integrating consumer sentiment analysis with visual engagement metrics to develop more effective and compelling marketing campaigns.

“Water First” School Water Promotion and Access Intervention: A Cost Analysis Study

BackgroundAdequate water intake is associated with improved cognitive and physical performance, prevention of dental caries, and overweight and obesity. However, access to free drinking water in schools remains inadequate. Water First, a school-based intervention promoting water consumption, was shown effective in preventing overweight, yet its costs have not been quantified. ObjectiveTo evaluate the costs of Water First from the school's perspective over one academic year. DesignSecondary analysis of a cluster-randomized clinical trial assessing the cost of Water First. Participants/SettingSix public schools in the San Francisco Bay Area in the 2018-2019 academic year, with an average of 578±69 students per school and 110±2 fourth-grade students in intervention schools, and 508±190 students per school and 101±5 fourth-grade students in control schools. InterventionSchools were randomized to receive water dispensers and stations in cafeterias and high-traffic areas and a schoolwide water promotion campaign (school-level intervention). Fourth-grade students and teachers received reusable water bottles, lessons, and materials for school and home (class-level intervention). Main outcome measuresActivities, resources, and the value needed to implement the school- and classroom-level intervention were systematically captured over one academic year, including labor, materials, and utilities costs. Statistical analysisThe intervention costs per school and per student were estimated by summing the component-specific costs. Results are presented for both school- and classroom-level interventions in 2023 USD. ResultsThe Water First intervention costs $20 per student for the school- and $131 per student for the classroom-level intervention over one academic year. Accounting for the useful life of the installed water stations and dispensers beyond one year, the annualized cost of the school-level intervention was $11 per student. ConclusionsThese cost estimates provide useful insights for schools and stakeholders to plan and implement effective school-based interventions that promote access to drinking water.

Preventive measures against HIV among Uganda's youth: Strategies, implementation, and effectiveness.

Preventing HIV among Uganda's youth is a critical public health priority due to the high prevalence of HIV/AIDS and the disproportionate burden of new infections among young people. This paper examines the preventive measures implemented to combat HIV/AIDS among Uganda's youth, focusing on strategies, implementation efforts, and the effectiveness of interventions. Comprehensive sexuality education programs have been implemented in schools and communities to provide young people with accurate information on HIV transmission, prevention methods, and reproductive health. Condom distribution and promotion campaigns target sexually active youth, while HIV testing and counseling services aim to reach youth in various settings, including health facilities and community outreaches. The implementation of HIV prevention strategies involves collaboration among government agencies, NGOs, healthcare providers, educators, and community leaders. Efforts are made to ensure that prevention programs are culturally appropriate, evidence-based, and responsive to the needs of young people. Despite progress in HIV prevention, challenges persist, including knowledge gaps, stigma, gender inequalities, and socio-economic factors. Continuous monitoring and evaluation are essential to assess the impact of interventions and identify areas for improvement. Recommendations include increasing funding for HIV prevention programs, strengthening policy frameworks, enhancing access to youth-friendly health services, integrating comprehensive sexuality education into school curricula, and fostering community engagement. By addressing these recommendations, Uganda can strengthen its HIV prevention efforts and reduce the incidence of HIV/AIDS among its youth population, ultimately contributing to improved health outcomes and well-being.

Reducing obesity and overweight: Subregional Policy Dialogues in the WHO European Region

Abstract In the WHO European Region, obesity and overweight stand as leading causes of disability and premature mortality. They contribute significantly to the burden of noncommunicable diseases, hindering efforts to achieve sustainable development goals related to health, including SDG goal 3.4, aiming to reduce premature mortality from NCDs by one-third by 2030. Despite some policy successes such as sugary drinks taxes, restrictions on marketing unhealthy products to children, and physical activity promotion campaigns, no country has managed to halt the rising levels of obesity. Addressing obesity requires a comprehensive approach, and WHO endeavors to support countries in implementing a wide range of policy actions across various settings. The WHO Special Initiative for NCDs and Innovation has recently adopted a subregional approach to promote evidence-based, data-informed policy action. In June 2022, it organized a series of obesity dialogues, including sessions for the Western Balkans. This session will outline the methods and outcomes of these dialogues, including stakeholder engagement, presentation of the latest obesity data, evidence-based policy recommendations, and the process of prioritizing policy options with decision-makers. It will consider the lessons learned from this process, offering insights not only for the health agenda but also for addressing other complex public health, environmental, or social challenges, which require multisectoral collaboration and comprehensive, policy actions on many levels.

Promotion included in prevention (PIP)

Abstract Issue/problem Every year in Europe more than 20 million visits are carried out on workers. The opportunity to integrate health promotion into prevention is now under the attention of large companies, according to the American model known as Total Worker Health©. Description of the problem The main critical points of this strategy are the correct balance between promotion and prevention efforts and the extension of the projects to small companies. Furthermore, coordination is necessary between all the figures who promote health, particularly in the national health service. Results Occupational risk prevention activities, mandatory in all European countries, have been integrated with health promotion campaigns, addressing health topics chosen in a participatory way. The costs of designing the campaign, information material for employees and data processing are borne by the university, which covers the costs with research funds. No costs are borne by workers or companies. During their medical check-up in the workplace, workers are invited to fill in a questionnaire regarding the project topic, its outcome, and some related factors. Workers receive advice on how to improve their lifestyles and are referred to the National Health Service for any necessary tests or treatments. In the last 15 years, as many annual campaigns have been conducted. Projects have dealt with: Eating behavior disorders; Post-COVID syndrome; Syncope and presyncope; Headache; Musculoskeletal disorders; Work engagement; Sleep health promotion; Aging; Violence at work; Work organization; Indoor air quality; Mediterranean Diet; Hand skin disorders; Teleworking; Work Ability. More than 30,000 workers from 38 companies participated. Lessons The participatory character of the projects, their simplicity and cost-effectiveness, the integration between occupational medicine and basic medicine demonstrate that PIP projects are economical, sustainable, and effective. Key messages • Health promotion can be integrated into the prevention of occupational risks, without additional costs. • The creation of a network of occupational physicians who are involved in PIP projects respects corporate and professional independence and improves the work culture, health, and safety of workers.

Working young adults' engagement with public and workplace health promotion efforts in Singapore: A qualitative study.

Young adults entering the workforce are at increased risk of becoming overweight or obese. Yet, internationally, young adults are rarely targeted in health campaigns, and little is known on how to improve their interest and participation in health promotion efforts. Through 33 semi-structured interviews with young adults working in Singapore, we explored their engagement with existing public and workplace health promotion efforts that encouraged healthy eating and increased physical activity, and their subjective health in the context of their daily lives. Interviews were coded and thematically analysed, taking an inductive and deductive approach. Despite some interest in health messaging, participating working young adults rarely adopted health-promoting activities such as meeting daily recommended servings of fruits and vegetables and exercising regularly. Participants reported that the health promotion campaigns they were aware of, suggested actions that they couldn't incorporate in their lives as they did not address the barriers that they are facing from socio-environmental contributors such as long working hours, personal and social commitments, and the food environment. Furthermore, some considered their health to be good enough and therefore had little reason to change existing practices. Affordable and accessible health screenings were an objective way for young adults to re-evaluate their perceptions of their own health which motivated some to favourably change their behaviours. Our findings suggest that future health promotion campaigns would benefit from more fully addressing some of the existing barriers that young working adults face, in tandem with policy changes to directly tackle the socio-environmental conditions for young workers.

COACHING DE CARREIRA PARA ESTUDANTES DE CURSOS TÉCNICOS E UNIVERSITÁRIOS: COACHING DE CARREIRA 4.0

The present article introduce a study about the diferents marketing theories and the aplications of tools in elaboration of promotional campaign to the Coaching de Carreira 4.0. It was a literature review of qualitative way, with the objective of identify the principals concepts about the subject underway and its applicability to proposed work. The study provided a conceptual analysis of principals contents of Marketing for Executives subject, allowing to identify the existing relationships between these concepts and the product promotion proposal to future clients in technical schools and universities that offer presential and e-learnig graduation. Presents the main media that will be used to promote the carrier coaching and the several used environments to position the product in Market. It innovates when proposing a new concept to coaching, considering the different used strategies to develop studants of multidisciplinar form with focus in inovation and experience in highly technological organizations.

Peculiarities of digital promotion of educational programs of higher education institutions

The rapid digitization of modern society is connected not only with the development of digital and Internet technologies. Restrictions introduced in many countries in 2020 because of Coronavirus pandemic accelerated this process. Generation Z youth satisfy their communication needs mostly with the help of social media. Traditional tools are often powerless to reach this target audience and influence their behavior. Taking into account the need to achieve results in this particular group, universities need to have a clear online marketing strategy and use digital tools effectively. But it should be taken into account that Internet marketing of various institutions, companies and areas of activity have their own peculiarities. The presented research is a practical case of the digital promotion campaign of the educational program Digital Media of Oles Honchar Dnipro National University. On the example of this case, the peculiarities of the Internet marketing strategy of the educational program of the institution of higher education are demonstrated. The stages of the promotional campaign are considered. It is emphasized that the implementation of the developed program, in particular, the created landing page with an automated function, and a series of creative banners placed for five months in selected digital communication channels in accordance with the content plan, led to proper coverage and high-quality information of the target audience about the new educational program. Feedback automatization made it possible to create a database of enrollees interested in studying under this educational program and establish personal communication with them. As a result, these activities helped to achieve the set goal of recruiting a student group for the first year of study. The practical significance of this case is that the presented marketing program does not require large financial costs and can be implemented by any institution of higher education. The program uses metrics that allow to monitor the effectiveness of each tool in online mode and provide an opportunity to implement operational management of the marketing campaign.

Deciphering the neural responses to a naturalistic persuasive message

Effective health promotion may benefit from understanding how persuasion emerges. While earlier research has identified brain regions implicated in persuasion, these studies often relied on event-related analyses and frequently simplified persuasive communications. The present study investigates the neural basis of valuation change induced by a persuasive healthy eating call, employing naturalistic stimuli. Fifty healthy participants performed two blocks of a bidding task, in which they had to bid on sugar-containing, sugar-free, and nonedible products during functional MRI. In between the two blocks, they listened to a persuasive healthy eating call that influenced their bidding behavior. Intriguingly, participants who resisted persuasion exhibited increased synchronization of brain activity during listening in several regions, including default mode network structures. Additionally, intersubject functional connectivity among these brain regions was found to be weaker in persuaded individuals. These results emphasize the individualized nature of processing persuasive messages, challenging conventional interpretations of synchronized neural activity. Our findings support the emerging practice of tailoring persuasive messages in health promotion campaigns.

"Not Only a Matter of Personal Interest"-Vaccination Narratives and the Model of Moral Motives in China and Germany.

Understanding vaccination decision-making processes is vital for guiding vaccine promotion within pandemic contexts and for routine immunization efforts. Vaccine-related attitudes influencing individual decision-making can be affected by broader cultural and normative contexts. We conducted 73 qualitative interviews with adults in China (n = 40) and Germany (n = 33) between December 2020 and April 2021 to understand COVID-19 vaccination intentions and preferences, and we analyzed transcripts using a five-step framework approach. During early analysis, we identified moral considerations in line with the tenets of the Model of Moral Motives (MMM) as a recurrent theme in the data. The MMM guided further analysis steps, particularly with its distinction between motives that are proscriptive (focus on avoiding harm by inhibiting "bad" behavior) and prescriptive (focus on actively seeking positive outcomes). Proscriptive vaccination arguments that compelled vaccination in our data included avoiding negative attention, being a law-abiding citizen, preventing harm to others, and protecting one's country. Prescriptive motives focused on self-efficacious behavior such as protecting the health of oneself and others via widespread but voluntary vaccination, prioritizing elderly and predisposed individuals for vaccination, and favoring a fair and equitable distribution of vaccines at the global level. In the interviews in China, both lines of arguments emerged, with a general tendency toward more proscriptive reasoning; interviews conducted in Germany tended to reflect more prescriptive motives. We encourage research and vaccine promotion practice to reflect moral considerations when aiming to understand public health preventive behavior and when developing tailored health promotion campaigns.

Gendered demand for environmental health technologies: Evidence of complementarities from stove auctions in India

We study if prior exposure to one environmental health technology - improved sanitation - complements or substitutes for additional household investments in another such technology – an electric induction cookstove. We conducted a cookstove demand revealing auction ten years after a random half of our sample had been exposed to an intensive sanitation promotion campaign in rural India. We observe that demand for induction cookstoves among men seems to be affected by information they obtain following the sanitation intervention, whereas preferences and demand among women, who likely have more at stake, are unchanged. This points to the importance of understanding interactions between gender, information, knowledge, and preferences for technology, and decision-making power over the adoption of such technology if we are to achieve environmental health targets.

Uncovering Tourist Visit Intentions on Social Media through Sentence Transformers

The problem of understanding and predicting tourist behavior in choosing their destinations is a long-standing one. The first step in the process is to understand users’ intention to visit a country, which may later translate into an actual visit. Would-be tourists may express their intention to visit a destination on social media. Being able to predict their intention may be useful for targeted promotion campaigns. In this paper, we propose an algorithm to predict visit (or revisit) intentions based on the texts in posts on social media. The algorithm relies on a neural network sentence-transformer architecture using optimized embedding and a logistic classifier. Employing two real labeled datasets from Twitter (now X) for training, the algorithm achieved 90% accuracy and balanced performances over the two classes (visit intention vs. no-visit intention). The algorithm was capable of predicting intentions to visit with high accuracy, even when fed with very imbalanced datasets, where the posts showing the intention to visit were an extremely small minority.

Breast Cancer Prevention Education Through Community Empowerment and TPS (Transactional, Precise, and Skilled) Communication Model in Bontang City

The prevalence of breast cancer in Indonesia is still increasing. Datafrom the Global Cancer Observatory shows that the most common cancer case inIndonesia is breast cancer. Meanwhile, the incidence of breast and cervical cancerin Bontang City reaches 30% of the overall cancer data in Bontang (Akurasi.id,2024). Therefore, there is a need for a health promotion campaign and breast cancerprevention using simple communication methods. This program aimed to provideeducation to health cadres (PKK) in three sub-districts of Bontang, targeting 100participants. Five sub-districts were selected from each of the three sub-districts, withseven participants sampled from 10 sub-districts and six participants sampled fromfive sub-districts. Participants were selected using purposive sampling. The programemployed a participatory research approach based on community empowerment,using the TPS (Transactional, Precise, and Skilled) communication model. The programwas conducted in three stages. In the first stage, theoretical information relatedto breast cancer and its prevention was provided, along with 100 questions andanswers shared online beforehand. The second stage involved practicing breast selfexamination(SADARI). The third stage combined theory and practice, incorporatingeducational strategies through games and evaluations. The program results showedthat 83% of participants agreed that knowledge about breast cancer and its preventionwas necessary. The program successfully improved the knowledge and attitudes ofPKK/health cadres through an interactive, participatory approach. Although therewere barriers related to participant agility, support from trained organizers provedeffective in overcoming them. These findings confirm the importance of healtheducation that emphasizes two-way communication and breast cancer prevention.

Analysis of Public Sentiment Towards Celebrity Endorsment On Social Media Using Support Vector Machine

Analysis of public sentiment towards celebrity endorsements on social media is very important to understand the public's response to promotional campaigns involving celebrities. In this study, we combine the VADER labeling method with the Support Vector Machine (SVM) method to analyze public sentiment toward celebrity endorsements on social media. Data is taken from various social media sources such as Twitter, Instagram, and Facebook. The data is pre-processed to ensure data accuracy and relevance and then labeled with the VADER method to determine the positive, negative, or neutral sentiment of the text. The labeled data is then extracted for features and used to train the SVM model. The trained SVM model is then validated using test data to measure its accuracy and performance. The results of the analysis provide useful insight into public sentiment towards celebrity endorsements on social media and can provide recommendations for stakeholders regarding this matter. Overall, combining the VADER labeling method with SVM in analyzing public sentiment towards celebrity endorsements on social media shows more accurate results and can provide practical benefits in marketing and promotional strategies. The results shown using the Support Vector Machine method with a ratio of 80:20 can provide average precision results of 77%, recall of 100%, f1-score of 87%, and accuracy of 76.92%. Twitter application user sentiment shows that 77% (338 data) of Twitter user reviews provide positive sentiment and 23% (119 data) provide negative sentiment reviews from a total of 517 data. Suggestions from researchers are that in future research they can add more data to make modeling easier to provide higher accuracy values. Using other classification and performance evaluation methods, such as Naive Bayes, Decision Tree, Fuzzy, or Deep Learning. Use other data processing tools, such as RapidMiner, Jupyter Notebook, RStudio, or others.

The aim and impact of communication in dental health promotion campaigns

(1) Background: This study delved into a current topic in dental medical practice to analyse the role and impact in communication of messages within health promotion campaigns. (2) Methods: This study analyses the patients' opinions about the role and importance of using an effective communication style in health promotion campaigns. The main aspects aims to analyse based on patients' opinions, the consistency of messages in health promotion campaigns, the repetitive nature of these messages, the adaptation of communication methods according to the target group's background and the importance of collaboration between state bodies and those organizing health promotion campaigns. (3) Results: The results of this study once again emphasize the close connection between the efficiency of health promotion campaigns, the way campaigns are coordinate and the messages for the target population. Most patients are aware about an effective communication in health promotion campaigns, believing that may influence the recipients' decision to adopt a healthy lifestyle concerning oral health. Regarding the effectiveness of health promotion campaigns for oral health, the study’s results reveal a significant lower positive impact among rural patients compared to urban ones. This indicates the need of change in how information is communicated to the population and to increase the level of health education. (4) Conclusions: In conclusion, the data obtained provides valuable and profound insights into how patients perceive the importance and role of communication in health promotion campaigns. The understanding of their perceptions and requirements forms the basis for developing and implementing efficient health communication and strategies, ultimately leading to improved community health and well-being. By personalizing and adapting the messages and communication methods, health promotion campaigns can become much more effective with a greater impact on health-related behaviours and attitudes.

Biopics of Female Hollywood Stars Speak to #MeToo Era: The Case of Judy (2019) and Blonde (2022)

This article analyzes two recent biopics, Judy (2019, Rupert Goold) and Blonde (2022, Andrew Dominik), which reimagine the icons from the Hollywood Golden Era, Judy Garland and Marilyn Monroe respectively, under the prism of the #MeToo movement. By examining the way in which these movies treat abusive experiences within the film industry, along with their placement in the public arena, this paper exposes how contemporary biopics dedicated to female movie stars face the consequences of #MeToo in Hollywood. In terms of textual construction, both movies presumptively adopt a female perspective in portraying actresses’ experiences of exploitation –such as sexual harassment, eating disorders, substance abuse, and more– under a male-dominated Hollywood studio system. Meanwhile, directors’ articulated intentions, promotional campaigns, reviews, and film critiques seeking to convincingly place the films in the domain of public discussion around #MeToo. Despite this ‘feminist’ assumption, this article will argue that these movies, while appearing to confront and re-address injustices in Hollywood through revisiting the mythical narratives of well-known female stars, fail to challenge the melodramatic victimization plot familiar in traditional biopics about women. In doing so, it will explore how they reinforce a representation of the female Hollywood star after #MeToo as a mentally troubled woman struggling to survive in an exploitative film industry.

The diverse but common definitions of sex for young people in Australia

ABSTRACT Relationships and sexuality education is a key strategy for promoting safe sex and respectful relationships during adolescence. Understanding the ways in which young people define sex is critical to ensuring a shared understanding between sexual health educators and students. Young people aged 14–18 years (N = 6,043) who participated in a large-scale cross-sectional Australian study were asked to indicate whether various sexual practices (e.g. vaginal, anal or oral sex, genital rubbing, mutual masturbation) were included in their definition of ‘sex’. Associations between demographic characteristics, sexual experiences, and definitions of sex were identified using multiple logistic regression. Content analysis further examined open-text responses from 63 participants who expanded on their definitions. Almost all participants (99.1%) included vaginal sex in their definition of sex, 83.7% included anal sex and 59.7% included oral sex. Young people also included a diverse range of sexual practices that did not consistently align with common definitions used in sexuality education and sexual health promotion campaigns. Definitions of sex differed by gender and sexuality suggesting that when discussing sex with young people, educators and health professionals need to consider sexuality and gender diversity and take care to check common understanding of terminology.

Health-related quality of life in Indonesian hypertension outpatients in Western, Central, and Eastern Indonesia measured with the Bahasa Indonesia version of EQ-5D-5L

ObjectiveTo report EuroQol-5D (EQ-5D) index scores in Indonesian hypertensive (HT) outpatients and to determine the association between index scores and socio-demographic characteristics and clinical conditions.MethodSociodemographic data was obtained through interviews, and clinical data were obtained from healthcare databases and physicians. Participants from healthcare facilities in the Western, Central, and Eastern parts of Indonesia (primary and secondary healthcare). Chi-square and forest plots were used to calculate index scores and multiple ordinal regression to investigate sociodemographic and clinical variables that significantly affect the index score.Results1239 participants (Western: 358; Central: 451; and Eastern: 430), and the index score was 0.83. Participants in primary care (Western and Eastern) had the best scores, at 0.85 and 0.90 compared to those in the Central (0.83). These factors were shown to be significantly associated with lower EQ-5D index scores: (i) lived in the Central part of Indonesia, (ii) treated in a secondary care, (iii) older than 60, (iv) had only completed junior high school, (v) unemployed, (vi) three or more comorbidities, (vii) took more than one type of HT medication, (viii) ate very little or no vegetables in daily lives, and (ix) accompanied by a caregiver.ConclusionThe EQ-5D index score can be used in health and economic assessment. According to index scores by participants in Central Indonesia, it would be beneficial to investigate and carry out more appropriate intervention strategies together with health promotion campaigns focused on healthy living. Overall, participants were more likely to report problems in the pain dimension.