Promotional Brochures Research Articles

Determination of Major Heavy Metal Levels in Pepper Gas Used as Chemical Agents in CBRN Field

Introduction: The pepper gases used in the study are in the group of riot control agents. In this study; It was aimed to determine the main heavy metal levels of pepper gases obtained from capsaicin, the active ingredient of peppers grown in soil that we think may contain heavy metals. Material and Method: The presence of a total of 7 heavy metals, including iron, chromium, cobalt, copper, cadmium, lead and nickel, was investigated. The pepper gas sprays were subjected to sample preparation with a microwave combustion device. Then, heavy metal analyzes of the prepared samples were carried out with the ICP OES device. Results: According to this; As a result of the measurements, Chromium (Cr), Nickel (Ni), Cadmium (Cd) and Cobalt (Co) elements were not found in any of the samples. The amount of Lead (Pb) was determined as 0.653±0.064 mg/kg, and the amount of Iron (Fe) was 5.246±0.000 mg/kg. Finally, the Copper (Cu) element detected in a single sample was measured as 0.815 mg/kg. Discussion and Conclusion: We also think that the necessary sensitivity should be shown in laboratory and clinical studies to examine the content of pepper spray and to determine the optimum ratios of its active ingredients. We foresee that preparing promotional brochures, informative public service ads on topics such as what pepper gas is in what situations pepper gas should be used, and informing the public about the health problems it may cause will increase the conscious use of pepper gas.

THE SYNTACTIC MEANS OF EMPHASIS IN THE ENGLISH PROMOTIONAL DISCOURSE

The article considers the emphatic patterns of syntactic structures used for highlighting communicatively relevant elements in promotional discourse with a strong persuasive effect. The research was conducted on the material of 19 automobile promotional brochures containing valuable information about automobile brands and their manufacturers for the target audience. The aim of the research was to study emphatic structures occurring in the English promotional discourse and determine the most frequently used types of emphasis. The study found that the emphatic displacement towards the anaphoric syntactic position occurred most frequently for underlining semantically relevant speech elements. The anaphoric emphasis is intended for the rhematization of thematic parts, which, nevertheless, does not diminish the significance of the cataphoric position, being traditionally occupied by the rheme. In addition, the syntactic emphasis was actively accompanied by discursive intensifier words, which, according to the quantitative data, were used in the middle of the emphatic sentences most frequently, thus fulfilling the function of retaining attention in continuation of the emphatic beginning. Due to the rheme displacement and discursive words, the entire emphatic structure becomes in the focus of readers’ attention against the background of surrounding discourse. The most common syntactic means of emphasis, in descending order, are the following: fronting, pseudo-cleft and cleft sentences, inversion, elaborative, introductory and duplicative sentences. The results of the research can be used for teaching linguistic text analysis and applied aspects of linguistics to students specializing in linguistics and professional English to students majoring in advertising and PR.

Exploring Food and Beverage Promotion in Mini-Supermarkets: A Cross-Sectional Study of Online Promotional Brochures in Vietnam

Exploring Food and Beverage Promotion in Mini-Supermarkets: A Cross-Sectional Study of Online Promotional Brochures in Vietnam

Perception of discount stores promotional brochures among consumers from generation Z

Perception of discount stores promotional brochures among consumers from generation Z

Digitalization of Micro, Small and Medium Enterprises in Nagari Muaro Pingai, Junjung Sirih District, Solok Regency, West Sumatra

This program aims to introduce the benefits of science and technology to Micro, Small, and Medium Enterprises (MSMEs) in Nagari Muaro Pingai due to the limited market share and need for more awareness of products produced by these MSMEs. Through this digitalization work program, the community service team from Universitas Andalas assisted five MSME entrepreneurs by strengthening their business branding, providing financial assistance, and digital promotion. The methods employed include direct data collection, interview surveys, and providing training directly to the community. The financial assistance included mobile phones to help them digitize their businesses. The outcomes of those MSME's digitalization work programs included business logos, promotional brochures, and business location registration on the Google Maps platform. The community engagement activities further expanded market reach, increased income, and simplified transaction processes for MSME entrepreneurs in Nagari Muaro Pingai.

Perfection as a concept of hyperbolisation in English promotional discourse: A multi-dimensional linguistic analysis

The article considers the descriptive attribute ‘perfect’ and its derivatives as a commonly used abstraction for creating persuasive emotional texts that encourage potential customers to make purchases and satisfy their needs. The study analyses the objects of reference, semantic field, and syntactic functions of the concept through the prism of its functioning in promotional brochures devoted to passenger automobiles belonging to 44 brands. The material included 115 brochures over the previous decade, 22,000 words of minimal contexts and 520 contextual occurrences of ‘perfect’ and its derivatives. The obtained results show that ‘perfect’ tends to reveal two meanings – excellence and compliance to a standard – which historically go back to its original meaning in Latin ‘per factum’ (made thoroughly). Over the period of the decade, there has been a shift from idealisation to practicality in the automotive industry under the influence of economic and environmental factors. The semantic mapping of contextual associative adjectives also indicates that ‘perfect’ is currently more oriented to highlighting practical utility of the cars rather than their excellence. In effect, such practical aspects as technological advancement, technicality, customisation, reliability, comfort, dynamics, style, noiselessness, sound, and price outnumber abstract qualities which express positive impressions, elevation, idealisation, and exaggeration of relevance, by 30%. Semantically, the concept ‘perfection’ follows the promotional principle of combining rational and emotional arguments. ‘Perfect’ is applicable to any car part – be it the exterior, interior or engine. The derivational paradigm has no limitations in syntactic distribution; however, in promotional discourse it typically occurs in nominative structures. The results contribute to the theoretical development of the linguistic worldview through the lens of valuable marketing concepts and can be practically useful in training professional writing skills to students specialising in PR and advertising and learning English for specific purposes.

Healthcare Workers' Point of View on Medical Robotics During COVID-19 Pandemic - A Scoping Review.

COVID-19 affected how healthcare workers interact with patients. Medical technology and robotics are developed in hospital settings to limit human contact. The aim of this review is to elucidate what kind of medical robotics is required for healthcare workers during COVID-19 pandemic. This review was obtained from electronic databases such as Google Scholar, PubMed, EBSCO, and Cochrane reviews were searched for articles using keywords such as “healthcare professional” OR “health worker” AND “COVID-19” AND “robot application” OR “robotics” OR “health technology” AND “needs assessment” OR “expectation” OR “perception” published during 2020 to 2021. Inclusion criteria were full-text articles related to assessment of healthcare workers’ need for medical robotics during COVID-19 pandemics. Exclusion criteria included abstracts, duplicate articles, blogs, news articles, promotional brochures, and conference proceedings. A total of 13,692 articles were identified through the search engines (PubMed 179, Cochrane Library 1300, EBSCO 13, Google Scholar 12,200). Five full-text articles fulfilled the inclusion criteria. Determining robotic functions is important to healthcare workers who will be user of such medical technology. This review divided robotic functions into medical, operational, movement, and social functions. Healthcare workers’ demands for robotics were also influenced by the types of robots, such as examination robots, robot-based sample test and medicine production, surgery and rehabilitation robots, disinfection and cleaning robots, delivery and logistic robot, telemedicine, and telepresence robots. Medical robotics is required for healthcare workers during the COVID-19 pandemic. The highest demands for medical robotics functions include cardiac measurements and oxygen saturation monitoring (medical functions); examination record delivery, video and image play, and medical information delivery (operational functions); and the ability to recognize and avoid obstacles (movement functions). Disinfection and cleaning robots were the type of robots with the highest demand among healthcare workers.

Ceremony and Popular Culture. Festivities and Objects Connected with the National Theatre and other Czech Public Buildings before 1918

The present article focuses on the festivities held between the 1860s and 1914 in the Lands of the Bohemian Crown, which were associated with various construction phases of buildings important for the Czech speaking society (especially the laying of the foundation stone and the opening ceremony). These festivities lie somewhere between the artificially constructed concepts of "high" and "low", "the elite" and "the people", and between "folk" and "mass" culture. The study aims to show that without the people, without an audience, these festivities would not be celebrations but just elite parties. Therefore, the nature of these festivals was primarily popular, as evidenced by many details, including their character, the accompanying theatre plays and souvenir items. The festivities and the whole idea of the National Theatre in Prague are examined in the first part of the article, which is followed by examples from other parts of the Czech lands and finally, medals, postcards and promotional brochures are discussed.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI MANAJEMEN S-1 FAKULTAS EKONOMI UNIKA SANTO THOMAS MEDAN T.A 2020/2021, DALAM KONDISI PANDEMI COVID 19 IMPLIKASINYA PADA PERUMUSAN STRATEGI PROMOSI

The purpose of this study is to analyze the dominant factors influencing student decision making in choosing the S-1 Management Study Program. With this aim, it is possible to identify what factors dominantly influence student decision making in choosing the Management Study Program at the Faculty of Economics, Unika Santo Thomas, Medan T.A. 2020/2021 in the Covid-19 Pandemic, its implications for the formulation of promotional strategies. The research method used a sample of 125 students, collecting data with questionnaires and documentation and factor analysis techniques.
 The results of the study, of the 25 factors studied in student decision making to choose the Management study program, it turns out that the most dominant are: Factor 1: Accreditation status, Friends, Teachers, Family, Image / image and campus visits, Factor 2: Ease of work, Success Alumni and Promotional Brochures, Factor 3: Scholarships, Environmental Conditions, Complete Facilities and Building Conditions, Factor 4: Curriculum, Affordable Basic Tuition and Ease of Payment, Factor 5: Family, Education Personnel, Libraries and Lecturers, Factor 6: Alumni Association strong , Webinar Seminar, and Positive Issues and Factor 7: Affordable Cost Per-Credit and Parents' Income.
 The results of this study are expected to provide a reference as material for consideration in formulating relevant promotions, especially in the COVID-19 pandemic situation for the sake of increasing the number of students in the future. For further research, it is better to add variables that will be used as research variables that are thought to influence students in choosing the Management Study Program.

Examining the prominence and congruence of organizational corporate social responsibility (CSR) communication in medical tourism provider websites

PurposeThis study examines the prominence and congruence or “fit” between corporate social responsibility (CSR) activities and medical tourism providers (MTPs). In doing so, this study seeks to understand the forms of CSR commonly used in the marketing of health-care services by international MTPs.Design/methodology/approachExploratory quantitative content analysis methods are used to examine CSR communication provided by MTPs. Descriptive statistics and analyses of variance are used to analyze the data.FindingsResults show that 22% of MTP websites provided CSR information. There was a high degree of congruence or “fit” between the MTPs and the CSR. Furthermore, each MTP averaged between three and six CSR engagements demonstrating a commitment to not only the practice of CSR but also the stakeholders and communities who benefit.Research limitations/implicationsThis analysis focused on organizational websites and did not examine CSR communications delivered through alternative media channels (e.g. digital platforms, promotional brochures, print advertising, etc.).Practical implicationsThis study adds to the CSR framework in the medical tourism context by discovering what forms of CSR are commonly used in the marketing and promotion of international health services and further analyzes the strategic communication techniques used to deliver these messages.Social implicationsCSR is argued to have direct impacts on employee satisfaction, investor relations and consumer behavior; therefore, current findings may contribute to the development of measurement tools for empirical studies that test relationships between the persuasiveness of CSR messages on the attitudes of medical tourists.Originality/valueResearch inquiries into the CSR strategic communication practices help to identify strengths and opportunities, while informing reputation management and relationship-building practices.

Cartographic Ephemera and American Travel Mapping

The ephemeral maps that are discussed in this article include those found in promotional brochures and handbills, on postcards, souvenirs, placemats, and hotel stationery. They include the maps of local streets and roads handed out at car rental and real estate agencies, maps on timetables and transportation tickets, and in airline magazines. The types and formats of these objects are almost unlimited, and their numbers are prodigious. Ephemeral maps, like ephemera in general struggle for a place among the established classes of formats—books, prints, manuscripts, archives, broadsheets, pamphlets, and yes, maps among them—that professional librarians use in catalog descriptions and finding aids. It is hard in practice to delineate the boundary between a map and a brochure as formats; perhaps we shouldn’t try. In an effort to support informed choices, this paper offers a classification of ephemeral travel mapping before concluding with a case for its retention (wherever practical).

Who gives up a private car for a car-sharing service? An empirical case study of Incheon City, South Korea

Car-sharing services are an example of sharing economy business models in urban transportation. Car-sharing is attracting global attention as a practical test subject within sharing economies. A few studies have been conducted on the effects of car-sharing, but little research has been performed on the effects of car-sharing on the disposal of owned cars and the purchase of new cars. This study analyzes the characteristics of people who change car ownership plans or intentions to purchase a private car after using car-sharing services. We conducted a survey on car-sharing users, focusing on the question, “Has there been a change in private car ownership and purchase plans after using car-sharing?” We used a multinomial logistic regression model for statistical analysis. Based on our main findings, we suggest four strategies to promote car-sharing. First, there should be a focus on car-sharing coupons or promotional brochures for women who are considering buying a new car. Second, there should be promotions for elderly users of car-sharing. Third, car-sharing stations should be established near residences with low household membership, low household income, and limited space for parking. Fourth, the service management status of car-sharing companies contracted with local governments should be assessed to maintain high satisfaction levels in users. This study is meaningful in that it presents specific policies to both increase the use of car-sharing and reduce private car ownership.

New Typologies of Contemporary Shopping Malls in Egypt

Contemporary shopping malls in Egypt have created new public spaces for lifestyle and leisure, which complement the commercial logic of consumer behavior. Mega malls in Egypt are simultaneously merging shopping, leisure, and entertainment, creating an ambivalence. They are representations of the globalized economy, but also manifest a certain uniqueness through their typology, their mode of insertion in the urban fabric and the type of public spaces created in them. This paper traces four new typologies in the design of six mega shopping malls in Egypt, constructed since 2010, as they integrate new public gathering spaces for leisure, recreation, and entertainment. Data on the new malls in Egypt was collected from corporate websites and promotional brochures, Google Maps and Street View, TripAdvisor, social media websites, visitor comments and news articles. A key finding is the trend of integration of large outdoor recreational spaces such as courtyards and plazas in mall design, the inclusion of a water element for attraction as well as the transition in function from simply offering goods and services to one that offers experiences and events to encourage recurring visits to the mall. The transformation of the mall parallels changes in conceptualizing the city of the 20th century as a large marketplace, an emporium of consumption, to conceptualizing the city of the 21st century as a large theatre and a festive place.

Evaluation of drug promotional literatures in a tertiary care hospital setting in South India

Background: The drug promotional literature is one of many sources for seeking information about the drugs to the busy medical practitioner. The aim of current study was to assess drug promotional literatures as per world health organization, criteria and categorize them and to analyse the claims in presented in DPL.Methods: Current study is a descriptive study in which pharmaceutical promotional materials were collected from selected out-patient departments of a tertiary care hospital, Kurnool. Printed drug promotional literatures for modern drugs were collected and an assessment was made whether the advertisements adhered to WHO criteria for medicinal drug promotion.Results: A total of 271 drug promotional literatures were collected. Information about the single drug was given in 127 (46.9%). 144 (53.1%) DPLs contain fixed-dose combination. Majority of drug promoted in collected DPLs were miscellaneous group 83 (30.8%) followed by antimicrobials 55 (20.3%) and blood and cardiovascular drugs 37 (13.1), gastrointestinal drugs 23 (8.5%), drugs acting on endocrine system 23 (84.5%). Generic name was mentioned in 229 (84.5%) while brand name was mentioned in 271 (100%) of DPL.Conclusions: The study concluded that the drug information provided in the promotional brochures can be incomplete and unreliable. Hence a physician should not rely solely on the DPL provided by medical representatives. All brochures circulated among prescribers must undergo a strict process of assessment regarding information provided, especially related to efficacy and safety.

Evaluating Public Library Events using a Combination of Methods

Abstract Public libraries hold an increasing number of events, where they face the very important, but often neglected, challenge of evaluation. This paper presents various studies performed to evaluate events for adults at the largest public library in Slovenia, Mestna knjižnica Ljubljana (Ljubljana City Library). A combination of methods was used: content analysis of library website and promotional brochures, interviews with both attendees and librarians, observation of events and a relatively large survey. Additionally, based on this research, seven personas representing typical user groups of events for adults were developed. While attendees were generally highly satisfied with the existing events, our research found room for improvement, especially regarding planning for particular user groups, scheduling and topical diversity of events and promotion aimed at both existing and potential visitors. Based on this research, Ljubljana City Library prepared guidelines for their future events for adults. Additionally, the general outline of the evaluation should be of benefit to any library regardless of type, size or location.

Telemedicine Guidelines in South East Asia—A Scoping Review

Background: Telemedicine is a useful tool to deliver healthcare to communities in low- to high-income countries, especially in the coronavirus disease 2019 pandemic era. Guidelines on telemedicine would assist healthcare providers in delivering healthcare services based on local circumstances.Objective: To explore and compare guidelines on telehealth and telemedicine in South East Asian countries.Methods: Electronic databases such as Google, PubMed, and Cochrane reviews were searched for articles using keywords such as “telemedicine” OR “telehealth” OR “eHealth” OR “telemedis” AND “guidelines” AND “South East Asia” OR “Malaysia” OR “Singapore” OR “Indonesia” OR “Thailand” OR “Vietnam” published up to 2020. Inclusion criteria were full articles and gray materials (i.e., policy statements, advisories, blueprints, executive summaries, and circulars) related to telemedicine guidelines. No language restrictions were imposed. Only the first 100 Google searches were included for eligibility based on its relevance to telemedicine guidelines. Exclusion criteria were abstracts, duplicate publications, blogs, news articles, promotional brochures, conference proceedings, and telemedicine projects unrelated to telemedicine guidelines.Results: A total of 62,300 articles were identified through the search engines (Google 62,203, PubMed 77, and Cochrane 20) and six articles from additional sources. Sixty-eight full-text articles fulfilled the inclusion criteria, but only 24 articles contained some form of guidelines on telemedicine: Indonesia (nine), Malaysia (seven), Singapore (five), Thailand (two), and Vietnam (one). There were six laws, six advisory guidelines, five policy statements, and two circulars (regulations) issued by either the Ministry of Communication and Multimedia, Ministry of Health, or Medical Councils from the respective countries. Issues addressed were clinical governance (100%); information and communication technology infrastructure (83.3%); privacy, storage, and record-keeping (77.8%, respectively); ethics and legal (77.8%); security and safety (72.2%); definitions and applications of telemedicine (72.2%); confidentiality (66.7%); licensing (66.7%); identification (55.6%); cost of information and communication technology infrastructure (55.6%); reimbursement (16.7%); mobile applications (11.1%); and feedback and choices (5.6%). The Singapore National Telemedicine Guidelines contained the most domains compared with other guidelines from South East Asia.Conclusions: Although there can be no “one-size-fits-all” telemedicine guideline, there should be a comprehensive and universal telemedicine guideline for any country to adapt based on the local context. Details on patient-identification, data ownership, back-up, and disposal; transregional cybersecurity laws and ways to overcome the limitations of telemedicine compared with face-to-face consultations should be outlined clearly to ensure uniformity of telemedicine service and patient safety.

The History of a Sample Michigan Land Grant, 1873-1920

The History of a Sample Michigan Land Grant, 1873-1920 Le Roy G. Barnett (bio) Most people are aware that many nineteenth-century railroads in America received grants of public domain as an aid to their construction. In Michigan, a little over 5.5 million acres were turned over to various freight and passenger lines in return for their completion of tracks between certain points, or along specific routes. This donated real estate amounted to about 15% of the state's total land area.1 The idea was that qualifying railroads would sell bonds or take out loans to build their lines, using the promised land grants as collateral. Knowing that these forthcoming properties had value made cautious investors more comfortable entrusting their money in what otherwise might be a risky proposition. Once the benefitting firm had finished construction and received its designated tracts from the state or federal governments, it was free to start selling its earthy present and use the income to pay its obligations.2 Nearly every railroad receiving a grant created a land department to sell its real estate holdings. Promotional brochures were published extoling the virtues of the property, often accompanied by maps showing at least in broad terms the locations of the various parcels. In a few cases, demonstration farms were established by some of the recipient firms as a way of showing the productivity of their acquired territory.3 Histories of Michigan railroad firms mention that the companies received gifts of real estate in return for laying ribbons of steel through undeveloped areas of the state, but nowhere is there a detailed study of [End Page 1] how the land was disposed of by the beneficiaries. The aim of this article is to follow in one case the sale of a Michigan railroad land grant from beginning to end.4 About a dozen corporations were rewarded with tracts of terra firma for constructing their lines in Michigan, a slight majority of them being roads traversing the rugged Upper Peninsula.5 For the purpose of this intellectual exercise, attention will be focused on the freehold largess received by the Marquette, Houghton & Ontonagon Railroad Company (MH&O) from the United States government. Brief histories of the MH&O have been written, and there is no need to repeat them here.6 Suffice it to say that the railroad's intent was to build a line to connect the points mentioned in its name. For constructing the stretch between Marquette and L'Anse, the company received from the federal government a land grant totaling just a fraction less than 462,244 acres, nearly all of it confined to odd-numbered sections in Baraga and Marquette counties.7 To build its line, the MH&O had borrowed millions of dollars. To pay down this debt, the company almost immediately tried to sell some of its newly acquired property. This effort did not go well, as the land grant was received just as the Panic of 1873 began. With this economic downturn lasting more than five years, the real estate market was [End Page 2] depressed for an extended period of time. The difficulties encountered by the railroad in liquidating its domain can be seen in the following statistics:8 Click for larger view View full resolution Land Sales by the Marquette, Houghton & Ontonagon Railroad While the nation's poor financial situation certainly had an adverse effect on the ability of the MH&O to sell its real estate holdings, other factors were also at play. In a report about its affairs in 1880, the firm admitted it had not made an effort "to encourage exploration of [its holdings] for minerals." It further disclosed that "only now the lumbermen of the lower peninsula are beginning to look to this northwestern country for new operations," thus explaining why sales of timberland had been slow. And, with a final note, the publication observed that "settlers are just beginning to push northward of Wisconsin in quest of [acreage for] farms."10 The lands owned by the MH&O had good future prospects, but the corporation's need for money would not allow it to play a waiting game. If only 100...

Halal Destination Images of Japan: A Visual Content Analysis

The scope of the paper is to investigate the construction of visual communication in shaping a Halal destination image in Japan. Even though Japan is located by a significant distance from Islamic countries, halal tourism prominence has become a rapidly growing interest in the country. In fact, in 2016, Japan won the “World’s Best Non-OIC Emerging Halal Destination”, and in 2019, the country was ranked in the top three in the category of non-OIC Muslim-friendly destination for Muslim travellers. The paper attempts to describe the exploration of the images found in Japan’s tourism promotional brochures. The study aimed at interpreting the denotative and connotative messages of the promotional images in the sampled brochures. A visual content analysis was applied to interpret the brochures’ layout and promotional images. The findings of the study imply that distinctive Islamic symbols and Japanese monumental structure are the prominent denotative elements of the brochure. Regarding the connotative elements, the analysis indicates that female Muslim and Halal food become the main Synecdoche in representing Japan’s Halal destination image. It is hoped that the study could give new insights for visual communication and tourism practitioners concerning how images can be constructed to represent the audiences’ interests and experiences. Keywords: Destination image, halal tourism, Japan, representation, visual analysis.

Cultural diplomacy as corporate strategy: an analysis of Pasona Group’s “New Tohoku” program in Japan

Corporate diplomacy research suggests US executives display little interest in supporting government diplomacy and promoting national culture; rather, corporate strategy focuses on profit. The corporate diplomacy phenomenon, however, needs additional examination in the more collectivistic East Asia context. This study investigates a public–private partnership in which a corporation sponsors a cultural exchange project in Japan, specifically how Japanese business leaders perceive and integrate promoting national interests and country image into corporate strategy. This research analyzes the New Tohoku program that brings foreign students, businesspersons, and social media influencers to Tohoku, a region undergoing reconstruction since the 2011 tsunami, to learn about Japan’s economy, history, climate, and culture. Interviews with executives and managers and documentary information from corporate webpages, news releases, and promotional brochures reveal motivations for engaging to (1) promote Japan’s culture, (2) stimulate economic growth, and (3) generate awareness about Pasona through publicity. While unrelated to Pasona’s business model, New Tohoku reflects the “Japanese mindset” of helping Japan; the founder, employees, and shareholders ensure this remains a strategic objective regardless of profits. This research has implications for multinational corporations’ role in cultural diplomacy as a component of public diplomacy.

Ekoturizm Aktivitelerinin Tanıtım Broşürleri Perspektifiyle Değerlendirilmesi

The purpose of this research; identifying the status of ecotourism activities in the promotional brochures of the provinces. For the purpose of the study, the official websites of the Republic of Turkey Ministry of Culture and Tourism and Provincial Directorate of Culture and Tourism have been reviewed and Turkish promotional brochures of the provinces have been reached. The brochure of 69 provinces was reached and 12 provinces could not be reached. The analyzes were performed on a total of 69 promotional brochures between 18.03.2019-26.03.2019. According to the data obtained; 31 provinces provide ecotourism in their brochures. Ecotourism activity, which is the most frequently mentioned in the brochures; is water tourism. The least involved ecotourism activity is; balloon tourism. Among the specific ecotourism types, the most used activity in the promotion was snowboarding. It was determined that most of the provinces did not include any ecotourism activity in the promotional brochures except the ecotourism activities which were taken as basis in this study. Giresun is the province that has the most ecotourism activity.