Reading Promotion Research Articles

O PAPEL DA LEITURA NO DESEMPENHO ACADÊMICO: DESAFIOS E IMPACTOS NO CONTEXTO UNIVERSITÁRIO

This article aims to analyze the impacts of reading on academic performance, highlighting how this skill influences academic performance and the integral formation of students. The bibliographic research carried out based on repositories such as SciELO.org investigates how critical reading contributes to the development of essential skills, including analysis, argumentation and communication necessary, both in the academic environment and in the future professional career. The results showed that, although academic reading is important, many students face difficulties due to technical terminology and the lack of previously developed reading skills. To address these challenges, the study suggests the implementation of supportive pedagogical policies and practices, such as reading workshops, peer tutoring, and support for textual production, as well as an inclusive approach that values the diversity of student profiles. The promotion of reading from basic education is recommended as a means of better preparing students for higher education and the job market.

Empowering Rural Left-behind Children in Meizhou, Guangdong: SIPS Model-Based Approach to Promoting Reading and Fostering Holistic Development

Objective: Under the dual influence of globalization and urbanization, the issue of left-behind children in rural areas has become increasingly prominent. Taking Meizhou, Guangdong Province, as a case study, this paper underscores the urgency of promoting reading activities for these children in this major agricultural hub in southern China. Methods: Leveraging a comprehensive approach that integrates online searches, official data, and other information-gathering techniques, the paper delves into the specifics of the challenge.The SIPS model, consisting of Resonance, Confirmation, Participation, and Sharing, offers a fresh perspective on tackling the challenge of promoting reading among these children. It explores how the collaboration of multiple stakeholders, including university student volunteers, government agencies, and private enterprises, can harness tools such as simulated data and data integration methods to gain a nuanced understanding of the reading needs, obstacles, and untapped resources of left-behind children. Results: The paper outlines a series of actionable strategies under the SIPS model to advance reading promotion activities for left-behind children in rural Meizhou, thereby fostering their holistic development and contributing to local rural progress. Conclusion: By engaging stakeholders and utilizing methods like simulation data and data integration, the paper proposes practical strategies to create a richer and healthier reading environment for left-behind children, ultimately contributing to their development and the overall progress of rural communities.

Book influencers in the library?

The digital revolution has transformed reading promotion in a world where technology competes with traditional entertainment, posing challenges for libraries, especially in engaging audiences. Adapting actively is crucial to making reading appealing. The rise of book influencers and reading promoters on social media is pivotal for reading education, offering libraries opportunities to diversify programs. Using the "walkthrough" method on four platforms, our research identified 60 Hungarian book influencers and reading promoters. Structured interviews with 23 influencers aimed to unveil their activities, motivations, and the aspirations and reading experiences behind their content. The study contributes to literary and cultural mediation, exploring the intersection between libraries and literacy promoters. It addresses how literacy promoters can enhance reading promotion in the community, emphasizing their role in generating interest in books and literature. Findings suggest that social media and influencers complement libraries' literacy strategies, benefiting both libraries and readers. Collaborating with influencers can foster a reading culture aligned with the digital era's demands. Encouraging influencers to collaborate could also educate their followers, transforming them into library users.

Research Trends in Children's Literature and Learning Environments

Objective: The objective is to analyze research trends in children's literature and learning environments in order to identify advances and gaps in knowledge. Method: The method includes an exhaustive review of scientific literature using the PRISMA method. Using the Publish or Perish search engine, which analyzes academic sources and employs a range of citation metrics, it produced a large number of articles selected by high-impact academic sources and recognized research trends on a given topic. Results and Discussion: The results indicate that research on the topic has increased in the last 4 years. Spain is the country that publishes the most on children's literature and learning environments. On the other hand, the analysis of the main categories reveals keywords with higher co-occurrence, such as reading comprehension. However, the least used pedagogical strategies for the promotion of reading are related to computer media, but it turns out to be an innovative strategy. Research Implications: The hermeneutic analysis conducted indicates that Children's literature is a powerful tool that not only propitiates in developing reading-writing skills in early childhood, but also impacts positively on the cognitive, emotional, social and physical development of boys and girls. Originality/Value: Reading comprehension emerges as a central node of study in the research trends, this is aligned with the justification of the analysis, to deepen and mitigate the effects of low reading comprehension in students in their first year of higher education.

PROMOTION OF LIBRARY IN THE FAMILY IN PRIMARY CLASS STUDENTS IS A CHALLENGING PROBLEM

The promotion of reading and library use among primary class students within the family context presents significant challenges. Despite the acknowledged importance of early reading habits in the development of literacy and cognitive skills, fostering a culture of reading at home faces numerous barriers, including socio-economic factors, parental involvement, and access to resources. This article explores these challenges and proposes strategies to overcome them, aiming to enhance the role of family libraries in the educational development of young children.

Identifying librarians’ readiness to leverage artificial intelligence for sustainable competence development and smart library services: an empirical investigation from universities’ librarians

Purpose This study aims to identify the librarians’ readiness to leverage artificial intelligence for sustainable competence development and smart library services. Design/methodology/approach This study used a quantitative research design for addressing the objectives. The population consisted of librarians from the public and private sector universities of Pakistan. The data were analyzed by using Smart PLS software. Findings The analysis consisted of two major parts: first the assessment of measurement model and second the structural equation modeling analysis. A significant positive impact of AI adoption was found on the implementation smart library services. Findings revealed that behavioral intention motivated librarians to adopt AI tools in university libraries for the delivery of smart library services. Research limitations/implications We applied quantitative method to carry out the study while future authors may conduct a systematic literature review on the same topic for offering a broader outlook. Practical implications It has provided practical contributions by providing a baseline for management bodies to construct policies for the successful adoption of AI in libraries for sustainable competence development of practicing librarians and implementation of smart library services. Social implications The study has social implications too as AI integrated library services prove fruitful for society and digitally skilled librarians play a vital role for the promotion of reading and research culture in society. Originality/value To the best of the authors’ knowledge, this is the first study on librarians’ readiness to leverage artificial intelligence for the enhancement of digital literacy skills, sustainable competence development and smart library services in the context of Pakistan.

Support, promotion and popularization of reading by the modern Russian professional community

The turn of the 20th and 21st centuries was the time of formation a new social reality, where books and reading lost their leading positions to new media technologies. The index of media activities for reading on paper continues to decline steadily. The formation processes of a technogenic society in the country as well as digitalization and convergence of media industry, including publishing, bookselling and library complex and mass media in the early 21st century brought a powerful contradiction. On the one hand, serious threats to the existence of books and reading have arisen, but on the other hand, new opportunities for maintaining and enhancing book culture have appeared. Under these conditions, the professional community has taken effective measures to stimulate public interest in books, reading and libraries. It involved interested organizations in this process; developed special programs and projects for the promotion and development of book culture; created special centers at libraries and universities dedicated to the study of modern reading; provided scientific, methodological and practical assistance to libraries. The professional community also organized the largest professional forums and campaigns to attract the public to reading. The purpose of the article is to show how various institutions, centers, government structures and creative unions in Russia support, promote and popularize the reading. This article allow us to get acquainted with the most successful experience of existing and/or newly created organizations and public associations carried out educational, informational and research activities in the field of books and reading.

Supporting Reading as a Useful Leisure Practice for Children of the Digital Era

The aim of the article is to study the state of reading as a leisure practice in the context of the rapid development of technologies, and to determine prospects for stimulating interest in extracurricular reading, which will also correspond to the provisions of the state policy for the reading development in Ukraine. Research methods. Scientific methods of analysis, synthesis and comparison are used in this research in order to achieve the specified aim, which made it possible to assess the state of leisure reading among school-age children, and to present modern practices in terms of its promotion. Methods of systematic and comparative analysis are also used to generalise the research results. Analytical grouping (categorisation) is used to classify data from the sociological study on children’s leisure time by gender. Correlational and factor analyses of statistical data of the all- Ukrainian sociological research conducted by LLC “Info Sapiens International” as a part of the project “Supporting the promotion of reading in Ukraine” with the support of the International Foundation “Renaissance” and the Ukrainian Book Institute are made. Scientific novelty. It consists in identifying the leisure practices of school-age children by gender through the processing and analysis of sociological information and its differences interpretation. Its consideration in directions of popularising book reading will contribute to the formation of the reading habit. Main conclusions. In the context of the rapid development of technology, extracurricular reading is inferior to other forms of leisure, such as video games, social networks, video content consumption. A modern approach to extracurricular reading requires an analysis of the best practices of the current leisure industry. A basis of this approach is a strategic development of complex solutions that take into account both traditional and digital formats of reading, which are adapted to rapid technological changes. Special attention is paid to gender aspects and the integration of elements known to children through video games in order to increase general interest in reading. The introduction of gamification and interactivity elements have to ensure a harmonious combination of reading as a traditional form of leisure with the advantages of modern digital technologies. Such a synthesis of traditional and innovative methods is designed to provide balanced leisure time for children, to support the culture of reading in conditions of rapid digital technologies development, and to correspond to the provisions of the state policy for the reading development in Ukraine.

Promoción de la lectura

Reading aloud from an early age, as an early cognitive and emotional stimulus, has numerous benefits for children: it promotes language acquisition, which directly impacts school performance; it aids cognitive development and also facilitates emotional work. Its recommendation by pediatricians can be included in the promotion of healthy habits that influence the overall health of children. This study describes the benefits of reading aloud, the role of various international organizations that promote reading in childhood, the situation of reading comprehension in children and adolescents in Spain, and the positions of various working groups on reading promotion. After analyzing the evidence of the benefits of reading aloud, we present the recommendations that the PrevInfad group has developed for pediatric consultations in Primary Care.

How can reading and writing be promoted in Anglophone West Africa? Evidence from new perspective: a word of mouth from experts in basic education

ABSTRACT The unintended consequence of primary school enrolment is to reduce illiteracy among pupils; however, increased school enrolment in sub-Sahara Africa yields fewer results of equipping pupils with reading and writing skills as many primary school pupils can hardly read and write. The study explores barriers influencing pupils’ poor reading and writing skills and strategies to promote reading and writing using qualitative inquiry. Thus, a semi-structured interview was administered to collect data from experts in primary education from the two most populated countries in West Africa (Ghana and Nigeria) that share similar educational policies, priorities, and challenges. The study's finding indicates that the illiteracy of parents, inadequate school facilities, and lack of community support for reading and writing activities were the fundamental barriers. The study suggests that schools adopt reading promotion tools used in Eastern Asia and Pacific countries as a national strategy. Parental involvement and community support for reading promotion activities should be encouraged, and primary schools should be resourced with reading materials, cheaper internet for schools, and digital learning facilities should be provided, which will make reading and writing less stressful and fun for pupils.

The role of Instagram, the social media platform in the promotion of reading

S obzirom na to da društveni mediji imaju velik broj korisnika, oni definitivno danas postaju potencijalna platforma za promicanje čitanja. Na društvenim mrežama poput Instagrama, TikToka i YouTubea nastaju specijalizirane zajednice koje su usredotočene na knjigu i književnost, a vode ih privatni profili ili profili izdavača. I jedni i drugi prepoznali su prednosti društvenih mreža te ih koriste za promociju knjiga i autora. Objave prate fotografije i videi koji, popraćeni kreativnim i inovativnim tekstovima, potiču pratitelje na interakciju. Ovaj rad predstavlja rezultate istraživanja čiji je cilj bio ispitati povezanost hashtaga #godinacitanja i njegovih izvedenica sa sadržajem povezanim uz Godinu čitanja na društvenim mrežama, dok je cilj drugog dijela istraživanja bio ukazati na potencijal društvene mreže Instagram u promociji čitanja. Za istraživanje je korištena metoda kvalitativne analize sadržaja uz dio kvantitativnih jedinica analize.

Implementación de estrategias de promoción y difusión de lectura desde la Biblioteca Infantil Miriam Álvarez Brenes (BIMAB) durante la pandemia de COVID-19 en el año 2021

The promotion and dissemination of reading from the space of the children’s library is a constant task that involves the implementation of a series strategies and dynamics, to strengthen and encourage different skills in the child that allow a better level of integral development. This article presents a methodology implemented by BIMAB, during the 2021 pandemic, for the development of educational activities. It should be noted that this methodology was implemented through the development of six formative activities with preschool children and teachers. One option to evaluate the planning is the implementation of a data collection tool that allows its continuous improvement.

A Marketing Strategies for Reading Promotion Activities in Academic Libraries: A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age, traditional reading habits have been compromised by digital media, a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty. This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries, taking the University of Shanghai for Science and Technology as a case study. The paper explores various marketing strategies employed by academic libraries, including market segmentation, utilization of new media platforms, and the creation of personalized content for readers. Drawing from an extensive literature review and real-world examples, the study establishes a framework for marketing reading promotion activities tailored to academic libraries. These findings underscore how effective marketing strategies can enhance user participation, expand library influence, and optimize resource utilization.

Lietuvių kalba mokykloje: mokslinės įžvalgos ir pedagoginė patirtis

The article reviews the issues investigated in the reports and articles developed from the conference reports of the scientific and practical conferences “Mother Tongue at School” organised at Šiauliai University (since 2021, Šiauliai Academy of Vilnius University) in 2012–2022. The aim of the article is to present the journal “Gimtoji kalba mokykloje” [Mother Tongue at School] using the descriptive-analytical method, to discuss topics, problems, aims of the articles, and to summarise the most relevant issues of Lithuanian studies, Lithuanian language and literature teaching (didactics), variations in the Lithuanian language, changes, standardisation, and the importance of Lithuanian literature in developing a thinking and reading individual, conscious of the importance of the native (Lithuanian) language.
 The journal “Gimtoji kalba mokykloje” has published 119 articles by 148 authors. Linguistic articles among them are divided into the following thematic blocks: 1) The importance of the influence of linguistic environment and personalities in preserving national identity. Language policy; 2) Public language. Language etiquette; 3) Language in the digital space, computer literacy. Office, administrative language. Language management; 4) Language correctness. Literacy. Spelling and punctuation issues; 5) Language norms and errors; 6) Dialect studies; 7) Stylistic figures. Conceptual metaphors. Associations; 8) Terminology issues; 9) Language didactics. Academic, professional language. The field of topics is broad, discussions include: general language, dialects, language norming, language in the digital space, language didactics, the process of language teaching and learning, and the effects of bilingualism. The articles in the literature section are divided into five thematic blocks: 1) Promotion of reading, professional press for teachers; 2) Lithuanian writers’ works in school, concerns of reading classics; 3) Children’s literature and school; 4) Working with the text to prepare the future reader; 5) Non-traditional literature teaching methods and other problems. Researchers and teachers are interested in current school (and societal) issues, exploring why reading is low and discussing what could encourage reading. The importance of creative, innovative library work and family reading traditions are highlighted. It stresses that the school is also an important player in this field, where the child must become a competent reader.
 The articles published in the journal encourage a theoretical dialogue between researchers and practical educators, highlight topical issues in teaching Mother Tongue, and invite to jointly search for solutions to problems.

Making written texts for learning more accessible with easy-to-read and universal design

Reading is regarded as one of the basic learning processes that provides multiple skills and abilities for daily life. The study reported on here arose from evidence of reading comprehension difficulties of middle school students in Colombia, and from reflection on the didactic strategies used for the promotion and teaching of reading. The purpose of this research was to strengthen students’ reading comprehension by taking advantage of the benefits of Easy-to-Read in the context of a methodology applied in Universal Design for Learning. The methodology was centred on the critical social paradigm, and the type of research was mixed with a design based on action research. The instruments used included non-participant observation, online questionnaire, standardised testing and a survey. The pedagogical proposal “Easy Reading” was designed and implemented to show progress in the students’ reading comprehension skills, meeting the objectives set.

Undergraduates’ Perspectives on Promoting Pleasure Reading Facilities in University Libraries: A Case Study

Pleasure reading refers to free, voluntary, and non-goal-oriented reading that provides enjoyment or pleasure to the reader. The promotion of pleasure reading is not typically considered a priority in most university libraries. However, recent studies strongly suggest that pleasure reading can have significant, positive impacts on the overall performance of university library users. This study presents undergraduates' perceptions of pleasure reading facilities at the main library of the University of Colombo, as well as their expectations regarding the promotion of these facilities. The results of this study demonstrate a significant population of pleasure readers with diverse reading habits. Most pleasure readers are frequent readers (74.6%, n=209). Novels are the most popular type of reading material (77.5%), followed by non-fiction and short stories. Realistic fiction (33.3%) is the most popular genre among them, followed by fantasy and mystery. A majority of pleasure reading undergraduates have a very positive perception of the benefits of pleasure reading. The three most accepted benefits of pleasure reading were; pleasure reading helps to relax, gives enjoyment and helps to escape from routine work. Most of the participants believe that the promotion of pleasure reading should be a priority for a university library. Among all the facilities related to pleasure reading at the Main Library of the University of Colombo, most of the readers have rated the suitable library environment and the availability of a supportive staff. Pleasure readers prioritize suggested initiatives such as displaying new arrivals and implementing a Readers' Advisory Service to promote pleasure reading in the library.

Learning how to read children's books in the digital society: Book trailers as an educational tool in higher education

The new multimodal reading ecosystem currently contributes to the proposal of forms of mediation that take into account the hybridization of digital and analog paradigms. In this context, illustrated books intended for children can constitute an area of interest, since their discursive and aesthetic codes contribute to the development of multimodal reading strategies and to the positioning of the child reader before the information, at the same time that they generate pleasant reading and knowledge-building experiences. Accordingly, today’s publishing market requires a learning process from the mediator in order to develop the corresponding strategies with which to approach children’s books. Previous research has focused on the book trailer as a virtual epitext for the promotion of publications, and it has analyzed the identity of this tool to demonstrate its effectiveness in the promotion of reading. Along these lines, and with the purpose of verifying how this tool behaves in the introduction of future teachers to children’s books, an intervention is proposed that is based on the creation of book trailers. A total of 860 students from the Early Childhood and Primary Education teaching degree programs participated in the intervention. It included qualitative research that analyzed the documents/epitexts created by the students, written reflections within the framework of this project and the discourse collected a posteriori in interviews and discussion groups on the experience. The results reveal the potential that creating book trailers has for introducing teacher trainees to illustrated children’s books within the framework of the digital society.

BECI System of Business English Reading and Writing

Purpose: This study puts forward the BECI system under the background of Chinese new liberal arts construction and the guidance of postmodern philosophy and the blended teaching mode in order to sustainably improve students’ Business English Reading and Writing ability and cultivate Business English compound talents who meet the market demand. Theoretical framework: The research makes use of post-modern philosophy and blended teaching mode to explore the BECI system. Design/ methodology/ approach: The BECI system teaching mode integrates traditional teaching and digital teaching, and uses information technology, online and offline, multi-modal teaching and process assessment mechanism to comprehensively improve students’ participation and subjective learning status, and cultivate their good study habits. Findings: BECI system is market-demand-oriented, student-centered and teacher-scaffolded, which includes business knowledge, English knowledge, cross-cultural knowledge and ideological and political knowledge, and advocates the mutual promotion of Business English Reading (input) and Business English Writing (output). Research, Practice & Social Implications: The research not solely solves some problems, such as complicated teaching content and low learning efficiency of students, Business English Reading and Writing facing with, but also endows learners with the sustainable Business English Reading and Writing ability and good study habits.

Sustentabilidade social e promoção da leitura: vínculos entre políticas públicas e a educação de qualidade no Brasil

Abstract This paper was aimed at knowing to what extent the Brazilian public policiesPlano Nacional do Livro e LeituraandPolítica Nacional de Leitura e Escritamerge with the United Nations Sustainable Development Goal 4 of quality education, namely Quality Education, from a social sustainability perspective. A mixed-methods approach was required for this purpose due to both quantitative and qualitative approaches to dealing with the data. We chose the Content Analysis research method to analyze them. Specifically, we used the categorical analysis technique and established a coding scheme. The policiesPlano Nacional do Livro e LeituraandPolítica Nacional de Leitura e Escritamerge with only three out of ten Sustainable Development Goal 4 targets, being: (a) to guarantee meaningful learning processes (4.1 target); (b) to offer scholarships for professional development (4.b target); and (c) to develop teacher training programs (4.c target). However, other linkages not related to the Sustainable Development Goal 4 were observed. They concern the following: (a) copyright and book economy matter; (b) social reading practices; (c) learning environments where to promote reading; (d) research and studies on the book production chain and information consumption market; (e) the use of technology to enhance reading promotion practices; and (f) symbolism during activities of reading promotion. The study concludes that despite the potential of Brazilian public policies for reading promotion to leverage quality education within the realm of social sustainability, the documents analyzed do not exhibit significant correlations with Sustainable Development Goal 4 of the 2030 Agenda. This suggests that the Plano Nacional do Livro e Leituraand Política Nacional de Leitura e Escrita should incorporate the seven missing requirements of the Quality Education Sustainable Development Goal (4.2, 4.3, 4.4, 4.5, 4.6, 4.7, and 4.a target), demonstrate all the ten targets, and establish a reading policy based on sustainable development until 2030.

Empirical insights into traditional and AI enhanced interactive narratives based on children’s fables

Aim/purpose – The study delves into the creation and the experience of interactive children’s narratives based on poetry, examining the emerging role of artificial intelli- gence (AI) as a collaborative partner in storytelling for children. The research questions are: 1) What are the experiences of readers, specifically children’s guardians, with inter- active narratives based on children’s poetry?; 2) How do children’s guardians experience inter-active stories co-generated in real-time through conversations with artificial intelli- gence?; 3) Is it feasible to create a satisfying narrative for children from a specific set of images through the use of AI technology? Design/methodology/approach – This paper synthesizes findings from the following studies: a) Qualitative analysis of interactive narratives based on Stanisław Jachowicz’s poems, involving a comprehensive online questionnaire survey, with 80 respondents participating in the latest study; b) An evaluative study focused on real-time interactions with AI-generated interactive narratives based on Stanisław Jachowicz’s poems. This involved 12 participants who provided detailed feedback on their experience; c) An autoethnographic study exploring the creative process of generating children’s narratives from a set of images using AI. Findings – The findings from the exploratory studies suggested that interactive narra- tives based on poetry would be beneficial for education and the promotion of reading. The interactive narrative can be simply designed (simple mechanics, simple options) and nevertheless, it can evoke a positive user experience. The constructs of telepresence and player agency apply not only to the interactive narrative and the poem that serves as its foundation. The evaluation of the interactive narrative generated by ChatGPT was posi- tive, both as real-time interactive storytelling experienced by the reader with AI and as the interactive narrative created based on a set of images. In the process of generating interactive narratives during real-time interactions, ensuring safety, reliability, and trust- worthiness for children is a crucial aspect. Research implications/limitations – The research suggests that educational organiza- tions can benefit from introducing interactive narratives based on poetry into children’s curricula. Furthermore, artificial intelligence can be effectively utilized in creating such content, both in the form of traditional interactive narratives presented to children and in real-time interactions with AI. However, it is also important for organizations to develop tools for monitoring children’s safety. Originality/value/contribution – This paper sheds light on the reader’s experience with interactive narratives based on poetry and highlights the transformative impact of AI on reading and writing in children’s literature, emphasizing how significantly the roles of writers and readers have changed with the introduction of AI. The swift evolution of artificial intelligence raises concerns that vital literary participants – including authors, researchers, publishers, and readers – may not grasp the essential skills and knowledge for utilizing AI. This paper can be helpful for these groups as it provides clues on how to produce good prompts, leading to the creation of children’s narratives. Keywords: art studies, Human-Centered AI, interactive narrative, game development, user experience. JEL Classification: Z11, L86, M31.