Promotion Of Pro-environmental Behavior Research Articles

The impact of the digital environment on eco-friendly behavioural change towards nature: Exploring the concept of forest bathing without forest

The article quantitatively investigates transformative changes in human behavioral patterns about nature due to using digital forests in relaxation practices. In the era of COVID-19, when physical outings and social interactions have been limited, there has been a growing trend for people to engage in digital interactions with nature. This article aims to quantify the impact of people’s behavior and interaction in the digital space on the change of personal behavioral patterns in the physical natural environment, as well as to analyze the potential effects of digital “bathing in the forest”. Since in work it is advisable to take into account the influence of hidden factors, structural equation modeling was used for the needs of this study. The primary data were the answers of 300 respondents, which were obtained based on the results of a survey of people in the capital region of Japan. A five-point Likert scale was used to evaluate and analyze respondents’ opinions. The internal reliability of the questionnaire scales was tested using Cronbach’s alpha. The work offers an integral indicator for assessing the personal characteristics of individuals, based on which two groups of respondents were formed – extroverts (the index is higher than the median) and introverts (the index is lower than the median). The study analyzed the pathways that lead to changes in human behavior caused by the development of digital natural relaxation methods. The work established a statistically significant relationship between the effect of digital “bathing in the forest” and a change in human behavior (correlation coefficient 0.872). According to the results of structural modeling, it was found that digital “forest bathing” has a significant mediating effect on the promotion of pro-environmental behavior (correlation coefficient is 0.634) and that users who regularly experience nature in cyberspace are more likely to change their behavior concerning nature. It is substantiated that people closer to introversion are more actively involved in the digital space and interact with others, and significantly more often change their behavior towards the environment. This study is a rare contribution demonstrating the potential of enjoying digital “forest bathing” to induce environmentally oriented behavior, even in the physical absence of forests.

Mixed evidence for the effect of virtual nature exposure on effortful pro-environmental behavior

Exposure to (virtual) nature may play a critical role in the promotion of pro-environmental behavior. Prior experimental work presenting participants with natural scenes has produced promising, but not fully conclusive results. Here, we studied the effect of virtual nature exposure on performance in a validated and fully consequential experimental model of effortful pro-environmental behavior. In Study 1, participants (N = 256) watched a video featuring either natural or urban scenes before completing the Work for Environmental Protection Task. Participants watching the nature video spent more pro-environmental effort on that task than participants watching the urban video. However, we were not able to distinguish if this difference resulted from a positive effect of nature exposure or from a negative effect of watching the urban video. To address this limitation, we designed a second study (N = 803) involving additional control conditions. Study 2 did not find the nature video to significantly promote effortful pro-environmental behavior in comparison to watching a neutral video or no video at all, nor did it replicate the nature-urban difference found in Study 1. The available evidence is compatible with the effect of virtual nature exposure on (effortful) pro-environmental behavior being either small, null, or moderated by methodological differences between the studies.

Improving the Environmental Footprint through Employees: A Case of Female Leaders from the Perspective of CSR.

Environmental quality strongly depends on human behavior patterns. Many environmental challenges are rooted in human actions, and thus, it is believed that these problems can be reduced through the promotion of pro-environmental behaviors (PB). Owing to this reality, the current study aims to reduce the environmental footprint of a hospital by promoting its employees’ environment-specific behavior via corporate social responsibility (CSR) and ethical leadership (EL). More importantly, the study also considered the role of female leaders in the proposed relationship. The current study collected the data from the respondents employed in different hospitals of a developing economy through a questionnaire (paper-pencil method). A total of 489 valid responses were collected, which were analyzed by employing the structural equation modeling (SEM) technique. As per the current study’s findings, there is a positive relationship between CSR, while EL mediates between CSR and PB. Likewise, the moderating role of female leaders in the proposed relationship was more significant than that of male leaders. More specifically, the study’s findings have considerable theoretical and practical implications, as it opens paths for researchers to further investigate the applicability of different dimensions of CSR and the role of gender in environmental sustainability. It provides insight to policymakers on how to restructure their CSR preferences, priorities on the environment, and gender differences.

Environmental Behavior, Knowledge and Attitude Toward Sustainability in Ethiopian Civil Service University

Today, the principles of sustainability and sustainable development are important considerations in policy creation and actions of Higher Education Institutions, both in terms of environmental impact and societal responsibility. Human behavior is at the center of most environmental problems; hence, the promotion of pro-environmental behavior is considered to be a pathway towards sustainability. Thus, the main objective of the article was to analyze students’ knowledge, attitudes, behavior and environmental concern toward environmental sustainability (ES) in general at Ethiopian Civil Service University. The data were gathered through survey questioner and key informant interview. Most variables are at high values. The correlation test results revealed that there was a substantial link between all variables. Moreover, it may be inferred that having a high level of environmental awareness has little effect on students' sustainable habits. As a result, a strong commitment from the institution is required to increase sustainability knowledge, attitude, and practice on campus. The university's readiness in terms of ongoing training in diverse sustainability activities is a necessary condition for comprehensively and effectively implementing sustainable practices in daily activities. It is also suggested that it is important to educate people about local and global environmental problems, about the impact of behavior on the environment not only in university but also in the public sphere, and to foster the ecocentrism, as well.

Exploring Associations between Attitudes towards Climate Change and Motivational Human Values

Climate change (CC) represents a global challenge for humanity. It is known that the impacts of anthropogenic actions are an unequivocal contribution to environmental issues aggravation. Human values are recognized as psychological constructs that guide people in their attitudes and actions in different areas of life, and the promotion of pro-environmental behaviors in the context of CC must be considered a priority. The present work aimed to understand the contribution of attitudes towards CC and selected sociodemographic variables to explain Schwartz’s motivational human values. The sample consists of 1270 Portuguese answering the European social survey (ESS) Round 8. Benevolence and self-transcendence are the most prevalent human values among respondents. The majority believe in CC and less than half in its entirely anthropogenic nature. It was found that the concern with CC and education contributes to explain 11.8% of the conservation variance; gender and concern about CC explain 10.1% of the variance of self-transcendence; and age, gender and concern about CC contribute to explain 13% of the variance of openness to change. This study underlines the main human values’ drivers of attitudes towards CC, central components in designing an effective societal response to CC impacts, which must be oriented towards what matters to individuals and communities, at the risk of being ineffective.

The Dynamics of Changes and Spatial Differences in the Synthetic Indicator for Evaluating Environmental Performance in Poland: Current State.

Socioeconomic development and consumption are among the key drivers of environmental degradation. Legal measures and the appropriate funding are required to effectively protect the natural environment. The aim of this study was to analyze the dynamics of changes and spatial differences in the measures undertaken to protect and improve the quality of the environment. A set of indicators for evaluating environmental performance was developed and tested on Poland as an example. The relevant data are publicly available in statistical databases. Proposed indicators can be modified for use in other countries by incorporating country-specific characteristics. The environmental protection activities implemented in Polish voivodeships at the Nomenclature of Territorial Units for Statistics (NUTS) 4 level (counties) in three financial frameworks (2004–2006, 2007–2013 and 2014–2017) were analyzed against the base year (2003). A total of 27 variables divided into four categories were analyzed: (1) water and wastewater management and water conservation, (2) waste management and protection of the Earth’s surface, (3) air pollution and climate control, (4) nature conservation and promotion of pro-environmental behaviors. A Synthetic Indicator for Evaluating Environmental Performance (SIEEP) was developed based on the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. Based on the arithmetic mean and standard deviation, the analyzed counties were divided into four typological classes reflecting the values of the SIEEP. The research showed that the implementation of environmental protection measures financed from public funds minimizes the negative impact of human activities on the environment. Positive changes in the values of the analyzed variables and a steady increase in the number of counties with high values of the SIEEP testify to the above.

The Importance of Environmental Knowledge for Private and Public Sphere Pro-Environmental Behavior: Modifying the Value-Belief-Norm Theory

The promotion of pro-environmental behavior is regarded as very important in solving environmental problems. The Value-Belief-Norm (VBN) theory usually emphasizes internal factors; however, we have transformed this theory by including the environmental knowledge as an external factor. The results showed that action-related environmental knowledge was related to the ecological worldview and directly influenced the private sphere behavior. The ecological worldview, which in this paper was operationalized as environmental concern, had a direct effect on public sphere behavior and an indirect effect on private behavior through awareness of behavioral consequences. Thus, in this paper we revealed how specific environmental knowledge influenced pro-environmental behavior. We also suggest that it is important to educate people about local and global environmental problems, about the impact of behavior on the environment not only in private but also in the public sphere, and to foster the ecocentrism, as well. In addition, we revealed the meaning and necessity of education for environmental citizenship.

Does Social Capital Promote Pro-Environmental Behaviors? Implications for Collaborative Governance

Nations around the globe are increasingly facing tough challenges when dealing with environmental problems. The limited success of government interventions to protect the environment is a testament to the growing concern about government's inability, or insufficient capacity, to address environmental issues. As a response, scholars note that promoting environmentally responsible behavior (ERB) on the part of the citizenry is critical for the growth and development of efficient environmental governance. However, despite the introduction of a variety of measures by governments to encourage greener practices, influencing citizens' behavior remains a major challenge. Using social capital theory, this article examines the effects of various social relation components on the promotion of pro-environmental behavior in five key public policy areas—recycling, food purchasing behavior, gasoline, energy conservation, and water use. Implications for practice and future research are discussed.

Existential threat and compliance with pro-environmental norms

Recent research on the effects of personal threat suggests that perceived threat might enhance pro-environmental behavior when pro-environmental norms are in focus. In three experiments we found support for the latter assumption, showing that mortality salience and salience of pro-environmental norms interacted in predicting pro-environmental attitudes and information search (Study 1), sustainable behavior in a forest management game (Study 2), as well as pro-environmental intentions and behavior (Study 3). Specifically, mortality salience increased pro-environmental conduct only when pro-environmental norms were salient. Moreover, norm salience only had an effect on pro-environmental attitudes and behavior when the threat of personal mortality was salient. We discuss the implications of these results for both terror management theory and the promotion of pro-environmental behaviors.