Promotion Mix Research Articles

TOURISM PROMOTION AND SERVICES STRATEGIES TO INCREASE THE NUMBER OF VISITORS DURING THE COVID-19 PANDEMIC

This research is research for qualitative reasons (field research). They are collecting data using the method of observation, interviews, questionnaires and documentation. Respondents who were sampled in this study were 42 people. At the same time, the analysis uses qualitative descriptive analysis. The study results indicate that the manager carries out the promotion and service strategy by increasing the number of visitors by implementing a promotional mix, namely advertising through electronic media and social media. Promotion by holding events and entertainment. Advertising using newspapers and electronic media. Meanwhile, in the implementation of TERRA, it is tangible by providing the necessary installations. Empathy by serving friendly current visitors, reliability with clear service standards and management expertise, responsible responsiveness, reactivity to function quickly and respond, and assurance by providing guarantees for visitors

PERBANDINGAN PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PENGGUNAAN DIGITAL WALLET PADA E-MARKETPLACE TOKOPEDIA DAN SHOPEE

This research was conducted to find effective strategies that influence decisions on using digital wallets on e-marketplaces. In this case, the authors compare the influence of the promotion mix factor carried out by the Tokopedia and Shopee marketplaces to see which promotional strategies are effective for driving decisions on using digital wallets. This research was conducted by using statistical testing methods on the data from the questionnaire collected from 155 respondents. As a result, it was found that both Tokopedia and Shopee both had a promotion mix that had a significant effect on the use of digital wallet services. It's just that when compared, Shopee's promotion mix is ​​more effective than Tokopedia’s because they excel in two aspects, namely sales promotion and direct marketing. Meanwhile, Tokopedia only excels in the advertising aspect.
 Keywords: decision of use, digital wallet, e-marketplace, financial technology, promotion mix.

Strategi Promosi Kelompok Bimbingan Ibadah Haji dan Umroh (KBIHU) Al-Kamiliyyah dalam Meningkatkan Jumlah Calon Jamaah Haji

This study aims to determine how the planning, promotion excellence and implementation of the planning compiled by KBIHU Al-Kamiliyyah in conveying information to the public through the promotional strategies implemented, so as to achieve the target in increasing the number of prospective pilgrims. This research is in accordance with the theory discussed, namely the strategy theory from Buzzer and the promotion mix theory from Philip Khotler whose basic assumptions are that satisfaction and trust depend on the communication tools used and the strategies applied at the time of promotion. This research uses descriptive-qualitative research methods. Data collection was carried out through observation and in-depth interviews with KBIHU Al-Kamiliyyah. The results of the research data show that from the current development of marketing in society, the right promotion to be applied by KBIHU Al-Kamiliyyah in increasing the number of prospective pilgrims is through personal selling with the help of communication tools such as sales presentations, sales meetings, intensive programs and samples of salespeople (retail selling, field selling, executive selling). The implication is that there is a mutually beneficial relationship between the KBIHU Al-Kamiliyyah institution and the community for trust and service satisfaction in implementing implementation.

DIGITAL COMMERCE BERBASIS REHABILITASI BERSUMBERDAYA MASYARAKAT BAGI DIFABEL SLB KEMALA BHAYANGKARI GRESIK

The increasingly advanced technology gives rise to many new media that allow the development of marketing communications such as interactive television, the Internet, E-commerce, interactive telephone, and faxing. This led to changes in market segmentation, as well as the way to communicate with them. Then the cultural driving factor makes marketing communication more segmented but its reach is very broad. Certain cultures will receive communication that is appropriate to their culture. Each tool in the promotion mix has different characteristics and it is undeniable that there are still many companies that rely on one or two promotional tools to achieve their communication goals. This is in line with the marketing communication paradigm in the past which often used advertising as the "main weapon" to carry out a promotional activity, on the grounds that advertising media has a broad target audience, so that in a relatively short time the message to be conveyed by a company will be more effective. quickly reach the target audience.

MARKETING COMMUNICATION STRATEGIES : ONLINE RETAIL IN PANDEMIC COVID-19 (Qualitative Descriptive Study on Instagram Account @Mlijo.Online.Mjk

The purpose of this study is to find out how the marketing communication strategy is carried out by @mlijo.online.mjk on Instagram accounts in the midst of the COVID-19 Pandemic. This study uses a qualitative approach with a descriptive method which aims to describe or describe qualitatively the marketing communication strategy carried out by @mlijo.online.mjk on Instagram accounts in the era of the COVID-19 Pandemic.
 Based on the results of the analysis of the Marketing Communication Strategy on the @mlijo.online.mjk Instagram Account in the Middle of a Pandemic, it can be concluded: From the results of this study indicate that the marketing communication strategy carried out by @mlijo.online.mjk is effective by conducting a SWOT analysis, STP , and the 4P promotion mix (product, price, place, promotion) proved that the Instagram account @mlijo.online.mjk was able to use marketing communication strategies in the midst of a pandemic

Study on Promotion Mix Strategy Towards Big Bazaar Bidar

Study on Promotion Mix Strategy Towards Big Bazaar Bidar

PENGARUH PROMOTIONS MIX TERHADAP KEPUTUSAN MENGINAP TAMU DI HOTEL SANTIKA PREMIERE SLIPI, JAKARTA

<p><em>Researchers want to examine the effect of the promotion mix on the decision to stay at the Santika Premiere Slipi Jakarta. The results of multiple linear regression analysis show that advertising has no significant effect on the decision to stay, then sales promotion, personal selling, public relations, and direct marketing have a significant effect on the decision to stay. This can be shown by Fcount of 124.830 with Fcount probability of</em></p><p><em>0.000 < 0.05. The amount of the contribution of the 5 independent variables together to the decision to stay is 62.2%. While 37.8% is influenced by other variables that are not tested by this study. This study shows that individually the four variables, namely sales promotion, personal selling, public relations, and direct marketing have a significant influence on the decision to stay, only advertising</em><em> </em><em>has no significant effect on the decision to stay. The results of this study indicate that direct marketing is the most dominant influence on the decision to stay.</em></p><p><em> </em></p><p> </p>

ANALISIS BAURAN PROMOSI UNTUK MENINGKATKAN VOLUME PENJUALAN Unit Susu Sapi Perah Koperasi Unit Desa (KUD), Jl. Kolonel Matsuri Desa Jambudipa Kec. Cisarua, Bandung 40551

The research was motivated by the problem of declining sales of KUD Sarwa Mukti in the Cow Milk Unit. The Dairy Cattle Business currently accommodates 236,580 liters of milk produced by members per month in 2019, in 2018 it accommodates members' milk production of 413,535 liters per month. In 2019 the production of dairy cows decreased by 176,955 liters, this was due to the termination of cooperation with a company PT. Cimory due to the impact of Covid- 19. To be able to increase the sales volume of cow's milk, a sales promotion is needed, with a good sales promotion it can increase sales volume and the cooperative's dairy cow is more widely known by the public.This research is: (1) Knowing the promotional mix applied in KUD Sarwa Mukti to increase sales volume, (2) Knowing what factors can increase the promotion mix in the dairy unit of KUD Sarwa Mukti, (3) Knowing the efforts What are the efforts made by KUD Sarwa Mukti to increase sales volume in the dairy unit of dairy cows.The results showed that the promotional mix carried out by KUD Sarwa Mukti was not maximized and the cooperative was still using Word OF Mount Marketing promotions, in 2013 they had time to distribute brochures but only once to introduce more widely to the public. The suggestion put forward by the researcher is that it is recommended to KUD Sarwa Mukti to improve the promotion mix so that the cooperative is better known by the general public outside or inside the city and makes it easier to find information about cow's milk and the condition of KUD Sarwa Mukti and can also compete with other companies in promoting their products for increase sales volume. And always maintain quality and good service to consumers.

Marketing for Survival: The Survivalist Promotional Mix of Informal Clothing Manufacturing Micro-enterprises

ABSTRACT The purpose of this paper is to investigate the promotional activities embraced by informal clothing manufacturing micro-enterprises (CMMEs) in the informal economy of an emerging market. Informal micro-enterprises are both income and job-generating alternatives for unemployed people in South Africa’s townships. Recent research has highlighted the need to develop unique marketing strategies to address challenges in emerging markets and help CMMEs realize their true potential. A qualitative case study, which included personal interviews with 13 CMME owners and observations at a workshop with five participating CMMEs, was undertaken at a business incubation hub. The findings from this study suggested the prevalence of opportunistic self-started promotional activities and assisted promotional activities. CMMEs selectively embrace some of the methods and activities contained in the conventional, innovational and fashion entrepreneur promotional mix strategies. The opportunistic use of promotional methods resulted in the survivalist promotional mix particular to the informal CMME in an African context. This paper makes a theoretical contribution to the knowledge base of marketing literature within the informal economy context, and literature about informal clothing micro businesses.

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN BERKUNGJUNG WISATA KE KEBUN RAYA CIBODAS

According to the result of research performed by the researcher of promotional strategy. Cibodas Botanical Garden manager try to attract the tourist to visit the garden by emphasizing cooperation with schools and giving discount for the visitors (Sales Promotion), distributing brochures and billboard/banner (Advertising), providing website and online media (Direct Marketing) and relying on the tourists who have already familiar with the Cibodas Botanical Garden. The researcher used quantitative method. Types of Descriptive and verificative research were also used to discuss the problem further by selecting the tourists visiting Cibodas Botanical Garden in 2016, which are also treated as research sample. Data was collected by distributing questionnaire to the samples selected by frame sampling. Next, the collected data was processed by SPSS 22.0 program where hypothesis testing was conducted by regression analysis because the researcher aims at finding the correlation among variables and the effects of X1, X2, X3, X4 variables on Y variable. The result of hypothesis testing simultaneously shows that value of Fcount > Ftable, then H0 is rejected and Ha is accepted, which means there is a significant effect simultaneously from the promotional mix (X variable) on visiting decision (Y). Partially, there are several factors affecting visiting decision, which are advertising, personal selling, sales promotion, and direct marketing. Based on the research result, it is suggested that the company improve the supervision of employee work under the leadership in order to achieve better employee productivity.

Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia

This study aims to analyze the Digital Promotion of Local Tourist Destinations in the New Normal Era and Its Effect on the Economy in Indonesia. The research uses a case study method and data collection through in-depth interviews and online observations. Informants were determined by purposive sampling technique consisting of the government, the community, and tourism communication experts. The results show that the promotion objective is to maximize tourism potential and economic recovery through the tourism sector. Marketing targets include mapping four perspectives. Design messages and media containing travel invitations using health protocols (maintaining distance, wearing masks, washing hands, limiting interactions, staying away from crowds) and messages with CHSE standards (Cleanliness, Health, Safety and Environment Sustainability). Promotional mix carried out by advertising and Public Relations. The evaluation includes the evaluation of health protocols through focus group discussions. In conclusion, the digital promotion of local tourist destinations has been maximal but flexible by looking at every development of the pandemic condition—the impact of this research for policy considerations to revive the tourism industry and the economy.

The Effect of Promotional Mix on Pricebook Brand Awareness

In business communication there are many strategies in promotion, one of which is the promotion mix. The purpose of this study was to determine the effect of the Promotion Mix on Brand Awareness on websites, social media, and Pricebook's YouTube channel. Pricebook is a startup company engaged in technology and information. Pricebook conveys information about product availability, online and offline stores, which are packaged in a unique and practical website. The method used is to conduct a survey that will be given to the object of website visitors as well as viewers and subscribers of Pricebook YouTube that will be studied. This research design aims to find the effect between two variables, namely Variable (X) is the Promotion Mix, while the variable (Y) is Brand Awareness. Respondents involved in this study were website visitors and Pricebook YouTube viewers/subscribers who had visited or watched Pricebook 3 times or more as many as 97 people. The sampling technique used non-probability sampling with the sampling technique method using purposive sampling. The results of this study indicate the Promotion Mix which consists of Advertising and Public Relations has a significant effect with 0.739 > 0.05, a strong correlation with a value of 0.686 and a positive effect of 47% on Brand Awareness which is supported by survey results and statistical calculations using SPSS software, in other words some of Pricebook's Brand Awareness is influenced by the Promotion Mix.

Kajian Pengaruh Bauran Pemasaran terhadap Penjualan di Prima In Hotel Malioboro

The marketing mix has a vital role for tourism businesses such as hotels. The number of hotels in DIY reaches 96-star hotels and 589 non-star hotels. This study aims to determine the effect of the service promotion mix on sales at the Prima In Hotel Malioboro. This research is quantitative descriptive by taking data using a questionnaire/questionnaire to 100 respondents. Data analysis used linear regression with the help of the SPSS program. The results showed that the marketing mix carried out by the Prima In Hotel Malioboro has a positive and significant effect on sales (significance value 0.000 or p <0.05) with an effect of 73.7%. The structured linear regression equation is Y = 1.558 + 0.429 X which indicates that the marketing mix increases the sales. The marketing mix that affects sales includes advertising, sales promotion, publication, and personal selling. In contrast, sales that are influenced by the marketing mix include product aspects, service aspects, and management aspects.

ANALISA PROMOTION STRATEGY DAN ENGAGEMENT AKUN INSTAGRAM PADA HOTEL NEW AYUDA BOGOR

This study aims to determine the promotion strategy on Social media Instagram New Ayuda Hotel at Puncak Bogor. The analysis of the promotion strategy in this study uses the promotion mix theory which consists of 5 strategies, namely: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. This research is a type of qualitative descriptive research. Data collection methods in this study were interviews, observation, and documentation. In this study, the validity of the data was tested using a triangulation examination technique. To test the validity of the data in this study, a triangulation method was carried out by comparing information or data from observations on Instagram @newayudahotel and the results of interviews with speakers at New Ayuda Hotel at Puncak Bogor. The result of this final project is New Ayuda Hotel at Puncak Bogor in managing its Instagram using Personal Selling, Sales Promotion, Public Relations and Direct Marketing strategies. From the research data regarding the promotion strategy on Instagram @newayudahotel it is good but not optimal. Because there are some obstacles such as the lack of consistency in creating Instagram content. Therefore, it is necessary to make a planning schedule in managing Instagram @newayudahotel.

ANALYSIS OF PREPAID ELECTRICITY MARKETING COMMUNICATION STRATEGY IN THE ERA OF PANDEMI COVID 19 IN WORKING AREAS PT. PLN (Persero) CUSTOMER SERVICE UNIT (CSU) CIBADAK SUKABUMI

The purpose of this study were (1). To give you an idea of how models of Marketing Communication Strategies used PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. (2). To find out the factor and factor inhibitors Marketing Communication Strategy Supporting the use PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. This study uses descriptive qualitative method. Data from this study were obtained by performing Inteview, observation and documentation. Development of the validity of the data in this study was done by using triangulation. Triangulation techniques used in this study were triangulation, triangulation of data sources and time triangulation. The results obtained are: (1). Electricity Programme Prepaid socializing, PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi, using the Model of Marketing Communications Strategy include: Sender (Source/Sender). Enconding (Translation), The transmission, decoding (Respond and intrepetasi), Action and Feedback. By utilizing direct marketing communications media, and not directly. This direct communication includes several programs related to information and dissemination of Prepaid Electricity Program, the Program Through SARLING (Marketing Roving), cooperation with local or central government, and Person to Person or from the mouth of the mouth. While no direct communication, we use the media covering Promotion Mix Advertising, Sales Promotion, Personal Selling, and Digital Online Marketing. (2). In this socialization is the limiting factor is the lack of public knowledge of the system to change the current information system, and the lack of public response to a change. While supporting factor is the support of the central government, local, and community leaders in the socialization process petrified.

Promosi Pariwisata oleh Duta Wisata “Jegeg Bagus Klungkung” Pada Masa New Normal

Jegeg Bagus Klungkung (JBK) is a representative of the young generation in Klungkung Regency as a tourism ambassador with the aim of being an extension of the promotion of tourist destinations in Klungkung Regency. This study aims to describe the roles and constraints faced by JBK in promoting tourist destinations in Klungkung Regency during new normal period, as well as to formulate a strategic role for JBK in maximizing their role as tourism ambassadors. This study uses the promotion mix theory and strategic planning generated from the SWOT analysis. The relevant approach used in this research is a qualitative approach. Data were collected through observation, interview, documentation, and questionnaires. Primary data were obtained through interviews and filling out questionnaires by JBK and tourism stakeholders. Secondary data is obtained through documents, journals and articles. The study found that JBK has done their role as tourism ambassadors through its advertising and public relations on promotion mix. The obstacles experienced consist of external and internal constraints. The strategic role resulting from the SWOT analysis places JBK's position in that JBK should use an intensive strategic role in market penetration and market development, besides being able to diversify the products or services offered.
 Keywords: JBK, Tourism Promotion, New Normal.

Strategi Komunikasi Pemasaran Asuransi Syariah

This article contains a Sharia Insurance Marketing Communication Strategy which focuses on the stages of developing effective marketing communications, namely determining the target audience, setting communication goals, designing messages, selecting media, selecting message sources, determining the promotional mix. and determine the marketing mix strategy. The research method used is a qualitative descriptive method with data analysis techniques using the Interactive model of Matthew B. Miles and A. Michael Huberman. The results showed that a marketing communication strategy that prioritizes two-way communication with customers to sell their products in order to gain influence, trust, and actions such as direct feedback can have a positive impact. development of effective marketing communications. to achieve the goals that have been set and can be implemented properly.
 Keywords: marketing strategy, marketing communication, sharia insurance

ANALISIS STRATEGI BAURAN PROMOSI DAN STRATEGI SALURAN DISTRIBUSI PADA UNIT KELOLA ARCHIPELAGO INTERNATIONAL PADA SITUASI PANDEMI COVID-19 KOTA DENPASAR, BALI

The objectives of this study are (1) to analyze the marketing promotion strategy of hotel products carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (2) to analyze the marketing distribution channel strategy carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (3) To determine the right promotion strategy and distribution channel strategy during the covid 19 pandemic. This research uses qualitative research. Data analysis uses SWOT analysis where SWOT analysis is a tool used to compile the company's strategic factors. The results of this study. (1) The strategy used three hotels is to carry out the same promotional mix, namely personal selling, advertising, sales promotion and publicity strategies. (2) The distribution channel strategy carried out by Aston Denpasar, Neo Denpasar and Quest Hotels is where the hotel determines the best distribution channel for its products to meet customer needs. Consumer needs used direct distribution and distribution through wholesale agents. (3) The marketing and distribution mix recommendation strategy through swot analysis is in a growth strategy through horizontal integration.

Legal Regulation of False and Misleading Advertisements with Special Reference to Consumer Protection Act, 2019

Advertising is an effective sales promotion technique to bring the products and services to public attention and persuade consumers to purchase them. It is one of the important elements of the promotion mix and the best marketing strategy adopted by marketers to highlight their products and ensure maximum public outreach as it has various media sources such as TV, radio, newspapers, posters and other social networking websites extended towards the public. The quality of advertisement, namely, celebrity endorsements, definitely influences the consumer's buying behaviour and hence plays a vital role in the decision-making process of product purchase. Hence consumer's interests must be protected in relation to these advertisements through proper legislation and Consumer Protection Act, 1986 was enacted by the Parliament to protect, promote and enforce the rights of consumers in case of consumer rights violations and unfair trade practises, and proposed a three-tier redressal mechanism at District, State and National level for speedy disposal of consumer grievances. Later on, this Act was replaced by Consumer Protection Act, 2019 which inserted new provisions for false and misleading advertisements and establishment of Central Authority for effective enforcement of consumer rights. This Article reviews the legal regulation of false and misleading advertisements under the Consumer Protection Act, 2019 and the establishment of a new investigation agency known as Central Consumer Protection Authority (CCPA) for investigating and deciding on matters relating to misleading or deceptive advertisements.

ANALISIS KOMPARASI BAURAN PROMOSI BATARA WATER SPORT SEBELUM PANDEMI DAN SEMASA PANDEMI COVID-19

During the Covid-19 pandemic, the entire world experienced a decline in all aspects, including the world of tourism and many companies experienced a decline in income due to the corona virus outbreak, one of which is PT. Batara Water Sport, but this company has a way that is able to bring in tourists during this pandemic, the purpose of this study is to find out how different the methods of promotion carried out by PT. Batara Water Sport before the pandemic with during the pandemic, therefore this phenomenon is able to provide the background for this research. The type of data used in this research is qualitative data. The technique of determining the informants in this study is by using purposive sampling with three people as informants, while the data analysis technique uses descriptive qualitative. Collecting data by observation, interviews, literature study, and documentation. The result of this research is the promotion mix used by PT. Batara Water Sport during the pandemic, which is predominantly using electronic media as a media for product promotion designed to bring tourists to companies during the pandemic, such as providing discounts of up to 50%, one free game for consumers who use five games, and there are two special packages provided by companies during the Covid-19 pandemic, in contrast to before the pandemic, which only used printed media such as brochures, were able to bring tourists to the company. In addition to providing attractive promos, during this pandemic the company also implements strict health protocols to be able to break the chain of spreading the Covid-19 virus.