As a carrier of multi-industrial technology integration and the key to industrial competition, the intelligent connected vehicle (ICV) has been taken seriously around the world. However, as a fast-growing emerging industry, its development process varies greatly from place to place. Hence, the merits and demerits are analyzed for the development of the ICV industry in different cities scientifically and to clarify the development of different links in each city, this paper suggests an extensive assessment framework integrating rough set theory and projection pursuit-based computation to systematically assess and thoroughly evaluate the level of competitiveness of the ICV industry. First, through big data text analysis technology, we constructed a "5 + 24" two-tier evaluation index system composed of 24 level-II evaluation indexes as well as five level-I evaluation indexes and selected 19 typical cities as input data for the comprehensive evaluation system. Further, the Adaptive Random Forest based Crossover Tactical Unit (ARF-CTU) algorithm is proposed for evaluating the performance of the industrial vehicle industry. However, the ARF algorithm is employed to estimate the lowering of overfitting issues and handling of high dimensional data. Moreover, the continuously varying conditions are analyzed by CTU. Then, we constructed a comprehensive evaluation system in the rough set theory and projection pursuit: (I) Quoting the rough set non-decision-making algorithm for attribute reduction, that is, under the premise of unchanged classification ability, derive a new evaluation system, and calculate the index weight and score based on the new system. (II) Based on the projection pursuit technology, the index score is mapped by a genetic algorithm to a linear structure, and a one-dimensional projection vector is an output.