Sale Of Products Research Articles

Sociodemographic characteristics and participation of women in meliponiculture from the Yucatán Peninsula, Mexico

BackgroundMeliponiculture is the breeding of stingless bees (SB) or bees of the Meliponini tribe. In Mexico, this activity was practiced before the arrival of the Spaniards, with the Yucatan Peninsula (YP) (comprising the states of Campeche, Quintana Roo and Yucatan) being the most important region due to its link with the economic, cultural and medicinal aspects of the Mayan communities. The objective of this study was to compare the sociodemographic characteristics and the participation of women in meliponiculture practiced in the YP. Our hypothesis suggests that the participation of women in meliponiculture is lower compared to that of men due to their sociocultural responsibilities in the community.MethodsA total of 56 interviews were conducted between December 2021 and December 2023, using referral sampling (this procedure was used due to non-availability of any producer’s list; and due the random nature of the information obtained from various producers belonging to different sociodemographic contexts). The interview form consisted of the following sections: basic information about the producer, gender, age, years of education, number of colonies, honey production and years of experience. The information collected was analyzed using a Student's t-test in the R program.ResultsIt was observed that 66% of meliponiculturists were men and 34% were women. Differences were observed in the average age and number of colonies, in men with 47.4 ± 3.24; years and 36.19 ± 10.28 colonies; while in women, it was 38.1 ± 2.80 (t = 2.14; p = 0.036; gl = 52) years and 14.00 ± 2.42 (t = 2.09; p = 0.042; gl = 40) colonies. No differences were observed between the years of education (8.84 ± 0.79; men and 8.74 ± 0.94 (women; t = 0.08; p = 0.935; gl = 45) and the honey obtained per colony (0.620 ± 0.04 kg/honey; men and 0.600 ± 0.08 kg/honey; women; t = 0.18; p = 0.853, gl = 26).ConclusionMeliponiculture in the YP is an activity practiced in a greater proportion by men; who also have a greater number of colonies compared to women. On the other hand, women who practice honey production are younger than men. The performance of rural women in commercial beekeeping has been affected by their traditional role in household activities and child care. They do not have enough time dedicated to meliponiculture; although the income they can obtain from the sale of products could contribute to the financial support of the family.

Consumption of antimicrobials for use in food-producing animals in New Zealand, a measure of progress in reduction from 2015 to 2022

ABSTRACT Aims To describe progress in the reduction of the consumption of antimicrobial drugs by food-producing animals in New Zealand to 2022 and to identify the animal production sectors where progress has been greatest, and those where opportunities remain. Methods Data were sourced from official government and industry reports to update previous estimates of consumption (as sales) of antimicrobial products applied to food-producing animals in New Zealand, European countries and the USA. Antimicrobial consumption (AMC) was estimated based on the amount of active ingredient sold, per kg of animal biomass standardised to the probable weight at time of treatment or lifetime mean weight but not slaughter weight (population correction unit; PCU). This methodology is widely used for international comparisons. Results The estimated gross consumption of antimicrobials in food-producing animals in New Zealand increased steadily from 2005 to 2013 (from 7.54 to 11.28 mg/PCU). From 2014 to 2018 the estimate flattened to a 5-year rolling mean of 10.40 mg/PCU. In 2019–2021 the consumption dropped. The NZ consumption in 2022 was substantially lower, estimated at 5.84 mg/PCU, 29% less than in 2005 and 45% less than the peak that occurred in 2017. Conclusions The use of antimicrobials in food-producing animals in New Zealand is at the lowest rate for nearly 20 years, at 5.8 mg/PCU. Key progress has been made particularly by the poultry industry. Clear future areas to be targeted include prophylactic use of intramammary products applied when drying off dairy cows and a more widespread strategic use in treatment of clinical mastitis. Clinical relevance Veterinarians in New Zealand should leverage the significant reduction achieved in AMC by food-producing animals by continuing to improve strategies for antimicrobial use to further reduce the risk of antimicrobial resistance.

Exploring the Mekong River and the Development of Eco-Cultural Tourism in Northeastern Thailand

Aims: This article aims to explore and promote tourism in the Northeastern region of Thailand, specifically focusing on the vibrant culture surrounding the Mekong River. The goal is to stimulate the local economy and enhance the quality of life for the communities in this area. Additionally, the article seeks to establish a sustainable tourism model that preserves the uniqueness of local culture for future generations. Method: This article employs a qualitative approach using a descriptive research design. It incorporates in-depth interviews, participatory observation, and document analysis to collect information about the experiences and knowledge of communities living along the Mekong River. A purposive sampling technique was used to select relevant locations and participants aligning with the research objectives. Results: The research findings indicate that the Mekong River significantly impacts the social, cultural, and economic aspects of local communities in Northeastern Thailand. The river offers promising opportunities for tourism development. Key tourist attractions—such as traditional festivals, the sale of local products, and the communities along the river—have been identified as avenues to enhance the area's economy and culture while aligning with sustainable development goals (SDGs). Conclusion: The article concludes that the growth of ecotourism and cultural tourism in the Mekong River region can generate income and foster pride in local culture. Preserving the community's unique characteristics and cultural heritage is vital. Furthermore, the article emphasizes the importance of planning for sustainable tourism to ensure that both communities and the environment fully benefit in the future. Research Implications: The findings highlight the significance of developing sustainable tourism in the Mekong River region. They stress the need for strategies that promote equitable economic growth and active community participation. Additionally, the paper advocates for effective water resource management and cross-border collaboration to support tourism development that generates income while preserving the area's cultural and environmental diversity. Originality/Value: This research is unique and valuable because it examines the relationship between local culture and ecotourism development in the Mekong River region. It provides insights into how the river influences community identity and livelihoods. Additionally, it offers strategies for sustainable tourism development that aim to generate economic benefits while preserving local cultural heritage.

WANITA PENGUSAHA CERDAS BERSOSIAL MEDIA MENGEMBANGKAN UMKM FASHION

Along with the excellent development of Indonesia's fashion industry, business competition is currently heating up. Concurrently, micro, small, and medium-sized enterprises (MSMEs) are expanding at a rapid pace, particularly in Surabaya. In order to thrive in today's cutthroat business environment, it is crucial to devise strategies for business development. One of the fashion-related businesses in Surabaya that sells hijab items is Cuties Hijab. Cuties Hijab product sales continue to be highly unpredictable and have even been known to fall as the company has progressed. The company's stagnating position and low product sales are the consequence of multiple challenges, including insufficient human resources and weak product promotion. This situation provides context for why this study is important; its goal is to analyze internal and external issues affecting Cuties Hijab in order to formulate an appropriate strategy for the company's future growth. Qualitative descriptive research is employed. Primary data comes from in-depth interviews, while secondary data comes from a variety of sources like books, records, and the internet. The IFE Matrix, QSPM, IE, SWOT, and IFE are the analytical tools that are utilized. According to the findings from the strategy analysis conducted at the decision-making stage, the market penetration strategy is the best course of action for Cutis Hijab.

Analisis Strategi Pemasaran Pada Usaha Mikro, Kecil, dan Menengah (UMKM) : Studi Kasus UMKM Kopi Lampung Barat

West Lampung Regency is famous for its natural wealth, with many of its residents working as farmers and many also working as domestic entrepreneurs or often known as MSMEs. West Lampung is known as one of the areas producing high-quality robusta coffee in Indonesia. However, many Micro, Small, and Medium Enterprises (MSMEs) face challenges in marketing their products amidst fierce competition. This study aims to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats), formulate alternative marketing strategies, and create alternative marketing strategies for Coffee in Pekon Kubu Liku Jaya. An effective marketing strategy for coffee MSMEs in West Lampung must include a digital approach, innovative product development, community-based marketing, competitive pricing, and in-depth market analysis. By implementing this strategy, coffee MSMEs can increase their competitiveness and product sales in an increasingly competitive market.

Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products.

With growing concerns over the adverse effects of animal-derived products on health, animal welfare and the environment, the rising popularity of plant-based foods underscores the importance of understanding consumer preferences and determining acceptance. The present study takes the form of a case study that utilized innovative legume-based flours to develop multiple gnocchi products. The Becker-DeGroot-Marschak (BDM) mechanism as an auction method was employed to elicit consumers' willingness to pay (WTP) following a hedonic evaluation test involving 127 Spanish consumers. The findings indicate that a majority of consumers exhibit a high level of environmental concern, coupled with increased trust in, as well as perceptions of, the benefits of consuming plant-based products. However, they demonstrated moderate attitudes with regard to plant-based products. Notably, product sample tasting had a negative impact on consumers' WTP for legume-based gnocchi. The respondents' education level, income, financial situation, government support, environmental concerns, perceived risks, flavor and color significantly influenced consumers' WTP. The present study offers initial insights into consumer attitudes and WTP for legume-based products in Spain. The findings are of relevance for producers and marketers aiming to promote environmentally-sustainable food production and consumption. They may also play a pivotal role in facilitating the successful introduction and sale of such plant-based products in the Spanish market. Going forward, addressing any limitations of this study and exploring further research avenues will be crucial for refining our understanding of consumer behavior in this context. © 2024 The Author(s). Journal of the Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

The Use, Profile, Uptake, Characteristics and Attributes of Users of Homeopathy: Initial Findings from a Student Teaching Tele-Healthcare Clinic Based in North America

Research into the uptake profile and usage of Homeopathy has hitherto tended to be buried amongst complementary medicine research. Despite high levels of uptake of homeopathy, and robust numbers of over-the-counter sales of homeopathic products the current evidence evaluating the uptake of homeopathy remains limited on several fronts. The aim of this study is to explore the basic demographic features and characteristics of users of homeopathy services. The setting is a student teaching tele-health facility based in NA. Concurrent intake forms from 303 participants were analyzed. Intake forms were entered into a coding frame instrument designed and developed to explore health care information. A majority of participants (70%) who attend this clinic are female. The average age is 31 years old. Almost half of the participants in this clinic were using other additional complementary therapies in the management of their conditions. Almost the same number of participants (134) were only using homeopathy. The majority had some prior use of homeopathic products (91.6%), but 52.8% of participants had never worked with a professional homeopath. Twenty-four conditions are listed by participants as chief health complaints. Findings are in alignment with what is already known about the uptake in complementary medicine. Findings also reveal that the users of Homeopathy are seeking an ‘alternative’ to conventional medicine rather than only using Homeopathy as ‘complementary’ medicine. A proportion of participants in this clinical setting find homeopathy through over-the-counter sales and are, for a period, self-prescribing in chronic conditions. Further comparative research is needed to compare this to other complementary medicine avenues as well as conventional medicine settings. Conclusion: This in-depth empirical study of the users of homeopathy at one clinical facility represents initial, novel measured preliminary insights into the participants features and characteristics.

The Correlation of China's Social Fixed Asset Investment with GDP, Fiscal Expenditure and Total Retail Consumer Goods

Since the reform and opening up, China's economy has experienced unprecedented rapid growth, in which social fixed asset investment, as a key driver, has contributed to economic development that cannot be ignored. This study focuses on the period from 2003 to 2022 and employs key economic indicators, including gross domestic product (GDP), fiscal expenditure, and total retail sales of consumer goods, to investigate the correlation between these variables and their impact on fixed asset investment. To this end, econometric analysis is utilized to elucidate the underlying mechanisms through which these variables influence fixed asset investment. The results indicate a positive correlation between fiscal expenditure, retail sales of social consumer goods and overall fixed asset investment. Furthermore, a negative correlation exists between GDP and fixed investment. This is due to the fact that an increase in GDP leads to an increase in total social consumer goods, which in turn reduces the funds available for investment. Consequently, a negative correlation emerges between total social consumer goods and fixed asset investment. This illustrates that fiscal expenditure exerts the greatest influence on social fixed asset investment, followed by GDP and total social consumer goods. The objective of this empirical analysis is to identify the key factors influencing China's fixed asset investment. The findings are intended to inform the formulation of more precise and effective economic policies by the government, facilitate the optimization of the investment structure, and support the advancement of high-quality economic development.

Adolescents' Self-Reported Exposure to Advertisements for Flavored Tobacco Products After Implementation of a Statewide Ban on Flavored Tobacco Product Sales and Advertising in Massachusetts.

Massachusetts signed into law An Act Modernizing Tobacco Control (hereinafter, the Act) in 2019, which restricted retail sales of flavored tobacco products, including menthol cigarettes. This study assessed differences in advertising exposure to flavored tobacco products among adolescents in Massachusetts compared with adolescents in 4 neighboring states after passage of the Act. We collected monthly cross-sectional survey data from April 2021 through August 2022 among a convenience sample of adolescents (aged 13-17 y) in Massachusetts and 4 control states: Connecticut, New Hampshire, Rhode Island, and Vermont. We measured self-reported past-30-day exposure to advertising for flavored electronic cigarette (e-cigarette) products and flavored cigarettes or other tobacco products across 9 channels. After implementation of the Act, adolescents in Massachusetts, compared with adolescents in the 4 control states, reported significantly lower levels of exposure to advertisements for flavored e-cigarettes (convenience store: adjusted odds ratio [AOR] = 0.80 [95% CI, 0.66-0.96]; supermarket/grocery store: AOR = 0.66 [95% CI, 0.52-0.84]; gas station: AOR = 0.61 [95% CI, 0.51-0.75]) and flavored cigarette/other tobacco products (convenience store: AOR = 0.69 [95% CI, 0.57-0.83]; supermarket/grocery store: AOR = 0.63 [95% CI, 0.49-0.79]; gas station: AOR = 0.55 [95% CI, 0.45-0.66]) in retail channels, which were the intended targets of the Act. We found no significant differences in flavored tobacco product advertising exposure for non-retail channels (television, radio, posters/billboards, newspapers/magazines, social media, and streaming services/movies in a theater). Future research should further examine the effects of statewide flavored tobacco sales restrictions on the availability of and exposure to advertisements for flavored tobacco products.

Prospects For Sustainable Development of Rural Areas of Ukraine Through Organic Production

The article substantiates the potential of organic production for sustainable development of rural areas in Ukraine. The author identifies organic farming as a key tool for promoting economic growth, preserving natural resources, and restoring ecosystems, which are essential for addressing environmental, economic, and social challenges. Specifically, it has been proven that organic farming contributes to increased biodiversity, the restoration of soil fertility, and the reduction of water pollution levels, which are crucial for achieving sustainable development goals. The paper proposes a range of promising directions for the development of organic production in Ukraine. It has been determined that rural areas face numerous challenges, including an aging population, youth migration, weak infrastructure, and low levels of investment. Organic production could serve as a means of overcoming these challenges by creating new jobs and increasing the income levels of local communities. The author highlights that the growing demand for organic products, both in Ukraine and abroad, opens new economic opportunities for farmers. The article provides statistical data demonstrating the dynamics of the global organic market's growth and its impact on Ukraine. Specifically, in recent years, there has been an increase in the area of land dedicated to organic farming, although the pace of development remains uneven due to the influence of military actions and other socio-economic factors. The ecological benefits of organic production have been clearly defined. It has been proven that abandoning the use of chemical fertilizers and pesticides reduces the negative impact on ecosystems and helps restore natural resources. Organic farming, through the implementation of sustainable agro-technologies, can enhance resilience to climate change and reduce soil erosion. As a result of the research, the necessity of enhancing state support for the organic sector has been identified, particularly through the implementation of subsidy programs and the development of infrastructure for the sale of organic products. An important aspect is raising public awareness about the benefits of organic products, which would stimulate demand and encourage farmers to adopt organic farming methods. Key aspects of achieving the Sustainable Development Goals (SDGs) have been analyzed, particularly in the context of the impact of organic production on environmental, economic, and social components. The article thoroughly examines the achievement of indicators set for Goal 2 – «Zero Hunger and Agricultural Development» and Goal 15 – «Life on Land.» In particular, attention is drawn to Indicator 2.3.3, which concerns the share of agricultural land under organic production. Despite challenges caused by economic and military factors, this indicator has shown positive growth dynamics in Ukraine, contributing to food security and increasing the resilience of agro-systems to climate change. Regarding the indicators of Goal 15, the achievement of Indicator 15.3.4 – «Restoration of Degraded Lands and Soils» has been analyzed in detail. It has been proven that the implementation of organic farming contributes to the restoration of soil fertility, the reduction of erosion, and the decrease in the use of chemical substances, positively impacting the state of natural ecosystems. The article presents data showing a gradual increase in the area of land dedicated to organic farming, despite reductions in some regions due to military actions. The article emphasizes that to achieve the target SDG indicators, it is necessary to implement innovative technologies in agriculture and promote the development of organic farming, which has already demonstrated its effectiveness in terms of biodiversity conservation and the restoration of degraded lands. The types of organic products suitable for cultivation in different regions of Ukraine have been developed and proposed, taking into account the climatic and soil characteristics of the territories, as well as the existing experience in rural communities regarding the cultivation of specific agricultural crops. It is argued that the paths to achieving sustainable development indicators through the development of organic production include comprehensive state support measures, educational programs, and the stimulation of cooperation among farmers to ensure the ecological and economic sustainability of rural areas. The conclusion is substantiated that the development of organic production in Ukraine is a crucial element of the sustainable development strategy for rural areas. It contributes to solving a range of social, economic, and environmental problems, ensuring ecological stability and economic development in rural areas.

User behavior and energy-saving potential of electric washing machines

With the intensification of the global energy crisis and the increase in environmental awareness, energy-saving problems related to household appliances have garnered widespread attention. Here, the usage patterns of electric washing machine users and their energy-saving potential was mainly explored, so as to improve the current situation that the influencing factors of existing research behaviors were not deep enough and the energy saving potential was not specific enough. A questionnaire survey was used to gather information on 20,840 users, including individual characteristics, energy-saving awareness, and usage behavior. The study analyzed the differences in users’ energy-saving awareness and behavior through a series of analysis methods, and evaluated the energy-saving and water-saving potential of electric washing machines. The results showed that user behavior such as washing mode, washing temperature, and the volume ratio of clothes significantly affected on the energy and water consumption of electric washing machines. Individual characteristics of users such as gender, age, educational background, and family income were strongly correlated with their awareness of and decisions made regarding energy conservation. Improving the energy efficiency of electric washing machines and optimizing user purchasing behavior could result in 38,787.54 GWh national energy savings potential, and 6.90 million tons of water-saving potential. This study will help manufacturers and government departments better understand consumers’ usage behavior regarding electric washing machines, which could allow them to modify their market strategies and bolster the promotion and education of energy efficiency labels for electric washing machines. This also could support the nation’s objectives for environmental preservation, water and energy conservation, and the sale of products with lesser energy efficiency.

Entrepreneurial Potential of Performing Art to Nigeria's Economic Development

This research paper is an investigation to ascertain the Entrepreneurial Potential of Performing Art to Nigeria’s Economic Development. The objective of the study is to identify entrepreneurial potentials in performing Art, to determine the business viability of the performing Art industry and to ascertain how entrepreneurs in the performing Art industry can contribute to Nigeria’s economic development. A descriptive survey research design was adopted for the study. The sample of the study was achieved using a random sampling technique. The sample for this study was 69 respondents. These selected sixty-nine (69) respondents were performing art professionals which include Nollywood actors and musicians in Asaba Delta State, Nigeria. The instrument used to collect data was the questionnaire. The data collected were analyzed using simple percentage, mean, standard and chi-square. The overall findings of the study are that there is entrepreneurial potential in performing Art through payment of fees for performing at Events, including festivals. This can be ticketed performance art events or it can be within wider events or earned fees from acting in a Nollywood movie, Intellectual property earning for celebrities and sales of art products and services as well as production of artefacts. The study also revealed that there is a significant and positive connection between Performing Art and profitability and it was also discovered that entrepreneurial innovation made Performing Art possible and a viable business model. High demand for entertainment, global acceptance of performing Art products has made performing Art a viable business model for Nigeria’s economic development and transformation. The study recommends that for theatre practice to be feasible and for the personal talents, ideas, and creative contributions of the artists to be effective and contribute to the economic development of Nigeria, entrepreneurial skills are necessary and a prerequisite.

The data mining and high-performance network model of tourism electronic word of mouth for analysis of factors influencing tourists’ purchasing behavior

This study establishes a deep learning model for personalized travel recommendations based on factors that affect tourists’ purchases to provide users with more accurate and personalized travel recommendations. Firstly, Natural Language Processing (NLP) technology is used to process and emotionally analyze tourism review information, dividing it into positive, negative, or neutral to understand tourists’ attitudes towards purchasing products and services. Secondly, a High-Performance Network (HPN) model is constructed based on factors that affect tourists’ purchases. The relationship among tourists, products, and word of mouth (WOM) is represented as a complex network to analyze and predict event occurrence patterns and influencing factors in tourism electronic word-of-mouth (EWOM) data. The construction of the model considers various factors, such as the spread of WOM, the impact of price, etc., to reveal the complex relationships among tourists, WOM, products, etc. Finally, the Recurrent Neural Network (RNN) model is combined with the Backpropagation (BP) model, the time series data is processed with the help of the gated recurrent unit, and the HPN model is trained and evaluated. The Yelp dataset is employed to verify the accuracy and feasibility of the model, which contains the score and review data of many tourist destinations. The results reveal that price, WOM, and destination are one of the main factors influencing tourists’ purchasing behavior, with WOM being the most significant. Positive WOM reviews remarkably increase product sales, while negative WOM has the opposite effect. The minimum expectation for age, occupation, education, personal monthly income, and tourists’ willingness to purchase is 0.00, and the minimum expectation for gender factors is 0.31. The RNN-BP hybrid model has higher accuracy and predictive ability, which is 1.73% and 2.30% more accurate than single models and traditional machine learning predictive models. In short, this study contributes to a better understanding travelers’ needs and preferences to optimize products and services and improve market competitiveness. In addition, the methods and models of this study can also be applied in EWOM data mining in other fields.

Pengaruh Sosial Media Marketing, Brand Position, Brand Equity pada Digital Marketing: Studi Empiris pada Sektor UMKM Makanan di Kecamatan Pakem

This study aims to analyze the influence of social media marketing, brand position, and brand equity on the effectiveness of digital marketing in the Micro, Small, and Medium Enterprises (MSMEs) food sector in Pakem District. In the ever-evolving digital era, MSMEs face challenges in utilizing technology in their marketing strategies. This study uses a quantitative method with data collection through questionnaires distributed to MSME actors in the area. The results of the analysis show that social media marketing has a significant positive effect on brand awareness and product sales, while a strong brand position and high brand equity also contribute to increasing customer loyalty and perceptions of product quality. These findings emphasize the importance of utilizing social media as a tool not only for promotion but also to build closer relationships with consumers. Thus, this study provides insight for MSME actors to optimize their digital marketing strategies in order to increase competitiveness and business growth, as well as being a reference for the government in formulating policies that support the development of MSMEs in the digital era.

Pemberdayaan Perempuan Di Era Digital Melalui Pelayanan Marketing Digital, Service Digital Dan Komunikasi Digital Menuju Desa Wisata Di Kecamatan Pulau Pinang

This research aims to find out strategies for empowering women in developing villages in the digital era through digital marketing, digital services, and digital communication towards tourist villages in Pulau Pinang District, 2. to find out the driving and inhibiting factors for women's empowerment in developing villages in the digital era through digital marketing, digital services and digital communications to tourist villages in Pulau Pinang District. This research uses primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation. Data analysis techniques used include data analysis, data reduction, data presentation, verification, drawing conclusions, and testing data validity. This research shows that implementing government support to improve women's communication can help reduce village poverty. Government support for women's empowerment in tourist villages has been carried out. This activity aims to provide understanding and knowledge about how to market creative products in the digital era through digital marketing, digital services, and digital communications so that participants can apply them to increase sales of creative products in Pulau Pinang Village, Pulau Pinang District. Empowering Women Entrepreneurs in Pulau Pinang village aims to empower women entrepreneurs in the technology and digital fields. So that they can keep up with current developments where the world is entering industry 4.0, which uses more technology and digital capabilities; apart from that, people can get jobs without having to leave the village or the city, but by partnering with business owners who need their skills in the field of digital marketing.

Strategi Komunikasi Media Sosial Instagram @Hondatrenalamsutra dalam Meningkatkan Penjualan Produk

This study aims to analyze the social media communication strategy implemented by Honda Tren Alam Sutra through the Instagram account @HondaTrenAlamSutra to enhance brand awareness and product sales. A descriptive qualitative method was used to understand the approach and effective implementation of communication strategies. The results of the study indicate that accurate audience identification, the use of engaging visual content, and the utilization of Instagram features such as Stories, Feeds and Reels successfully increased brand awareness and follower engagement. Promotional content such as discounts, sales bonuses, and product education proved effective in capturing follower attention. The marketing team utilized Instagram Insights to measure content performance based on demographic data and engagement metrics, while also adapting strategies based on follower feedback and industry trends. Through data-driven communication strategies and continuous evaluation, @HondaTrenAlamSutra successfully retained followers and attracted new audiences, thereby increasing conversions into sales. This research provides valuable insights for other companies seeking to optimize their social media communication strategies on Instagram.

Paying for culture : Cultural factors in local speciality product packaging’s effect on buying behaviour

This paper explores the influence path and effect of cultural factors in local speciality product packaging on buying behaviour from the perspective of consumers. The research in this paper can help with the development of speciality product packaging design strategies and drive sales of speciality products. The model uses the five cultural factors of local speciality packaging as independent variables, the consumption motivation of consumers as intermediary variables, and the buying behaviour as the dependent variable. This study collected a sample of 248 respondents. Data were analysed by SPSS and AMOS software. To ensure the reliability of the questionnaire scale, the path relationship among variables was measured through the model. The research results show that the cultural factors of speciality product packaging have an impact on buying behaviour through consumption motivation, but the impact paths and effects are not the same. Of the various factors, the cultural graphic elements of packaging have the most obvious impact on purchase behaviour. The findings indicate that designers should pay more attention to cultural graphic elements in the packaging design of local specialties, while marketers should focus on promoting the cultural and social attributes of speciality product packaging. This will better satisfy consumers’ consumption psychology and drive buying behaviour.

Agro-input dealers' perspectives on the design of a certification scheme for pesticide risk reduction.

While pesticides are essential for crop protection and food security, they pose serious risks to human health and the environment. Agro-input dealers can play an important role in mitigating pesticide risks, given that they are a major source of pesticides and plant health information for many developing-country farmers. In this article, we assess the willingness of agro-input dealers to offer integrated pest management-based advisory services and promote pesticide risk reduction through a voluntary certification scheme. Using survey data from 557 agro-input dealers in Uganda and a discrete choice experiment, we find that the proposed certification scheme is significantly valued by agro-input dealers, particularly for its potential to provide training opportunities and ensure safety to human health and the environment. Agro-input dealers have a positive attitude towards a certification scheme that restricts the sale of high-risk pesticide products, especially if it stimulates additional income-generating opportunities. Further analysis shows that preferences for voluntary certification attributes are influenced by certification experience, agro-dealership experience, business ownership status and incidence of acute pesticide poisoning. The study findings demonstrate that agro-input dealers are conscious of pesticide risks to human and environmental health and are keen to participate in a certification scheme promoting safer plant protection products. © 2024 The Author(s). Pest Management Science published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

Assessing product and warranty sales: Impact of assessments and supply chains

Assessing product and warranty sales: Impact of assessments and supply chains

Analysis of Scooter Spare Parts Sales at Harapan Indah Scooter Using the K-Means Algorithm

: K-means clustering algorithm has been used in this study to analyze the sales performance of scooter spare parts at Harapan Indah Scooter. By using the K-means method, researchers can classify products into 3 categories according to their sales volume. The purpose of this analysis is to identify patterns in sales data and compare the characteristics of each product group. Researchers can see the output from the previous step shows three clusters: Low, Medium, and High Sales. Associating products with these categories Empowers improved tracking of sales movements and fluctuation trends in product options. The findings of this study can be useful in the field of inventory management and to develop marketing strategies to increase product sales. Companies can find out which products fall into which categories and therefore can make better decisions on how to manage stock and promotional efforts. These findings are the first step to maintain and improve sales performance and optimize Harapan Indah Scooter business