Premium Product Research Articles

The Entrepreneurial Mindset: Views and Perspectives of Cacao Entrepreneurs on Innovation and Entrepreneurship in Bicol Region, Philippines

Innovation and entrepreneurship are fundamental drivers of economic growth. Oftentimes, sustainable development is equated with these two indices where untapped potential and emerging industries are available that present countless opportunities for the people. A research study was conducted composed of cacao farmers, farmers/processors and farmers/processors/traders residing in various towns in the Bicol region, Philippines aimed at determining their perception, innovation and entrepreneurial initiatives and strategies. A survey-questionnaire was designed and administered to 70 cacao farmers and entrepreneurs and qualitative data analysis techniques, such as thematic coding and content analysis was employed to analyze result of the interview and focus group discussions. Findings of the study showed that farming is the primary focus for the majority of respondents (67%), with only a minority involved in processing or trading activities. The most highly recommended innovative cacao-based products with potential market success are primarily in the food and confectionery categories, with substantial interest in beverages and skincare products. Ninety-one percent (91%) are willing to pay a premium for innovative cacao products because they value supporting local entrepreneurship and a good sign of a strong community support for local businesses with high level of willingness to invest in locally developed products. Job creation and empowerment of small-scale farmers are considered as top benefits of a community-based value-added cacao products enterprise. Limited financial investment/capital is the most significant problem faced, followed closely by unstable demand and low and unregulated farm gate price of agricultural commodities.

Lifestyle, Brand Image, and Financial Behavior: Determinants of Smartphone Purchase Decision among Students

In the digital era, smartphone usage among students is increasing, with consumer preference shifting from affordable smartphones to high-end models like the iPhone. This study aims to analyze the influence of lifestyle, brand image, and financial behavior on the decision to purchase an iPhone among students. The problem addressed is the consumptive financial behavior of students, who tend to spend money on premium products despite economic constraints. The sample consists of 202 students from Universitas Klabat who have been using an iPhone for at least six months. The methodology used is quantitative research with a descriptive correlational technique. Data were collected through online questionnaires and analyzed using SPSS and SmartPLS. This study provides insights into the factors influencing smartphone purchase decisions among students, which marketers can use to design more effective marketing strategies.

Premium products added to endodontic range.

Premium products added to endodontic range.

The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia

The iPhone has become a globally exclusive and luxurious item, including in Indonesia, and it even serves as ahigh social status symbol for its owners. Almost every launch of a new series product always garners attentionand sells out, despite its high price compared to competitors with slightly different specifications. The researchaimed to identify the factors influencing brand love and willingness to pay among iPhone consumers in Indonesia.Consumer behavior and personality factors, such as social status, self-expression, hedonism, and perceived quality,were utilized as determinant variables of brand love and willingness to pay. A total of 654 iPhone users participatedin filling out surveys on social media, in Apple stores, and through online forms via Google Forms. Smart-PLS 4.0software was employed for statistical data analysis, utilizing Partial Least Squares - Structural Equation Modeling(SEM-PLS). In the results, it is proven that the positive factors driving iPhone customers’ brand love come fromperceived quality, social status, and self-expression. Meanwhile, the factors driving willingness to pay are brandlove, perceived quality, social status, and self-expression. However, hedonism does not have a positive impact onbrand love and willingness to pay. The research results suggest that the hedonic experience of the product may notbe the main factor influencing consumers in the context of premium products such as the iPhone. The strong andluxurious branding of iPhone is the main reason for its customers. In addition, brand love is a key variable thatmediates willingness to pay.

The dynamics of organic farming conversion in groundwater management

Abstract This article analyses the endogenous choice of farmers to be organic or conventional in a groundwater evolutionary model when a tax on fertiliser on conventional farmers is implemented by a regulatory agency. The analysis of the model shows that the coexistence of both type of farmers only occurs when the decrease in productivity due to organic production is relatively low and the price premium for organic products is relatively high. However, even if conversion is welfare improving, our results show that this conversion may be done at the expense of the water resource with a lower water table. An application to the Western la Mancha aquifer (Spain) illustrates the main results.

Cider Terroir: Influence of Regionality on Australian Apple Cider Quality

Understanding how regionality influences the key characteristics of cider will assist the industry to produce a premium and consistent quality product. Three dessert apple varieties were sourced from three (minimum) orchards per region from nine major growing regions across Australia over two seasons. Ciders produced from these apples were analysed for base quality characteristics, including total phenolic content (TPC), pH, total soluble solids (TSS) and titratable acidity (TA). Across both seasons, region had a significant influence on TPC, with the region model explaining approximately 25% of the variation in TPC. TSS and TA were significantly influenced by an interaction between variety and region, with the model accounting for approximately 60% and 75% of the variation, respectively, over both seasons. An interaction between variety and region influenced pH results in the first season, with only mean effects in the second season. A climate model was developed using average rainfall data and growing degree days (GDDs). Differences in climate accounted for most, but not all, of the regional variation observed in cider quality measurements. These results demonstrate that the apple growing region can significantly impact the resulting cider quality. Such findings are critical for supporting cider producers to make informed decisions when sourcing fruit.

Assessing research needs for informing pet food industry decisions

Abstract The global pet food industry continues to grow being fueled by increased pet ownership, higher disposable income of pet owners, and a growing demand for premium products. While this growth has attracted increased interest of researchers in animal nutrition and product formulation, the overall body of management and economic literature to guide product innovation and marketing strategies in the pet food industry is still limited. This study aims to identify and highlight the most important, relevant, and current research needs for informing product and marketing decisions in pet food. The methods include a quantitative analysis of primary data from a survey of 76 pet food decision makers involved in the procurement of raw material, production, and marketing. The findings suggest the need for extensive research in various areas pertaining to the quality and availability of raw materials, processing methods, and forecasting consumer preferences. The findings also emphasize high value research areas such as identifying alternative protein sources, enhancing nutrient retention during the extrusion process, identifying opportunities for product innovation that align with customer preferences, and accurately predicting consumer demand.

Quality and Processability of Meat in Polish Native Pigs – A Review

Abstract The primary aim of pig breeding efforts is to produce animals characterized by outstanding performance, including also fattening and slaughter performance traits. However, improved carcass leanness and reduced carcass fatness, especially intramuscular fat content, have led to a deterioration of pork quality and processability. Due to the growing frequency of meat defects and the limited potential use of such meat in the production of premium products this constitutes a considerable problem for the meat industry. The breeds superior in terms of meat quality are native pig breeds, such as those kept in Poland, i.e. Pulawska (Pul), Zlotnicka Spotted (ZS) and Zlotnicka White (ZW) pigs. The aim of this paper is to present a review of research results concerning quality and processability of meat produced by the Polish native pig breeds. The presented results indicate that pigs of local breeds exhibit a low level of performance traits (daily gain, carcass leanness, backfat thickness) while maintaining very good parameters of meat quality and processability (muscle composition and physical properties, fatty acids profile, sensory traits). Thus, they are used as a source material for premium products. In view of the small size of local populations and higher production costs in Poland it is a niche production. Therefore, the current aim of breeding indigenous breeds is both to maintain a safe population size and genetic diversity and to increase popularity of their meat and processed meat products among consumers. This objective is attained, among other things, thanks to efforts to reduce cost of their production through optimization of environmental conditions and wider use of less expensive traditional feed formulations, which make it possible to fully utilize the potential of local pork resources.

Dry-aged beef quality with the addition of Mucor flavus – Sensory, chemosensory and fatty acid analysis

Dry-aged beef is a premium product known for its unique taste and aroma. These characteristics are thought to partially depend on the composition of the microorganisms present on the meat surface during ageing. Recently several attempts to standardise this process were made. This study aimed to assess the effect of a fungal biostarter application on the profile of volatile compounds, fatty acid composition and sensory quality of dry-aged beef. The Longissimus muscle used in the experiment originated from 20 crossbred (10 heifers and 10 steers) animals from the crossing of Holstein-Friesian cows with beef breed bulls. A fungal biostarter composed of Mucor flavus strain KKP2092p was used for meat inoculation. Half of the material was aged without the use of a biostarter (Control samples). The dry-ageing of the meat was performed at a temperature of 1.5 °C with approximately 80–90 % relative humidity for 28 days. The use of Mucor flavus KKP2092p improved meat quality attributes (aroma liking, flavour and overall liking) as a result of the formation of specific volatile compounds. The profile of volatile compounds in the meat aged with Mucor flavus and control variants was differentiated. This study also indicated that Mucor flavus biostarter had an impact on the specific fatty acid composition. An insignificant effect of Mucor flavus on lipid oxidation expressed as mg/kg of malonaldehyde was also observed.

Food provenance assurance and willingness to pay for blockchain data security: A case of Australian consumers

Blockchain technology has properties that improve supply chain transparency, traceability, and accountability, but how important are these security features to the consumer? This study investigates, consumers' willingness to choose and pay a premium for blockchain-certified food products. The major findings of this study are that consumers show positive receptiveness towards blockchain and disfavour unethical food production methods revealing sustainability consciousness guiding their consumption. We find that females place a greater value on food transparency and product labelling verification and are more willing to pay a premium. In addition, the results have important marketing implications according to our choice modeling findings.

Recent developments and inventive approaches in vertical farming

“Biomimicry” is an acronym used to describe how people looked at nature for inspiration to tackle a variety of problems. The modern problems of fast-increasing urbanization, land degradation, climate change, pandemics, loss of biodiversity, and widespread use of pesticides and fertilizers seriously threaten our food supply chain. There is a growing consumer demand for nutrient-dense, flavourful plant-based cuisine with minimal environmental impact. Moreover, a considerable portion of food roughly 24% is lost before it reaches consumers, partly as a result of poor quality and protracted supply chains. Researching new methods of producing food is essential since, by 2050, there will be more than 9.7 billion people on the planet, 70% of whom will reside in cities. Vertical farming (VF), which relieves pressure on conventional agricultural land by using vertical space instead of horizontal expansion, is growing in popularity as a solution to these problems. Because VF incorporates soil-less growth techniques, it is well-suited for urban environments. This strategy may help to produce more premium products, such as fruits, vegetables, flowers, and herbs. It may also help to produce cosmetics and medications made from plants. Vertical farming, is becoming more favoured as an alternative to traditional agriculture, and provides avenues for enhancing sustainable food production given the growing challenges of climate change and population growth.

Current Advances in the Black Tiger Shrimp Penaeus monodon Culture: A Review

ABSTRACTThe increasing high‐end market demand for the black tiger shrimp Penaeus monodon has brought tremendous industry opportunities. Although the industry has tried its best to increase production, according to the report data from the Food and Agriculture Organization (FAO), annual global production has shown no significant upward trend over the past decade. Besides that, newly implemented policies such as seafood safety and food security negatively impacted the industry and reduced production. However, P. monodon cultivation is still promising due to its larger body size and higher market acceptance as a premium product. Over the years, numerous studies have been conducted to increase the production of P. monodon by optimizing its culture conditions, implementing new culture system, increasing disease resistance to disease such as WSSV, AHPND, WFD, implementation of pre‐ and probiotics in feed, and selective breeding programs to increase genetic diversity and population of P. monodon broodstock. This review provides an overview of the current advances in P. monodon broodstock cultivation, thereby providing an essential baseline for P. monodon aquaculture. Areas needing urgent research focus are also highlighted. Future research should take great strides and take into account the impact of future climate change scenario during P. monodon culture and optimization, and increase biosecurity measures to prevent its introduction as an alien species in wild settings.

Two Decades of Advancements in Cold Supply Chain Logistics for Reducing Food Waste: A Review with Focus on the Meat Industry

The current study focuses on the critical role of efficient cold supply chain logistics (CSCL) within the beef meat supply chain (SC), ensuring the timely delivery of premium products. Despite its significance, substantial food loss and waste (FLW) in CSCL pose multifaceted challenges across economic, social, and environmental dimensions. This comprehensive literature review aims to identify state-of-the-art CSCL for reducing food waste, key research themes, and their potential roles in red meat waste reduction, as well as identify future research directions. It explores four pivotal themes—management, sustainability, network design (ND), and new information technologies (IT)—each contributing uniquely to mitigating FLW. A review of papers published in the last two decades reveals management as the predominant theme, followed by sustainability, ND, and IT. The study underscores the interconnectedness of these themes and highlights gaps in current research, particularly the need for multi-objective optimisation models. These models should integrate uncertainties, sustainability dimensions, and technological advancements, while aligning strategic, tactical, and operational decisions to enhance CSCL sustainability and reduce FLW in the beef meat industry. This review informs stakeholders—researchers, policymakers, practitioners, the government, and the public—about emerging trends and opportunities in addressing food waste, thereby fostering more efficient and sustainable CSCL practices.

Development of molecular sex identification method for Asian palm civet (Paradoxurus hermaphroditus) and Small Indian civet (Viverricula indica): a step towards forensic identification

Civet coffee and perfume are premium products in demand worldwide. Consequently, the civet population is threatened by several factors (e.g., the rapidly growing trend of civets being removed from the wild and held in captivity), raising concerns about civet welfare and conservation. In light of this, our aim was to develop a molecular sex identification method for the Asian palm civet (Paradoxurus Hermaphroditus) and the Small Indian civet (Viverricula Indica). We collected five Asian palm civet tissue samples (two male, one female, and two of unknown sex) and one female Small Indian civet from the repository, Advanced Institute for Wildlife Conservation (AIWC). DNA was extracted from all tissue samples using the DNeasy Blood and Tissue Kit. For sex identification, we optimized the PCR conditions to amplify partial fragments of sex-determining region Y (Sry) and the zinc finger X (Zfx) genes using DNA from two male Asian palm civet samples. The PCR amplicons were examined on a 2% agarose gel, and two male civets showed one distinct band at 250 bp (for Sry) and another at 120 bp (for Zfx). To confirm this finding, the PCR amplicons (Sry and Zfx genes) from one male sample were sequenced and % similarity and nucleotide pairwise analysis were calculated. The Sry and Zfx sequences showed 96.99% (for Sry) and 97.78% (Zfx) similarity to the masked palm civet, the only species in the families Paradoxurinae or Viverridae for which sequence data was publicly available. These results confirmed that the optimized PCR conditions are suitable for amplifying the Sry and Zfx genes in the Asian palm civet, which will be helpful for sex identification. Subsequently, we used this optimized method for the sex identification of three Asian palm civets and one Small Indian civet sample obtained from the repository, AIWC. Additionally, we used the method for identification of sex in a seized civet tissue sample received for forensic analysis. This report is the first to focus on developing a method for identifying the sex of Asian palm civets and Small Indian civets. This method will be helpful for researchers working on the ecology and conservation of civet population.

The Efficient Triangle: Export Persistence, Human Capital, and Productivity

ABSTRACT The impact of exports on productivity is a central theme in macroeconomics, explored in both the ‘learning by exporting’ and ‘Kaldor-Verdoorn law’ literature. We utilize a novel dataset of Italian firm microdata to build an empirical model examining the effect of persistent exporting on firm productivity. The model endogenizes a firm's export propensity using a probit specification that enables us to derive consistent estimates of the impact of exporting on productivity. In addition, we use the share of highly educated workers as a proxy of human capital to test the ability of persistently exporting firms to learn. This impact is derived using a biprobit specification, which enables us to endogenize the joint probability of being a continuously exporting firm while highly endowed with a skilled workforce. The results strongly support the hypothesis that persistent exporters show a significant productivity premium compared to occasional exporters. Moreover, the workforce's education level further increases productivity, with results supporting the hypothesis that highly educated shares of a firm's workforce enhance the ability to learn.

Assessing the Feasibility Study of XYZ Company’s New Supermarket Branch in Menteng, Central Jakarta

XYZ Company plans to expand into Jakarta’s supermarket market, leveraging Indonesia’s growth in the food and beverage industries. With a population of 273 million in 2024, urbanization, a rising middle class, and evolving consumer behaviours drive sector growth. XYZ Company, with over 40 successful stores in Bali and Lombok, aims to enter Jakarta’s competitive retail market, dominated by players like Hero Supermarket and Carrefour. This feasibility study uses a mixed-methods approach, including interviews, surveys, financial reports, and market analyses. Financial metrics such as Net Present Value (NPV), Internal Rate of Return (IRR), and payback period indicate the project’s viability, with costs estimated at Rp. 22,858,000,000.00. Marketing analysis, using SWOT, TOWS, and Porter’s Five Forces, reveals opportunities for differentiation through premium product offerings and food courts, enhancing customer experience and foot traffic. Significant opportunities for XYZ Company to differentiate include leveraging the growing middle class and diverse consumer preferences. Integrating food courts within supermarkets, a strategy used by competitors like Transmart Carrefour and Grand Lucky Supermarket, can significantly enhance customer experience. Focusing on premium products and readyto-eat meals can attract a broader customer base. Strategic recommendations involve selecting high-traffic locations, expanding the online presence, and adopting sustainable practices to control costs and appeal to environmentally conscious consumers. The study emphasizes adapting to market trends and maintaining financial prudence for long-term profitability. In conclusion, the feasibility study offers a comprehensive analysis of XYZ Company’s proposed expansion into Jakarta. By focusing on strategic market entry, financial planning, and risk management, XYZ Company can successfully establish its presence in Jakarta’s competitive retail market, ensuring sustainable growth and profitability.

Trade, productivity, and services input intensity

AbstractUsing rich administrative microdata on Ugandan firms, we investigate the response of productivity to trade participation for firms in all sectors of the economy, and the moderating role of services input intensity. We find that companies that participate in trade, especially through importing, display a productivity premium. Firms that export are more productive only for a sub-sample spanning the manufacturing sector. We do not find evidence that using service inputs more intensively enhances the relationship between trade participation and firm productivity. Rather, we find some evidence that a higher share of spending on services inputs attenuates the positive relationship between trade status and productivity. This suggests that the quality of available services may not be up to the standard required to be internationally competitive.

Contract governance to reduce antimicrobial overuse in hog farms in China

Antimicrobial resistance caused by the overuse of antimicrobials by farmers is an essential health issue. Currently, signing contracts between farmers and cooperatives has become crucial for small farmers to integrate into the modern agricultural industry chain. Unlike vertical government governance, which aims to intervene in the overuse of antimicrobials by farmers through many mandatory or incentive measures, contract governance refers to the social governance model that clarifies rights and obligations between farmers and cooperatives to ensure the adequate performance of contracts, which is especially beneficial to regulate farmers' safe production behavior such as the standard use of antimicrobials. However, there is a research gap concerning the effectiveness of contract governance in inhibiting farmers' overuse of animal antimicrobials. This study applies propensity score matching and mediation analysis method to assess how contract governance affects the overuse of antimicrobials by hog farmers. The paper uses data from 498 hog farmers of China's Hebei, Henan, and Hubei provinces to explore the impact and underlying mechanisms of contract governance on antimicrobial overuse in agriculture. The results showed that contract governance was found to inhibit the overuse of antimicrobials, with the amount paid for antimicrobials reduced by 118 yuan/household. We found evidence that this effect is exerted through three mechanisms: cooperative supervision (CS), technical guidance (TG), and product premium perception (PP). The CS, TG, and PP mediation effects accounted for 19.94%, 27.90%, and 26.93% of the total impact, respectively. Therefore, policy implications of these results include strengthening the standard of contract signing procedures and the integrity of executing contracts, increasing the market premium for products that meet the antimicrobial residue standards, and enhancing farmers' knowledge and contracting ability.

The effect of avian influenza outbreaks on retail price premiums in the United States poultry market

This study analyzes the effect of avian influenza outbreaks on retail price premiums in the US poultry market. We estimate hedonic price models for eggs, chickens, and turkeys, controlling for quality characteristics, unobserved time, and regional factors. To measure the impact of avian influenza outbreaks we use 2 proxies. The first proxy is a measure of the number of new bird infections at the production level. The second proxy measures online search queries related to the outbreak. The results show that, on average, prices increase across product categories, that is, egg, broiler, and turkey markets, during avian influenza outbreaks. Furthermore, we observe price convergence and reduced dispersion within product categories, which is consistent with the economic theory of asymmetric substitutability between conventional and premium products. Our analysis finds that the HPAI outbreak caused a reduction of the price gap between conventional and premium products.

Are university students really hungry for sustainability? A choice experiment on new food products from circular economy

Consumers are demonstrating increasing awareness towards initiatives promoting sustainable practices in the food sector. This is particularly pronounced among university students, a segment known for its receptivity to sustainability initiatives. Utilizing a choice experiment, this study examines the Italian students’ preferences for fruit juice produced by a hypothetical company. Specifically, the research explicitly assesses the premium price attributable to a circular economy certification—a relatively new standard—in comparison with the widely recognized and appreciated organic certification. Furthermore, the study evaluates the potential additive value of possessing both certifications jointly. Results indicate that consumers are willing to pay a premium for products labelled with circular economy attributes. However, in the presence of an organic certification, the additive value of the circular economy certification is diminished by more than half. Finally, consumers who have received environmental training demonstrate a higher premium for such products, highlighting the role of education in promoting sustainable choices. These findings suggest that a potential market exists for circular economy-certified products, providing an incentive for businesses to adopt circular economy practices. Environmental training plays a relevant role in fostering sustainable transitions, thereby underscoring the significance of education in shaping conscious consumer behaviour.