Production In Vietnam Research Articles

Investigating the influence of social media influencer credibility on beauty product purchase behaviors: a case study from Vietnam

The growing dominance of social media as a marketing platform underscores the importance of understanding how influencer credibility affects consumer behavior. Social media influencers, through effective personal branding and content creation, form strong connections with their followers, significantly impacting their audience’s perceptions, attitudes, and purchasing decisions. This study explores the effects of social media influencers’ source credibility, comprising trustworthiness, expertise, and attractiveness, on consumers’ purchase intentions and behaviors regarding beauty products in Vietnam. A quantitative approach was utilized, with data collected from 269 Vietnamese consumers through a structured questionnaire and analyzed using partial least squares structural equation modeling. The results showed that all three components of source credibility, including trustworthiness, expertise, and attractiveness, significantly and positively influenced consumers’ purchase intentions for beauty products. Among these factors, expertise had the strongest effect on purchase intention (β = 0.289, p < 0.001), followed by trustworthiness (β = 0.216, p = 0.001), and attractiveness had the weakest influence on purchase intention (β = 0.195, p < 0.001). Moreover, purchase intention was found to have a significant positive impact on purchase behavior (β = 0.545, p = 0.004). These findings provide valuable insights for marketing managers and companies seeking to optimize their influencer partnerships by selecting influencers whose credibility aligns with their brand values and leveraging their expertise to build consumer trust, drive engagement, and influence purchase decisions. AcknowledgementThe researchers express sincere gratitude to all the participants who participate in this research study.

Does green productivity promote agricultural productivity in Vietnamese market?

PurposeThe research aims to assess the relationship between ecological innovation, green productivity, sustainable development and agricultural productivity in Vietnam. The agricultural sector of Vietnam has been observed with new opportunities which have fostered its productivity and growth.Design/methodology/approachThe study uses a range of methods where initially, the researcher used descriptive analysis, cointegration and unit root tests. Secondly, Quantile Autoregressive Distributed Lag (QARDL) is used to assess the short and long run effects. The QARDL methodology is employed to capture the relationship between variables. Through this approach, the researcher is able to examine the scale of the interaction between dependent and independent variables.FindingsThe unique findings drawn through statistical techniques are also a great addition to the context of literature related to Vietnam’s agricultural productivity. Practical insights can also not be denied as the study provides beneficial guidelines for Vietnam’s agricultural sector to refine agricultural productivity.Research limitations/implicationsScholars are advised to use strong literary techniques to overcome these limitations and give a more thorough investigation into the same ideas. The availability and dependability of data was one of the primary challenges in carrying out this study. Vietnam has made significant advances in the collection and documentation of agricultural data, but there might still be gaps in the availability of thorough and current data on ecological innovation, green production and sustainable development.Originality/valueVietnam’s unique socioeconomic, cultural and environmental features influence how ecological innovation, green productivity, sustainable development and agricultural production are interconnected. Consequently, consideration should be taken when applying the results to various scenarios.

Customer purchase intention towards agricultural products on Vietnam online retail platforms

This study aims to investigate significant factors affecting customers’ online purchase intentions towards agricultural products in Vietnam. A questionnaire survey was conducted to collect data from 250 customers who have experience in the online shopping sector. The collected data were analyzed by SPSS 26 software. The results reveal that perceived usefulness, perceived ease of use, brand reputation, subjective norm, and perceived risk are direct predictors of customers’ online purchase intention for agricultural products on Vietnam retailing platforms. Particularly, perceived usefulness is found to have the greatest impact on customers’ online purchase intention, followed by perceived risk and then brand reputation. Meanwhile, perceived risk has negative impacts, perceived usefulness and brand reputation pose positive impacts for online purchase intention towards retailing platforms. Meaningfully, this study provides significant contributions about online customer behaviour in both theoretical and practical aspects, especially in a developing area of agricultural products such as that found in Vietnam.

The heterogeneity impacts of digital transformation, human capital, and trade openness on income and labour productivity in Vietnam

Improving labor productivity and per capita income are top priorities in Vietnam’s economic policy for the next decade. This study aims to explore the heterogeneous impacts of digital transformation, human capital, and trade openness on income and labor productivity in the Vietnamese economy from 1990 to 2018. The empirical results, obtained through the quantile regression method and Bayesian inference, unequivocally demonstrate that digital transformation and trade openness significantly promote labor productivity and income improvement. Moreover, the increase in human capital unequivocally enhances income and supports the rise in labor productivity. The Granger causality test reveals a uni-directional causality running from digital transformation to income and no causal relationship between digital transformation and labor productivity. Based on these findings, we recommend that the government and businesses should invest in and develop the Internet of Things (IoT), telecommunications, and network security infrastructure. These fundamental elements affect how well and successfully the digital transformation goes. Additionally, raising the caliber of the workforce ought to be taken into account.

Cryopreservation of goat spermatozoa in the Mekong Delta region of Vietnam: evaluating cryoprotectant effectiveness

Conserving and improving the quality of breeds is crucial for enhancing small ruminant production in Vietnam. To support this purpose, cryopreservation was offered as a promising method for semen preservation and maintaining genetic diversity. Moreover, many small-scale farmers in Mekong Delta rely on goats for both income and nutrition, making them an important part of farming activities. This study aimed to develop a sperm cryopreservation protocol and identify the optimal cryoprotectant for goat sperm in the Mekong Delta region of Vietnam. Semen samples were diluted with TCG-EggYolk freezing medium containing cryoprotectant agent (CPA) in a 1:1 ratio. The samples were then placed in 0.5 mL French straws, cooled to 15 °C and 5 °C, and subjected to nitrogen vapor before being immersed in liquid nitrogen at -196 °C. Experiment 1 utilized Glycerol as the CPA in concentrations of 0 %, 5 %, 8 %, and 11 %. Experiment 2 employed dimethyl sulfoxide (DMSO) as the CPA with the same concentrations. Thawed samples were evaluated for sperm quality. Results indicated that in Experiment 1, increasing the Glycerol concentration improved the overall motility, viability, and membrane integrity of sperm. The best outcomes were achieved with 8 % Glycerol, resulting in progressive motility of 57.5 % (P<0.05). In Experiment 2, the extender containing 8 % DMSO demonstrated significantly better performance in terms of overall motility, viability, and membrane integrity compared to 5 % or 11 % DMSO. Progressive motility was 53.5 % (P<0.05). In conclusion, the study determined that using 8 % Glycerol or 8 % DMSO is the optimal choice for freezing goat sperm in the Mekong Delta region of Vietnam.

Drivers of green brand loyalty: Stakeholder engagement through corporate social responsibility and brand experience

AbstractThis study aims to determine the drivers related to corporate social responsibility (CSR) and green brand experience that drive green brand loyalty (GBL), ranking the relative importance of these drivers while providing additional explanations for the ranking results. Data were collected from individuals with at least 5 years of experience consuming green agricultural products in Vietnam. The Delphi method and analytic hierarchy process (AHP) were employed in combination to address the research objectives. The research results indicated that both CSR and green brand experience can promote stakeholder engagement and enhance GBL, with components of green brand experience being evaluated as more crucial. The drivers within green brand experience and CSR were ranked in importance. The study makes significant scientific and practical contributions by combining qualitative and quantitative methods in this field, integrating components of CSR and green brand experience within an analytical framework to compare their importance in fostering GBL.

Assessment of Cadmium and Mercury Contamination of Milk and Dairy Products in Vietnam

Background: Milk and dairy products are nutritious and can play a significant role in a healthy diet. The safety of milk decreases with increase in concentration of Cadmium (Cd) and Mercury (Hg). The aim is to evaluate the status of Cd and Hg contamination regarding milk and dairy products in some provinces and cities of Vietnam. Methods: 367 samples of liquid milk, yogurt, cheese, milk cake and milk powder were collected in six large cities and provinces of Vietnam, then Cd and Hg levels were quantitatively analyzed. Samples were digested before analysis to remove organic compounds, and the heavy metal concentrations were determined by atomic absorption spectrophotometry. Results: The average concentrations of Cd and Hg in liquid milk were 64.55 and 29.99 ppb; in yogurt, 49.09 and 24.72 ppb; in cheese, 115.81 and 33.75 ppb; in milk cake, 84.44 and 18.08 ppb; and in milk powder, 61.78 and 43.21 ppb, respectively. Conclusion: Hg concentrations in 19.3% of liquid milk, 9.49% of yogurt, 14.29% of cheese, 9.09% of milk cake, and 22% of milk powder were higher than the maximum permitted levels according to national regulations. In contrast, Cd concentrations of all the samples were less than the maximum permitted levels so as not to affect the health of consumers of milk and dairy products produced and processed in Vietnam.

How do online reviews moderate effects of country image on product image and purchase intention: cases of Korean and US products in Vietnam

PurposeThis paper examines the moderating effects of online reviews on the relationship between country image, product image, and purchase intention of products from two developed countries in Vietnam.Design/methodology/approachThis current research used a cross-sectional design. Data was collected via questionnaires, and 305 responses were left after refining. The collected data were analyzed using exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and multi-group analysis methods.FindingsAffective country images do not directly affect purchase intention when online review quality and positivity are high. Cognitive country images still directly affect purchase intention when online review positiveness is low. However, online review quantity does not moderate the effects of country images on product images and purchase intention.Research limitations/implicationsCognitive country image consistently affects purchase intention through the central route independent of online reviews. In contrast, the affective country image will likely affect purchase intention through the peripheral route when online reviews are insufficient for customers.Practical implicationsFirms can mitigate the adverse effects of country image, especially cognitive country image, in foreign markets by improving online review quality and positiveness.Originality/valueOur study extended existing literature by providing a better understanding of the nature of country image and the roles of country image dimensions in shaping product image and purchase intention in the context of the increasing popularity of online reviews.

Retraction Note: Economic and tourism growth impact on the renewable energy production in Vietnam.

Retraction Note: Economic and tourism growth impact on the renewable energy production in Vietnam.

The Moderating Role of Capital Intensity in the Nexus of Formal Training and Labor Productivity: The Case of Vietnam's Enterprises

Recent statistics have shown that the quality of Vietnamese labor was below that of many countries and not improving for faster economic growth. The research question is whether formal training for the workforce can enhance their skills, leading to a higher output rate. This study explores the impact of formal training on labor productivity in Vietnam’s enterprises. The regression analysis results of a World Bank Enterprise Survey in 2023 show that for firms with a high level of capital intensity, investments in formal training have a positive effect on labor productivity. Formal training programs for production workers are not significant in the productivity model, but when firms purchase and use substantial physical capital, investments in human capital through training return positive sales per worker. The results suggest that investment in human capital should not be decoupled from investment in physical capital to gain productivity.

Inhibitory capacity of xanthine oxidase, and anticancer activity of compounds from Sarcandra glabra (Thunb.) Nakai flower

The flower of Sarcandra glabra (Thunb.) Nakai (FSN) has been considered an important supplementation material in natural flower-flavoured tea products in Vietnam. The present work has considerable significance for adding pharmacological value of FSN. Two compounds, namely emodin and methyl rosmarinate, were identified for the first time from a methanolic extract of FSN from Vietnam while analysing the inhibitory capacity of xanthine oxidase and cytotoxic activities. High levels of xanthine oxidase inhibiting capacity and cytotoxicity activity against HepG2 and A549 cancer cell lines were detected from emodin, with IC50 of 4.88 ± 0.42, 13.72 ± 0.48, and 18.33 ± 0.10 µg/mL, respectively. Emodin also activated the apoptotic factors of caspase-9, Bax, and PARP in HepG2, and caspase-3/9 and p53 in A549. Our results revealed for the first time the xanthine oxidase inhibitory effect of M70 with IC50 of 34.15 ± 1.33 µg/mL, which would shed light on its potential application for developing anti-hyperuricemia agents. The present work suggested that using flower-flavoured tea product of FSN could have many health benefits for gout patients.

Assessing the Current Status of Vietnam's Coffee Exports in the Period 2014-2023 in the Global Coffee Value Chain

Vietnam has favorable geographical location and weather to grow and develop robusta coffee varieties. Vietnam's production area is more than 95% of robusta coffee output out of a total planting area of 600,000 hectares. In 2022, coffee productivity will reach about 28.2 tons/1 hectare, reaching the highest level since 2005, according to Department of Crop Production data. The robusta coffee variety in Vietnam is also considered the best coffee variety in the world. Therefore, according to statistics from the Vietnam Commodity Exchange, in 2023, Vietnam will be the country with the world's highest robusta coffee export value, accounting for 36% of the total global coffee export value, followed second by Brazil with 28%. In 2021, Vietnam ranks 5th globally, with coffee exports reaching 2.35 billion USD. In 2022, Vietnam exported 1.68 million tons of coffee, but the turnover reached only about 3.9 billion USD. Of these, 82% of Vietnam's coffee is exported raw (mainly Robusta), valued at 2.9 billion USD. In contrast, the export turnover of Arabica coffee is only 260 million USD for decaffeinated coffee. 76.9 million USD and roasted, ground-illat coffee worth 598 million USD. Colombia and Switzerland have a small amount of coffee exported, but the value is high thanks to the quality and coffee brands that the country has built. Vietnam's coffee exports set a new record with a turnover of 4.24 billion USD in 2023. Just past the beginning of the new year, Robusta coffee prices continue to record many new peaks. With this advantage, the coffee industry has a solid foundation for its export goal in 2024.

Perspectives on modifiable spatiotemporal unit problems in remote sensing of agriculture: evaluating rice production in Vietnam and tools for analysis

Perspectives on modifiable spatiotemporal unit problems in remote sensing of agriculture: evaluating rice production in Vietnam and tools for analysis

Analyzing economic performance and value added distribution in the Luong bamboo value chain: A case study of Thanh Hoa province, Vietnam

With 1.5 million ha of bamboo forest, Vietnam ranks 4th among the world's largest bamboo producers. The bamboo sector has significant development potential in the context of national and international impacts to build a bio-economy and increase the use of biogenic renewable resources. The bamboo industry in Vietnam is considered to have great development potential, with a potential production value of USD 1 billion. However, a number of factors currently significantly limit this potential. For example, the bamboo resource is overexploited and mismanaged; the level of horizontal and vertical cooperation among actors in the Luong bamboo value chain is weak; the utilisation rate of material bamboo is low; high-value bamboo products have not been developed; and benefit sharing among chain actors is unequal. As chopsticks and votive paper are the most common semi-industrial products in Vietnam, this paper analyses the characteristics of chain actors and compares the financial and economic performance of different actors in the chopstick and votive paper value chain (VC) in Thanh Hoa Province. Data were collected through interviews with eight key informants, 12 bamboo producers, five traders, one votive paper company, one chopstick company and six focus group discussions. The results show that the utilisation rate of raw material in the chopstick VC is low at less than 20 %. The net profit per ton of finished product for the processing company is much higher than the net profit for the farmers and traders. The total value added is USD 182.5/ton in the chopstick VC and USD 244/ton in the votive paper VC. The value added by farmers and traders is very low (less than 10 % of the total value added). Possible options for promoting cooperation between chain actors and improving the performance of chain actors are discussed.

Life Cycle Assessment of Cocoa Products in Vietnam

Life Cycle Assessment of Cocoa Products in Vietnam

Effect of temperature on the ability to synthesize SiC from rice husks

Agricultural production in Vietnam annually generates a substantial volume of by-products and waste, with rice husks constituting the predominant fraction. Due to their meager economic value, rice husks are typically deemed agricultural waste and are commonly disposed of through incineration or discharge into rivers, contributing significantly to environmental pollution. In this investigation, rice husks were employed as the principal raw material for synthesizing silicon carbide. A blend of rice husks and silica gel in a ratio of 1.4/1 was subjected to sintering in a CO2 environment within the temperature range of 800 °C–1300 °C for 30 min. The chemical composition of the resultant product post-pyrolysis was ascertained in accordance with the ISO 21068–2:2008 standard. The capacity for SiC formation was further assessed utilizing Fourier transform infrared spectroscopy and x-ray diffraction. The outcomes revealed that the optimal temperature for SiC synthesis was 1200 °C. The composition of the sample post-pyrolysis was determined as 20.4% SiC, 51.2% SiO2, and 26.4% C (%wt). The primary phase constituents encompass amorphous carbon, cristobalite, α-SiC, and β-SiC. Scanning Electron Microscopy/ Energy Dispersive x-ray imaging of the product at 1200 °C exhibited dispersed SiC crystals on a SiO2-C substrate. The presence of SiC suggests the potential application of the product as a wear-resistant material.

Enhancing sustainable ethanol fuel production from cassava in Vietnam

This study focused on developing a comprehensive model to perform techno-economic analysis and calculate greenhouse gas emissions and net energy balance of cassava-based ethanol production in Vietnam. Four steps were involved in this study: (1) collecting data on the cassava-based ethanol conversion pathway, (2) modeling an ethanol production plant, (3) calculating greenhouse gas emissions and net energy balance, and (4) evaluating economic feasibility. The total capital investment and production cost per liter of ethanol are 0.6 $/l/yr and 0.4 $/l, respectively. The fossil energy consumption and net energy ratio during cultivation, transportation, production, and use of ethanol are 12.4 MJ/l and 1.70, respectively. The total greenhouse gas emissions of cassava-based ethanol production are 1252 gCO2eq/l or 59.1 gCO2eq/MJ, which equals 63 % of greenhouse gas emissions from gasoline. This finding confirms that cassava-based ethanol can be an alternative fuel based on economic feasibility and environmental benefit by reducing greenhouse gas emissions in Vietnam.

Influence of channel communication on purchasing sustainable fashion in the Vietnamese market

The fashion industry has been widely recognized as a significant contributor to the ongoing ecological and climate crises, leading to more and more firms realizing the necessity to promote responsible fashion growth. This study builds upon the research outcomes of earlier researchers by combining suitable factors relevant to the Vietnamese market and eliminating inappropriate factors, to investigate the impact of the communication model on choosing and the consumer’s decision on sustainable fashion products in Vietnam. With 330 survey samples combined with the SEM regression method, this study shows that 4 factors have an impact on the attitude of Vietnamese consumers toward sustainable fashion - in order: Receiver Motivation (RM), Receiver Perception (RP), Communication Message (M), and Channel Suitability (C). Therefore, Attitude has a direct impact on the Purchase Intention of Vietnamese consumers towards sustainable fashion products. From these results, the authors have proposed solutions and recommendations to promote factors affecting consumers’ intention to purchase sustainable fashion in Vietnam.

Climate change and crop production nexus: assessing the role of technological development for sustainable agriculture in Vietnam

PurposeThis study aims to examine the effects of climate change and agricultural technologies on crop production in Vietnam for the period 1990–2018.Design/methodology/approachSeveral econometric techniques – such as the augmented Dickey–Fuller, Phillips–Perron, the autoregressive distributed lag (ARDL) bounds test, variance decomposition method (VDM) and impulse response function (IRF) are used for the empirical analysis.FindingsThe results of the ARDL bounds test confirm the significant dynamic relationship among the variables under consideration, with a significance level of 1%. The primary findings indicate that the average annual temperature exerts a negative influence on crop yield, both in the short term and in the long term. The utilization of fertilizer has been found to augment crop productivity, whereas the application of pesticides has demonstrated the potential to raise crop production in the short term. Moreover, both the expansion of cultivated land and the utilization of energy resources have played significant roles in enhancing agricultural output across both in the short term and in the long term. Furthermore, the robustness outcomes also validate the statistical importance of the factors examined in the context of Vietnam.Research limitations/implicationsThis study provides persuasive evidence for policymakers to emphasize advancements in intensive agriculture as a means to mitigate the impacts of climate change. In the research, the authors use average annual temperature as a surrogate measure for climate change, while using fertilizer and pesticide usage as surrogate indicators for agricultural technologies. Future research can concentrate on the impact of ICT, climate change (specifically pertaining to maximum temperature, minimum temperature and precipitation), and agricultural technological improvements that have an impact on cereal production.Originality/valueTo the best of the authors’ knowledge, this study is the first to examine how climate change and technology effect crop output in Vietnam from 1990 to 2018. Various econometrics tools, such as ARDL modeling, VDM and IRF, are used for estimation.

Main drivers of productivity of Acacia mangium plantations in Vietnam

Acacia mangium is one of the most important hardwood plantation species in the tropics. The question of how to grow Acacia productively and sustainably remains a major issue for the forestry sector in many tropical countries. We analyzed the productivity of A. mangium plantations across five contrasting ecological zones in Vietnam. These covered gradients in rainfall from 1750 mm to 3060 mm and a mean annual temperature range of 22 – 27 0C. Plantation productivity across these zones varied from an MAI of 6 m3 ha y−1 to 31 m3 ha y−1. A comprehensive suite of statistical methods was utilized for variable and model selection to minimize confounding and multicollinearity issues among predictors and identify determinants of plantation productivity using 27 biophysical variables. These variables encompass plantation age, climate parameters, as well as site and soil properties. Results showed that, apart from plantation age, the factors influencing plantation productivity and explaining a majority of variation in mean annual timber increment are soil organic carbon content and the number of foggy days. Soil carbon is probably an index of overall soil fertility and its significance reflects the fact that the plantations have often been established on relatively degraded sites. The lower productivity at sites having a higher frequency of foggy days (up to 57 days per year in some regions) may arise from lower solar radiation and temperature during fog. The results of this study can inform site selection and plantation management tools aimed at maximizing Acacia mangium productivity in Vietnam and other countries with similar ecological conditions. Planting A. mangium in high-intensity fog areas is not recommended. Further studies on the ecophysiological mechanisms of how fog influences the growth of tropical A. mangium plantations are also needed.