The prospects and reference points for the development of the intellectual property field are considered in the context of the Digital Economy of the Russian Federation program. The problem is to find and develop qualitatively new digital control tools that can quickly transpose scientific ideas into practice. We analyze the directions of developing the digital sector of public services, as well as the digitization of information services that precede the provision of public services (intellectual preparation of decision making). Based on the example of digitization of the intellectual property information infrastructure, theoretical and applied solutions are presented, which reveal specific features of the transformation of the information market in the digital economy. From the standpoint of an ambivalent approach, we show the participation of influence groups in the production of information services, as well as information self-service and outsourcing schemes, detect their positive and negative sides, and analyze the risks of new models and phenomena.