A large-scale circulation, a turbulent boundary layer, and a turbulent plume are noted features of convection at large Rayleigh numbers under differential heating on a single horizontal boundary. These might be attributed to the forcing, which in all studies has been limited to a unidirectional gradient over the domain scale. We instead apply forcing on a length scale smaller than the domain, and with variation in both horizontal directions. Direct numerical simulations show turbulence throughout the domain, a regime transition to a dominant domain-scale circulation, and a region of logarithmic velocity in the boundary layer, despite zero net heat flux. The results show significant similarities to Rayleigh-Bénard convection, demonstrate the significance of plume merging, support the hypothesis that the key driver of convection is the production of available potential energy without necessarily supplying total potential energy, and imply that contributions to domain-scale circulation in the oceans need not be solely from the large-scale gradients of forcing.