Reviewed by: Contemporary Campus Life: transformation, manic managerialism and academentia by Keyan G Tomaselli Robert Morrell (bio) Keyan G Tomaselli (2021) Contemporary Campus Life: transformation, manic managerialism and academentia. Cape Town: HSRC Press Keyan Tomaselli has written an unusual book that focuses on the state of universities in South Africa and in this respect, builds on a recent literature that includes Jonathan Jansen’s As by Fire and Adam Habib’s Rage and Rebels. Tomaselli draws on his work experiences of campus life at Rhodes, Wits, UKZN and the University of Johannesburg. His book is partly satirical, largely anecdotal but there is no doubting its intention – to identify, highlight and critique the many processes in universities that are the bane of academics’ lives. Michael Chapman in his Foreword identifies the paradox that exercises the author: ‘Tomaselli asks, implicitly, why the aspirations of new beginnings – the end of apartheid, the end of the Cold War – so easily permitted our entrapment in new bureaucratic “structures with no soul”’ (no page number). The book is concerned with changes in and to the South African university system. Tomaselli’s location as a cultural studies and media scholar is evident in his reflections both in the style of writing and the selection of evidence. The book is based on pieces he wrote primarily for the UKZN Griot over the period of a decade. His column took the voice of a commentator writing as ‘a West African poet, praise singer and wandering musician’ who is the repository of oral tradition (10). This enabled irreverence and seems to have provided a cloak of protection from official censure. Tomaselli begins with a prescription: ‘The academy anywhere should be a dialogically managed, open-ended organism, open to reset, rather than managed as a homeostatic machine-led factory production line’ (11). This identifies the academic labour process as a key focus of the work. What [End Page 87] follows are keen insights but often delivered in a language that labour sociologists may not find immediately accessible. The title of the book both conceals and reveals. The book does not contain ethnographic description and first-hand accounts from students and staff, descriptions of campus activity – from lecture halls to sports fields, from pubs to internet cafes. It does, on the other hand, have some of this description but not in a concentrated way that enables a big picture of South African universities to emerge. The sub-titles of the book are eye-catching but not necessarily revealing. ‘Transformation’? The book does indeed reflect on how ‘transformation’ has become a frequently used and abused term that dominates debate and is at the centre of a decolonisation politics. ‘Manic managerialism’? Management is generally treated as a destructive force, the binary opposite of academics and Tomaselli does discuss the capers of management in terms that invite speculation of irrationality. The final sub-title, ‘Academentia’, a word unknown to me before reading this book, draws on a similar trope, of madness, of being out of control. Tomaselli uses this term to refer to the current state of universities while signalling his suspicion of the direction that universities are being taken by Management. The titles of chapters are like newspaper headlines – designed to grab attention. They don’t always alert readers to the exact domain of the chapter. Here are the titles of the book’s ten chapters. ‘Hacking through Academentia’; ‘Cash Cows, E-Cow-nomics and branding’; ‘The backlog syndrome’; ‘Of science and souls’; ‘Of Bulls and Bears’; ‘Publications, Rankings and Abacus management’; ’Writing Africa and Identity: shifting (our)selves’; ‘Of Colonialism and Capture: cartoons’, ‘Blackface and social critique’; ‘Culture can kill’, and ‘The academentia sunrise’. There are no holy cows for Tomaselli. This book is therefore a commendably fearless engagement with many prickly contemporary issues. Tomaselli’s engagement also displays his lifetime attachment to radical views and his rejection of policies that entrench inequality (and stupidity). Managerialism is a constant focus of Tomaselli’s critique. He laments the decision-making powers now taken by Management and efforts to control all aspects of university life. He quotes a correspondent from UKZN who defines performance management as a ‘nasty corporate American import which in reality only...
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